08 Sun Feb 2026
Martyn Rhisiart Jones, Madrid 28th January 2026
I would like to introduce you to a pragmatic approach to Big Data and Big Data Analytics. It is real-world focused and business-centric. This is the best approach to Big Data you are ever likely to find. Yet, I am still significantly understating the magnificent utility. It is also timely and has all the pertinent facets of the approach.
Continue reading21 Sun Dec 2025
Posted in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., IT strategy, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians
23 Sun Dec 2018
Posted in Assets, awareness, behaviour, Best principles, Brexit, ethics, goodstrat, Martyn Jones, Martyn Richard Jones, Offshoring, Outsourcing, Politics, Remain, statistics, The Guardian
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Martyn Richard Jones
Madrid, Sunday 23rd December 2018
What’s all this fuss about Jeremy Corbyn and Labour’s Brexit strategy?
Despite Liberal Democrats, Blairites and most of the national media ramping up the righteous outrage about Corbyn stating the bleeding, bloody obvious (see e.g. http://www.theguardian.com/commentisfree/2018/dec/23/labour-remain-jeremy-corbyn-brexit ) nothing has changed.
So, what are the facts?
21 Fri Dec 2018
Posted in Ask Martyn, Brexit, goodstrat, Martyn does, Martyn Jones, Martyn Richard Jones, Politics
Martyn Richard Jones
Madrid, Friday 21st December 2018
It feels like Brexit is in the lap of the gods. But, I hope that eventually (and that’s very soon) it will be dragged kicking and screaming to an almost certain fate. Meanwhile, as it faces the dying of its light it continues to bring out the best and the worst in our politicians at Westminster, those who work in the media and those with strong views. Continue reading
28 Thu Dec 2017
Posted in All Data, Ask Martyn, Big Data, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., Martyn does, Martyn Jones, Martyn Richard Jones
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Martyn Richard Jones
Gif sur Yvette, 27th December 2017
First, a thought.
Just because it’s there, it doesn’t mean it has to be done. Just because you can, it doesn’t mean that you should. Just because you believe you are right, doesn’t mean that you are not wrong.
25 Fri Aug 2017
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Brexit, EU, Europe, Martyn Jones, Martyn Richard Jones, News, Politics, UK
Martyn Jones
Bornheim, Nordrhein-Westfalen, Germany – 25th August 2017
When you offer people all of the benefits of the single market and the customs union, but without any of the EU bureaucracy, constraints and costs, what happens?
We ran an experimental consultation last year in the UK just to demonstrate what happens when bat-shit-crazy mad-cow Britain has a chance to throw a spanner in the works. Some people will inevitably believe the boloney whilst others will use it as a mere tool in a simple-minded and obtuse attempt to rationalise their own irrationality and misanthropy. Nobody can throw a spanner in the works quite like the Brits.
08 Tue Aug 2017
Martyn Richard Jones
Bonn, Nordrhein-Westfalen, Germany – 8th August 2017
Is Britain becoming a scoundrel’s paradise?
From the massively lucrative and almost risk-free student debt being sold on the cheap to a select band of chums in the private financial sector. To the scandalous misrepresentation, mendacity and downright deception of the leading guttersnipes and pimps of the Brexit campaign. Through the loud zoo of opportunistic, scabrous and malignant political animals chafing at the bit to return the UK to the dark ages of jungle law, rotten political leaders and nastier political masters, and with it, the ability of the few to effortlessly intimidate, coerce and mistreat the many.
Legion are the examples of the erosion of values in a Britain that once aspired to be a truly decent society.
06 Sun Aug 2017
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Brexit, Conservative, EU, fraud, goodstrat, Labour, Liberal, Martyn Jones, Politics
Martyn Jones
Bonn, Nordrhein-Westfalen, Germany – 6th August 2017
They told us that by voting for Brexit we would take back control.
They told us that Brexit would mean control over sovereignty and immigration. Which would mean total control over the economy, culture, society, law making, international relationships and trade.
They told us that voting for Brexit was the only patriotic option on offer.
This is what the backers of Brexit, through media, political and celebrity bullshitting agents, and a plethora of Brexit’s useful idiots, were telling us we would get once we were out of the EU. Continue reading
02 Wed Aug 2017
Posted in All Data, Architecture, Big Data, Big Data Analytics, data architecture, Data governance, data management, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strategy, Inform, educate and entertain., information, Information Management, Information Supply Framework, IT strategy, Knowledge, knowledge management, Marketing, Martyn Jones, Martyn Richard Jones, Sales, structured intellectual capital, wisdom
Martyn Jones
Zurich, Switzerland – 3rd August 2017
If anyone can turn data into knowledge then that person is me.
Let me explain.
I am a data architecture and management professional. For more than three decades I have been acquiring knowledge and experience in the design and delivery of effective data and solutions architectures for a wide range of projects and in a wide range of (mainly large global or regional) enterprise clients.
Therefore I think I can reasonably presume to have built up quite a good personal body of knowledge when it comes to applied data architecture and management.
As well as being a professional in the management and architecture of data, I have also considerable knowledge and experience in the areas of information management, artificial intelligence and knowledge management (structured intellectual capital).
So, what about turning data or information into knowledge? Continue reading
22 Thu Jun 2017
“Knowledge is the capacity to give correct answers to questions.”
“There is no well trodden path that takes a straight line from symbols, through data to knowledge and wisdom. This is just some nonsense invented by the IT industry.” – Martyn Jones
We may define data as being the symbolic representation of value or conversely of something which has no attached value. Data may represent, among other things, time, money, resources or worldly objects.
Martyn Rhisiart Jones
GOOD STRATEGY 