Seven years on, the verdict is in, and it’s not flattering. Back in 2019, in a Brussels-fuelled rant channelling the incomparable Bob Hoffman, I declared Agile at Scale the next frontier of IT bullshit: immature, ill-conceived, supercilious, and emphatically not agile. It killed communication with jargon, turned criticism into heresy, and mangled history by ignoring what actually worked. I called it a cultish Frankenstein of Scientology zeal, Vatican pomp, and authoritarian quirks – all wrapped in vainglorious slide decks.
To paraphrase the great Bob Hoffman. Just when you feared that Agile evangelists might produce even more nonsense, they surprise you. What do they do? Exceed expectations.
And how did they do that? Ladies and gentlemen, let me introduce you to Agile at Scale. It comes with all the miscellaneous, spiced-up, and vainglorious crap-on-the-side that accompanies it.
Today I want to talk with you about energising
the Agile Way of Working brand.
Sadly, the Agile Way of Working movement
seems to be temporarily on the wane. The adoption rate of AWOW has not risen in
line with expectations. It’s stuck in the doldrums between Scylla and Charybdis.
Which makes for frowns all around.
But, me being me, I didn’t leave it at
that. That’s a challenge, right there! Let’s go for it! Let’s turn those frowns
upside-down
As result, I searched for a way to help the
Agile@Scale crowd out, and I eventually came up with ten amazing pieces of incredible
advice on how to easily make ‘Agile Way of Working’ truly something worth
having around.
So, here we have it:
First, change its name from the Agile Way of Working to the Agile Way of Whacking Off (Agile WOWO), you know, a touchy-feely way to “sex up” requirements. Bush and Blair style.
Epics will be referred to as Dodgy Dossiers, User Stories will become Curated Jokes and Sprints will become Streaks.
People working on Streaks will be known as Streakers, chapter members will be known as Schleppers and guild members will be known as Schmucks, everyone else will be referred to as Bernie or Helen.
Every morning Dodgy Dossier Owners must repeat the term “Agile Operating Model” until they puke their guts out.
All Scrum and Kanban boards are be replaced with life-sized wack-a-mole models.
Only those kitted out as My Little Pony or Princess Line can use coloured post-it notes.
Anyone caught using the names Google, Spotify, Netflix or Zappos.com will be denied the oxygen of publicity.
Anyone evidenced repeating the terms “by design”, “learning journey” and “minimum viable product” will be denied the oxygen of oxygen.
Anyone caught using comic images of rockets, astronauts or planets (including the sun) anywhere in their “content” will be forever referred to as a feckin space-cadet.
If you can’t defecate rainbows on demand then you have no right being involved in Agile at Scale or the Agile Way of Whacking Off.
There you have it. Ten jolly and sensible
policies for a happy world of Agile at Scale and Agile WOWO.
Many thanks for reading,
This is Martyn Jones of goodstrat.com – THE
GOOD STRATEGY COMPANY
Until next time.
Contact me at martyn dot jones at goodstrat
dot com
To paraphrase the great Bob Hoffman. Just when you thought that if evangelists for Agile were to generate one more ounce of bullshit the entire fucking solar system would explode, what do they do? Exceed expectations.
And how did they do that? Ladies and gentlemen, let me introduce you to Agile at Scale with all the miscellaneous, spiced-up and vainglorious crap-on-the-side that accompanies it.
Martyn Richard Jones
GOOD STRATEGY 