Brussels 7th June 2019
Martyn Richard Jones
By all accounts Hadoop is heading down the pan and bits of big data are not that far behind.
But should we rejoice?
Continue reading07 Friday Jun 2019
Brussels 7th June 2019
Martyn Richard Jones
By all accounts Hadoop is heading down the pan and bits of big data are not that far behind.
But should we rejoice?
Continue reading12 Sunday May 2019

Martyn Richard Jones
Brussels, 12th May 2019
It has recently been revealed that political campaigns are taking the unprecedented step of hiring the services of consulting companies that will assist them in reaching, convincing and influencing voters.
This is a scandalous abuse of power, privilege and technology.
Big Data and data science are being used on a massive scale to manipulate political elections, control voter behaviour and to undermine constitutional democracy and the rule of law. There is no doubt about this; I read it on the internet. Continue reading
28 Thursday Dec 2017
Posted in All Data, Ask Martyn, Big Data, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., Martyn does, Martyn Jones, Martyn Richard Jones
Tags
Martyn Richard Jones
Gif sur Yvette, 27th December 2017
First, a thought.
Just because it’s there, it doesn’t mean it has to be done. Just because you can, it doesn’t mean that you should. Just because you believe you are right, doesn’t mean that you are not wrong.
12 Tuesday Dec 2017

Martyn Richard Jones
Gif sur Yvette, 12th December 2017
Just because it looks like a bunch of half-baked crap, based on some well shoddy ideas and made by a surfeit of half-arsed chancers, doesn’t mean that it is, does it…
Even though it is.
Sorry! But, I digress.
If the Hadoop ecosphere were a box of chocolates, it would come in fantastic packaging that would make the grandest of Belgian chocolatiers emerald green with envy.
07 Saturday Oct 2017
Martyn Richard Jones
Gif sur Yvette 7th October 2017
In my life, I have never seen such a destructive and mindless movement in data architecture and management as that which has been nurtured, groomed and promoted by those who labour relentlessly, perfidiously and insidiously to ensure the continued and simultaneously unbelievable relevance of disruptive corporate-terrorising Big Data bullshitters, venomous data-oil hucksters and PowerPoint enabled know-nothing digital-arseholes. Continue reading
07 Saturday Oct 2017
Posted in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., pig data, The Amazing Big Data Challenge, The Big Data Contrarians
Tags
Martyn Richard Jones, Gif sur Yvette 23rd September 2017

Hi, Friends. As always, it’s great to be able to engage with you again. I am writing to you from the splendorous, wooded and verdant French town of Gif sur Yvette, and I wanted to take this opportunity to address aspects of data for an audience beyond the interests of data management and architecture people.
There is confusion about some of the fundamental aspects of business data, and there shouldn’t. If we strip away all of the boloney, it’s a subject that is quite approachable. In short, ‘it is not rocket surgery’. Continue reading
02 Wednesday Aug 2017
Posted in All Data, Architecture, Big Data, Big Data Analytics, data architecture, Data governance, data management, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strategy, Inform, educate and entertain., information, Information Management, Information Supply Framework, IT strategy, Knowledge, knowledge management, Marketing, Martyn Jones, Martyn Richard Jones, Sales, structured intellectual capital, wisdom
Martyn Jones
Zurich, Switzerland – 3rd August 2017
If anyone can turn data into knowledge then that person is me.
Let me explain.
I am a data architecture and management professional. For more than three decades I have been acquiring knowledge and experience in the design and delivery of effective data and solutions architectures for a wide range of projects and in a wide range of (mainly large global or regional) enterprise clients.
Therefore I think I can reasonably presume to have built up quite a good personal body of knowledge when it comes to applied data architecture and management.
As well as being a professional in the management and architecture of data, I have also considerable knowledge and experience in the areas of information management, artificial intelligence and knowledge management (structured intellectual capital).
So, what about turning data or information into knowledge? Continue reading
02 Sunday Jul 2017
Posted in All Data, Big Data, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., pig data, The Amazing Big Data Challenge, The Big Data Contrarians
Afilonius Rex
Dunny on the Wold, 1st July 2017
The 4th big data bullshit is here, and it is completely reimagining the way we conceptualise, think and reason. This amazingly and imaginary Govesque world is driven by hyperbole and mendacity distributed via interconnected digital devices that are capable of amassing and fermenting ever-growing amounts of big data bullshit.
28 Sunday May 2017
Posted in All Data, Big Data, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, humour, Inform, educate and entertain., pig data, The Amazing Big Data Challenge, The Big Data Contrarians
Martyn Richard Jones
Talacharn, 28th May 2017
Folks! Here I bring you ten amazing tips from some of Big Data’s great and good. Tips that will help you become the Big Data Rock Star that you have always dreamed of being.
But first, a question.
What’s the sexiest job in the 21st century? Continue reading
18 Thursday May 2017
Posted in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., IT strategy, Marty does, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

Martyn Richard Jones
Laugharne 18th May 2017
I read a poster the other, it read “How To Turn Internal User Data Into Revenue”. It was one of those Facebook or LinkedIn hooks, you know, the ones used to get people to spend precious time on useless pursuits.
It reminded me of a book that my mother-in-law bought for my partner, many, many moons ago. “How to make a mint whilst you snooze”, or some such wacky title.