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Tag Archives: modelling

Masterclass: What Are Surrogate Keys? – 2026/02/04

04 Wed Feb 2026

Posted by Martyn Jones in data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., information, Information Supply Framework, Knowledge, knowledge management, Martyn Jones, Masterclass

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AI, Behavioural Economics, Martyn Jones, modelling


Martyn Rhisiart Jones, Madrid, 4th February 2026.

Introduction

In data modelling and database design, keys play a fundamental role in uniquely identifying records and defining relationships between tables. One of the most widely used types of keys, especially in analytical systems and data warehouses, is the surrogate key.

A surrogate key is an artificial, system-generated identifier assigned to a record in a table. It is typically used as the primary key. It has no business meaning or semantic relationship to the real-world entity it represents. Common implementations include auto-incrementing integers or globally unique identifiers (GUIDs).

Surrogate keys exist purely to serve the needs of the database system: performance, stability, and simplicity.

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Understanding Strategic Fit: The Cambrian A9 Power Grid

14 Tue Oct 2014

Posted by Martyn Jones in Architecture, awareness, Management, Strategy

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accountability, awareness, business analysis, constraints, Data Warehouse, modelling, opportunities, organisational awareness, Strategy


Written by Martyn Richard Jones

2026 Mix

Strategic fit express the degree to which an organization is matching its resources and capabilities with the opportunities in the external environment.

Matching occurs through the practice of pre-strategy analysis.

That said, it is very easy to fall into the trap of oversimplifying high-level concepts and overstating the intricacies and interdependencies of strategic-fit factors. Continue reading →

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