15 Thu Jan 2026
Posted in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, disinformation, governance, Inform, educate and entertain., information, Information Management, Information Supply Frameowrk, Information Supply Framework, pig data, The Amazing Big Data Challenge, The Big Data Contrarians
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AI, Artificial Intelligence, Big Data, chancers, charlatans, chatgpt, flim-flam-sauce, grifters, grok, technology, writing
Bertxin Galestara and Sir Afilonius Rex, based on an opinion piece written by Marty Rhisiart Jones
Mountain View, 19th January 2017 – Bandoxa Thursday 15th January, 2026
“I’ve been accused of vulgarity. I say that’s bullshit.” – Mel Brooks
If you enjoy this piece or find it useful, then please consider joining The Big Data Contrarians on LinkedIn. Continue reading
21 Sun Dec 2025
Posted in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., IT strategy, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians
02 Sun Jan 2022
Data Trailblazers: 2022 Vision
Martyn Richard Jones
2nd January 2022
Martyn Jones is Chief Scientist and Information Architect at Cambriano Energy, and is the author of Laughing @ Big Data he manages The Big Data Contrarian group on LinkedIn and blogs at goodstrat.com
So, the Christmas season is almost upon us, and it’s time once again to publish my brand-spanking new top twelve data trend predictions for the new year, 2022.
Continue reading05 Sun Dec 2021
A few days ago, I published a blog piece that contained the following paragraphs:
I am quite a fan of many aspects that sit under the Data Mesh umbrella. However, when it comes to a proper fact-based understanding and analysis of the history, place and architecture (business, data and technical) of Data Warehousing the leading exponents of data mesh have it woefully wrong.
Therefore, the purpose of this blog article is to set the record straight.
However, it seems to be that denial and specious arguments, are the preferred weapons of choice, over simply and honestly engaging in a professional discourse about these concerns.
25 Thu Nov 2021
I am quite a fan of many aspects that sit under the Data Mesh umbrella. However, when it comes to a proper fact-based understanding and analysis of the history, place and architecture (business, data and technical) of Data Warehousing, the leading exponents of data mesh have it woefully wrong.
Therefore, the purpose of this blog article is to set the record straight.
16 Sat May 2020
I wrote an article that took to task purveyors of the data lakehouse nonsense. It got plenty of positive reactions and quite a few negative opinions. But what surprised me the most were the number of people who had already swallowed their pitch. Hook, line and sinker.
So why did I bother to express my opinions on the subject?
Continue reading15 Fri May 2020
Here are the ten golden rules of belief for surefire big data success:
Continue reading14 Thu May 2020
Posted in All Data, Big Data, Big Data Analytics, dark data, data architecture, Data governance, data hub, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Europe, European Union, Inform, educate and entertain., Tax avoidance, Tax evasion, The Big Data Contrarians, The hidden wealth of nations
REVEALING WEALTH: USING BIG DATA TO FIGHT TAX EVASION – MARTYN JONES
If anything, taxes for the lower and middle class and maybe even the upper-middle class should even probably be cut further. But I think that people at the high end – people like myself – should be paying a lot more in taxes. We have it better than we’ve ever had it.
Warren Buffett
Continue reading03 Wed Jul 2019
Posted in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., pig data, The Amazing Big Data Challenge, The Big Data Contrarians
Martyn Richard Jones
Our bloke in Brussels, 3rd July 2019
It’s a simple, timeless, human truth; data must adapt or die.
Read between the lines, the writing on the wall, the fat lady singing and the barking dogs at the gate.
Continue reading28 Thu Dec 2017
Posted in All Data, Ask Martyn, Big Data, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., Martyn does, Martyn Jones, Martyn Richard Jones
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Martyn Richard Jones
Gif sur Yvette, 27th December 2017
First, a thought.
Just because it’s there, it doesn’t mean it has to be done. Just because you can, it doesn’t mean that you should. Just because you believe you are right, doesn’t mean that you are not wrong.
Martyn Rhisiart Jones
GOOD STRATEGY 