• Home
  • About
  • The Good Strategy Blog
  • Strategy
    • Data Warehousing
    • Ask Martyn
  • MARTYN
    • MARTYN’S MUSIC
    • Must-Read Books from Martyn
    • PODCASTS
    • MARTYN.ES

GOOD STRATEGY

~ DATA, INFORMATION & KNOWLEDGE

GOOD STRATEGY

Author Archives: Martyn Jones

Independent Wales – 2026/01/05

09 Fri Jan 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

keir-starmer, Labour Party, News, Politics, uk-politics


To begin at the beginning…

Martyn Rhisiart Jones

Madrid, Monday 5th January 2026

Does Independence for Wales Make Sense?

The question of Welsh independence, “Cymru Annibynnol”, is a multifaceted one, blending cultural pride, political aspirations, and harsh economic realities. As of January 2026, it’s a topic of growing debate, especially with the Senedd elections looming in May 2026. Support for independence has fluctuated but remains a minority view. However, it’s rising among younger demographics. This support could gain traction if Plaid Cymru (the pro-independence party) performs strongly. I will draw from recent polls and expert analyses. I will outline a balanced, non-partisan assessment based on key dimensions. These dimensions include political viability, economic feasibility, cultural significance, and public sentiment. Whether it “makes sense” ultimately depends on priorities (self-determination vs. stability) but the evidence suggests it’s theoretically possible yet fraught with challenges.

Continue reading →

Meet the Euro Press – 2026/01/04

09 Fri Jan 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment


Meet the Press and Press the Meat

Martyn Rhisiart Jones

Madrid, Sunday 4th January 2026

Right, picture this: the Reuters Institute has just dropped its Digital News Report 2025 like a particularly boring bombshell. The verdict is that overall trust in news is stuck at a miserable 40% globally. In Europe, it’s a patchwork quilt of smug Nordics and suspicious Southerners.

Continue reading →

Nine Absurd AI Use Cases We Don’t Need

09 Fri Jan 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

AI, Artificial Intelligence, chatgpt, technology, writing


Am I Funny, Yet?

Martyn Rhisiart Jones

Madrid, Saturday 3rd January 2026

Nine things that really, really shouldn’t be use cases for AI. Delivered by slowly dismantling a bad idea like it’s a poorly constructed IKEA wardrobe. Rant about bourgeois nonsense with surreal fury. Explain why the whole thing is politically ridiculous. Just stare at the absurdity until it cracks. This is like Marnie Listicle Barr on crack.

Continue reading →

An Open Letter to Doctor Azi Dagan

09 Fri Jan 2026

Posted by Martyn Jones in Inform, educate and entertain., Polemic, political science, Politics, pomo, postmodern

≈ Leave a comment

Tags

gaza, genocide, israel, palestine, Politics


How easily people lose their moral compass

Martyn Rhisiart Jones

San Martiño de Bandoxa, Friday 9th January 2026

On Friday, the 9th of January 2026, Captain (Israeli Navy, Reserves) Doctor Azi Dagan posted a short video on the LinkedIn group IOSI: Counter-Terrorism and Geopolitical Security, accompanied by the text: The Iranian regime is slaughtering the protesters. To which I replied: It’s truly terrible, a foul crime. But what did you have to say about the slaughter of more than 20,000 innocent children? The reply to that was: We would say that it’s Hamas propaganda!

Continue reading →

A Question of Taste: The Epic Dilema of Writing Styles – 2026/01/02

09 Fri Jan 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment


A Question of Taste: The Epic Dilemma of Writing Styles – 2026 Edition (Now with Extra Sass!)

Martyn Rhisiart Jones

Bandoxa, Friday 2nd January 2026

Picture this: Back in 2020 (feels like ancient history now), I unleashed Laughing @ Big Data upon the world. It was a gloriously unhinged, freight-train-of-a-book. The book steamrolled through the Big Data hype machine. Polemic? Check. Combative? Double check. Irreverent sarcasm dripping from every page? Oh yes. I called out the acolytes. I also highlighted the snake-oil salesmen. And I criticised the dimwitted data disciples who thought throwing more terabytes at problems would magically solve them. It was me, in full warrior mode, swinging a verbal battle-axe.

Continue reading →

Weaving the Dragon’s Data: A Welsh-Inspired Tale for Enterprise Architects in the New Year – 2026/01/01

08 Thu Jan 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

architect, Business, data, history, information, literature, technology, Wales, writing


Martyn Muses – 2026/01/01

Martyn Rhisiart Jones

Location, 22nd December 2025

Weaving the Dragon’s Data: A Welsh-Inspired Tale for Enterprise Architects in the New Year – 2026/01/01

The calendar turns to a fresh page in this crisp January of 2026. We, enterprise data and information architects, stand at a new threshold. Another year welcomes us, brimming with digital transformations. Data lakes swell like the River Taff after a storm. Information architectures evolve like the ancient mountain tops of Snowdonia. But amidst the algorithms and schemas, let’s pause for a moment of whimsy. What if we drew inspiration from the misty realms of Welsh myths and legends? Wales, that land of dragons and bards, offers a tapestry of stories. These stories mirror our quests: taming chaotic data into structured wisdom. They are about preserving cultural legacies in vast repositories. They ignite innovation from the sparks of history. In this Happy New Year ode, we’ll begin a narrative journey through Welsh lore. It is infused with the spirits of its iconic figures. Dylan Thomas, Dannie Abse, Richard Burton, Shirley Bassey, Paul Robeson, and Gwynfor Evans are part of this infusion. These spirits illuminate the art of data stewardship.

Continue reading →

Debunking the Myth: Zionism vs Judaism Explained

21 Sun Dec 2025

Posted by Martyn Jones in Inform, educate and entertain., Polemic

≈ Leave a comment

Tags

Politics, deceit, israel, gaza, palestine, zionism, hasbara, conflation, gaslighting, amoral, depraved, degenerate


Sir Afilonius Rex and Lila de Alba

Toledo, 21st December 2025

David Jacobs wrote the following comment on X:

“Many on this platform still believe that they can tease Zionism away from Judaism. That’s not possible. It’s time for me to repost my previous explanation. And yes, if you use ‘Zionist’ as a slur, or rage against Zionists, you are indeed a Jew hater.”

This is a considered and measured response to that tweet and associated tweets.

Continue reading →

Future Data Trends: Insights for 2026 Leadership

21 Sun Dec 2025

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

AI, Analytics, Artificial Intelligence, Business, chatgpt, cloud, data mesh, Data Warehouse, data-lakehouse, llm, medallion-architecture, technology


Martyn Rhisiart Jones

Segovia, 20th December 2025

Top 5 Trends Shaping the Future of Data, Analytics, and AI Leadership in 2026

I’ve had the privilege of leading a groundbreaking global study in partnership with a strategic client. During this study, I spoke with many key Chief Data Officers (CDOs). I also engaged with Chief Data & Analytics Officers (CDAOs) and AI executives across industries and geographies. The insights reveal how organisations are changing their data and AI strategies. They aim to drive real business value in an increasingly complex world.

Continue reading →

העידן החדש של מחסום הנתונים: מהפכה טכנולוגית

21 Sun Dec 2025

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

AI, Analytics, Artificial Intelligence, azure, cloud, data mesh, Data Warehouse, data-lakehouse, llm, medallion-architecture, technology


Martyn Rhisiart Jones

Segovia, 21st December 2025

Continue reading →

Understanding Data-Less Apps: The Future of IT

21 Sun Dec 2025

Posted by Martyn Jones in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., IT strategy, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

≈ Leave a comment

Tags

AI, Artificial Intelligence, Business, chatgpt, technology


Image1Martyn Rhisiart Jones

Dublin 9th May 2017 –  revised 21st December 2025

Continue reading →
← Older posts
Newer posts →

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 639 other subscribers.

Top posts

  • X Is Dying In Europe: Here's Why - Revisited - 2026/02/16
  • Understanding the Data Warehouse Dilemma - 2026/02/07
  • X Is Dying In Europe: Here's Why
  • Brexit is Bullshit
  • Top Countries Known for Arrogance and Ignorance
  • Fixing the Data Warehouse - 2026/02/10
  • Top Influencer Mode - Masterclass Content
  • Hadoop is sinking because big data is bullshit
  • Leadership 7s: Management Talking Points #1
  • Mobile Device Revolution: Five Trends for 2026

Recent Comments

Martyn Jones's avatarMartyn Jones on The BBC in Crisis: Navigating…
Martyn Jones's avatarMartyn Jones on The BBC in Crisis: Navigating…
Martyn de Tours's avatarMartyn de Tours on The Perpetual Victim: How Prof…
Tiffany's avatarTiffany on Consider this: Data Made …
Unknown's avatarThe Case for a Globa… on REVEALING WEALTH: USING BIG DA…
Follow GOOD STRATEGY on WordPress.com

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com

Names in the cloud

All Data Ask Martyn awareness Big Data Big Data 7s Big Data Analytics Business Intelligence business strategy Consider this dark data data architecture Data governance Data Lake data management data science Data Supply Framework Data Warehouse Data Warehousing Good Strat goodstrat Good Strategy Inform, educate and entertain. IT strategy Martyn Jones Martyn Richard Jones pig data Politics Strategy The Amazing Big Data Challenge The Big Data Contrarians

Recent articles

  • X Is Dying In Europe: Here’s Why – Revisited – 2026/02/16 Feb 16, 2026
  • The Promised Banality of Evil – Revisited Feb 16, 2026
  • Grok, What Do You Make of Martyn Rhisiart Jones’ Take on Big Data? Feb 15, 2026
  • Consider This: In Praise of Shadow-Apps – 2026/02/16 Feb 15, 2026
  • Building the Data Logistics Hub: Pieces and Parts – 2026/02/15 – Part 3 Feb 14, 2026
  • Building the Data Logistics Hub: The Strategy – 2026/02/14 – Part 2 Feb 14, 2026
  • Celtic Mysticism Meets Valentine’s Day Feb 13, 2026

Hours & Info

Spain
+34 692 376 698
martyn.jones@martyn.es
Lunch: 13:30pm - 14:30pm
Dinner: M-Th 20:00pm - 21:00pm, Fri-Sat:21:00pm - 22:00pm

The Stats

  • 118,807 hits

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com
Log in

Hours & Info

Martyn Richard Jones
Madrid, Spain
+34 692 376 698
martyn.jones@martyn.es
10:00 - 17:00
Follow GOOD STRATEGY on WordPress.com
  • X Is Dying In Europe: Here’s Why – Revisited – 2026/02/16
  • The Promised Banality of Evil – Revisited
  • Grok, What Do You Make of Martyn Rhisiart Jones’ Take on Big Data?
  • Consider This: In Praise of Shadow-Apps – 2026/02/16
  • Building the Data Logistics Hub: Pieces and Parts – 2026/02/15 – Part 3

Top Good Strat Posts & Pages

  • X Is Dying In Europe: Here's Why - Revisited - 2026/02/16
  • Understanding the Data Warehouse Dilemma - 2026/02/07
  • X Is Dying In Europe: Here's Why
  • Good Strategy: With Martyn Rhisiart Jones, Sir Afilonius Rex and Lila de Alba.
  • Brexit is Bullshit
  • Top Countries Known for Arrogance and Ignorance
  • Fixing the Data Warehouse - 2026/02/10
  • Top Influencer Mode - Masterclass Content
  • Hadoop is sinking because big data is bullshit
  • Leadership 7s: Management Talking Points #1

Good strat tag cloud

AI All Data Analytics Artificial Intelligence Behavioural Economics BI Big Data bigdata blog books bullshit Business business analysis Business Enablement business intelligence Business Management business strategy chatgpt cloud Consider this data data integration data management data science Data Warehouse Data Warehousing Demagogism digital-marketing Dogma Donald Trump enterprise data warehousing espanol EU fe fiction gaza goodstart good start Good Strat goodstrat Good Strategy hamas history ia information Information and Technology information management Information Technology israel IT Strategy jesus knowledge leadership llm machine learning Marketing Martyn Jones Martyn Richard Jones News Offshoring Organisational Autism palestine Philosophy poesia Poetry Politics Russia Spain statistics Strategy technology trump USA Wales writing

Categories

  • accountability
  • advertising
  • agile
  • agile way of working
  • agile@scale
  • AI
  • All Data
  • Analytics
  • anthropology
  • Architecture
  • Artificial Intelligence
  • Ask Martyn
  • Assets
  • awareness
  • bad strategy
  • Banking
  • behaviour
  • Best principles
  • Big Data
  • Big Data 7s
  • Big Data Analytics
  • blockchain
  • Books with influence
  • Brexit
  • BS
  • business
  • Business Intelligence
  • business strategy
  • Cambriano
  • Cambridge Analytica
  • China
  • Climate Change
  • Cloud
  • code of conduct
  • Commercial Analytics
  • community
  • Condiser this
  • Conservative Party
  • consider
  • Consider this
  • Consultation
  • Creativity
  • Culture
  • dark data
  • data
  • data architecture
  • Data governance
  • data hub
  • Data Lake
  • data management
  • Data Mart
  • data mesh
  • data science
  • Data Supply Framework
  • Data Warehouse
  • Data Warehousing
  • deceit
  • deep learning
  • Democracy
  • digital transformation
  • Diplomacy
  • disinformation
  • Dogma
  • Duties
  • DW 3.0
  • ECM
  • Economics
  • EDW
  • England
  • enterprise content management
  • ethics
  • EU
  • Europe
  • European Union
  • Excellence
  • Excerpt
  • Executive
  • Extract
  • Federalism
  • films
  • Financial Industry
  • fraud
  • Freedoms
  • Globalisation
  • good start
  • Good Strat
  • Good Strategy
  • Good Strategy Radio
  • goodstart
  • goodstartegy
  • goodstrat
  • goostart
  • governance
  • hadoop
  • hdfs
  • HR
  • humour
  • India
  • influencers
  • Inform, educate and entertain.
  • informatio Supply Framework
  • information
  • Information Management
  • Information Supply Frameowrk
  • Information Supply Framework
  • Infotrends
  • Inmon
  • instruments
  • IoT
  • IT Circus
  • IT fraud
  • IT strategy
  • IT World
  • iterations
  • java
  • Knowledge
  • knowledge management
  • Labour Party
  • leadership
  • Leadership 7s
  • life
  • listening
  • literature
  • Love
  • LSE
  • machine learning
  • Management
  • market forces
  • Marketing
  • Marty does
  • Martyn does
  • Martyn Jones
  • Martyn Richard Jones
  • Masterclass
  • media
  • Memory lane
  • Methodology
  • nationalism
  • nine competitive forces
  • no limits
  • Northern Ireland
  • obituary
  • Obligations
  • offshore
  • Offshoring
  • operational
  • Outsourcing
  • Oxford
  • pain
  • Parliament
  • Peeves
  • Personal Integrity Key
  • Philosophy
  • pig data
  • PIK
  • PIR
  • Plaid Cymru
  • Planning
  • poem
  • poems
  • Poetry
  • Polemic
  • political science
  • Politics
  • pomo
  • postmodern
  • POTUS
  • PPE
  • Process
  • Professional Networking
  • professionalism
  • project management
  • Project to Excel
  • prose
  • public
  • Public Integrity Record
  • Quiz
  • Rant
  • Referendum
  • Remain
  • RIghts
  • Risk
  • Rivalry
  • romance
  • Russia
  • Ruth Davidson
  • Sales
  • satire
  • Scotland
  • Scottish National Party
  • scrum
  • sentiment analysis
  • SMILES
  • Snippet
  • SNP
  • Social
  • Social Media
  • Sociology
  • Spain
  • spoof
  • statistics
  • Stories
  • Strategy
  • structured intellectual capital
  • supply chain management
  • tactics
  • Tax avoidance
  • Tax evasion
  • TEAM
  • technology
  • The Amazing Big Data Challenge
  • The Big Data Contrarians
  • The Greens
  • The Guardian
  • The hidden wealth of nations
  • Trade
  • UK
  • Uncategorized
  • United Kingdom
  • USA
  • Valentine
  • Value
  • Wales
  • wisdom

Blog at WordPress.com.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
  • Subscribe Subscribed
    • GOOD STRATEGY
    • Join 137 other subscribers.
    • Already have a WordPress.com account? Log in now.
    • GOOD STRATEGY
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...