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Category Archives: Inform, educate and entertain.

A general blog post category.

Saint Valentine’s Day – Romancing the Data – 2026/02/14

13 Fri Feb 2026

Posted by Martyn Jones in Inform, educate and entertain., Love, romance, Valentine

≈ Leave a comment

Tags

books, celt, cymru, enchant, Love, Poetry, romance, Valentine, Wales, welsh, writing


To Begin at the Beginning

Martyn Rhisiart Jones

Oza-Cesuras, Saturday 14th February 2026

Ah, cariad, let us speak now in the shadowed cadence of the valleys. The voice rolls like the Tawe after rain. It is rich and resonant, a little rough at the edges yet velvet beneath. Burton might have murmured it after one too many whiskies. Or Hopkins in that quiet, measured thunder waits. Patient as stone, it strikes. And through it all, the ghost of Dylan himself weaves words like nets of starlight over Talacharn’s black waters. Gwynfor’s steady, unyielding fire burns low and true for the land. It is more than soil and more than song. It is memory made flesh.

If Data and Information were our Valentine’s sweetheart, she would be fierce and elusive. She would not be some simpering rose but a wild thing of the Welsh hills. She would be ancient and newborn, speaking in cynghanedd of numbers and patterns. Her breath would be the soft hiss of wind through bracken.

We would woo her thus, yn Gymraeg ac yn Saesneg entwined, with the lilt that carries the green pulse of Cymru beneath every syllable:

Continue reading →

Solucionando el Dilema del Almacén de Datos

13 Fri Feb 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

AI, Artificial Intelligence, aws, azure, Business, chatgpt, Data Warehouse, Data Warehousing, databricks, ia, inteligencia-artificial, oracle, snowflake, technology, tecnologia


Martyn Rhisiart Jones

Madrid, sábado 7 de febrero de 2026

Libros de Martyn Rhisiart Jones: https://www.amazon.es/stores/author/B086K5B97Y

¿Qué decir?

Estaba leyendo un artículo escrito por Jeff Wilts y recomendado por Bill Inmon. Llegué a esta afirmación: «Teradata es un almacén de datos empresarial con todas las funciones». Para mí, la cosa fue aún más cuesta abajo a partir de ahí.

Pero esto fue el golpe de gracia: «Databricks es una plataforma de datos unificada que puede comportarse como un almacén de datos».

Continue reading →

Building the Data Logistics Hub: The Challenges and Opportunities – 2026/02/13 – Part 1

13 Fri Feb 2026

Posted by Martyn Jones in data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., information, Information Supply Framework, Knowledge, knowledge management, Martyn Jones, Masterclass

≈ Leave a comment

Tags

agility, AI, Artificial Intelligence, Business, data hub, Data Warehouse, data-logictics-hub, data-logistics-hub, data-on-demand, data-sharing, digital-marketing, dlh, dw, protection, security, technology


OLYMPUS DIGITAL CAMERA

This is the brave new world of data!

Martyn Rhisiart Jones

Bandoxa, 13th February 2026

In this episode, we begin by honestly examining the pain points that make data logistics so difficult today. The challenges are siloed data and systems. There are also many data interchange point solutions. Quality is inconsistent, and there are security and compliance barriers. Additionally, data volumes are exploding. We then explore the transformative opportunities. These include faster time-to-insight and seamless collaboration across teams and organisations. The opportunities also feature monetisable data products and AI-ready flows.

Continue reading →

Building the Data Logistics Hub: Easy Introduction – 2026/02/12 – Part 0

12 Thu Feb 2026

Posted by Martyn Jones in data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., information, Information Supply Framework, Knowledge, knowledge management, Martyn Jones, Masterclass

≈ Leave a comment

Tags

agility, AI, Artificial Intelligence, Business, data hub, data-logictics-hub, data-on-demand, data-sharing, digital-marketing, dlh, protection, security, technology


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  3. Page 10

This Is Going To Be Absolutely Fabulous!

Martyn Rhisiart Jones

Bandoxa, 12th February 2026

Hold up there for a moment. Have I got something for you!

I may not be the father of Information Centres. I’m certainly not going to claim any of Bill Inmon’s achievements as my own. However, I have spent a professional lifetime wading in the data and information garlic. So, I do claim a rightful share of the credit.

And I am rightfully credited with founding the Data Logistics Hub design movement.

In an era where data is the lifeblood of organisations, it fuels decisions and powers AI. It enables innovation. It drives competitive advantage. The ability to move, integrate, share, and utilise that data efficiently has become a strategic imperative. Yet many enterprises still struggle with fragmented pipelines and siloed sources. They face compliance headaches and latency issues. There is also the sheer complexity of connecting data across clouds, on-premises systems, partners, and ecosystems.

Continue reading →

DATA WORLD: Data Warehouse Action: Big Business Drivers

11 Wed Feb 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

AI, Artificial Intelligence, Business, Data Mart, Data Warehouse, digital-marketing, drivers, imperatives, technology, urgency


Masterclass on the side!

Martyn Rhisiart Jones

Madrid, Saturday 31st January 2026

Martyn: The Enterprise Data Warehouse should be driven by business demand and nothing else.

Ed: What does that mean in practice?

Continue reading →

DATA WORLD: Fixing the Data Warehouse – 2026/02/10

10 Tue Feb 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

AI, Artificial Intelligence, Business, chatgpt, data-drama, data-lies, digital-marketing, honesty-is-not-a-feature, Information and Technology


Martyn Rhisiart Jones

Zamora, Tuesday 10th February 2026

What to say?

I was reading an article. It was written by Jeff Wilts and recommended by Bill Inmon. I got to this statement: “Teradata is a full-featured enterprise data warehouse.”  For me, it went further downhill from there.

It was very disheartening and deceptive. I decided to write an article about my thoughts on it. (Understanding the Data Warehouse Dilemma – 2026/02/07, https://goodstrat.com/2026/02/06/understanding-the-data-warehouse-dilemma-2026-02-07/).

As a result, many people approached me. They asked directly and indirectly if I would suggest ways and means to overcome or avoid those dilemmas.

This is the result.

Enjoy! But even better, let me know what you think.

Continue reading →

DATA WORLD: The Risks of Using Databricks for Data Warehousing

09 Mon Feb 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

AI, Artificial Intelligence, azure, cloud, databricks, scam, technology


Get that Databricks Out of My Face!

Martyn Rhisiart Jones

Madrid, Monday 9th February 2026

You need not loathe Databricks outright. It is perfectly defensible if you do. This is particularly true when your principal objective is classical data warehousing. This includes structured BI reporting, dependable SQL analytics, and a governed single source of truth for business metrics. It also entails semantic clarity and predictable costs for read-heavy workloads.

There are solid, well-trodden reasons for that caveat. Many experienced data warehousing practitioners see Databricks as an awkward or even risky primary platform for traditional warehousing. This view is shared by some of the field’s foundational figures. The concern is not ideological. It is architectural. When used as a warehouse, Databricks often reproduces exactly the pathologies criticised in enterprise data programs. These include unnecessary complexity, misdirected effort, and the perennial executive question, “Which number should I trust?”

Continue reading →

CEO BRIEFING: What Every CEO Needs to Know About Big Data – Revisited – 2026/01/26

07 Sat Feb 2026

Posted by Martyn Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, business, Business Intelligence, business strategy, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., pig data, The Amazing Big Data Challenge, The Big Data Contrarians

≈ Leave a comment

Tags

AI, Artificial Intelligence, Big Data, bullshit, Business, c-suite, CEO, chatgpt, technology


Martyn Richard Jones

New York City, 18th January 2017

OLYMPUS DIGITAL CAMERA
Blue sky for professional data architecture and management

Scope

I’ll make this short, sweetish and to the point.

These are the arguments that CEOs need to know about Big Data.

It was written for CEOs and those who provide independent advice to CEOs.

If you are someone who wants to be prepared for CEOs who are armed with the realities of Big Data, then maybe this is for you too.

Point One: Big Data is bullshit

Continue reading →

IT’S POLITICS: The Madness of Brexit – Retrospective- 2026/01/25

07 Sat Feb 2026

Posted by Martyn Jones in Brexit, Condiser this, Culture, Economics, Europe, European Union, Inform, educate and entertain., Philosophy, Politics, Social, Trade

≈ Leave a comment

Tags

2026, Brexit, collective-suicide, history, News, Politics, uk-politics


MADMartyn Jones

Carmarthen, Wales – 31st July 2017 

Many Brexiteers take a simplistic, restricted and shallow view of how the UK will leave the European Union.

It’s to be expected.

Some people are both wilfully ignorant and certain of their beliefs, even though their beliefs are no better than reactionary and rationalised prejudice, socialised absurdity and tidy-minded incongruence.

It’s to be expected. Continue reading →

MADMartyn Jones

Carmarthen, Wales – 31st July 2017 

Many Brexiteers take a simplistic, restricted and shallow view of how the UK will leave the European Union.

It’s to be expected.

Some people are both wilfully ignorant and certain of their beliefs, even though their beliefs are no better than reactionary and rationalised prejudice, socialised absurdity and tidy-minded incongruence.

It’s to be expected. Continue reading →

DATA WORLD: Understanding the Data Warehouse Dilemma – 2026/02/07

06 Fri Feb 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

AI, Artificial Intelligence, Business, chatgpt, technology


Martyn Rhisiart Jones

Madrid, Saturday 7th February 2026

Books from Martyn Rhisiart Jones https://www.amazon.es/stores/author/B086K5B97Y

What to say?

I was reading an article. It was written by Jeff Wilts and recommended by Bill Inmon. I got to this statement: “Teradata is a full-featured enterprise data warehouse.”  For me, it went further downhill from there.

But this was the coup de grace: “Databricks is a unified data platform that can behave like a data warehouse.” 

Continue reading →
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