• Home
  • About
  • The Good Strategy Blog
  • Strategy
    • Data Warehousing
    • Ask Martyn
  • MARTYN
    • MARTYN’S MUSIC
    • Must-Read Books from Martyn
    • PODCASTS
    • MARTYN.ES

GOOD STRATEGY

~ DATA, INFORMATION & KNOWLEDGE

GOOD STRATEGY

Tag Archives: art

F*CK DATA MESH: A Critical Look at Data Trends – Book Review

05 Thu Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

a, amoral, amorality, art, bad-leader, beauty, book-review, books, Business, child-killers, coaching, courage, Creativity, data architecture, Data governance, data management, data mesh, data-directions, data-mess, data-police, decency, degeneracy, degenerate, depraved, depravity, depression, drawing, european-values, fiction, food, Good Strategy, good-leader, governance, head-of-state, history, honesty, honour, hubris, idiots, inspiration, kiddy-fiddlers, leader, leadership, Liberal, lifestyle, LinkedIn, literature, makeup, Management, mental-health, moral-integrity, painting, pedophiles, pedophilia, personal development, personal-growth, Philosophy, photography, Poetry, policy, political-whore, Politics, prostitution, reading, relationships, statesperson, stupidity, technology, travel, truthhsocial, valour, vulgarity, writing, x


The Bonfire of the Clowns

F*CK DATA MESH: A polemic against fashionable nonsense in the data economy

Alicia Altmann, The Middle Digital Review, Chicago, 5th March 2026.

In the technology industry, few phrases age faster than the latest architectural revolution. “Serverless”, “big data”, “blockchain”, each arrives with evangelical certainty before quietly settling into the background noise of enterprise IT. Into this cycle of hype steps Martyn Jones’s gleefully abrasive book, F*CK DATA MESH: The Far Side of Data, Information, and Knowledge*. Its title alone signals that this is less a manual than a polemic: a sharply written protest against what the author sees as the fashionable amnesia of modern data discourse.

Continue reading →

F*ck Data Mesh: Martyn Jones’s Hilarious Haymaker at Tech’s Data Delusions – Book Review

05 Thu Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

a, amoral, amorality, art, bad-leader, beauty, book-review, books, Business, child-killers, coaching, courage, Creativity, data mesh, data-mess, decency, degeneracy, degenerate, depraved, depravity, depression, drawing, european-values, fiction, Good Strategy, good-leader, governance, head-of-state, history, honesty, honour, hubris, inspiration, kiddy-fiddlers, leader, leadership, Liberal, lifestyle, literature, makeup, Management, mental-health, moral-integrity, painting, pedophiles, pedophilia, personal development, personal-growth, Philosophy, Poetry, policy, political-whore, Politics, prostitution, reading, relationships, statesperson, stupidity, technology, travel, valour, vulgarity, writing


The Bonfire of the Imbeciles

F*ck Data Mesh: Martyn Jones’s Hilarious Haymaker at Tech’s Data Delusions

Review by Bella Carmela, WiredWiredWired, Silicon Valley, Thursday 5th March 2026

In the hyper-connected, AI-obsessed circus of modern enterprise tech, where every startup pitches a “revolutionary” data paradigm like it’s the next iPhone, Martyn Jones drops a bomb: Fck Data Mesh*. Subtitled The Far Side of Data, Information, and Knowledge, this 2025 manifesto isn’t your typical dry treatise on ETL pipelines or cloud migrations. It’s a rollicking, profane takedown of the industry’s sacred cows… Data Mesh, Lakehouses, and the endless hype cycle that turns solid data strategies into vaporware. Written with the acerbic wit of a Welsh data veteran who’s seen it all (from mainframes to metadata meltdowns), Jones channels the spirit of Hunter S. Thompson meets Dilbert, urging businesses to wake up before their next “transformative” initiative sinks another billion into the swamp.

Continue reading →

Martyn Jones on Geopolitical Thuggery – Book Review

04 Wed Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

a, amoral, amorality, art, bad-leader, beauty, books, Business, child-killers, coaching, courage, Creativity, decency, degeneracy, degenerate, depraved, depravity, depression, drawing, european-values, Good Strategy, good-leader, head-of-state, history, honesty, honour, hubris, inspiration, kiddy-fiddlers, leader, leadership, Liberal, lifestyle, makeup, Management, mental-health, moral-integrity, painting, pedophiles, pedophilia, personal development, personal-growth, Philosophy, Poetry, policy, political-whore, Politics, prostitution, relationships, statesperson, technology, travel, valour, vulgarity, writing


A Plague On All of Their Houses

THE END OF HONOUR: FROM ABSURDITY TO GLOBAL THUGGERY

By Vanessa Bell, Madrid, 4th March 2026

In Martyn Jones’s The End of Honour: From Absurdity to Global Thuggery, a sprawling and impassioned jeremiad against the moral rot at the heart of contemporary geopolitics, the author diagnoses a profound crisis in the Western liberal order. Published in 2025, the book posits honour not as a quaint Victorian relic but as an indispensable strategic asset, the ethical scaffolding that once underpinned alliances, restrained imperial overreach, and lent credibility to diplomatic endeavours. Its erosion, Jones argues, has precipitated a descent into what he terms “global thuggery”: a world where power is exercised through naked coercion, transactional extortion, and the commodification of international relations into protection rackets. Drawing on an eclectic pantheon of thinkers, from Kant and Lao Tzu to Martin van Creveld and Paul Kennedy, Jones traces this decline from the triumphalism of the post-Cold War era, through the neoconservative adventurism of the Bush administration, to the brazen populism of Trump and his unlikely bedfellows, such as Elon Musk, whom Jones caricatures as a “Bond villain with broadband” fusing Silicon Valley libertarianism with demagogic excess.

Continue reading →

The Crisis of Honour in Global Governance – Book Review

04 Wed Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

a, amoral, amorality, art, bad-leader, beauty, books, Business, child-killers, coaching, courage, decency, degeneracy, degenerate, depraved, depravity, depression, european-values, Good Strategy, good-leader, head-of-state, history, honesty, honour, hubris, inspiration, kiddy-fiddlers, leader, leadership, Liberal, lifestyle, makeup, Management, mental-health, moral-integrity, painting, pedophiles, pedophilia, personal development, personal-growth, Philosophy, Poetry, policy, political-whore, prostitution, relationships, statesperson, technology, travel, valour, vulgarity, writing


A Plague On All of Their Houses

THE END OF HONOUR: FROM ABSURDITY TO GLOBAL THUGGERY

By Virginia Stephens, Madrid, 4th March 2026

History, as Paul Kennedy observed in the pages that mapped the rise and fall of the great powers, does not announce its turning points with fanfare. It discloses them, reluctantly, through the accumulated weight of institutional decay, strategic overreach, and, most damningly, the erosion of the codes of conduct that once constrained even the most ruthless of statecraft. Martyn Jones, in this sprawling, ferocious, and occasionally magnificent polemic, has written something that Kennedy’s tradition demands we take seriously: a diagnosis of civilisational decline rooted not in balance-of-payments deficits or military overextension alone, but in the collapse of honour as an operational principle of governance.

Continue reading →

The Decline of Honour in Global Politics – Book Review

04 Wed Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

a, amoral, amorality, art, bad-leader, beauty, books, Business, child-killers, coaching, courage, decency, degeneracy, degenerate, depraved, depravity, depression, Good Strategy, good-leader, honesty, honour, hubris, inspiration, kiddy-fiddlers, leader, leadership, lifestyle, makeup, Management, mental-health, painting, pedophiles, pedophilia, personal development, personal-growth, Poetry, policy, political-whore, prostitution, relationships, technology, travel, valour, vulgarity, writing


A Plague On All of Their Houses

By Rebecca Kennedy, The Observer, Chelsea, Wednesday 4th March 2026

The End of Honour: From Absurdity to Global Thuggery By Martyn Jones (martyn.es, 2025)

In the grand sweep of history, as Paul Kennedy might observe, empires rise and fall not merely through the clash of arms or the ebb of economic tides, but through the erosion of moral sinews that bind societies and their leaders. Martyn Jones’s The End of Honour echoes this Kennedy-esque thesis, charting the precipitous decline of integrity in global politics from the unipolar illusions of the post-Cold War era to the brazen thuggery of contemporary strongmen. Written over a quarter-century, this sprawling polemic, part historical autopsy, part diplomatic jeremiad, dissects how the United States, once the self-anointed guardian of liberal order, has devolved into a “basket case” of strategic incoherence, abetted by neoliberal hubris and neoconservative adventurism. Jones, a data strategist turned contrarian commentator, draws on a lifetime of observation, from Welsh nationalism to Spanish socialism, to argue that honour’s demise has unleashed a world of “global thuggery,” where power is wielded not with restraint but as a blunt instrument of self-interest.

Continue reading →

Global Thuggery and the Erosion of Democracy Explained – Book Review

04 Wed Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

amoral, art, bad-leader, beauty, books, Business, coaching, decency, degenerate, depraved, depression, Good Strategy, good-leader, honour, hubris, inspiration, leader, leadership, lifestyle, Management, mental-health, pedophilia, personal development, personal-growth, political-whore, prostitution, relationships, technology, travel, vulgarity, writing


A Plague On All of Their Houses

By Rebecca Kennedy, The Charmed World Literary Supplement, Madrid, Wednesday 4th March 2026

In his latest work, The End of Honour: From Absurdity to Global Thuggery, Martyn Jones presents a searing, non-linear “collage of collapse” that chronicles the steady erosion of political integrity and the rise of a “surrealist theatre” in global governance. Drawing on a quarter-century of observation, Jones argues that the democratic institutions we once revered as “pillars of integrity” have been hollowed out, replaced by a “theology of managerialism” and a “moronic embrace of the void”.

Continue reading →

Good vs Bad Leadership: Key Insights – Book Review

03 Tue Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

art, bad-leader, books, Business, coaching, decency, Good Strategy, good-leader, leader, leadership, Management, mental-health, personal development, personal-growth, relationships, technology, travel


Good Leader / Bad Leader – Martyn Jones

By Stephanie Charming, Madrid, Tuesday 3rd March 2026

Leadership

In the annals of leadership literature, few works pierce the fog of modern managerial sophistry with the precision of a well-aimed bayonet charge. Martyn Jones’s Good Leader/Bad Leader: The Difference and Why It Matters stands as a clarion call to arms, a treatise that dissects the anatomy of command with the surgical acuity of Sun Tzu and the unflinching moral rigour of Marcus Aurelius. As a veteran strategist in the digital trenches, once hailed as one of the world’s top database minds, Jones draws not from ivory-tower abstractions but from the bloodied fields of corporate and public service battles. His book is no mere manual; it is a manifesto for the embattled leader, a compass for navigating the treacherous terrains of human ambition and institutional decay.

Continue reading →

THE SUNDAY RANT – The Great Data Grift, LockedIn Lunatics and the Death of Sense – Summary

24 Tue Feb 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

art, authoritarian, Charlatan, Cheat, Criminal, fraud, grift, Liar, movies, photography, Poetry, Politics, Rant, totalitarian, war-crimes, zionism


The Good Strat Board

Tuesday 24th February 2026

Right, so imagine this: it’s a Sunday in 2026, and somewhere in the digital equivalent of a greasy spoon café with flickering neon and a faint smell of burnt metadata, a group of data professionals has gathered round a table that’s less “round table discussion” and more “round table of the apocalypse”. They’ve had three coffees each, none of them decaf, and they’re absolutely livid about LinkedIn. Not the platform itself, you understand – though God knows it deserves it – but the absolute carnival of self-congratulatory lunacy that passes for “thought leadership” in the data world.

Continue reading →

The Protocols of the Elders of Zion – 2026

14 Wed Jan 2026

Posted by Martyn Jones in Inform, educate and entertain., PPE

≈ Leave a comment

Tags

antisemitism, art, authoritarianism, books, Europe, evil, humour, ignorance, israel, kennedy, netanyahu, Politics, protocols, racism, stupidy, totalitarianism, trump, vance, zion


Get Your Authoritarian and Totalitarian Dogs off My Yard!

Martyn Rhisiart Jones

Bandoxa, Wednesday 14 January 2026

Our service provider OpenAI could not process my prompt due to a moderation system. Please try to rephrase it changing potentially problematic words and try again. What a pile of dreck!

The Protocols of the Elders of Zion,  oh boy, what a title! The minutes resemble the most boring bar mitzvah planning committee meeting in known history. Instead of arguing over chopped liver versus sushi and bara brith, they’re plotting to control the entire planet. And the punchline? It’s fake. A total forgery. A hoax so clumsy it makes a three-euro bill look like the genuine article. Yet this thing refuses to die. It’s like an unfortunate relative who keeps showing up at Thanksgiving with the same tired stories.

Continue reading →

A Brief History of Data Warehousing – 2026/01/07

10 Sat Jan 2026

Posted by Martyn Jones in Masterclass, Snippet

≈ Leave a comment

Tags

art, Behavioural Economics, Business Enablement, Information and Technology, Information Technology, internet, Marketing, photography, technology


Martyn Rhisiart Jones

Madrid, 7th January 2026

The origins of data warehousing are often pinned to the late 1980s, when the term “business data warehouse” first appeared in an influential IBM Systems Journal article by researchers Barry Devlin and Paul Murphy. I was based in Birmingham at that time, and I also wrote a similar foundational document on Information Centres for Sperry Univac.
Yet, as with many technological breakthroughs, the story is far richer and older than the conventional narrative suggests. The foundational components of what we now recognise as a data warehouse were quietly taking shape as early as the 1960s, driven by the need to organise, integrate, and analyse growing volumes of business information in an era of punch cards, magnetic tape, and the first mainframes.

Continue reading →

← Older posts
Newer posts →

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 642 other subscribers.

Top posts

  • The Truth About Data Lakehouses: Hype vs. Reality - 2026/01/18
  • CONSIDER THIS: Top Countries Known for Arrogance and Ignorance
  • TECH HOUR: Snowflake's Cortex Code: The Agentic Reckoning
  • X Is Dying In Europe: Here's Why
  • IN FOCUS: Who is Martyn Rhisiart Jones?
  • X Is Dying In Europe: Here's Why - Revisited - 2026/02/16
  • Three really stupid things you can do with a Data Lake
  • Key Achievements of Trump’s Presidency (2017-2021)
  • Top Countries Known for Arrogance and Ignorance - Unplugged 2026/03/06
  • Understanding the Difference: Experts vs. Charlatans

Recent Comments

Martyn Jones's avatarMartyn Jones on MASTER CLASS: Mastering Data W…
Laster's avatarLaster on Aligning ICT with Business Str…
Martyn Jones's avatarMartyn Jones on The BBC in Crisis: Navigating…
Martyn Jones's avatarMartyn Jones on The BBC in Crisis: Navigating…
Martyn de Tours's avatarMartyn de Tours on The Perpetual Victim: How Prof…
Follow GOOD STRATEGY on WordPress.com

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com

Names in the cloud

All Data Ask Martyn awareness Big Data Big Data 7s Big Data Analytics Business Intelligence business strategy Consider this dark data data architecture Data governance Data Lake data management data science Data Supply Framework Data Warehouse Data Warehousing Good Strat goodstrat Good Strategy Inform, educate and entertain. IT strategy Martyn Jones Martyn Richard Jones pig data Politics Strategy The Amazing Big Data Challenge The Big Data Contrarians

Recent articles

  • LE COIN DES ARNAQUEURS : L’impact de l’IA avec des agents dans Gammon Apr 1, 2026
  • EL RINCÓN DEL ESTAFADOR: El impacto de la IA con agentes en Gammon Apr 1, 2026
  • IN FOCUS: Who is Martyn Rhisiart Jones? Mar 30, 2026
  • Redes Sociales: ¿Democracia o Control? Mar 30, 2026
  • SUNDAY SERENITY: 2026/03/29 – Martyn Writes Mar 29, 2026
  • IT’S POLITICS: Social Media: The Illusion of Free Speech Mar 29, 2026
  • SATURDAY SCENARIO: 2026/03/28 Mar 28, 2026

Hours & Info

Spain
+34 692 376 698
martyn.jones@martyn.es
Lunch: 13:30pm - 14:30pm
Dinner: M-Th 20:00pm - 21:00pm, Fri-Sat:21:00pm - 22:00pm

The Stats

  • 121,526 hits

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com
Log in

Hours & Info

Martyn Richard Jones
Madrid, Spain
+34 692 376 698
martyn.jones@martyn.es
10:00 - 17:00
Follow GOOD STRATEGY on WordPress.com
  • LE COIN DES ARNAQUEURS : L’impact de l’IA avec des agents dans Gammon
  • EL RINCÓN DEL ESTAFADOR: El impacto de la IA con agentes en Gammon
  • IN FOCUS: Who is Martyn Rhisiart Jones?
  • Redes Sociales: ¿Democracia o Control?
  • SUNDAY SERENITY: 2026/03/29 – Martyn Writes

Top Good Strat Posts & Pages

  • The Truth About Data Lakehouses: Hype vs. Reality - 2026/01/18
  • CONSIDER THIS: Top Countries Known for Arrogance and Ignorance
  • TECH HOUR: Snowflake's Cortex Code: The Agentic Reckoning
  • About
  • X Is Dying In Europe: Here's Why
  • IN FOCUS: Who is Martyn Rhisiart Jones?
  • X Is Dying In Europe: Here's Why - Revisited - 2026/02/16
  • Good Strategy: With Martyn Rhisiart Jones, Sir Afilonius Rex and Lila de Alba.
  • Three really stupid things you can do with a Data Lake
  • Key Achievements of Trump’s Presidency (2017-2021)

Good strat tag cloud

AI amoral Analytics art Artificial Intelligence bad-leader beauty Behavioural Economics Big Data blog book-review books Business Business Enablement business intelligence Business Management business strategy chatgpt cloud coaching Consider this Creativity data data architecture data management data mesh Data Warehouse decency digital-marketing Dogma enterprise data warehousing espanol fiction gaza good-leader goodstart good start Good Strat goodstrat Good Strategy history honesty honour information Information Technology inspiration israel IT Strategy jesus knowledge leader leadership lifestyle literature llm Management Marketing Martyn Jones Martyn Richard Jones mental-health News Organisational Autism palestine Philosophy photography Poetry Politics relationships Strategy technology travel trump vulgarity Wales writing

Categories

  • accountability
  • advertising
  • agile
  • agile way of working
  • agile@scale
  • AI
  • All Data
  • Analytics
  • anthropology
  • Architecture
  • Artificial Intelligence
  • Ask Martyn
  • Assets
  • awareness
  • bad strategy
  • Banking
  • behaviour
  • Best principles
  • Big Data
  • Big Data 7s
  • Big Data Analytics
  • blockchain
  • Books with influence
  • Brexit
  • BS
  • business
  • Business Intelligence
  • business strategy
  • Cambriano
  • Cambridge Analytica
  • China
  • Climate Change
  • Cloud
  • code of conduct
  • Commercial Analytics
  • community
  • Condiser this
  • Conservative Party
  • consider
  • Consider this
  • Consultation
  • Creativity
  • Culture
  • dark data
  • data
  • data architecture
  • Data governance
  • data hub
  • Data Lake
  • data management
  • Data Mart
  • data mesh
  • data science
  • Data Supply Framework
  • Data Warehouse
  • Data Warehousing
  • deceit
  • deep learning
  • Democracy
  • digital transformation
  • Diplomacy
  • disinformation
  • Dogma
  • Duties
  • DW 3.0
  • ECM
  • Economics
  • EDW
  • England
  • enterprise content management
  • ethics
  • EU
  • Europe
  • European Union
  • Excellence
  • Excerpt
  • Executive
  • Extract
  • Federalism
  • films
  • Financial Industry
  • fraud
  • Freedoms
  • Globalisation
  • good start
  • Good Strat
  • Good Strategy
  • Good Strategy Radio
  • goodstart
  • goodstartegy
  • goodstrat
  • goostart
  • governance
  • hadoop
  • hdfs
  • HR
  • humour
  • India
  • influencers
  • Inform, educate and entertain.
  • informatio Supply Framework
  • information
  • Information Management
  • Information Supply Frameowrk
  • Information Supply Framework
  • Infotrends
  • Inmon
  • instruments
  • IoT
  • IT Circus
  • IT fraud
  • IT strategy
  • IT World
  • iterations
  • java
  • Knowledge
  • knowledge management
  • Labour Party
  • leadership
  • Leadership 7s
  • life
  • listening
  • literature
  • Love
  • LSE
  • machine learning
  • Management
  • market forces
  • Marketing
  • Marty does
  • Martyn does
  • Martyn Jones
  • Martyn Richard Jones
  • Masterclass
  • media
  • Memory lane
  • Methodology
  • nationalism
  • nine competitive forces
  • no limits
  • Northern Ireland
  • obituary
  • Obligations
  • offshore
  • Offshoring
  • operational
  • Outsourcing
  • Oxford
  • pain
  • Parliament
  • Peeves
  • Personal Integrity Key
  • Philosophy
  • pig data
  • PIK
  • PIR
  • Plaid Cymru
  • Planning
  • poem
  • poems
  • Poetry
  • Polemic
  • political science
  • Politics
  • pomo
  • postmodern
  • POTUS
  • PPE
  • Process
  • Professional Networking
  • professionalism
  • project management
  • Project to Excel
  • prose
  • public
  • Public Integrity Record
  • Quiz
  • Rant
  • Referendum
  • Remain
  • RIghts
  • Risk
  • Rivalry
  • romance
  • Russia
  • Ruth Davidson
  • Sales
  • satire
  • Scotland
  • Scottish National Party
  • scrum
  • sentiment analysis
  • SMILES
  • Snippet
  • SNP
  • Social
  • Social Media
  • Sociology
  • Spain
  • spoof
  • statistics
  • Stories
  • Strategy
  • structured intellectual capital
  • supply chain management
  • tactics
  • Tax avoidance
  • Tax evasion
  • TEAM
  • technology
  • The Amazing Big Data Challenge
  • The Big Data Contrarians
  • The Greens
  • The Guardian
  • The hidden wealth of nations
  • Trade
  • UK
  • Uncategorized
  • United Kingdom
  • USA
  • Valentine
  • Value
  • Wales
  • wisdom

Blog at WordPress.com.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
  • Subscribe Subscribed
    • GOOD STRATEGY
    • Join 140 other subscribers.
    • Already have a WordPress.com account? Log in now.
    • GOOD STRATEGY
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...