• Home
  • About
  • The Good Strategy Blog
  • Strategy
    • Data Warehousing
    • Ask Martyn
  • Must-Read Books from Martyn
  • MARTYN’S MUSIC
  • PODCASTS

GOOD STRATEGY

~ for every significant challenge

GOOD STRATEGY

Tag Archives: Data Warehouse

Understanding Exhaust Data in Data Warehousing

02 Wednesday Oct 2024

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

data, data science, Data Warehouse, data-engineering, technology


The data warehouse is the place to copy exhaust data to

Martyn Jones, Bilbao, 2nd October 2024

Narrator: Not all data we have is related to strictly business domains such as products, organisation structure and corporate real estate. A lot of data we collect is simply about monitoring all aspects of IT, applications, networking, security and governance. To name just a few.

Dud: What’s all this data in my exhaust? Is my data back-end going well, or do I have a mechanical data governance issue? All this OLTP exhaust data is so tedious and tiring.

Continue reading →

Orientation! Domain or Subject?

26 Thursday Sep 2024

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

AI, Artificial Intelligence, Data Warehouse, data-engineering, technology


Domain orientation or subject orientation?

Martyn Jones, New Jersey

Narrator: Here, in this piece, we wander down Differential Avenue to look at what people consider domain and subject orientation. This story is about the good, the embarrassingly lousy hyperbole and then the ugliest provocative nonsense.

Continue reading →

Consider this: Big Data Inertia

22 Tuesday Mar 2016

Posted by Martyn Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., pig data, The Amazing Big Data Challenge, The Big Data Contrarians

≈ Leave a comment

Tags

Big Data, business strategy, Consider this, data, Data Warehouse, Information Technology, Martyn Jones, Martyn Richard Jones


“Half the time she did things not simply, not for themselves; but to make people think this or that; perfect idiocy she knew for no one was ever for a second taken in.”  Virginia Woolf, Mrs. Dalloway

It’s all very well for the blithering Big Data bullshitter savants to now claim, after a massive exercise in u-turning, that Big Data isn’t after all about data volumes, velocities and varieties, but about some minor variation on the theme of data architecture, management and processing.

But, look at the mess! Continue reading →

Too Much Information

16 Wednesday Mar 2016

Posted by Martyn Jones in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, goodstrat, Inform, educate and entertain., IT strategy, Marty does, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

≈ Leave a comment

Tags

Big Data, Business Enablement, business intelligence, Business Management, Data Warehouse, Good Strat, Information Technology, Martyn Jones, Martyn Richard Jones, Organisational Autism, Strategy


Martyn Richard Jones

I have questions about data.

Most of us who have more than a cursory knowledge of the English language have heard of the phrase ‘too much information’. We know what it means, even if we don’t always know when to apply it.

For those who don’t know, or are unsure, the Urban Dictionary describes ‘too much information’ as “An expression of exasperation and disgust when a person is divulging personal details of his sex life, toilet habits, or anything the listener finds disgusting, uninteresting, and unwelcome.”[1]

Sum, sum. Just because we know it, doesn’t mean we should share it or even try and remember it, never mind go about analysing the hell out of it.

This is where Big Data comes in. Continue reading →

Big Data 7s: Talking Points #1

09 Friday Jan 2015

Posted by Martyn Jones in Big Data, Big Data 7s, Consider this, Data Warehouse

≈ Leave a comment

Tags

Big Data, business intelligence, data analytics, Data Warehouse


Martyn Richard JonesJPR-Williams_181887k

To begin at the beginning

This is the first in a series of collections of talking points on the processing of extensive data sets by non-relational or pseudo-relational means, speculative data analytics with these large data sets which is typically non-operational data and social media data obtained from internet sources, and how usable outcomes, if any, are derived, can be integrated into strategic, tactical and operational decision support. Continue reading →

Big Data is Dead!

20 Saturday Dec 2014

Posted by Martyn Jones in Big Data, Data governance, Data Warehousing

≈ 6 Comments

Tags

Analytics, Big Data, Data Warehouse


BDID6

Martyn Richard Jones

Alas, poor Yorick! I knew him, Horatio; a fellow of infinite jest, of most excellent fancy; he hath borne me on his back a thousand times; and now, how abhorred in my imagination it is!

From the play Hamlet by William Shakespeare

Big Data is dead! Long live Information Management. Continue reading →

The Sources of Truth: Rarely Pure, Never Simple – 2026 Mix

19 Friday Dec 2014

Posted by Martyn Jones in Data Warehouse, Data Warehousing, EDW

≈ Leave a comment

Tags

Data Warehouse, single source of truth


Martyn Richard Jones

Remastered for 2026

Here We Go With the Truth

1.       To begin at the beginning

“A thing is not necessarily true because a man dies for it.”

Oscar Wilde

For well over two decades one of the most talked about benefits of Enterprise Data Warehousing (EDW) has been that it gives us a single source of business truth. Continue reading →

Consider this: Did Big Data Kill The Statistician? 2026

03 Wednesday Dec 2014

Posted by Martyn Jones in consider, Consider this, data science, statistics

≈ 20 Comments

Tags

Big Data, BS, Consider this, data analysts, data science, Data Warehouse, enterprise data warehousing, statisticians, statistics


OLYMPUS DIGITAL CAMERA

Blue sky data

Martyn Richard Jones

Hold this thought: ‘There are big lies, damn big lies and big data science’.

Statistics is a science. Some argue that it is the oldest of sciences. It can be traced back in history to the days of Augustus Caesar, and before.

In 1998, Lynn Billard, in a paper that laid out the role of the Statistician and Statistics, wrote that “no science began until man mastered the concepts and arts of counting, measuring, and weighting”.[1]

Continue reading →

Consider this: Data Warehousing Without Tears – 2026 Mix

30 Sunday Nov 2014

Posted by Martyn Jones in Consider this, Data Warehouse, Data Warehousing

≈ Leave a comment

Tags

Data Warehouse, enterprise data warehousing, success factors


 Old advice is still good advice, if it is truly good advice.

Martyn Richard Jones

It’s an older piece (from the nineties), but a lot of it is still relevant and pertinent.

So, here is a brief run-down on how to avoid crashing and burning Data Warehousing.

Understand that a Data Warehouse should only contain subject oriented, integrated, non-volatile and time-variant information to support strategic and tactical requirements of management – Keeping the purpose of the Data Warehouse highly focused will eliminate the dilution of a Data Warehouse solutions effectiveness. If what Bill Inmon said in this respect almost invariably results in successful DW projects – and that’s not speculation but proven fact – then I don’t see any rational reason at the moment to change our views on this. Continue reading →

Consider this: Ten thoughts on Data Warehousing – 2026 Mix

30 Sunday Nov 2014

Posted by Martyn Jones in Ask Martyn, Consider this, Data Warehouse, Data Warehousing

≈ Leave a comment

Tags

Consider this, Data Warehouse


©1997 Adobe Systems Incorporated
Dreamers

Martyn Richard Jones

More than 80% of advertising is ignored. More than 50% of Data Warehouse projects fail in one way or another. The information explosion has been accompanied by a massive increase in the ranks of the willfully stupid. Continue reading →

← Older posts
Newer posts →

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 637 other subscribers

Top posts

  • X Is Dying In Europe: Here's Why
  • Meet the Euro Press - 2026/01/04
  • An Open Letter to Doctor Azi Dagan
  • Nine Absurd AI Use Cases We Don’t Need
  • Weaving the Dragon's Data: A Welsh-Inspired Tale for Enterprise Architects in the New Year – 2026/01/01
  • A Question of Taste: The Epic Dilema of Writing Styles – 2026/01/02
  • Top Countries Known for Arrogance and Ignorance
  • The American Basket Case
  • Mobile Device Revolution: Five Trends for 2026
  • BREXIT: Theresa May's Catch-22

Recent Comments

Martyn Jones's avatarMartyn Jones on The BBC in Crisis: Navigating…
Martyn Jones's avatarMartyn Jones on The BBC in Crisis: Navigating…
Martyn de Tours's avatarMartyn de Tours on The Perpetual Victim: How Prof…
Tiffany's avatarTiffany on Consider this: Data Made …
Unknown's avatarThe Case for a Globa… on REVEALING WEALTH: USING BIG DA…
Follow GOOD STRATEGY on WordPress.com

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com

Names in the cloud

All Data Ask Martyn awareness Big Data Big Data 7s Big Data Analytics Business Intelligence business strategy Consider this dark data data architecture Data governance Data Lake data management data science Data Supply Framework Data Warehouse Data Warehousing Good Strat goodstrat Good Strategy Inform, educate and entertain. IT strategy Martyn Jones Martyn Richard Jones pig data Politics Strategy The Amazing Big Data Challenge The Big Data Contrarians

Hours & Info

Spain
+33 767 120 160
martyn.jones@martyn.es
Lunch: 13:30pm - 14:30pm
Dinner: M-Th 20:00pm - 21:00pm, Fri-Sat:21:00pm - 22:00pm

The Good Strat Archives

  • January 2026
  • December 2025
  • November 2025
  • October 2025
  • August 2025
  • July 2025
  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • March 2023
  • January 2022
  • December 2021
  • November 2021
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • July 2019
  • June 2019
  • May 2019
  • December 2018
  • January 2018
  • December 2017
  • October 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • September 2016
  • August 2016
  • May 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014

The Stats

  • 112,498 hits

Recent posts

  • The Wisdom of Three – 2026/01/03 January 9, 2026
  • Independent Wales – 2026/01/05 January 9, 2026
  • Meet the Euro Press – 2026/01/04 January 9, 2026
  • Nine Absurd AI Use Cases We Don’t Need January 9, 2026
  • An Open Letter to Doctor Azi Dagan January 9, 2026
  • A Question of Taste: The Epic Dilema of Writing Styles – 2026/01/02 January 9, 2026
  • Weaving the Dragon’s Data: A Welsh-Inspired Tale for Enterprise Architects in the New Year – 2026/01/01 January 8, 2026
  • Debunking the Myth: Zionism vs Judaism Explained December 21, 2025
  • Future Data Trends: Insights for 2026 Leadership December 21, 2025
  • העידן החדש של מחסום הנתונים: מהפכה טכנולוגית December 21, 2025

Recent Comments

Martyn Jones's avatarMartyn Jones on The BBC in Crisis: Navigating…
Martyn Jones's avatarMartyn Jones on The BBC in Crisis: Navigating…
Martyn de Tours's avatarMartyn de Tours on The Perpetual Victim: How Prof…
Tiffany's avatarTiffany on Consider this: Data Made …
Unknown's avatarThe Case for a Globa… on REVEALING WEALTH: USING BIG DA…

Archives

Categories

  • accountability
  • advertising
  • agile
  • agile way of working
  • agile@scale
  • AI
  • All Data
  • Analytics
  • anthropology
  • Architecture
  • Artificial Intelligence
  • Ask Martyn
  • Assets
  • awareness
  • bad strategy
  • Banking
  • behaviour
  • Best principles
  • Big Data
  • Big Data 7s
  • Big Data Analytics
  • blockchain
  • Books with influence
  • Brexit
  • BS
  • business
  • Business Intelligence
  • business strategy
  • Cambriano
  • Cambridge Analytica
  • China
  • Climate Change
  • Cloud
  • code of conduct
  • Commercial Analytics
  • community
  • Condiser this
  • Conservative Party
  • consider
  • Consider this
  • Consultation
  • Creativity
  • Culture
  • dark data
  • data
  • data architecture
  • Data governance
  • data hub
  • Data Lake
  • data management
  • Data Mart
  • data mesh
  • data science
  • Data Supply Framework
  • Data Warehouse
  • Data Warehousing
  • deceit
  • deep learning
  • Democracy
  • digital transformation
  • Diplomacy
  • disinformation
  • Dogma
  • Duties
  • DW 3.0
  • ECM
  • Economics
  • EDW
  • England
  • enterprise content management
  • ethics
  • EU
  • Europe
  • European Union
  • Excellence
  • Excerpt
  • Executive
  • Extract
  • Federalism
  • films
  • Financial Industry
  • fraud
  • Freedoms
  • Globalisation
  • good start
  • Good Strat
  • Good Strategy
  • Good Strategy Radio
  • goodstart
  • goodstartegy
  • goodstrat
  • goostart
  • governance
  • hadoop
  • hdfs
  • HR
  • humour
  • India
  • influencers
  • Inform, educate and entertain.
  • informatio Supply Framework
  • information
  • Information Management
  • Information Supply Frameowrk
  • Information Supply Framework
  • Infotrends
  • Inmon
  • instruments
  • IoT
  • IT Circus
  • IT fraud
  • IT strategy
  • IT World
  • iterations
  • java
  • Knowledge
  • knowledge management
  • Labour Party
  • leadership
  • Leadership 7s
  • life
  • listening
  • literature
  • LSE
  • machine learning
  • Management
  • market forces
  • Marketing
  • Marty does
  • Martyn does
  • Martyn Jones
  • Martyn Richard Jones
  • media
  • Memory lane
  • Methodology
  • nationalism
  • nine competitive forces
  • no limits
  • Northern Ireland
  • obituary
  • Obligations
  • offshore
  • Offshoring
  • operational
  • Outsourcing
  • Oxford
  • pain
  • Parliament
  • Peeves
  • Personal Integrity Key
  • Philosophy
  • pig data
  • PIK
  • PIR
  • Plaid Cymru
  • Planning
  • poem
  • poems
  • Poetry
  • Polemic
  • political science
  • Politics
  • pomo
  • postmodern
  • POTUS
  • Process
  • Professional Networking
  • professionalism
  • project management
  • Project to Excel
  • prose
  • public
  • Public Integrity Record
  • Quiz
  • Rant
  • Referendum
  • Remain
  • RIghts
  • Risk
  • Rivalry
  • Russia
  • Ruth Davidson
  • Sales
  • satire
  • Scotland
  • Scottish National Party
  • scrum
  • sentiment analysis
  • SMILES
  • Snippet
  • SNP
  • Social
  • Social Media
  • Sociology
  • Spain
  • spoof
  • statistics
  • Stories
  • Strategy
  • structured intellectual capital
  • supply chain management
  • tactics
  • Tax avoidance
  • Tax evasion
  • TEAM
  • technology
  • The Amazing Big Data Challenge
  • The Big Data Contrarians
  • The Greens
  • The Guardian
  • The hidden wealth of nations
  • Trade
  • UK
  • Uncategorized
  • United Kingdom
  • USA
  • Value
  • Wales
  • wisdom

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com
Log in

Hours & Info

Martyn Richard Jones
Madrid, Spain
+34 692 376 698
martyn.jones@martyn.es
10:00 - 17:00
Follow GOOD STRATEGY on WordPress.com

Top Good Strat Posts & Pages

  • Innovative Strategies for Modern Governance
  • X Is Dying In Europe: Here's Why
  • Meet the Euro Press - 2026/01/04
  • An Open Letter to Doctor Azi Dagan
  • Nine Absurd AI Use Cases We Don’t Need
  • Weaving the Dragon's Data: A Welsh-Inspired Tale for Enterprise Architects in the New Year – 2026/01/01
  • A Question of Taste: The Epic Dilema of Writing Styles – 2026/01/02
  • Top Countries Known for Arrogance and Ignorance
  • The American Basket Case
  • Mobile Device Revolution: Five Trends for 2026

Good strat tag cloud

1 2 3 4 5 AI All Data Analytics Artificial Intelligence Behavioural Economics BI Big Data bigdata blog books Business business analysis Business Enablement business intelligence Business Management business strategy chatgpt cloud Consider this data data integration data management data science Data Warehouse Demagogism digital-marketing Dogma Donald Trump enterprise data warehousing espanol EU fe gaza goodstart good start Good Strat goodstrat Good Strategy hamas history ia information Information and Technology information management Information Technology israel IT Strategy jesus knowledge leadership life llm machine learning Marketing Martyn Jones Martyn Richard Jones News Offshoring Organisational Autism palestine Philosophy poesia Politics Russia Spain statistics Strategy technology trump writing

Categories

  • accountability
  • advertising
  • agile
  • agile way of working
  • agile@scale
  • AI
  • All Data
  • Analytics
  • anthropology
  • Architecture
  • Artificial Intelligence
  • Ask Martyn
  • Assets
  • awareness
  • bad strategy
  • Banking
  • behaviour
  • Best principles
  • Big Data
  • Big Data 7s
  • Big Data Analytics
  • blockchain
  • Books with influence
  • Brexit
  • BS
  • business
  • Business Intelligence
  • business strategy
  • Cambriano
  • Cambridge Analytica
  • China
  • Climate Change
  • Cloud
  • code of conduct
  • Commercial Analytics
  • community
  • Condiser this
  • Conservative Party
  • consider
  • Consider this
  • Consultation
  • Creativity
  • Culture
  • dark data
  • data
  • data architecture
  • Data governance
  • data hub
  • Data Lake
  • data management
  • Data Mart
  • data mesh
  • data science
  • Data Supply Framework
  • Data Warehouse
  • Data Warehousing
  • deceit
  • deep learning
  • Democracy
  • digital transformation
  • Diplomacy
  • disinformation
  • Dogma
  • Duties
  • DW 3.0
  • ECM
  • Economics
  • EDW
  • England
  • enterprise content management
  • ethics
  • EU
  • Europe
  • European Union
  • Excellence
  • Excerpt
  • Executive
  • Extract
  • Federalism
  • films
  • Financial Industry
  • fraud
  • Freedoms
  • Globalisation
  • good start
  • Good Strat
  • Good Strategy
  • Good Strategy Radio
  • goodstart
  • goodstartegy
  • goodstrat
  • goostart
  • governance
  • hadoop
  • hdfs
  • HR
  • humour
  • India
  • influencers
  • Inform, educate and entertain.
  • informatio Supply Framework
  • information
  • Information Management
  • Information Supply Frameowrk
  • Information Supply Framework
  • Infotrends
  • Inmon
  • instruments
  • IoT
  • IT Circus
  • IT fraud
  • IT strategy
  • IT World
  • iterations
  • java
  • Knowledge
  • knowledge management
  • Labour Party
  • leadership
  • Leadership 7s
  • life
  • listening
  • literature
  • LSE
  • machine learning
  • Management
  • market forces
  • Marketing
  • Marty does
  • Martyn does
  • Martyn Jones
  • Martyn Richard Jones
  • media
  • Memory lane
  • Methodology
  • nationalism
  • nine competitive forces
  • no limits
  • Northern Ireland
  • obituary
  • Obligations
  • offshore
  • Offshoring
  • operational
  • Outsourcing
  • Oxford
  • pain
  • Parliament
  • Peeves
  • Personal Integrity Key
  • Philosophy
  • pig data
  • PIK
  • PIR
  • Plaid Cymru
  • Planning
  • poem
  • poems
  • Poetry
  • Polemic
  • political science
  • Politics
  • pomo
  • postmodern
  • POTUS
  • Process
  • Professional Networking
  • professionalism
  • project management
  • Project to Excel
  • prose
  • public
  • Public Integrity Record
  • Quiz
  • Rant
  • Referendum
  • Remain
  • RIghts
  • Risk
  • Rivalry
  • Russia
  • Ruth Davidson
  • Sales
  • satire
  • Scotland
  • Scottish National Party
  • scrum
  • sentiment analysis
  • SMILES
  • Snippet
  • SNP
  • Social
  • Social Media
  • Sociology
  • Spain
  • spoof
  • statistics
  • Stories
  • Strategy
  • structured intellectual capital
  • supply chain management
  • tactics
  • Tax avoidance
  • Tax evasion
  • TEAM
  • technology
  • The Amazing Big Data Challenge
  • The Big Data Contrarians
  • The Greens
  • The Guardian
  • The hidden wealth of nations
  • Trade
  • UK
  • Uncategorized
  • United Kingdom
  • USA
  • Value
  • Wales
  • wisdom

Blog at WordPress.com.

  • Subscribe Subscribed
    • GOOD STRATEGY
    • Join 135 other subscribers
    • Already have a WordPress.com account? Log in now.
    • GOOD STRATEGY
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...
 

    Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
    To find out more, including how to control cookies, see here: Cookie Policy