17 Mon Nov 2025
Tags
AI, books, fiction, Good Strat, human, life, Martyn Jones, writing
Martyn Rhisiart Jones
Córdoba, Spain, 17th November 2025
(The Ruthless, No-Bullshit, Slightly Evil Edition)
17 Mon Nov 2025
Tags
Martyn Rhisiart Jones and The Political Contrarians
A Coruña, 17th November 2025
Both AI and quantum computing face distorted incentives from venture capital, conferences, and media that prioritise revolutionary hype over realistic timelines and incremental progress. Yet, sober expectations, acknowledging that true breakthroughs may take decades and enormous resources, are essential to responsibly realising their genuine, upward trajectories.
In the annals of tech-wreck evangelism and boom-and-bust bullshit, few phrases are as reliably lucrative as “paradigm shift”, “exponential progress”, and “the next electricity”. Artificial Intelligence and quantum computing have both been honoured with these accolades in recent years, complete with nine-figure funding rounds, breathless TED talks, and the occasional greed-driven billionaire divination. Both fields are genuinely necessary. Both are also surrounded by a fog of exaggeration so thick that even seasoned observers struggle to see the road ahead.
Continue reading14 Fri Nov 2025
Martyn Rhisiart Jones and the GoodStrat Editorial Team (Alex S., Marcus S., Stewart L., Dawn F., Jenny S.)
Brussels, EU, 14th November, 2025
As 2026 creeps in, it resembles a broken-down delivery robot experiencing hallucinations of depression and dread. The big tech news isn’t flashy new features. Bells and whistles, and bullshit aren’t prominent anymore. Instead, AI has quietly infiltrated everything. It’s like mould, cynicism and cheap furniture in a rental apartment. Suddenly, it’s “infrastructure.” This is what people say when they mean, “We can’t get rid of it now.” Even if it starts insulting customers, peeing on the C-suite carpet, and revealing the fraud of our makers.
Continue reading12 Wed Nov 2025
Martyn Rhisiart Jones
A Coruña, 12th November 2025
CONSIDER THIS: DATA AS A MIRROR OF HUMANITY
Friends, Roman, Countryfolk! In an age where every tap on a screen, every fleeting glance at a smartwatch, and even the subtle rhythm of a resting pulse are silently collected as data, what does this immense and glittering digital mosaic reveal about our innermost selves and the selves we have yet to inhabit?
Continue reading02 Sun Nov 2025
Posted in Inform, educate and entertain.
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Martyn Rhisiart Jones
Spain, 2nd November 2025
Five years ago, I wrote a piece called Bullshit at the Data Lakehouse, which caused quite a bit of a stir on social media, so I’m taking this opportunity to revisit it and revise it and to offer it as a historical reference with ramifications for today and the future.
My piece began in this spirit and then progressed rapidly.
Move over, big data hubris, data mesh revisionism, and data lake stupidity, there’s a newer, thicker and far bigger arsehole on the block. And it goes by the unbelievably idiotic name of data lakehouse. It is being hailed as a new paradigm, but in reality, it is a naive, dishonest, and disruptive fraud. So what’s occurring?
The gutter-snipes, hustlers and useless pundits who failed to make big data and data lakes the success of the 2010s have set their vulture-eyed sights on data warehousing. It’s not smart, it is not funny, and it does no one any service.
Continue reading02 Sun Nov 2025
Posted in Inform, educate and entertain.
Martyn Rhisiart Jones
2nd November 2025
Suppose you enjoy, abhor or are simply bored with the massive surfeit of hype surrounding degenerative AI. In that case, you might just hate these less-than-faithful quotes as well.
If you enjoy one or two of the quotes, well, then that’s an acceptable bonus too.
So, to begin at the beginning…
Continue reading02 Sun Nov 2025
Posted in Inform, educate and entertain.
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Martyn Jones and Celine de Santiago
Madrid, Spain – 2nd November 2025
The world of generative AI is full of definitions, terms, buzzwords and monikers. Here are the definitions for twelve of the most important, pertinent and impressive terms found in the fantastic, exciting and revolutionary field. Enjoy the ride!
Continue reading01 Sat Nov 2025
Posted in Inform, educate and entertain.
Sir Afilonius Rex
Manhattan, New York, USA
1st November 2025
Inspired by conversations with Selina AItana Goya
Move over, data scientists, those earnest souls hunched over Jupyter notebooks, nursing lukewarm flat whites and dreaming of p-values. The new aristocrats of the algorithm have arrived, and they speak in barely audible breaths. Whispering AI specialists, the hushed virtuosos who coax meaning from murmurs, have quietly annexed the crown once worn by the “sexiest job of the 21st century”. (Apologies to Harvard Business Review; even the sexiest jobs suffer from inflationary pressures.)These soft-spoken savants are not merely surviving the generative-AI rollercoaster; they are redesigning the ride, adding velvet restraints and mood lighting. To avoid being flung into the souvenir shop of obsolescence, you must master ten career-extending hacks. Consider them the conversational equivalent of whispering sweet nothings into a supercomputer’s ear: intimate, precise, and oddly lucrative.
Continue reading28 Tue Oct 2025
Posted in Inform, educate and entertain.
Tags
AI, blog, espanol, FuturoDeMentiras, ia, IAAgente, jesus, LiderazgoDePensamiento, poesia
Martyn Rhisiart Jones
Oza, A Coruña, Galicia, España
28 de octubre de 2.025
Cada época tiene sus profetas. La época victoriana tuvo a sus hipnotizadores, la década de 1990 a sus futuristas puntocom, la década de 2000 a nuestros extravagantes y deshonestos payasos del Big Data, y nosotros —qué suerte la nuestra— tenemos a nuestros influencers de IA, esas almas valientes capaces de convertir una sugerencia en una conferencia magistral, una alucinación en un modelo de negocio y una palabra de moda en un estilo de vida.
Continue reading27 Mon Oct 2025
Posted in Inform, educate and entertain.
Tags
AgenticAI, AI, Artificial Intelligence, chatgpt, DigitalTransformation, FutureOfBullshit, GenerativeAI, SyntheticAuthenticity, technology, ThoughtLeadership, writing
27th October 2025
Galicia, Spain, European Union
Every age has its prophets. The Victorians had their mesmerists, the 1990s had their dot-com futurists, the 2000s had our wacky and dishonest Big Data clowns, and we — lucky us — have our AI influencers, the brave souls who can turn a prompt into a keynote, a hallucination into a business model, and a buzzword into a lifestyle.
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GOOD STRATEGY 