• Home
  • About
  • The Good Strategy Blog
  • Strategy
    • Data Warehousing
    • Ask Martyn
  • MARTYN
    • MARTYN’S MUSIC
    • Must-Read Books from Martyn
    • PODCASTS
    • MARTYN.ES

GOOD STRATEGY

~ DATA, INFORMATION & KNOWLEDGE

GOOD STRATEGY

Tag Archives: BI

Strategy and Market forces – Get your ducks lined up – 2026

10 Fri Oct 2014

Posted by Martyn Jones in Data Warehouse, market forces, nine competitive forces, Strategy

≈ Leave a comment

Tags

Behavioural Economics, BI, Business, business analysis, Business Management, business strategy, Challenges, corporate assets, Creativity, Crisis, Data Warehouse, Dogma, Goal Setting, Information Technology, marketforces, operationalwareness, Strategy


Strategy and Market forces – Get your ducks lined up

Martyn Richard Jones – 2026 Revamp

Let’s now take a brief look at my ‘nine competitive dimensions’  model.

This model will be familiar to some who will readily connect with the inclusion of government as an environmental dimension.

Continue reading →

Understanding Operational Awareness for Strategic Success – For 2026

08 Wed Oct 2014

Posted by Martyn Jones in awareness, Big Data, business, Business Intelligence, Data Warehouse, operational, pig data, Strategy

≈ Leave a comment

Tags

Analytics, Banking, Behavioural Economics, BI, Big Data, Business, business analysis, Strategy


Martyn Richard Jones

Remastered for 2026 – Buy my books! Get my advice! Benefit from me!

I frequently include the term Operational Awareness in talks.

I think it’s important for strategy.

So I wrote a piece that tried to convey what I mean by the term. Continue reading →

Essential Principles for Effective Data Warehousing

03 Fri Oct 2014

Posted by Martyn Jones in Best principles, Business Intelligence, Masterclass, Peeves

≈ Leave a comment

Tags

Behavioural Economics, BI, Big Data, business intelligence, Business Management, business strategy, Demagogism, Dogma, enterprise data warehousing, Information and Technology, Offshoring, Organisational Autism


Written by Martyn Richard Jones

These are my principles for successful Data Warehousing and Business Intelligence. If you don’t like them, I have others. Musings on being led by the nose by experienced practitioners of charlatanry, deception and obfuscation.

Continue reading →

Mugged in Data Hell – Perils of embracing the Faustian Side of IT – Part 3

03 Fri Oct 2014

Posted by Martyn Jones in Business Intelligence, Data Warehouse, Process

≈ 4 Comments

Tags

Behavioural Economics, BI, Big Data, Business, Business Enablement, Business Management, Demagogism, Dogma, enterprise data warehousing, Information Technology, IT Strategy, MDM, Offshoring, Organisational Autism, Outsourcing


Continued from Part 2 which can be found here -> Part 2

I look over at Crème, who is now staring out the window watching the rain. I cough, theatrically, for effect. “So, Crème, would you like a rest, or do you want to tell us about what happened next?”

“Oh, yes” Crème says, “Sorry, I was wandering there for a while”. She continues.

Continue reading →

On your way to DW success? We’ll put a stop to that! – Remaster 2026

01 Wed Oct 2014

Posted by Martyn Jones in Architecture, Best principles, Big Data, Business Intelligence, Data Warehouse, Excellence, Inmon, Peeves

≈ Leave a comment

Tags

Behavioural Economics, BI, business analysis, Business Enablement, Business Management, data integration, enterprise data warehousing


One of the most soul-destroying moments in the life of a data warehouse professional is when a key decision maker (usually backed by other key decision makers) decides to radically alter course, and “in a dance as old as time”, snatches defeat from the jaws of victory.

This can happen in various ways, but the most gut-wrenching of all is this…

Continue reading →

Baby Naming and Religious and Social Trends – Remaster 2026

01 Wed Oct 2014

Posted by Martyn Jones in Big Data, Knowledge

≈ Leave a comment

Tags

Behavioural Economics, BI, Business Enablement, Organisational Autism


As legal sources close to the Westminster Bar would have it, an alleged fan of Stewart Lee, a leading English social commentator, writer, director, musician and stand-up comedian, has called on the power of big data outcomes to highlight changing demographics and to place hot-topic issues of people and society in the public forum. Continue reading →

Improving IT-Business Communication for Data Success – Remaster 2026

27 Sat Sep 2014

Posted by Martyn Jones in Business Intelligence, Data Warehouse, Peeves

≈ Leave a comment

Tags

BI, Business Enablement, business intelligence, Business Management, enterprise data warehousing, IT Strategy, Organisational Autism


In a city centre office block, somewhere in Scotland, the conversation between the IT Business Manager (Bill) and the Information Management Manager (Richie) is in full swing,, Bob is irate because his successfully delivered data mart has been derided as unusable rubbish by the business people it was meant to serve.

Let’s join the conversation: Continue reading →

Why IT Must Speak the Language of Business – Remaster 2026

21 Sun Sep 2014

Posted by Martyn Jones in Business Intelligence, Data Warehouse, Extract

≈ Leave a comment

Tags

BI, Business Enablement, business intelligence, business strategy, data integration, enterprise data warehousing, information management, MDM, Organisational Autism, Requirements management, Strategy


Extract taken from the draft work-in-progress provisionally titled Assess! Choose! Act! Data Warehousing and Strategy by Martyn Jones, Chief Strategist at Cambriano Energy.

For more than 34 years I have been trying to convince IT organisations that it is not in their best interests to play Santa Claus, especially when it comes to strategy and data management.

Peace. Tranquility. Mastery.
Peace. Tranquility. Mastery.

I have tried – again and again, to make people pay attention to this advice, because I think that acting upon this take-away in an intelligent manner is absolutely central for the success of IT, for the benefit of business, and ultimately for the effective realization of Information Management; whether that is Data Warehousing, Business Intelligence, Data Integration, Decision Support, Data Analytics, Big Data or MDM.

Continue reading →

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 640 other subscribers.

Top posts

  • IT'S POLITICS: The Guilty Men - 2026/03/12
  • Top Countries Known for Arrogance and Ignorance
  • Laughing @ Data.Com: A Satirical Take on IT Industry Hype
  • Brexit is Bullshit
  • IT'S POLITICS: Leaders Who Shape Global Conflict: Trump and Xi
  • Agile at Scale is Bullshit by Design
  • X Is Dying In Europe: Here's Why - Revisited - 2026/02/16
  • The Protocols of the Elders of Zion - 2026
  • Agile at Scale is Bullshit by Design - The Guardian
  • Laughing@Data.Com: Hilarious Heresy Against the Hype Machine

Recent Comments

Laster's avatarLaster on Aligning ICT with Business Str…
Martyn Jones's avatarMartyn Jones on The BBC in Crisis: Navigating…
Martyn Jones's avatarMartyn Jones on The BBC in Crisis: Navigating…
Martyn de Tours's avatarMartyn de Tours on The Perpetual Victim: How Prof…
Tiffany's avatarTiffany on Consider this: Data Made …
Follow GOOD STRATEGY on WordPress.com

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com

Names in the cloud

All Data Ask Martyn awareness Big Data Big Data 7s Big Data Analytics Business Intelligence business strategy Consider this dark data data architecture Data governance Data Lake data management data science Data Supply Framework Data Warehouse Data Warehousing Good Strat goodstrat Good Strategy Inform, educate and entertain. IT strategy Martyn Jones Martyn Richard Jones pig data Politics Strategy The Amazing Big Data Challenge The Big Data Contrarians

Recent articles

  • IT’S POLITICS: Leaders Who Shape Global Conflict: Trump and Xi Mar 12, 2026
  • IT’S POLITICS: The Guilty Men – 2026/03/12 Mar 12, 2026
  • IT’S POLITICS: The Aferlife Briefing- 2026/03/11 Mar 11, 2026
  • Laughing @ Data.Com: A Satirical Take on IT Industry Hype Mar 10, 2026
  • Laughing@Data.Com: A Candid Review of Data’s Absurdities Mar 10, 2026
  • Laughing@Data.Com: Hilarious Heresy Against the Hype Machine Mar 9, 2026
  • Top Things You Can Learn From GOODSTRAT.COM – Blazing Stories Mar 9, 2026

Hours & Info

Spain
+34 692 376 698
martyn.jones@martyn.es
Lunch: 13:30pm - 14:30pm
Dinner: M-Th 20:00pm - 21:00pm, Fri-Sat:21:00pm - 22:00pm

The Stats

  • 120,446 hits

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com
Log in

Hours & Info

Martyn Richard Jones
Madrid, Spain
+34 692 376 698
martyn.jones@martyn.es
10:00 - 17:00
Follow GOOD STRATEGY on WordPress.com
  • IT’S POLITICS: Leaders Who Shape Global Conflict: Trump and Xi
  • IT’S POLITICS: The Guilty Men – 2026/03/12
  • IT’S POLITICS: The Aferlife Briefing- 2026/03/11
  • Laughing @ Data.Com: A Satirical Take on IT Industry Hype
  • Laughing@Data.Com: A Candid Review of Data’s Absurdities

Top Good Strat Posts & Pages

  • IT'S POLITICS: The Guilty Men - 2026/03/12
  • Good Strategy: With Martyn Rhisiart Jones, Sir Afilonius Rex and Lila de Alba.
  • Top Countries Known for Arrogance and Ignorance
  • Laughing @ Data.Com: A Satirical Take on IT Industry Hype
  • Brexit is Bullshit
  • IT'S POLITICS: Leaders Who Shape Global Conflict: Trump and Xi
  • Agile at Scale is Bullshit by Design
  • X Is Dying In Europe: Here's Why - Revisited - 2026/02/16
  • The Protocols of the Elders of Zion - 2026
  • Agile at Scale is Bullshit by Design - The Guardian

Good strat tag cloud

AI amoral Analytics art Artificial Intelligence bad-leader Behavioural Economics Big Data blog books Business Business Enablement business intelligence Business Management business strategy chatgpt cloud coaching Consider this Creativity data data architecture data management data mesh Data Warehouse decency degenerate depraved digital-marketing Dogma enterprise data warehousing espanol fiction gaza good-leader goodstart good start Good Strat goodstrat Good Strategy history honesty honour hubris information information management Information Technology inspiration israel IT Strategy jesus knowledge leader leadership literature llm Management Marketing Martyn Jones Martyn Richard Jones mental-health News Organisational Autism palestine Philosophy Poetry Politics relationships Strategy technology travel trump vulgarity Wales writing

Categories

  • accountability
  • advertising
  • agile
  • agile way of working
  • agile@scale
  • AI
  • All Data
  • Analytics
  • anthropology
  • Architecture
  • Artificial Intelligence
  • Ask Martyn
  • Assets
  • awareness
  • bad strategy
  • Banking
  • behaviour
  • Best principles
  • Big Data
  • Big Data 7s
  • Big Data Analytics
  • blockchain
  • Books with influence
  • Brexit
  • BS
  • business
  • Business Intelligence
  • business strategy
  • Cambriano
  • Cambridge Analytica
  • China
  • Climate Change
  • Cloud
  • code of conduct
  • Commercial Analytics
  • community
  • Condiser this
  • Conservative Party
  • consider
  • Consider this
  • Consultation
  • Creativity
  • Culture
  • dark data
  • data
  • data architecture
  • Data governance
  • data hub
  • Data Lake
  • data management
  • Data Mart
  • data mesh
  • data science
  • Data Supply Framework
  • Data Warehouse
  • Data Warehousing
  • deceit
  • deep learning
  • Democracy
  • digital transformation
  • Diplomacy
  • disinformation
  • Dogma
  • Duties
  • DW 3.0
  • ECM
  • Economics
  • EDW
  • England
  • enterprise content management
  • ethics
  • EU
  • Europe
  • European Union
  • Excellence
  • Excerpt
  • Executive
  • Extract
  • Federalism
  • films
  • Financial Industry
  • fraud
  • Freedoms
  • Globalisation
  • good start
  • Good Strat
  • Good Strategy
  • Good Strategy Radio
  • goodstart
  • goodstartegy
  • goodstrat
  • goostart
  • governance
  • hadoop
  • hdfs
  • HR
  • humour
  • India
  • influencers
  • Inform, educate and entertain.
  • informatio Supply Framework
  • information
  • Information Management
  • Information Supply Frameowrk
  • Information Supply Framework
  • Infotrends
  • Inmon
  • instruments
  • IoT
  • IT Circus
  • IT fraud
  • IT strategy
  • IT World
  • iterations
  • java
  • Knowledge
  • knowledge management
  • Labour Party
  • leadership
  • Leadership 7s
  • life
  • listening
  • literature
  • Love
  • LSE
  • machine learning
  • Management
  • market forces
  • Marketing
  • Marty does
  • Martyn does
  • Martyn Jones
  • Martyn Richard Jones
  • Masterclass
  • media
  • Memory lane
  • Methodology
  • nationalism
  • nine competitive forces
  • no limits
  • Northern Ireland
  • obituary
  • Obligations
  • offshore
  • Offshoring
  • operational
  • Outsourcing
  • Oxford
  • pain
  • Parliament
  • Peeves
  • Personal Integrity Key
  • Philosophy
  • pig data
  • PIK
  • PIR
  • Plaid Cymru
  • Planning
  • poem
  • poems
  • Poetry
  • Polemic
  • political science
  • Politics
  • pomo
  • postmodern
  • POTUS
  • PPE
  • Process
  • Professional Networking
  • professionalism
  • project management
  • Project to Excel
  • prose
  • public
  • Public Integrity Record
  • Quiz
  • Rant
  • Referendum
  • Remain
  • RIghts
  • Risk
  • Rivalry
  • romance
  • Russia
  • Ruth Davidson
  • Sales
  • satire
  • Scotland
  • Scottish National Party
  • scrum
  • sentiment analysis
  • SMILES
  • Snippet
  • SNP
  • Social
  • Social Media
  • Sociology
  • Spain
  • spoof
  • statistics
  • Stories
  • Strategy
  • structured intellectual capital
  • supply chain management
  • tactics
  • Tax avoidance
  • Tax evasion
  • TEAM
  • technology
  • The Amazing Big Data Challenge
  • The Big Data Contrarians
  • The Greens
  • The Guardian
  • The hidden wealth of nations
  • Trade
  • UK
  • Uncategorized
  • United Kingdom
  • USA
  • Valentine
  • Value
  • Wales
  • wisdom

Blog at WordPress.com.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
  • Subscribe Subscribed
    • GOOD STRATEGY
    • Join 138 other subscribers.
    • Already have a WordPress.com account? Log in now.
    • GOOD STRATEGY
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...