Marty Richard Jones
Mountain View, 19th January 2017
“I’ve been accused of vulgarity. I say that’s bullshit.” – Mel Brooks
If you enjoy this piece or find it useful then please consider joining The Big Data Contrarians. Continue reading
19 Thu Jan 2017
Posted in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, disinformation, governance, Inform, educate and entertain., information, Information Management, Information Supply Frameowrk, Information Supply Framework, pig data, The Amazing Big Data Challenge, The Big Data Contrarians
Marty Richard Jones
Mountain View, 19th January 2017
“I’ve been accused of vulgarity. I say that’s bullshit.” – Mel Brooks
If you enjoy this piece or find it useful then please consider joining The Big Data Contrarians. Continue reading
18 Wed Jan 2017
Posted in All Data, Big Data, Big Data 7s, Big Data Analytics, business, Business Intelligence, business strategy, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., pig data, The Amazing Big Data Challenge, The Big Data Contrarians
Martyn Richard Jones
New York City, 18th January 2017

Blue sky for professional data architecture and management
I’ll make this short, sweetish and to the point.
These are the arguments that CEOs need to know about Big Data.
It was written for CEOs and those who provide independent advice to CEOs.
If you are someone who wants to be prepared for CEOs who are armed with the realities of Big Data, then maybe this is for you too. Continue reading
01 Sun Jan 2017
Posted in accountability, agile, All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., pig data, The Amazing Big Data Challenge, The Big Data Contrarians
Big Data Predictions for 2017You want Big Data predictions for 2017?
You’ve got ’em!
These are my Big Data, Data Warehousing and Analytics extrapolations for 2017. They are based on extensive, exhaustive and enigmatic work carried out by top-notch researcher gurus at Cambriano Energy, between December 2015 and December 2016.
So, stick with us as we survey the landscape that will be Big Data in 2017. Continue reading
17 Sat Dec 2016
Posted in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., pig data, The Amazing Big Data Challenge, The Big Data Contrarians
Big Data on the Edge
This is all about data governance, time-and-place utility and striving to do the right, things right, first time and every time.
First up. Having been responsible for R&D in this area in the eighties I can honestly say that Analytics ‘on the edge’ is nothing new. So this is leading edge, not bleeding edge.
That stated, the big ‘Big Data’ vendors are finally catching up with the concept of data processing ‘on the edge’, a late adoption which has been accompanied by a flurry of fluffy and content-averse articles hailing this “new” (actually it isn’t new at all) approach to Big Data, the Internet of Things and Analytics ‘On The Edge’.
02 Fri Sep 2016
Posted in Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, BS, business strategy, Good Strat, Good Strategy, goodstrat, Inform, educate and entertain., IT strategy, Marty does, Martyn does, Martyn Jones, Martyn Richard Jones, satire, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians
Martyn Richard Jones
Langley, 2nd September 2016
Few outside of the big intelligence agencies of the USA, Russia and Andorra know this, but a big part of the success of Operational Excellence at ISIS can be put down to their judicious use of Big Data and Data Science. Or, so say the experts[i].
This will probably come as no surprise to big-gun Big Data gurus such as Bernard Marr, Rab C. Nesbitt or Alan Latchley, or indeed will it appear unusual to the more peripheral and intellectual areas of Big Data ‘guruship’ and Data Scientology, where we may find the likes of Shapiro, Kobielus and Podge and Rodge O’Leprosy.
31 Wed Aug 2016
Posted in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, Cambriano, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, good start, Good Strat, Good Strategy, goodstart, goodstartegy, goodstrat, Inform, educate and entertain., Martyn does, Martyn Jones, Martyn Richard Jones, pig data, The Amazing Big Data Challenge, The Big Data Contrarians
Martyn Richard Jones
Lora del Rio, 31st August 2016
Big data has arrived. Big Data is here for keeps. Big Data is the future.
Despite some of the malicious, mendacious and malodorous words of naysayers, sceptics and contrarians, the world of big data and big data analytics is replete with totally amazing and fabulous success stories.
Big Data gurus are often accused of not delivering coherent, cohesive and verifiable accounts of Big Data successes. Which is understandable but at the same time a pity. So here, to illustrate this miraculous and remarkable turnaround, I give you not three but seven of the many Big Data success stories that I could have casually grabbed out of the ether.
First, we take a trip to Glasgow to discover the leveraging of Big Data in alternative investments. Then we pass over to Boston to explore the magic of Big Data at Universal Legal. We venture through Switzerland and innovative marketing. Explore the heights of Dongalong Creek. Have a word with the good folks at Heisenberg Labs. Then round it off with a quick in-depth summary of Big Data at Choppers. So, here we go…
29 Tue Mar 2016
Posted in All Data, Analytics, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, Commercial Analytics, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., Martyn does, Martyn Jones, Martyn Richard Jones, pig data, sentiment analysis, The Amazing Big Data Challenge, The Big Data Contrarians
Martyn Richard Jones
I first became involved in commercial analytics in the eighties. First, through my involvement in customer segmentation and data visualisation, principally in banking but also in energy, manufacturing and the chemical industry. It also emerged later, in conjunction with my activities at the Sperry European Centre for AI, and was centred on pricing and yield management applications developed using a combination of statistical techniques, expert system technology and data centre architectures all tightly integrated within a 4GL development and delivery environment. This provided a comprehensive and seamless scenario building, hypothesis testing and reporting capability. Continue reading
29 Tue Mar 2016
Posted in All Data, Big Data, Big Data 7s, Big Data Analytics, business strategy, Cambriano, Consider this, dark data, data architecture, Data governance, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strategy, Inform, educate and entertain., IT strategy, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians
Tags
Behavioural Economics, Big Data, Good Strategy, goodstrat, Information Technology, IT Strategy, Martyn Jones, Martyn Richard Jones, Strategy
Big Data is all pervasive, all seeing and all knowing.
Everyone is doing Big Data, and if they aren’t then they will. It’s inevitable.
Big Data will revolutionise the worlds of data, decision making and business.
Am I right, or am I right?
22 Tue Mar 2016
Posted in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., pig data, The Amazing Big Data Challenge, The Big Data Contrarians
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Big Data, business strategy, Consider this, data, Data Warehouse, Information Technology, Martyn Jones, Martyn Richard Jones
“Half the time she did things not simply, not for themselves; but to make people think this or that; perfect idiocy she knew for no one was ever for a second taken in.” Virginia Woolf, Mrs. Dalloway
It’s all very well for the blithering Big Data bullshitter savants to now claim, after a massive exercise in u-turning, that Big Data isn’t after all about data volumes, velocities and varieties, but about some minor variation on the theme of data architecture, management and processing.
But, look at the mess! Continue reading
16 Wed Mar 2016
Posted in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, goodstrat, Inform, educate and entertain., IT strategy, Marty does, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians
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Big Data, Business Enablement, business intelligence, Business Management, Data Warehouse, Good Strat, Information Technology, Martyn Jones, Martyn Richard Jones, Organisational Autism, Strategy
Martyn Richard Jones
I have questions about data.
Most of us who have more than a cursory knowledge of the English language have heard of the phrase ‘too much information’. We know what it means, even if we don’t always know when to apply it.
For those who don’t know, or are unsure, the Urban Dictionary describes ‘too much information’ as “An expression of exasperation and disgust when a person is divulging personal details of his sex life, toilet habits, or anything the listener finds disgusting, uninteresting, and unwelcome.”[1]
Sum, sum. Just because we know it, doesn’t mean we should share it or even try and remember it, never mind go about analysing the hell out of it.
This is where Big Data comes in. Continue reading