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Tag Archives: llm

TECH HOUR: Warehousing Your Data: A No-Nonsense Guide to the Right DBMS in 2026

27 Fri Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

AI, arms, Artificial Intelligence, backfill, chatgpt, code, code-cortex, Data Warehouse, database, EDW, llm, oracle, progresql, reinventing-the-wheel, snowflake, tech-hour, technology


Martyn Rhisiart Jones, Madrid, Friday 27th March 2026

Warehousing Your Data: A No-Nonsense Guide to the Right DBMS in 2026

Listen, you glorious data martyrs. You noble sufferers who have spent far too many evenings coaxing historical rows into slowly changing dimension tables while the rest of the office has gone home to sensible lives. You know the drill. The star schema looks perfect on paper, the fact table is append-only and cooperative, but then someone asks for last year’s corrected customer segments. Suddenly, your backfill script is performing open-heart surgery on a live production warehouse.

In 2026, vendors are still shouting about infinite scalability and “agentic AI” (whatever that means this week), but what actually matters is a system that lets you shove yesterday’s data into those dimension objects without it feeling like a hostage negotiation.

I have been asked to examine the most appropriate database management systems for effective data warehousing, with particular attention to the pain of backfilling dimensional tables. The brief is clear: functionality, reliability, scalability, extensibility, maintainability, performance, cost, ease of use, and a total lack of corporate nonsense.

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TECH HOUR: Snowflake’s Cortex Code: The Agentic Reckoning

26 Thu Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

AI, Artificial Intelligence, chatgpt, code, code-cortex, llm, reinventing-the-wheel, snowflake, technology


Cortex Code: The Agentic Reckoning,  Or, How Snowflake Finally Gave Data Engineers a Break from Their Existential Crisis (Now With 300% More Technical Guts)

Martyn Rhisiart Jones, Madrid, Thursday 26th March 2026

Yesterday I attended Snowflake’s breakfast date in Madrid, and here are some of the great things I learned. So, without more ado…

Listen up, you glorious data martyrs, you noble sufferers who’ve spent years knee-deep in the festering swamp of undocumented ETL pipelines, chasing lineage graphs that resemble a deranged spider on acid after a three-day bender, and muttering dark incantations at 3 a.m. because some crusty Python script decided “customer churn” meant “every table that vaguely smells like a customer, plus that one VIEW nobody documented since 2019.” I stand before you today, your erudite, slightly unhinged technical prophet (with a heavy dose of stand-up bile and a side order of schema diagrams), to deliver the good news: Snowflake has unleashed Cortex Code, the AI coding agent that doesn’t just autocomplete your misery,  it inhales it, digests the entire governed data estate, and burps back production-grade, hallucination-free SQL, Python, and dbt YAML while respecting your PII tags and warehouse economics like a paranoid compliance officer on Red Bull. This isn’t your garden-variety Copilot having another existential meltdown over a missing import. This is Code Context incarnate, an agentic beast that has swallowed the Horizon Catalogue whole, metadata, lineage graphs, semantic layers, role-based access controls, Dynamic Table lag policies, and the soul-crushing reality of your credit burn rate.

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GRIFTER’S CORNER: Navigating AI Choices in 2026: Beyond Model Selection

20 Fri Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

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AI, Artificial Intelligence, bastards, Charlatan, chatgpt, Criminal, fake, grifter, Liar, llm, technology


Martyn Rhisiart Jones, Madrid, Friday 20th March 2026

March 20, 2026. Yes, that’s right, the calendar has finally caught up with the grift, hasn’t it? Thank you, thank you, for bothering to read my latest steaming pile of corporate word salad: “Choosing The Right AI In 2026 Is No Longer About Choosing The Right Model.” Because obviously, in 2026, choosing the right model would be far too simple, far too honest. No, no, we’ve evolved beyond that. We’re now in the rarefied realm of “capability profiles” and “orchestral conducting.” Please, hold your applause until I’ve finished flogging this dead horse made of buzzwords.

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CONSIDER THIS: Five Laws Everyone Should Know – 2026/01/24

24 Sat Jan 2026

Posted by Martyn Jones in Ask Martyn, humour, Inform, educate and entertain., IT Circus, Polemic, Stories, Strategy

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Tags

AI, Business, canon, decency, honesty, laws, leadership, llm, principles, values, writing


Martyn Rhisiart Jones

Madrid, 24th January 2026

Introduction

These are five common goodstrat laws that everyone should be aware of.

“Martyn Rhisiart Jones… Writes dry, merciless takedowns of data/AI/strategy hype at goodstrat.com.

Believes most corporate decks deserve the bin and most buzzwords deserve worse.

Occasionally drops canon: the Martyn Rhisiart Jones Effect, GoodStrat Law, Celtic Domination Principle, Georgie Lovering Razor, Valley Commando Principle…

Mostly here to remind everyone that clarity still cuts deeper than PowerPoint.”

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The Truth Behind AI Hype in 2026 – 2026/01/22

21 Wed Jan 2026

Posted by Martyn Jones in Inform, educate and entertain., Polemic

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Tags

AI, Artificial Intelligence, charlatans, chatgpt, grift, hype, lies, llm, technology


New IT Bullshit for Old

Martyn Rhisiart Jones

Madrid, Wednesday 21 January 2026

In early 2026 the technology industry is once again telling big confident stories about its own future. These stories dominate earnings calls conference stages and investor decks. They sound transformative urgent and inevitable. Yet when examined closely many of them rest on fragile foundations and selective evidence rather than operational reality.

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The Truth About Data Lakehouses: Hype vs. Reality – 2026/01/18

16 Fri Jan 2026

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

AI, Artificial Intelligence, azure, cloud, llm, technology


Top Last 100 Articles Here <— Click

Hype and Misleading Claims Surrounding Data Lakehouses

Martyn Rhisiart Jones

Bandoxa, 17th January 2026

Read my absolutely fabulous books: http://www.goodstrat.com/books

Let’s cut through the noise.

You’ve probably heard the pitch: A data lakehouse is the elegant hybrid. It finally gives you the best of both worlds.

  • The low-cost, massively scalable, schema-on-read flexibility of a classic data lake (perfect for ingesting raw, unstructured, petabyte-scale chaos).
  • The structured querying speed, ACID transactions, governance, and reliable performance of a traditional data warehouse.
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The Rise of Agentic AI in 2026 – 2026/01/15

15 Thu Jan 2026

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

agentic-ai, agents, AI, Artificial Intelligence, bullshit, chatgpt, goodstrat, llm, martyn, technology


Is Agent Orange Agentic AI?

Sir Afilonius Rex and Martyn Rhisiart Jones

Read my absolutely fabulous books: http://www.goodstrat.com/books

Paris, Thursday 15th January 2026

Strap in, you beautiful, trusting little optimist. We’re about to crank the dial so far past irony that it transforms into existential despair. It comes with a side of eye-roll. Here’s your precious 2026 AI agent prophecy. It is now properly marinated in contempt. It is served with a garnish of pure, seething mockery.

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The GigaOm Data Lake Report

12 Mon Jan 2026

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

AI, Artificial Intelligence, cloud, llm, technology


Nonsense on parade

Martyn Rhisiart Jones

Madrid, Tuesday 13th January 2026

This GigaOm report is a classic vendor-sponsored benchmark. Fivetran picked the competitors and shaped the test scope. GigaOm (as explicitly disclosed) executed it “as-is” with “compatible configurations subject to judgment.” It’s marketing material presented as independent research. It has several structural weaknesses. These weaknesses make the 77–95% cost savings claim highly misleading for most real organisations.

1. It only measures ingestion compute, not true TCO.

The report repeatedly calls itself a “TCO report,” but it explicitly excludes:

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Future Data Trends: Insights for 2026 Leadership

21 Sun Dec 2025

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

AI, Analytics, Artificial Intelligence, Business, chatgpt, cloud, data mesh, Data Warehouse, data-lakehouse, llm, medallion-architecture, technology


Martyn Rhisiart Jones

Segovia, 20th December 2025

Top 5 Trends Shaping the Future of Data, Analytics, and AI Leadership in 2026

I’ve had the privilege of leading a groundbreaking global study in partnership with a strategic client. During this study, I spoke with many key Chief Data Officers (CDOs). I also engaged with Chief Data & Analytics Officers (CDAOs) and AI executives across industries and geographies. The insights reveal how organisations are changing their data and AI strategies. They aim to drive real business value in an increasingly complex world.

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העידן החדש של מחסום הנתונים: מהפכה טכנולוגית

21 Sun Dec 2025

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

AI, Analytics, Artificial Intelligence, azure, cloud, data mesh, Data Warehouse, data-lakehouse, llm, medallion-architecture, technology


Martyn Rhisiart Jones

Segovia, 21st December 2025

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  • GRIFTER’S CORNER: Is AI Really the Solution to Fraud Detection?
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