Tag Archives: AI

Top AI Red Flags to Watch – 2026

13 Tue Jan 2026

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AI’s Red Flags – His Master’s Voice

Martyn Rhisiart Jones

Bandoxa, Tuesday 13th January 2026

Read my absolutely fabulous books: http://www.goodstrat.com/books

As we settle into 2026, artificial intelligence is no longer a futuristic promise. It is embedded infrastructure. It powers everything from enterprise workflows and personal assistants to autonomous agents that act on our behalf. Yet with greater capability comes greater exposure. The biggest red flags this year are not hypothetical doomsday scenarios. They are already materialising in boardrooms. They are visible in cybersecurity dashboards, consumer wallets, and regulatory filings. Here are the most pressing warning signs to watch in 2026. These are drawn from industry reports. They originate from expert predictions. Emerging incident patterns also highlight them.

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Navigating Data Warehousing’s Professional Crisis – 2026

13 Tue Jan 2026

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Martyn Rhisiart Jones

Read my absolutely fabulous books: http://www.goodstrat.com/books
 
A quiet disquiet has settled over the once-confident corridors of enterprise data. What was, not so long ago, regarded as a rigorous and rather specialised craft, data warehousing and business intelligence, now frequently presents itself in a more casual, even improvisational guise. A growing number of senior executives, technology directors and indeed practitioners themselves confess to a mounting discomfort with the quality, and at times the sheer quantity, of self-proclaimed experts who populate the field.
 

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The GigaOm Data Lake Report

12 Mon Jan 2026

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Nonsense on parade

Martyn Rhisiart Jones

Madrid, Tuesday 13th January 2026

This GigaOm report is a classic vendor-sponsored benchmark. Fivetran picked the competitors and shaped the test scope. GigaOm (as explicitly disclosed) executed it “as-is” with “compatible configurations subject to judgment.” It’s marketing material presented as independent research. It has several structural weaknesses. These weaknesses make the 77–95% cost savings claim highly misleading for most real organisations.

1. It only measures ingestion compute, not true TCO.

The report repeatedly calls itself a “TCO report,” but it explicitly excludes:

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Top 12 AI Grifters, Charlatans & Rogues to Avoid in 2026 – 2026/01/14

12 Mon Jan 2026

Posted by in Inform, educate and entertain., Polemic

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The Skunkworks Collective – Martyn, Alba, Afi, Lila, and Coco

Madrid, Wednesday 14th January 2026

Right, listen. If you’ve ever sat through one of those AI conferences, you know the ones. Some bloke in a black polo neck stands on stage. He’s clearly never met a mirror he didn’t like. He says, “We’re on the cusp of AGI.” It sounds as if he’s just invented gravity. Then you’ll know the particular flavour of despair I’m talking about.

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10 AI Agents Every Business Leader Needs To Steer Clear of in 2026 – 2026/01/13

12 Mon Jan 2026

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Martyn Rhisiart Jones

Madrid, Tuesday 13th January 2026

As we venture further into 2026, the landscape of enterprise artificial intelligence has undergone a subtle but profound shift. The once-dazzling promise of autonomous AI agents has matured into something more prosaic. These self-directed digital entities can orchestrate tasks from customer engagement to complex data integration. Yet, they are no less pervasive. They are no longer novelties confined to experimental labs; they inhabit boardrooms, back offices and supply chains alike.

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Justifying Business Data Requirements – 2026/01/11

11 Sun Jan 2026

Posted by in Inform, educate and entertain., Masterclass

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Justify Your Data Needs

Martyn Rhisiart Jones

Oxford University, Sunday 11th January 2026

Should All Business Data Requirements Be Justified in Business Terms?

A Pseudo-Debate

Motion: All business data requirements must be justified in business terms. Potential business utility should be a deciding factor in whether they are fulfilled.

For the Motion: Sir Afilonius Rex
Against the Motion: Martyn Rhisiart Jones

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Nine Absurd AI Use Cases We Don’t Need

09 Fri Jan 2026

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Am I Funny, Yet?

Martyn Rhisiart Jones

Madrid, Saturday 3rd January 2026

Nine things that really, really shouldn’t be use cases for AI. Delivered by slowly dismantling a bad idea like it’s a poorly constructed IKEA wardrobe. Rant about bourgeois nonsense with surreal fury. Explain why the whole thing is politically ridiculous. Just stare at the absurdity until it cracks. This is like Marnie Listicle Barr on crack.

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Future Data Trends: Insights for 2026 Leadership

21 Sun Dec 2025

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Martyn Rhisiart Jones

Segovia, 20th December 2025

Top 5 Trends Shaping the Future of Data, Analytics, and AI Leadership in 2026

I’ve had the privilege of leading a groundbreaking global study in partnership with a strategic client. During this study, I spoke with many key Chief Data Officers (CDOs). I also engaged with Chief Data & Analytics Officers (CDAOs) and AI executives across industries and geographies. The insights reveal how organisations are changing their data and AI strategies. They aim to drive real business value in an increasingly complex world.

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Understanding Data-Less Apps: The Future of IT

21 Sun Dec 2025

Posted by in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., IT strategy, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

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Image1Martyn Rhisiart Jones

Dublin 9th May 2017 –  revised 21st December 2025

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