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Big Data, Business Enablement, business intelligence, Business Management, Data Warehouse, Good Strat, Information Technology, Martyn Jones, Martyn Richard Jones, Organisational Autism, Strategy
Martyn Richard Jones
I have questions about data.
Most of us who have more than a cursory knowledge of the English language have heard of the phrase ‘too much information’. We know what it means, even if we don’t always know when to apply it.
For those who don’t know, or are unsure, the Urban Dictionary describes ‘too much information’ as “An expression of exasperation and disgust when a person is divulging personal details of his sex life, toilet habits, or anything the listener finds disgusting, uninteresting, and unwelcome.”[1]
Sum, sum. Just because we know it, doesn’t mean we should share it or even try and remember it, never mind go about analysing the hell out of it.
This is where Big Data comes in. Continue reading
Martyn Richard Jones



