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Category Archives: Data Warehousing

Big Data: The Art of Bullshit – 2026

15 Thu Jan 2026

Posted by Martyn Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, disinformation, governance, Inform, educate and entertain., information, Information Management, Information Supply Frameowrk, Information Supply Framework, pig data, The Amazing Big Data Challenge, The Big Data Contrarians

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Tags

AI, Artificial Intelligence, Big Data, chancers, charlatans, chatgpt, flim-flam-sauce, grifters, grok, technology, writing


Bertxin Galestara and Sir Afilonius Rex,  based on an  opinion piece written by Marty Rhisiart Jones

Mountain View, 19th January 2017 – Bandoxa Thursday 15th January, 2026

“I’ve been accused of vulgarity. I say that’s bullshit.” – Mel Brooks

If you enjoy this piece or find it useful, then please consider joining The Big Data Contrarians on LinkedIn. Continue reading →

Understanding Data-Less Apps: The Future of IT

21 Sun Dec 2025

Posted by Martyn Jones in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., IT strategy, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

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Tags

AI, Artificial Intelligence, Business, chatgpt, technology


Image1Martyn Rhisiart Jones

Dublin 9th May 2017 –  revised 21st December 2025

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The data warehouse is the repository for the post-transactional data

20 Mon Mar 2023

Posted by Martyn Jones in agile, agile way of working, Ask Martyn, data mesh, Data Warehouse, Data Warehousing, Inform, educate and entertain.

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The data warehouse is the repository for the post-transactional data

Martyn Richard Jones

Saintes, 20th March 2023

Narrator: As much as I love the work of some celebrated buffoons, fools and jesters with imagination, there are some areas that they should not be allowed to invade without adequate supervision being in place.

Dud: Pete,why do people talk such complete and utter unsubstantiated poll tax?

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Tea with The Data Contrarian: Afilonius Rex

10 Fri Dec 2021

Posted by Martyn Jones in agile, All Data, Big Data, Big Data Analytics, Data governance, data hub, data management, Data Warehousing, Inform, educate and entertain., The Big Data Contrarians

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Martyn Jones

10th December 2021

OLYMPUS DIGITAL CAMERA – DÉNIA

Martyn Jones is Chief Scientist and Information Architect at Cambriano Energy. For better or worse, he is known as the Big Data Contrarian. He is the author of the widely acclaimed eBook Laughing @ Big Data, available at amazon.com.

Tea with The Data Contrarian is a series of interviews around data and analytics.

Today, Martyn talks with the great Afilonius Rex on contemporary trends, fads, and fancies in data, analytics and more.

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Reality Check: Data Mesh and Data Warehousing  

05 Sun Dec 2021

Posted by Martyn Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, data hub, Data Lake, data management, Data Mart, data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., The Big Data Contrarians

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To begin at the beginning

A few days ago, I published a blog piece that contained the following paragraphs:

I am quite a fan of many aspects that sit under the Data Mesh umbrella. However, when it comes to a proper fact-based understanding and analysis of the history, place and architecture (business, data and technical) of Data Warehousing the leading exponents of data mesh have it woefully wrong.

Therefore, the purpose of this blog article is to set the record straight.

However, it seems to be that denial and specious arguments, are the preferred weapons of choice, over simply and honestly engaging in a professional discourse about these concerns.

Fast-forward to the future

Pages: 1 2

Myth-busting: Data Mesh and Data Warehousing – Revisited

25 Thu Nov 2021

Posted by Martyn Jones in agile, anthropology, Architecture, Best principles, Data Mart, data mesh, Data Supply Framework, Data Warehouse, Data Warehousing, hadoop, Inform, educate and entertain.

≈ 1 Comment


To begin at the beginning

I am quite a fan of many aspects that sit under the Data Mesh umbrella. However, when it comes to a proper fact-based understanding and analysis of the history, place and architecture (business, data and technical) of Data Warehousing, the leading exponents of data mesh have it woefully wrong.

Therefore, the purpose of this blog article is to set the record straight.

The data warehouse as a place to copy OLTP exhaust data to?

Continue reading →

DATA! STRATEGY, INNOVATION AND VALUE BULLSHIT

09 Tue Jun 2020

Posted by Martyn Jones in All Data, Big Data, Big Data Analytics, Data Mart, Data Warehousing

≈ 1 Comment

Tags

bigdata, innovation, Strategy, Value


Martyn Richard Jones

Oza dos Rios 9th June 2020

REMEMBER! BUY MY BOOK! LAUGHING@BIGDATA

The purpose of language is to communicate—usually the conveyance of meaning from one entity to another. The value of communication is based on the availability of timely, appropriate and adequate information. In this way, it is positive. But communication can also be used to manipulate, deceive and confuse.

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Why I called bullshit on the data lakehouse nonsense

16 Sat May 2020

Posted by Martyn Jones in All Data, Big Data, Big Data Analytics, dark data, data architecture, Data governance, data hub, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., The Big Data Contrarians

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Tags

agile, bigdata, data, dataintegration, datalake, datascience, datawarehousing


Why I called bullshit on the data lakehouse nonsense

I wrote an article that took to task purveyors of the data lakehouse nonsense. It got plenty of positive reactions and quite a few negative opinions. But what surprised me the most were the number of people who had already swallowed their pitch. Hook, line and sinker.

So why did I bother to express my opinions on the subject?

Continue reading →

THE TEN BIG DATA COMMANDMENTS

15 Fri May 2020

Posted by Martyn Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, data hub, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., The Big Data Contrarians

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HOW TO SUCCEED WITH BIG DATA

Here are the ten golden rules of belief for surefire big data success:

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REVEALING WEALTH: USING BIG DATA TO FIGHT TAX EVASION – MARTYN JONES

14 Thu May 2020

Posted by Martyn Jones in All Data, Big Data, Big Data Analytics, dark data, data architecture, Data governance, data hub, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Europe, European Union, Inform, educate and entertain., Tax avoidance, Tax evasion, The Big Data Contrarians, The hidden wealth of nations

≈ 2 Comments


REVEALING WEALTH: USING BIG DATA TO FIGHT TAX EVASION – MARTYN JONES

If anything, taxes for the lower and middle class and maybe even the upper-middle class should even probably be cut further. But I think that people at the high end – people like myself – should be paying a lot more in taxes. We have it better than we’ve ever had it.

Warren Buffett

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  • X Is Dying In Europe: Here’s Why – Revisited – 2026/02/16
  • The Promised Banality of Evil – Revisited
  • Grok, What Do You Make of Martyn Rhisiart Jones’ Take on Big Data?
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  • An Open Letter to Mansoor Hussain Laghari
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