• Home
  • About
  • The Good Strategy Blog
  • Strategy
    • Data Warehousing
    • Ask Martyn
  • MARTYN
    • MARTYN’S MUSIC
    • Must-Read Books from Martyn
    • PODCASTS
    • MARTYN.ES

GOOD STRATEGY

~ DATA, INFORMATION & KNOWLEDGE

GOOD STRATEGY

Category Archives: Big Data

About big data, in some way of another.

Big Data is Dead!

20 Sat Dec 2014

Posted by Martyn Jones in Big Data, Data governance, Data Warehousing

≈ 6 Comments

Tags

Analytics, Big Data, Data Warehouse


BDID6

Martyn Richard Jones

Alas, poor Yorick! I knew him, Horatio; a fellow of infinite jest, of most excellent fancy; he hath borne me on his back a thousand times; and now, how abhorred in my imagination it is!

From the play Hamlet by William Shakespeare

Big Data is dead! Long live Information Management. Continue reading →

Marty does… Big Data and the Vs… Refutured for 2026

09 Tue Dec 2014

Posted by Martyn Jones in Big Data, Marty does

≈ 12 Comments

Tags

Analytics, aspiring tendencies in IM, Behavioural Economics, Big Data, Challenges, Vs


Martyn Richard Jones

2026 Remaster

HERE WE GO WITH BIG DATA VIBES

Clive: Yeah, well, you had to, didn’t you? You had to stand up for what you stood for, didn’t you? I mean, the only time I remember a similar occasion was, I was in, errm… I was at Spurs, Tottenham Hotspurs.

Derek: Yeah.

Clive: I was watching a game against Arsenal, and this bloke come up to me and said, “Hello”.

Derek: Oh no…

Derek and Clive – This Bloke Came Up to Me Continue reading →

Big Data Robitussin – 2026 Version

26 Sun Oct 2014

Posted by Martyn Jones in Analytics, Architecture, Ask Martyn, awareness, Big Data, BS, deceit, governance, Stories

≈ 13 Comments

Tags

awareness, Behavioural Economics, Big Data, BS, crap, data analytics, deceit, enterprise data warehousing, history, hustlers, IT business, lies, Organisational Autism, Pimps, spin


Written by Martyn Richard Jones

Image2What does Big Data have to do with Robitussin?

I will explain.

Continue reading →

Silly Season! Data Warehousing is Hadoop is Big Data? – Unplugged for 2026

12 Sun Oct 2014

Posted by Martyn Jones in Architecture, Ask Martyn, Banking, Best principles, Big Data, Business Intelligence, Creativity, Data Warehouse, Dogma, Knowledge, Peeves

≈ Leave a comment

Tags

Banking, Behavioural Economics, Big Data, Bill Inmon, business intelligence, data integration, Data Marts, Demagogism, Dogma, enterprise data warehousing, hadoop, Information and Technology, information management


Martyn Richard Jones

2026 Remaster

Let’s get this baby off the ground

This weekend I read a piece on the Information Management website by Steve Miller with the title of Big Data vs. the Data Warehouse. It’s an old piece, from March 2014.

It was in response to a piece by Bill Inmon titled “Big Data or Data Warehouse?” Turbocharge Your Porsche – Buy an Elephant, in which he singled out for criticism the ad campaign of a big-data and Hadoop promoter.

Continue reading →

The Awkward Squad – Big data informs

11 Sat Oct 2014

Posted by Martyn Jones in Big Data, BS, Data Warehouse, disinformation, information, Knowledge, wisdom

≈ Leave a comment

Tags

Analytics, Big Data, business intelligence, cloud, Data Warehouse, virtualisation


Martyn Richard Jones

Remaster for 2026

I am a sceptic. Part of the awkward squad of troublemakers.

People who ask questions and who won’t stop asking.

People who won’t take bullshit for an answer.

People who are not preprogrammed to unquestioningly follow specific paths.

But to question everything.

Such as, “What the feck’s that all about then?” Continue reading →

Just who are you to tell us? Consultant Manager as Leader and Coach – 2026 Remake

10 Fri Oct 2014

Posted by Martyn Jones in Big Data, Business Intelligence, Data Warehouse, Management

≈ Leave a comment

Tags

Big Data, Business Management, Data Warehouse, Dogma


Martyn Richard Jones

A remake for 2026

Sometimes I get asked in to support the manager of a failing project.

Most of the time I get to take over a failing project, with or without the previous manager’s involvement.

Occasionally I am called in to act as a Project Manager for clients who have brought in Systems Integrators and Management Consultants to do most of the project work.

Continue reading →

The IT Circus and the Infinite Loop – Part 1 – 2026 Remake

10 Fri Oct 2014

Posted by Martyn Jones in Ask Martyn, awareness, Best principles, Big Data, business, Business Intelligence, Data Warehouse

≈ Leave a comment

Tags

Big Data, business intelligence, Commercial IT, Corporate IT, Data Warehouse, IT business, IT Strategy, Pimps, Pundits


Martyn Richard Jones

The IT business suffers a malaise, it also affects other businesses. In IT, like in other lines of business, much of what has been made is eventually sidelined and forgotten. If it was ever on the radar in the first place. Continue reading →

Understanding Operational Awareness for Strategic Success – For 2026

08 Wed Oct 2014

Posted by Martyn Jones in awareness, Big Data, business, Business Intelligence, Data Warehouse, operational, pig data, Strategy

≈ Leave a comment

Tags

Analytics, Banking, Behavioural Economics, BI, Big Data, Business, business analysis, Strategy


Martyn Richard Jones

Remastered for 2026 – Buy my books! Get my advice! Benefit from me!

I frequently include the term Operational Awareness in talks.

I think it’s important for strategy.

So I wrote a piece that tried to convey what I mean by the term. Continue reading →

Understanding Data Warehousing Misconceptions – Remaster 2026

08 Wed Oct 2014

Posted by Martyn Jones in Big Data, Business Intelligence, Data Warehouse, Dogma, Peeves

≈ Leave a comment

Tags

Behavioural Economics, Big Data, business intelligence, Data Warehouse, enterprise data warehousing


Martyn Richard Jones

2026 Remaster

The problem with Data Warehousing is that at a superficially high level, it is very easy to explain, and it’s quite impressive that this superficially high level is all that a lot of people need in order to do data warehousing their own way.

Continue reading →

Big Data and the 7 Habits of a Highly Successful Catalan Sheepdog – Remastering for 2026

06 Mon Oct 2014

Posted by Martyn Jones in Best principles, Big Data, Creativity, Executive, Knowledge, Management

≈ Leave a comment

Tags

Analytics, Behavioural Economics, Big Data, Dogma, Economics, Financial, Goal Setting, Marketing, Strategy


Martyn Richard Jones

Remaster 2026

Hi, I’m Ricky Jonesy-Innit, boss of Becci Boo Investments.

Last week, we said goodbye to our best commodity trader.

He’d been with us for years.

Continue reading →

← Older posts
Newer posts →

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 642 other subscribers.

Top posts

  • IT'S POLITICS: The Middle-East, the Imperial Twilight and the Axis of Stupidity
  • SPORT: Liverpool Dog Days - 2026/03/18
  • Top Countries Known for Arrogance and Ignorance
  • IT'S POLITICS: The Poisoned Chalice: Britain’s Foresight, America’s Fatal Error
  • Fixing the Data Warehouse - 2026/02/10
  • The Global Grift: The Industrialisation of Technical Fraud - Surveying The Estate
  • X Is Dying In Europe: Here's Why - Revisited - 2026/02/16
  • Consider this: Big Data is not Data Warehousing
  • The Comeback of Ontology in AI: Why It Matters - 2026/01/21
  • Top Countries Known for Arrogance and Ignorance - Unplugged 2026/03/06

Recent Comments

Laster's avatarLaster on Aligning ICT with Business Str…
Martyn Jones's avatarMartyn Jones on The BBC in Crisis: Navigating…
Martyn Jones's avatarMartyn Jones on The BBC in Crisis: Navigating…
Martyn de Tours's avatarMartyn de Tours on The Perpetual Victim: How Prof…
Tiffany's avatarTiffany on Consider this: Data Made …
Follow GOOD STRATEGY on WordPress.com

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com

Names in the cloud

All Data Ask Martyn awareness Big Data Big Data 7s Big Data Analytics Business Intelligence business strategy Consider this dark data data architecture Data governance Data Lake data management data science Data Supply Framework Data Warehouse Data Warehousing Good Strat goodstrat Good Strategy Inform, educate and entertain. IT strategy Martyn Jones Martyn Richard Jones pig data Politics Strategy The Amazing Big Data Challenge The Big Data Contrarians

Recent articles

  • IT’S POLITICS: The Poisoned Chalice: Britain’s Foresight, America’s Fatal Error Mar 19, 2026
  • SPORT: Liverpool Dog Days – 2026/03/18 Mar 18, 2026
  • IT’S POLITICS: The Middle-East, the Imperial Twilight and the Axis of Stupidity Mar 18, 2026
  • The Global Grift: The Industrialisation of Technical Fraud – Surf’s Up Mar 16, 2026
  • The Global Grift: The Industrialisation of Technical Fraud – Surveying The Estate Mar 16, 2026
  • Bandoxa: A Journey Through Mist and Memory – Book Review Mar 16, 2026
  • Bandoxa by Martyn de Tours: A Masterclass in Literary Exploration – Book Review Mar 16, 2026

Hours & Info

Spain
+34 692 376 698
martyn.jones@martyn.es
Lunch: 13:30pm - 14:30pm
Dinner: M-Th 20:00pm - 21:00pm, Fri-Sat:21:00pm - 22:00pm

The Stats

  • 120,821 hits

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com
Log in

Hours & Info

Martyn Richard Jones
Madrid, Spain
+34 692 376 698
martyn.jones@martyn.es
10:00 - 17:00
Follow GOOD STRATEGY on WordPress.com
  • IT’S POLITICS: The Poisoned Chalice: Britain’s Foresight, America’s Fatal Error
  • SPORT: Liverpool Dog Days – 2026/03/18
  • IT’S POLITICS: The Middle-East, the Imperial Twilight and the Axis of Stupidity
  • The Global Grift: The Industrialisation of Technical Fraud – Surf’s Up
  • The Global Grift: The Industrialisation of Technical Fraud – Surveying The Estate

Top Good Strat Posts & Pages

  • Good Strategy: With Martyn Rhisiart Jones, Sir Afilonius Rex and Lila de Alba.
  • IT'S POLITICS: The Middle-East, the Imperial Twilight and the Axis of Stupidity
  • SPORT: Liverpool Dog Days - 2026/03/18
  • Top Countries Known for Arrogance and Ignorance
  • IT'S POLITICS: The Poisoned Chalice: Britain’s Foresight, America’s Fatal Error
  • Fixing the Data Warehouse - 2026/02/10
  • The Global Grift: The Industrialisation of Technical Fraud - Surveying The Estate
  • X Is Dying In Europe: Here's Why - Revisited - 2026/02/16
  • Consider this: Big Data is not Data Warehousing
  • The Comeback of Ontology in AI: Why It Matters - 2026/01/21

Good strat tag cloud

AI amoral Analytics art Artificial Intelligence bad-leader beauty Behavioural Economics Big Data blog book-review books Business Business Enablement business intelligence Business Management business strategy chatgpt cloud coaching Consider this Creativity data data architecture data management data mesh Data Warehouse decency digital-marketing Dogma enterprise data warehousing espanol fiction gaza good-leader goodstart good start Good Strat goodstrat Good Strategy history honesty honour information Information Technology inspiration israel IT Strategy jesus knowledge leader leadership lifestyle literature llm Management Marketing Martyn Jones Martyn Richard Jones mental-health News Organisational Autism palestine Philosophy photography Poetry Politics relationships Strategy technology travel trump vulgarity Wales writing

Categories

  • accountability
  • advertising
  • agile
  • agile way of working
  • agile@scale
  • AI
  • All Data
  • Analytics
  • anthropology
  • Architecture
  • Artificial Intelligence
  • Ask Martyn
  • Assets
  • awareness
  • bad strategy
  • Banking
  • behaviour
  • Best principles
  • Big Data
  • Big Data 7s
  • Big Data Analytics
  • blockchain
  • Books with influence
  • Brexit
  • BS
  • business
  • Business Intelligence
  • business strategy
  • Cambriano
  • Cambridge Analytica
  • China
  • Climate Change
  • Cloud
  • code of conduct
  • Commercial Analytics
  • community
  • Condiser this
  • Conservative Party
  • consider
  • Consider this
  • Consultation
  • Creativity
  • Culture
  • dark data
  • data
  • data architecture
  • Data governance
  • data hub
  • Data Lake
  • data management
  • Data Mart
  • data mesh
  • data science
  • Data Supply Framework
  • Data Warehouse
  • Data Warehousing
  • deceit
  • deep learning
  • Democracy
  • digital transformation
  • Diplomacy
  • disinformation
  • Dogma
  • Duties
  • DW 3.0
  • ECM
  • Economics
  • EDW
  • England
  • enterprise content management
  • ethics
  • EU
  • Europe
  • European Union
  • Excellence
  • Excerpt
  • Executive
  • Extract
  • Federalism
  • films
  • Financial Industry
  • fraud
  • Freedoms
  • Globalisation
  • good start
  • Good Strat
  • Good Strategy
  • Good Strategy Radio
  • goodstart
  • goodstartegy
  • goodstrat
  • goostart
  • governance
  • hadoop
  • hdfs
  • HR
  • humour
  • India
  • influencers
  • Inform, educate and entertain.
  • informatio Supply Framework
  • information
  • Information Management
  • Information Supply Frameowrk
  • Information Supply Framework
  • Infotrends
  • Inmon
  • instruments
  • IoT
  • IT Circus
  • IT fraud
  • IT strategy
  • IT World
  • iterations
  • java
  • Knowledge
  • knowledge management
  • Labour Party
  • leadership
  • Leadership 7s
  • life
  • listening
  • literature
  • Love
  • LSE
  • machine learning
  • Management
  • market forces
  • Marketing
  • Marty does
  • Martyn does
  • Martyn Jones
  • Martyn Richard Jones
  • Masterclass
  • media
  • Memory lane
  • Methodology
  • nationalism
  • nine competitive forces
  • no limits
  • Northern Ireland
  • obituary
  • Obligations
  • offshore
  • Offshoring
  • operational
  • Outsourcing
  • Oxford
  • pain
  • Parliament
  • Peeves
  • Personal Integrity Key
  • Philosophy
  • pig data
  • PIK
  • PIR
  • Plaid Cymru
  • Planning
  • poem
  • poems
  • Poetry
  • Polemic
  • political science
  • Politics
  • pomo
  • postmodern
  • POTUS
  • PPE
  • Process
  • Professional Networking
  • professionalism
  • project management
  • Project to Excel
  • prose
  • public
  • Public Integrity Record
  • Quiz
  • Rant
  • Referendum
  • Remain
  • RIghts
  • Risk
  • Rivalry
  • romance
  • Russia
  • Ruth Davidson
  • Sales
  • satire
  • Scotland
  • Scottish National Party
  • scrum
  • sentiment analysis
  • SMILES
  • Snippet
  • SNP
  • Social
  • Social Media
  • Sociology
  • Spain
  • spoof
  • statistics
  • Stories
  • Strategy
  • structured intellectual capital
  • supply chain management
  • tactics
  • Tax avoidance
  • Tax evasion
  • TEAM
  • technology
  • The Amazing Big Data Challenge
  • The Big Data Contrarians
  • The Greens
  • The Guardian
  • The hidden wealth of nations
  • Trade
  • UK
  • Uncategorized
  • United Kingdom
  • USA
  • Valentine
  • Value
  • Wales
  • wisdom

Blog at WordPress.com.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
  • Subscribe Subscribed
    • GOOD STRATEGY
    • Join 140 other subscribers.
    • Already have a WordPress.com account? Log in now.
    • GOOD STRATEGY
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...