• Home
  • About
  • The Good Strategy Blog
  • Strategy
    • Data Warehousing
    • Ask Martyn
  • Must-Read Books from Martyn
  • MARTYN’S MUSIC
  • PODCASTS

GOOD STRATEGY

~ for every significant challenge

GOOD STRATEGY

Tag Archives: enterprise data warehousing

Enterprise Data Warehousing: Future Trends and Key Components

01 Monday Dec 2014

Posted by Martyn Jones in Ask Martyn

≈ Leave a comment

Tags

enterprise data warehousing, information management


Artefacts for Enterprise Information Management

Key Data Warehousing Reference Architecture Components

Martyn Richard Jones

As an effective business process paradigm and a powerful mixture of technology, engineering and pragmatic design, Enterprise Data Warehousing (EDW) is arguably unmatched in its capacity to address complex and essential information requirements in Management Reporting, Business Intelligence (BI) and Data Analytics. In spite of the occasional outbreak of anecdotal ruminations to the contrary, key indications point to a bright future for EDW. Indeed, the breadth and richness of nascent applications, that the EDW model can adequately support, will drive an expansion in its utility, acceptance and advancement. For instance, a significant and practical way of maximising the value of innovation and investment in Enterprise Data Warehousing is by reusing and extending the Inmon paradigm to construct the enterprise information hub of the future. Continue reading →

Consider this: Data Warehousing Without Tears – 2026 Mix

30 Sunday Nov 2014

Posted by Martyn Jones in Consider this, Data Warehouse, Data Warehousing

≈ Leave a comment

Tags

Data Warehouse, enterprise data warehousing, success factors


 Old advice is still good advice, if it is truly good advice.

Martyn Richard Jones

It’s an older piece (from the nineties), but a lot of it is still relevant and pertinent.

So, here is a brief run-down on how to avoid crashing and burning Data Warehousing.

Understand that a Data Warehouse should only contain subject oriented, integrated, non-volatile and time-variant information to support strategic and tactical requirements of management – Keeping the purpose of the Data Warehouse highly focused will eliminate the dilution of a Data Warehouse solutions effectiveness. If what Bill Inmon said in this respect almost invariably results in successful DW projects – and that’s not speculation but proven fact – then I don’t see any rational reason at the moment to change our views on this. Continue reading →

The Promise of Data Warehousing – 2026 Mix

30 Sunday Nov 2014

Posted by Martyn Jones in Data Warehouse, Data Warehousing, Memory lane

≈ Leave a comment

Tags

enterprise data warehousing, telco, telecommunications


Martyn Richard Jones

I wrote this piece (actually, it is part of a much larger document on Data Warehousing and Telcos) many years ago. But I thought it might give someone a chuckle, or even prompt some new ideas. So here you have it: Continue reading →

Big Data Robitussin – 2026 Version

26 Sunday Oct 2014

Posted by Martyn Jones in Analytics, Architecture, Ask Martyn, awareness, Big Data, BS, deceit, governance

≈ 13 Comments

Tags

awareness, Behavioural Economics, Big Data, BS, crap, data analytics, deceit, enterprise data warehousing, history, hustlers, IT business, lies, Organisational Autism, Pimps, spin


Written by Martyn Richard Jones

Image2What does Big Data have to do with Robitussin?

I will explain.

Continue reading →

Why Management Fails in Information Strategy

14 Tuesday Oct 2014

Posted by Martyn Jones in Architecture, Assets, business, Business Intelligence, Data Warehousing, Management, Value

≈ Leave a comment

Tags

Big Data, Business, business intelligence, Data Marts, enterprise data warehousing, hadoop, information management, knowledge, knowledge management, Risk Management


In the dim and distant past most organisations struggled along with what they euphemistically referred to as Information Systems.

They were Information Systems with no overall design, no elements of management and no architecture.

Information Systems were built to show how the company had been performing in the immediate past, and that was it. Continue reading →

Silly Season! Data Warehousing is Hadoop is Big Data? – Unplugged for 2026

12 Sunday Oct 2014

Posted by Martyn Jones in Architecture, Ask Martyn, Banking, Best principles, Big Data, Business Intelligence, Creativity, Data Warehouse, Dogma, Knowledge, Peeves

≈ Leave a comment

Tags

Banking, Behavioural Economics, Big Data, Bill Inmon, business intelligence, data integration, Data Marts, Demagogism, Dogma, enterprise data warehousing, hadoop, Information and Technology, information management


Martyn Richard Jones

2026 Remaster

Let’s get this baby off the ground

This weekend I read a piece on the Information Management website by Steve Miller with the title of Big Data vs. the Data Warehouse. It’s an old piece, from March 2014.

It was in response to a piece by Bill Inmon titled “Big Data or Data Warehouse?” Turbocharge Your Porsche – Buy an Elephant, in which he singled out for criticism the ad campaign of a big-data and Hadoop promoter.

Continue reading →

Understanding Data Warehousing Misconceptions – Remaster 2026

08 Wednesday Oct 2014

Posted by Martyn Jones in Big Data, Business Intelligence, Data Warehouse, Dogma, Peeves

≈ Leave a comment

Tags

Behavioural Economics, Big Data, business intelligence, Data Warehouse, enterprise data warehousing


Martyn Richard Jones

2026 Remaster

The problem with Data Warehousing is that at a superficially high level, it is very easy to explain, and it’s quite impressive that this superficially high level is all that a lot of people need in order to do data warehousing their own way.

Continue reading →

Oh, no! Not again! – Business as usual in Data Warehousing

04 Saturday Oct 2014

Posted by Martyn Jones in Business Intelligence, Dogma, Management, Peeves

≈ Leave a comment

Tags

Behavioural Economics, business intelligence, Demagogism, Dogma, enterprise data warehousing, IT Strategy


Written by Martyn Richard Jones

Remastered for 2026

USING MY OLYMPUS DIGITAL CAMERA

’m in a board room, addressing the assembled bunch of socially challenged IT management and hangers-on.

I explain, in simple language, how they can and should implement Enterprise Data Warehousing iteratively and agilely, and why they should do so rather than other approaches. I also explain how to do Business Intelligence, again, both iteratively and agilely.

They, the assembled suits, wring their hands and say, “We can’t do it any differently now, we have to deliver everything we promised by September, or we are screwed”.

Continue reading →

Myths of Strategy and Data Warehousing – Remaster 2026

04 Saturday Oct 2014

Posted by Martyn Jones in awareness, behaviour, Best principles, Knowledge

≈ Leave a comment

Tags

Behavioural Economics, business intelligence, business strategy, enterprise data warehousing


By Martyn Richard Jones

Some people claim that strategy is primarily about building advantage[1]. My view is that this is not strictly accurate. Strategy is about overcoming significant challenges and achieving significant objectives; it is not intrinsically about building advantage, as if business operated in a perfectly symmetrical universe where commercial life played itself out as some perfect tinsel town idea of what business should be and what success should look like.

Continue reading →

Mugged in Data Hell – Perils of embracing the Faustian Side of IT – Part 4 – Remaster 2026

04 Saturday Oct 2014

Posted by Martyn Jones in Analytics, Architecture, Business Intelligence, Data Warehouse, Knowledge, Peeves

≈ 3 Comments

Tags

Behavioural Economics, Business Enablement, business intelligence, Business Management, business strategy, data integration, Demagogism, Dogma, enterprise data warehousing, Goal Setting, Information and Technology, information management, IT Strategy, MDM, Offshoring, Organisational Autism, Outsourcing, Strategy


By Martyn Richard Jones

Continued from Part 3, which can be found here -> Part 3


“The following week, the full high-powered delegation from The Taffia Connection and BogartSys flies in. It was as if an army had come to do battle with us. Uniformly slick, sullen and tacky. iPhone; laptop; knock-off Marks and Spark’s; check patterns; butt ugly ties; ‘plastique’ shoes; mismatching socks; ‘business’ rucksacks; all weather hoodies; and, worst of all, off-the-peg smirks just begging to be slapped”.

Continue reading →

← Older posts
Newer posts →

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 140 other subscribers

Top posts

  • Bulls*** at the Data Lakehouse - Revisited
  • An Open Letter to Mansoor Hussain Laghari
  • Why I called bullshit on the data lakehouse nonsense
  • In This Vile New World: A Cry for Moral Awakening
  • X Is Dying In Europe: Here's Why
  • Bullshit Your Way in AI: The Joys of Grifting the Algorithmic Age
  • Le Tricot comme Langage des Femmes en Temps de Guerre
  • UK PM May resigns amidst "departure means departure" fracas
  • 12 Data Wishes for a Smarter 2026
  • Fixing racism in Labour and in England

Latest additions

  • The Rise of Agentic AI: Silicon Valley’s Latest Obsession
  • 7 Claves del Liderazgo para el Éxito
  • A Costura da Resistencia: Mensaxes Ocultas na Guerra
  • Stricken als geheime Sprache der Frauen
  • Le Tricot comme Langage des Femmes en Temps de Guerre
  • Understanding Hasbara: Israel’s Narrative Control Tactics

Recent Comments

Martyn Jones's avatarMartyn Jones on The BBC in Crisis: Navigating…
Martyn Jones's avatarMartyn Jones on The BBC in Crisis: Navigating…
Martyn de Tours's avatarMartyn de Tours on The Perpetual Victim: How Prof…
Tiffany's avatarTiffany on Consider this: Data Made …
Unknown's avatarThe Case for a Globa… on REVEALING WEALTH: USING BIG DA…
Follow GOOD STRATEGY on WordPress.com

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com

Names in the cloud

All Data Ask Martyn awareness Big Data Big Data 7s Big Data Analytics Business Intelligence business strategy Consider this dark data data architecture Data governance Data Lake data management data science Data Supply Framework Data Warehouse Data Warehousing Good Strat goodstrat Good Strategy Inform, educate and entertain. IT strategy Martyn Jones Martyn Richard Jones pig data Politics Strategy The Amazing Big Data Challenge The Big Data Contrarians

Hours & Info

UK
+33 767 120 160
Lunch: 11am - 2pm
Dinner: M-Th 5pm - 11pm, Fri-Sat:5pm - 1am

The Good Strat Archives

  • December 2025
  • November 2025
  • October 2025
  • August 2025
  • July 2025
  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • March 2023
  • January 2022
  • December 2021
  • November 2021
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • July 2019
  • June 2019
  • May 2019
  • December 2018
  • January 2018
  • December 2017
  • October 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • September 2016
  • August 2016
  • May 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014

The Stats

  • 111,461 hits

Recent posts

  • The Rise of Agentic AI: Silicon Valley’s Latest Obsession December 19, 2025
  • 7 Claves del Liderazgo para el Éxito December 18, 2025
  • A Costura da Resistencia: Mensaxes Ocultas na Guerra December 18, 2025
  • Stricken als geheime Sprache der Frauen December 18, 2025
  • Le Tricot comme Langage des Femmes en Temps de Guerre December 18, 2025
  • Understanding Hasbara: Israel’s Narrative Control Tactics December 18, 2025
  • التفاوض من أجل السلام في عالم عنيف December 18, 2025
  • 12 Influencers Tecnológicos Críticos en 2025/2026 December 18, 2025
  • बुनाई का जादू: युद्ध के दौरान संचार का माध्यम December 18, 2025
  • Сила переговоров: путь к миру December 18, 2025

Latest additions

  • The Rise of Agentic AI: Silicon Valley’s Latest Obsession
  • 7 Claves del Liderazgo para el Éxito
  • A Costura da Resistencia: Mensaxes Ocultas na Guerra
  • Stricken als geheime Sprache der Frauen
  • Le Tricot comme Langage des Femmes en Temps de Guerre
  • Understanding Hasbara: Israel’s Narrative Control Tactics

Recent Comments

Martyn Jones's avatarMartyn Jones on The BBC in Crisis: Navigating…
Martyn Jones's avatarMartyn Jones on The BBC in Crisis: Navigating…
Martyn de Tours's avatarMartyn de Tours on The Perpetual Victim: How Prof…
Tiffany's avatarTiffany on Consider this: Data Made …
Unknown's avatarThe Case for a Globa… on REVEALING WEALTH: USING BIG DA…

Archives

  • December 2025
  • November 2025
  • October 2025
  • August 2025
  • July 2025
  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • March 2023
  • January 2022
  • December 2021
  • November 2021
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • July 2019
  • June 2019
  • May 2019
  • December 2018
  • January 2018
  • December 2017
  • October 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • September 2016
  • August 2016
  • May 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014

Categories

  • accountability
  • advertising
  • agile
  • agile way of working
  • agile@scale
  • AI
  • All Data
  • Analytics
  • anthropology
  • Architecture
  • Artificial Intelligence
  • Ask Martyn
  • Assets
  • awareness
  • bad strategy
  • Banking
  • behaviour
  • Best principles
  • Big Data
  • Big Data 7s
  • Big Data Analytics
  • blockchain
  • Books with influence
  • Brexit
  • BS
  • business
  • Business Intelligence
  • business strategy
  • Cambriano
  • Cambridge Analytica
  • China
  • Climate Change
  • Cloud
  • code of conduct
  • Commercial Analytics
  • community
  • Condiser this
  • Conservative Party
  • consider
  • Consider this
  • Consultation
  • Creativity
  • Culture
  • dark data
  • data
  • data architecture
  • Data governance
  • data hub
  • Data Lake
  • data management
  • Data Mart
  • data mesh
  • data science
  • Data Supply Framework
  • Data Warehouse
  • Data Warehousing
  • deceit
  • deep learning
  • Democracy
  • digital transformation
  • Diplomacy
  • disinformation
  • Dogma
  • Duties
  • DW 3.0
  • ECM
  • Economics
  • EDW
  • England
  • enterprise content management
  • ethics
  • EU
  • Europe
  • European Union
  • Excellence
  • Excerpt
  • Executive
  • Extract
  • Federalism
  • films
  • Financial Industry
  • fraud
  • Freedoms
  • Globalisation
  • good start
  • Good Strat
  • Good Strategy
  • Good Strategy Radio
  • goodstart
  • goodstartegy
  • goodstrat
  • goostart
  • governance
  • hadoop
  • hdfs
  • HR
  • humour
  • India
  • influencers
  • Inform, educate and entertain.
  • informatio Supply Framework
  • information
  • Information Management
  • Information Supply Frameowrk
  • Information Supply Framework
  • Infotrends
  • Inmon
  • instruments
  • IoT
  • IT Circus
  • IT fraud
  • IT strategy
  • IT World
  • iterations
  • java
  • Knowledge
  • knowledge management
  • Labour Party
  • leadership
  • Leadership 7s
  • life
  • listening
  • literature
  • LSE
  • machine learning
  • Management
  • market forces
  • Marketing
  • Marty does
  • Martyn does
  • Martyn Jones
  • Martyn Richard Jones
  • media
  • Memory lane
  • Methodology
  • nationalism
  • nine competitive forces
  • no limits
  • Northern Ireland
  • obituary
  • Obligations
  • offshore
  • Offshoring
  • operational
  • Outsourcing
  • Oxford
  • pain
  • Parliament
  • Peeves
  • Personal Integrity Key
  • Philosophy
  • pig data
  • PIK
  • PIR
  • Plaid Cymru
  • Planning
  • poem
  • poems
  • Poetry
  • Polemic
  • political science
  • Politics
  • pomo
  • postmodern
  • POTUS
  • Process
  • Professional Networking
  • professionalism
  • project management
  • Project to Excel
  • prose
  • public
  • Public Integrity Record
  • Quiz
  • Rant
  • Referendum
  • Remain
  • RIghts
  • Risk
  • Rivalry
  • Russia
  • Ruth Davidson
  • Sales
  • satire
  • Scotland
  • Scottish National Party
  • scrum
  • sentiment analysis
  • SMILES
  • Snippet
  • SNP
  • Social
  • Social Media
  • Sociology
  • Spain
  • spoof
  • statistics
  • Stories
  • Strategy
  • structured intellectual capital
  • supply chain management
  • tactics
  • Tax avoidance
  • Tax evasion
  • TEAM
  • technology
  • The Amazing Big Data Challenge
  • The Big Data Contrarians
  • The Greens
  • The Guardian
  • The hidden wealth of nations
  • Trade
  • UK
  • Uncategorized
  • United Kingdom
  • USA
  • Value
  • Wales
  • wisdom

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com

Hours & Info

Martyn Richard Jones
Madrid, Spain
+34 692 376 698
martyn.jones@martyn.es
10:00 - 17:00
Follow GOOD STRATEGY on WordPress.com

Top Good Strat Posts & Pages

  • Bulls*** at the Data Lakehouse - Revisited
  • An Open Letter to Mansoor Hussain Laghari
  • Why I called bullshit on the data lakehouse nonsense
  • In This Vile New World: A Cry for Moral Awakening
  • X Is Dying In Europe: Here's Why
  • Bullshit Your Way in AI: The Joys of Grifting the Algorithmic Age
  • About
  • Ask Martyn
  • Le Tricot comme Langage des Femmes en Temps de Guerre
  • UK PM May resigns amidst "departure means departure" fracas

Good strat tag cloud

1 2 3 4 5 6 7 AI All Data Analytics Artificial Intelligence Behavioural Economics BI Big Data bigdata blog books Business business analysis Business Enablement business intelligence Business Management business strategy chatgpt Consider this data data integration data management data science Data Warehouse Demagogism digital-marketing Dogma Donald Trump enterprise data warehousing espanol EU fe gaza goodstart good start Good Strat goodstrat Good Strategy hamas history information Information and Technology information management Information Technology israel IT Strategy jesus knowledge leadership life llm machine learning Marketing Martyn Jones Martyn Richard Jones News Offshoring Organisational Autism palestine Philosophy poesia Politics Russia Spain statistics Strategy technology trump writing

Categories

  • accountability
  • advertising
  • agile
  • agile way of working
  • agile@scale
  • AI
  • All Data
  • Analytics
  • anthropology
  • Architecture
  • Artificial Intelligence
  • Ask Martyn
  • Assets
  • awareness
  • bad strategy
  • Banking
  • behaviour
  • Best principles
  • Big Data
  • Big Data 7s
  • Big Data Analytics
  • blockchain
  • Books with influence
  • Brexit
  • BS
  • business
  • Business Intelligence
  • business strategy
  • Cambriano
  • Cambridge Analytica
  • China
  • Climate Change
  • Cloud
  • code of conduct
  • Commercial Analytics
  • community
  • Condiser this
  • Conservative Party
  • consider
  • Consider this
  • Consultation
  • Creativity
  • Culture
  • dark data
  • data
  • data architecture
  • Data governance
  • data hub
  • Data Lake
  • data management
  • Data Mart
  • data mesh
  • data science
  • Data Supply Framework
  • Data Warehouse
  • Data Warehousing
  • deceit
  • deep learning
  • Democracy
  • digital transformation
  • Diplomacy
  • disinformation
  • Dogma
  • Duties
  • DW 3.0
  • ECM
  • Economics
  • EDW
  • England
  • enterprise content management
  • ethics
  • EU
  • Europe
  • European Union
  • Excellence
  • Excerpt
  • Executive
  • Extract
  • Federalism
  • films
  • Financial Industry
  • fraud
  • Freedoms
  • Globalisation
  • good start
  • Good Strat
  • Good Strategy
  • Good Strategy Radio
  • goodstart
  • goodstartegy
  • goodstrat
  • goostart
  • governance
  • hadoop
  • hdfs
  • HR
  • humour
  • India
  • influencers
  • Inform, educate and entertain.
  • informatio Supply Framework
  • information
  • Information Management
  • Information Supply Frameowrk
  • Information Supply Framework
  • Infotrends
  • Inmon
  • instruments
  • IoT
  • IT Circus
  • IT fraud
  • IT strategy
  • IT World
  • iterations
  • java
  • Knowledge
  • knowledge management
  • Labour Party
  • leadership
  • Leadership 7s
  • life
  • listening
  • literature
  • LSE
  • machine learning
  • Management
  • market forces
  • Marketing
  • Marty does
  • Martyn does
  • Martyn Jones
  • Martyn Richard Jones
  • media
  • Memory lane
  • Methodology
  • nationalism
  • nine competitive forces
  • no limits
  • Northern Ireland
  • obituary
  • Obligations
  • offshore
  • Offshoring
  • operational
  • Outsourcing
  • Oxford
  • pain
  • Parliament
  • Peeves
  • Personal Integrity Key
  • Philosophy
  • pig data
  • PIK
  • PIR
  • Plaid Cymru
  • Planning
  • poem
  • poems
  • Poetry
  • Polemic
  • political science
  • Politics
  • pomo
  • postmodern
  • POTUS
  • Process
  • Professional Networking
  • professionalism
  • project management
  • Project to Excel
  • prose
  • public
  • Public Integrity Record
  • Quiz
  • Rant
  • Referendum
  • Remain
  • RIghts
  • Risk
  • Rivalry
  • Russia
  • Ruth Davidson
  • Sales
  • satire
  • Scotland
  • Scottish National Party
  • scrum
  • sentiment analysis
  • SMILES
  • Snippet
  • SNP
  • Social
  • Social Media
  • Sociology
  • Spain
  • spoof
  • statistics
  • Stories
  • Strategy
  • structured intellectual capital
  • supply chain management
  • tactics
  • Tax avoidance
  • Tax evasion
  • TEAM
  • technology
  • The Amazing Big Data Challenge
  • The Big Data Contrarians
  • The Greens
  • The Guardian
  • The hidden wealth of nations
  • Trade
  • UK
  • Uncategorized
  • United Kingdom
  • USA
  • Value
  • Wales
  • wisdom

Blog at WordPress.com.

  • Subscribe Subscribed
    • GOOD STRATEGY
    • Join 135 other subscribers
    • Already have a WordPress.com account? Log in now.
    • GOOD STRATEGY
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...
 

    Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
    To find out more, including how to control cookies, see here: Cookie Policy