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Category Archives: Strategy

Why so many ‘fake’ Big Data Gurus?

16 Sun Aug 2015

Posted by Martyn Jones in Big Data, Consider this, good start, goodstart, Strategy

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Big Data, cynicism, data management, fakes, good start, goodstart, gurus, Martyn Jones, Martyn Richard Jones, Strategy


Why so many ‘fake’ Big Data Gurus?

Where do you all come from?

Where do you all come from?

All your integrity’s gone

Now tell me, where do you all come from?

From ‘Where Do You All Come From‘ by Mott the Hoople Continue reading →

Big Data, the promised land where ‘smart’ is the new doh!

03 Mon Aug 2015

Posted by Martyn Jones in Big Data, Consider this, good start, goodstart, Martyn Jones, Strategy

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Big Data, Consider this, goodstart, Martyn Jones, Strategy


If you enjoy this piece or find it useful then please consider joining The Big Data Contrarians:

Join The Big Data Contrarians here: https://www.linkedin.com/grp/home?gid=8338976

Many thanks.

So you want to ‘do’ Big Data

Now everyone is doing Big Data you don’t want to be the odd one out, right? Of course not.

Now, if you are serious about looking at Big Data from a business perspective then I will try and lend you some advice. If you are doing it from an IT or technology perspective, then I wish you good luck, and I hope that your Big Data initiative doesn’t turn into another tech crash-and-burn show.

Now some Big Data pros are telling us that the place to start with Big Data is with strategy. Now, I’m too polite to call this out as abject bullshit, even though it is, and will instead content myself by offering an alternative and simple approach to approaching and addressing Big Data.

My first piece of advice is this. DON’T START WITH STRATEGY!

Don’t start with Strategy

Strategy is a coherent, cohesive and executable response to a significant challenge.

Strategy is not a definition of objective, a wish list of what you are trying to achieve or aspirational goals of a nebulous nature. No, strategy is not the objective but a means of reaching that objective. Strategy is real, tangible and executable. Strategy is doing.

So what is a Big Data strategy?

If a company is looking at the Big Data options, the last place they should want to start out from is from strategy. That is as silly idea as they come. Starting with strategy on the road to formulating viable responses to significant challenges and opportunities is like saying that before we choose strategic options and a realisable strategy, then you must have a strategy in place.

Strategy is not working out what you want to achieve. That sort of thing should happen prior to any strategic work. Neither is strategy an exercise in establishing starting points, nor formulating questions nor understanding the challenges. All of this should come well before the major strategy aspects even kicks-in.

Big Data strategy is a realisable, tangible and manageable response to a significant challenge, one that depends heavily on the availability, usability and credibility of Big Data (or Very Large Data Bases) and the business value of processing that Big Data.

So, a word of advice. If you are thinking of embarking on a Big Data initiative, do not start with strategy. That is a really daft place to start.

Start with business imperatives

Start here instead. With real business imperatives. This is where you are thinking about the big and significant challenges to the business, and how, at a high level of abstraction, you could go about meeting those challenges. Here you identify your challenges and your responses, aligned to your objectives.

If you can identify business imperatives that make it absolutely necessary to include elements of Big Data, then go forward with that mandatory requirement in mind. If not, then don’t try to shoe-horn Big Data into a place where it really isn’t needed or wanted. Because if you go against the grain in this way it may well hurt you and your business, in more ways than you bargained for.

Know what you are looking for

In order to go out looking for data requirements driven by business imperatives, we really need to know what we are looking for.

What we are looking for maybe highly tangible or less so. We may have to derive the data we are looking for by refining, aggregating, enriching, filtering and cleansing. Therefore, with those and other aspects in mind, we can go out and find what we need.

How to find what you are looking for

From looking at the data requirements, you should have a good idea of potential sources of that data. Agility in this aspect is predicated on the premise that one knows the systems on the IT landscape, the business processes and all the potential sources of data – at a high level at least. So, this is not the sort of work you can do remotely with little or no knowledge of the clients business, IT setup, processes or culture.

But anyway, after you identify the sources you move on to the next step.

Check data availability

Here you discuss aspects of the data you require with the database / application platform owners to ensure that:

  1. they have the data you are looking for
  2. that quality of the data is known and data quality can be addressed
  3. that the data is relevant for what is needed
  4. that the cost of providing this data is not prohibitive
  5. that this data can be made available to you
  6. that service levels could be put in place, if and when required

So far so good. Once passed these hurdles (and don’t forget this is a super-simplification) we move in to the next.

Make proof of concepts

So, now we know:

  1. What data we need
  2. Where we can get it from
  3. How we get it
  4. What we need to do to make it usable
  5. How we need to analyse it

Therefore, we go ahead and create a proof of concept or three. Simples!

However, make sure that all prototypes are governed by these simple timeless guidelines:

  1. The proof of concept should be small enough to be doable in a reasonable time-frame. I would be rather generous for the very first pilot of its type in a company, but would set that limit at 90 days, tops.
  2. Make sure that the proof of concept is big enough to be significant. Again, ‘simple enough to be realisable’ and ‘large enough to be significant’, should go hand in hand.
  3. Arrange your proof of concept execution into sprints. So your 90 days may be made up of nine 10 day sprints.
  4. Don’t try and shoe-horn infrastructure aspects of your initiative into sprints, it just doesn’t work, and simply pisses people off.
  5. If a proof of concept looks like it will fail, then make sure it fails early. There’s nothing worse than having people insist on pushing a dead project to live the full length of its planned term. Failing early means that business doesn’t take a dim view of the pilot, and will be more open to new proof of concept initiatives.

Analyse the outcomes

You run your proof of concept. You analyse, assess and represent your outcomes. You socialise, present and interpret.

Revise your strategic outlook accordingly

When you’ve done that you are in now in a good position to estimate the usefulness of the exercise, from both a qualitative and quantitative perspective.

Did I mention technology?

I did not want to touch in specific aspects of technology in this piece, in part, because I did not consider it a central issue in the theme of things. Of course, as part of creating proofs of concepts and pilot schemes you may want to experiment with the swatch (swaith? oh for auto-correction) of technologies out there. So go ahead and evaluate ‘Big Data’ technologies, and don’t forget, the answer to every Big Data technology question isn’t an automatic ‘Hadoop’. There are other valid Big Data technology options around, such as Lustre and GPFS, or even Oracle, Teradata or EXASol. Also, remember this, if all you are working on is a prototype, a proof of concept or a pilot then you can try and negotiate a free license with any of the major DBMS vendors for that initiative. So negotiate, bargain and get the most appropriate technologies with the best deals.

That’s all folks

Finally I will leave you with three guidelines to consider:

  1. Don’t ask ‘how can I do Big Data?’ but ‘what data do we need?’
  2. You don’t need to seek out Big Data. If you really need it, and it’s available, and it’s adequate and appropriate, then you’ll be getting it soon enough.
  3. Avoid searching for a Big Data problem you don’t have, which can only be solved by Big Data technology you don’t need.

Many thanks for reading.

In subsequent blog pieces I will be sharing my views on the evolution of information management in general, and the incorporation novel and innovative techniques, technologies and methods into well architected mainstream information supply frameworks, for primarily strategic and tactical objectives.

As always, please reach out and share your questions, views and criticisms on this piece using the comment box below. I frequently write about strategy, organisational, leadership and information technology topics, trends and tendencies. You are more than welcome to keep up with my posts by clicking the ‘Follow’ link and perhaps you will even consider sending me a LinkedIn invite if you feel our data interests coincide. Also feel free to connect via Twitter, Facebook and the Cambriano Energy website.

For more on this and other topics, check out some of my other posts:

Absolutely Fabulous Big Data Roles – https://www.linkedin.com/pulse/absolutely-fabulous-big-data-roles-martyn-jones?trk=prof-post

Not banking on Big Data? – https://www.linkedin.com/pulse/banking-big-data-martyn-jones?trk=prof-post

10 amazing reasons to join The Big Data Contrarians –https://www.linkedin.com/pulse/10-amazing-reasons-join-big-data-contrarians-martyn-jones?trk=prof-post

Amazing Data Warehousing with Hadoop and Big Data –https://www.linkedin.com/pulse/cloudera-kimball-dw-building-disinformation-factory-martyn-jones?trk=prof-post

The Big Data Contrarians: The Agora for Big Data dialogue –https://www.linkedin.com/pulse/big-data-contrarians-agora-dialogue-martyn-jones?trk=mp-reader-card

The Big Data Shell Game – https://www.linkedin.com/pulse/big-data-shell-game-martyn-jones?trk=mp-reader-card

Aligning Data Warehousing and Big Data –https://www.linkedin.com/pulse/aligning-data-warehousing-big-martyn-jones?trk=mp-reader-card

Big Data Luddites – https://www.linkedin.com/pulse/big-data-luddites-martyn-jones?trk=mp-reader-card

Data Warehousing Explained to Big Data Friends –https://www.linkedin.com/pulse/data-warehousing-explained-big-friends-martyn-jones?trk=mp-reader-card

Big Data, a promised land where the Big Bucks grow –https://www.linkedin.com/pulse/big-data-promised-land-where-bucks-grow-martyn-jones-6023459994031177728?trk=mp-reader-card

The Big Data Contrarians – https://www.linkedin.com/pulse/big-data-contrarians-martyn-jones?trk=mp-reader-card

Is big data really for you? Things to consider before diving in –https://www.linkedin.com/pulse/big-data-really-you-things-consider-before-diving-martyn-jones?trk=mp-reader-card

Big Data Explained to My Grandchildren – https://www.linkedin.com/pulse/big-data-explained-my-grandchildren-martyn-jones?trk=mp-reader-card

If you enjoy this piece or find it useful then please consider joining The Big Data Contrarians:

Join The Big Data Contrarians here: https://www.linkedin.com/grp/home?gid=8338976

Many thanks.

Absolutely Fabulous Big Data Roles

03 Mon Aug 2015

Posted by Martyn Jones in Big Data, Consider this, good start, goodstart, Martyn Jones, Strategy

≈ 1 Comment

Tags

Big Data, Consider this, goodstart, Martyn Jones, Strategy


Plus ça change, plus c’est la même chose.

Jean-Baptiste Alphonse Karr

Prologue

I wrote a piece called ‘7 New Big Data Roles for 2015’. I published it on LinkedIn. Many people read it. Some people made suggestions. Others politely ignored it.

I listened to the suggestions, comment and criticisms, and revised the piece as a result.

So here, it is… I hope you like it. And if not, I might try again in six months’ time.

Continue reading →

Consider this: Big Data Luddites

21 Tue Jul 2015

Posted by Martyn Jones in Big Data, Consider this, good start, Good Strat, goodstart, goodstrat, Strategy

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big dada, Consider this, good start, Good Strat, goodstart, goodstrat


Bore da, pobl dda. A hyfryd dydd ‘Big Data’* i bawb.

When it comes to Big Data, some people accuse me of being akin to a Luddite. Nothing could be further from the truth. Not that the facts matter. In the age of superficiality and surfaces there is as much wilfully cultivated obliviousness as there is unashamed and unabashed term abuse. Add the prevailing underlying current of anti-intellectualism into the mix, and we have an explosive combination that manifests itself in the alliterative combination of bluff, bluster and banality.

— JOIN THE BIG DATA CONTRARIANS: http://www.linkedin.com/grp/home?gid=8338976

I was reticent about writing this article, because it’s a bit like arguing against the irrational, self-interested and wilfully obtuse. Or as Ben Goldacre would have it, “You cannot reason people out of a position that they did not reason themselves into.” Therefore, a lot of care needed to be exercised. Indeed, Mark Twain once stated, “Never argue with stupid people, they will drag you down to their level and then beat you with experience.” Now, I wouldn’t go that far, and I do try to be nicely diplomatic, most of the time, but I can see where he was coming from.

Anyway, without more ado let’s get a handle on what a Luddite is, in terms I hope that most will understand.

According to Wikipedia (yes, I know) The Luddites were:

“19th-century English textile workers who protested against newly developed labour-economizing technologies from 1811 to 1816. The stocking frames, spinning frames and power looms introduced during the Industrial Revolution threatened to replace the artisans with less-skilled, low-wage labourers, leaving them without work.”

So why do I get a feeling that some people think that I am a Big Data Luddite?

Here is Peter Powell of PDP Consulting Pty Ltd putting me in my place below the line on my piece titled 7 Amazing Big Data Myths:

“With all due respect – your post does sound a little like what I could envisage an exchange between a man riding a horse and a man driving one if the first automobiles….sorry.”

Although a respectable knowledge of the technology and its evolution would inform otherwise, I assume that this means that I would be the “man riding a horse”…  An interesting piece of conjecture indeed, even if hat in lacks in accuracy is made up for by the inexplicable certainty of belief. Still, it’s fascinating to discover just how many ‘experts’ think that this stuff – the sort of stuff I was doing in the mid to late eighties at Sperry and later Unisys – is bleeding edge innovation,

Sassoon Kosian a Sr. Director of Data Science at AIG, had this to tell me on my piece entitled Amazing Big Data Success Stories:

“Yes, cynical indeed… here is another amazing Big Data success story. You go on your computer, type in any search phrase and get instantaneous and highly relevant results. It is so amazing that a word has been coined. Guess what that is…”

What to say? There goes a person who seems to believe that the history of search starts and ends with the Google web search engine. Something slightly less than a munificently inapposite comment, only outdone by its tragically disconnected banality.

More recently, Bernice Blaar had this to say about my take on Big Data in general and The Big Data Contrarians in particular.

“Master Jones may well be the great and ethical strategy data architecture and management guru that the chattering-class Guardian-reading wine-sipping luvvies drool over, but he is also a brazen Big Data Luddite. No, actually far worse than a Luddite, he`s a Neddite, because with his ‘facts’ and ‘logic’ (what a laugh, you can prove anything with facts, can’t you [tou}???) he is undermining the very foundation of the Big Data work, shirk and skive ethic that has been so hardily fought for by the likes of self-sacrificing champions and evangelists of the Big Data revolution, to wit, such as those bold, proud and fine upstanding members Bernard Marr, Martin Fowler and Tom Davenport, for example, and the brave sycophants that worship at their feet. Martyn is worse than Bob Hoffman, Dave Trott, Jeremy Hardy, Mark Steel, Tab C Nesbitt and Bill Inmon, all rolled into one. He may be a great strategist, but I wouldn’t hire him. Contrarian Luddite!”

And then followed it up with this broadside:

“The Big Data Contrarians group are nothing more than a bunch of over-educated clown-shoes who are trying to scupper the hard-work of decent people out to earn a crust from leveraging the promise of a bright future. In a decent society of capital and consumers, they would be banned off the face of the internets.”

How does one reciprocate such flattering flatulence? How can one possible respond to such a long concatenation of meaningless clichés? Though to be fair, I quite liked being referred to as a Neddite, whatever that is.

Anyway, to set the record straight, this is where I stand.

A contrarian is a person who takes up a contrary position, especially a position that is opposed to that of the majority, regardless of how unpopular it may be.

Like others, I am a Big Data Contrarian, not because I am contrary to the effective use of large volumes, varieties and velocities of data, but because I am contrary to the vast quantities of hype, disinformation and biased mendaciousness surrounding aspects of Big Data and some of the attendant technologies and service providers that go with the terrain. I don’t mind people guilding the lily (to use an English aphorism for exaggeration), but I do draw the line at straight out deception., which could lead to unintended consequences, such as creating false expectations, diverting scarce resources to wasteful projects or doing people out of a livelihood. That’s just not tight.

Does that make me a Luddite (or a Neddite)? I don’t think so, but do make sure that your opinion is your own and is arrived at through reason, not some other persons bullying hype. As I wrote elsewhere some moments ago “If you have to lie like an ethically challenged weasel to sell Big Data then clearly there is something amiss.”

As always I would love to hear your opinions and comments on this subject and others, and also please feel free to reach out and connect, so we can keep the conversation going, here on LinkedIn or elsewhere (such as Twitter).

Many thanks for reading.

 

— JOIN THE BIG DATA CONTRARIANS: http://www.linkedin.com/grp/home?gid=8338976

Photograph: Delegates at my Big Data Summer Camp in Carmarthen (Wales).

*Data mawr

The Amazing ROI of Big Data

30 Tue Jun 2015

Posted by Martyn Jones in Big Data, Consider this, Strategy

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Tags

Big Data, ROI


For every professional bubble-head and bozo ‘bigging up’ Big Data there are at least ten intangible, unintelligible and phantom Big Data success stories.

Why do I write that? Simples! Because that is what we have.

From the perspective of non-IT business users, what does a real IT based success story look like?

Here’s some examples:

  • We ran a Big Data project and the end-result was increased sales and margins, which added $21M to the bottom line. The overall project cost, including cost of business disruption, was $7M.
  • We deployed Hadoop technology to identify potential influencers and purchasers on Twitter. As a result of the campaign we increased sales of the Widgets by 8% (adding $9M is revenues and $3M in profits on an investment of $1M).
  • Big Data helped us to identify and exclude significant errors of judgement introduced into our new corporate strategy. As a result we averted possible losses of more than $10M. Total cost of aversion exercise was $5M. $5M up and no egg on our faces.

These are fictitious examples of tangible benefits that might be accruable to Big Data. But, they are not factual, they are made up.

Remember this. They are not real-life stories.

Now, for some real-lifelike examples of benefits accrued from Big Data.

  • Big Data vendor strikes gold! The Big Data technology vendor GREPACLE today signed an enterprise wide licensing arrangement with the Fed for an estimated initial $750M, covering the years 2010 to 2017. The deal includes all industry-ready Hadoop “free ‘n’ open-source software” developed by GREPACLE. AWKACLE, who brokered the deal, expect to clear a $33M net profit from the arrangement.
  • OLLY-HARDY, the west coast hardware giant, has signed up WALLYCO who have handed over $60M as the first instalment for the provision of a cheap and cheerful battle-hardened commodity-hardware infrastructure that will replace the existing legacy infrastructure currently based on OLLY-HARDY MPP and SMP hardware and Oracle and Teradata software. A second contract billed to be worth in excess of $100M is in the pipe-line and is expected to be signed during the next quarter.
  • The profits of information theology research and technology advisory firm Gardening Leave jumped a clear 25% over the last three quarters due solely to sales of it’s reports and services in the Big Data domain.

The names changed, and the project details finessed, to protect the guilty, but they are three simple, clear and fabulous examples of how gold is obtained from Big Data.

However, there are many other Big Data success stories to consider, including:

  • The indentured Big Data pundits. Who wouldn’t lie for a slice of the pie? Right! But not everyone has scruples, values or even ethics when it comes to the filthy lucre.
  • The pro-Big Data press and their Big Data advertisers and ‘infomercialisers’. There still is money in getting people to advertise, big time.
  • The external service provider. The hardware may be commodity. The disk storage may be ample, cheap and cheerful. The unit cost of staff may be lower. But, you will be paying 10 times over the odds to your favourite outsourcer/offshoring business just for the privilege of having them screw up your Big Data project… 18 months down the line. You will even pick up the tab for breaches of data privacy and data protection. But don’t worry, paying someone else to make mistakes and learn on your money and time is the highest form of corporate altruism.

Well, that should give one a flavour of the direction of Big Data, of the benefits accruable and to whom the benefits really accrue.

Now here’s a thought:

Most of the success stories seem to have the sale of a Big Data project, Hadoop’s ‘grep awk ecosystem’ and ‘development’ services as its central tangible success criteria.

At best, these are dubious Big Data tech and service vendor success stories.

What tangible Big Data client benefits are there on view in the public domain? How about non-IT business Big Data ROI? Same for Hadoop ROI? Same for Big Data and Tech Stack service ROI?

What about… Who? What? Where? When? How? Why?

Oh, there aren’t any success stories like that or they are so secret that one cannot but allude to them in generic BS terms.

But, seriously? Do people still swallow that type of mendacious flim flam?

Many thanks for reading.

Is big data really for you? Things to consider before diving in

13 Sat Jun 2015

Posted by Martyn Jones in Big Data, Strategy

≈ Leave a comment

Tags

Big Data, Strategy


OLYMPUS DIGITAL CAMERA

“For the likes of Google, Twitter and Facebook, Big Data is an intrinsic part of their business and plays a key role in their ability to survive and thrive. However, it is not for everyone. Here’s how to know for sure if Big Data is for you.”

The rest of the article appears on my IT Circus blog hosted by IT World (Copyright © 2015 IDG Enterprise)

Link: http://www.itworld.com/article/2934368/big-data/is-big-data-really-for-you-things-to-consider-before-diving-in.html

#BigData #DataAnalytics #Qualification

Let’s talk strat! Business Strategy and IT

22 Fri May 2015

Posted by Martyn Jones in business strategy, Consider this, Good Strat, goodstrat, IT strategy, Strategy

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business strategy, Good Strat, IT Strategy, Strategy


I used to work for an affable person from Chicago. His two favourite phrases were “Let’s talk strat” and “Brought your cheque book with you?”

There are many misconceptions about strategy. But, I particularly want to address two things:

  • What is business strategy?
  • What is IT (information technology) strategy?

So, without more ado, let’s get the baby off the ground.

Continue reading →

The Hadoop Honeymoon is Over

16 Sat May 2015

Posted by Martyn Jones in Big Data, Consider this, Good Strat, Good Strategy, Martyn Richard Jones, Strategy

≈ 5 Comments

Tags

Big Data, hadoop, Martyn Jones, Strategy


Listen up Big Data playmates! The ubiquitous Big Data gurus, tied up in their regular chores of astroturfing mega-volumes, velocities and varieties of superficial flim flam, may not have noticed this, but, Hadoop is getting set up for one mighty fall – or a fast-tracked and vertiginous black run descent. Why do I say that? Well, let’s check the market. Continue reading →

Consider this: Big Data and the Pot of Tea

17 Tue Feb 2015

Posted by Martyn Jones in Big Data, Consider this, Good Strat, Good Strategy, Martyn Jones, Martyn Richard Jones, Strategy

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Analytics, Big Data, data management, Good Strat, Good Strategy, Martyn Jones, Martyn Richard Jones


To begin at the beginning

Hold this thought: Big Data is King.

Is there just nothing that Big Data isn’t capable of fixing? From terrorism, world hunger, Ebola, HIV, fraud, money laundering and hiring the ‘right’ people through to winning the lottery, curing hangovers, arranging entrapment and finding the love of your life. Big Data is King. Continue reading →

Consider this: Hedge Funds are Evil

30 Fri Jan 2015

Posted by Martyn Jones in Banking, Consider this, Good Strat, Good Strategy, Martyn Jones, Martyn Richard Jones, Strategy

≈ Leave a comment

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Banking, finance, funds, Good Strat, Good Strategy, hedge funds, Martyn Jones, Martyn Richard Jones, money


Hedge Funds are evil, right? Go on, you know you want to say yes. Almost everyone has an opinion about them, but very few people can actually tell you what they are.

Indeed, there’s am awful lot of nonsense written about Hedge Funds, and this piece might just end up being a worthy addition to that body of baloney. But, the intention is somewhat different.

The objective behind this piece is to provide a quick look at where the modern hedge fund started; what they are; how they work; the mechanics of participation; and who traditionally has put their money into them.

Of course, this piece is a necessary simplification of what is a fascinating aspect of the alternative investment universe.

To begin at the beginning

In 1966 Carol J. Loomis[i] blew the lid on one of the best kept investment secrets of the 20th century.

In an article penned for Fortune titled “The Jones that nobody keeps up with”, Loomis revealed that over a five year period a fund run by Alfred Winslow Jones had consistently outperformed the Fidelity Fund, the most successful mutual fund of that time, by a remarkable 44%.

Not only that, but between 1956 and 1966 the Jones fund had outperformed the Dreyfus Fund, the best performing mutual fund of that decade, by a massive 87%.

Jones was born in Melbourne, Australia, but from the age of four he lived in the USA. He graduated from Harvard in 1923, and before becoming involved in the finance industry he toured the world working on steamships. He was to serve as a diplomat in Germany, and also worked as a journalist covering the Spanish civil war.

In 1941, with conflict raging in Europe, Jones returned to the USA. He then studied for, and obtained a doctorate in sociology at Columbia University, and became a reporter for Fortune.

His thesis, Life, Liberty and Property, is a reference text in sociology.

In 1949 Jones formed a company, A. W. Jones & Co., arguably the first modern Hedge Fund.

Robert A. Jaeger characterised the fund as “an opportunistic equity hedge fund”, that relied heavily on discerning stock picking abilities, combined with bets on long positions (rising prices) and short positions (falling prices).

In 1952 the fund was converted into a limited partnership, and during the 50s other such partnerships were set up, including the sage of Omaha’s Buffet Partners, and WJS Partners, founded by Walter Schloss.


What they are; how they work

Hedge funds are loosely regulated, exclusive and limited-membership investment clubs, usually run as partnerships or as corporations. They focus on absolute returns on investments, for themselves and their members, regardless of market conditions.

Direct participation in Hedge Funds is theoretically limited to between 100 or 500 investors, depending on the class of investor. Moreover, because of the unregulated status of most hedge funds, they are not allowed to actively market their products, so they have to use more exclusive means to attract investors, typically word of mouth.

Hedge Funds typically invest in traditional securities, such as stocks, bonds and commodities, but they can also invest in real estate, art, wine or any number of other non-traditional areas of investment. In fact, they are free to use virtually any pick and mix of strategies from the entire range of investment possibilities.

That said, a lot of Hedge Funds will opt for a specific investment strategy and will stick with that strategy for the life-time of the fund.

So what’s in it for the Hedge Fund managers and administrators?

Hedge Fund Managers typically charge a management fee of between 1and 3 percent of the value of the assets under management, regardless of performance. They may also – almost always in the past – charge a performance fee, which can start at around 20 percent of any fund gains above a certain minimum performance hurdle or target value. Managers also generally ‘eat their own dog food’, in that they will also invest in their own Hedge Fund.

Investors in Hedge Funds are informed of the value of their investments via a statement that shows the calculated value of shares in the fund, the Net Asset Value (the NAV). This can be calculated monthly, quarterly or even yearly, depending on the fund. In addition funds are free to choose if they wish to publicly disclose performance figures or not.

Some hedge funds may require additional fees and commissions, and may impose lock up periods, and strict and narrow redemption periods. They may also reject some applications for subscriptions without giving any reasons, and they may also forcibly redeem shares held, and without having to justify their actions.

In addition, some hedge funds use equalization methods – and there are a number of variants – to equitably distribute hedge fund fees amongst its partners, yet other hedge funds do not use equalization methods at all.

The mechanics of participation

So, briefly, how do you get to invest in a Hedge Fund (subscribe), how do you liquidate that participation (redeem), and what happens between ‘subscription’ and ‘redemption’.

Offer: A Hedge Fund details what’s involved in a particular offer in an ‘Offering Memorandum’, also known as a ‘private placement memorandum’. This is typically an ‘enriched’ business plan tied to a specific issuance of shares in a fund. It basically sets out the stall.

Subscription: In order to subscribe to a fund the potential participant in the fund signs up to a subscription agreement, and the conditions laid out in that agreement. Conditions may cover aspects such as minimum subscription amounts; minimum share increments, rules governing the liquidation of participation in the fund; management and performance fees; and, so on and so forth.

Redemption: This is the liquidation of shares in a fund. Typical redemption points can occur from anything from 15 days to up to 180 days, and sometimes more than this, depending on the fund and the rules related to lock-ups, redemption. In addition, redemption options may be linked to other financial charges, penalties and constraints.

So what happens between subscription and redemption?

Custody: A hedge fund subscriber may wish to use the services of a large and reputable financial service provider to act as custodian of their hedge fund shares. In addition to holding securities for safekeeping, most custodians also offer other services such as account administration, transaction settlements, collection of dividends and interest payments, tax support and foreign exchange. (Source: Investopedia).

Dividends: It is very uncommon for hedge funds to pay dividends, as any accruable earnings are realized upon redemption of the shares. However, some fundsdo incentivize the maintenance of subscriptions through the payment of dividends.

Calculating NAV: Periodically – or even on a real-time basis – a hedge fund will recalculate the Net Asset Value of the fund shares. This is done by dividing total value of all securities held by the number of shares. The NAV is more or less subjective in cases where the associated assets are more or less liquid. An extreme example of this may be the calculation of a NAV that has to take into account the theoretical market value of art.

Of course, the mechanics of participation is typically more involved and complex than this.

Who plays, who pays

Investors in Hedge Funds are individuals and institutions (such as foundations, endowments, family offices, pension funds, insurance companies, private banks and funds of funds).

One of the key criteria in the Hedge Fund business is that only people and institutions with money can invest in them. On face value this prerequisite seems a tad bizarre, but there are some very valid reasons for it.

In order to be able to invest in Hedge Funds an investor will need to meet certain legal requirements. They have to be either a credited investor or a qualified purchaser. The qualification is based on net worth and individual income. The qualified purchaser has a higher net worth than a credited investor.

In my opinion the practical rules of Hedge Funds are clear, albeit wrapped up in more indirect language. The biggest rule is: ‘do not put any money into a Hedge Fund that you are not prepared to lose’. The second big rule is: ‘only subscribe to a Hedge Fund with money that you can lose and without the risk of significantly and adversely affecting your lifestyle.’

Of course, this didn’t stop people from jumping on the Hedge Fund bandwagon with little or no clue about what they were getting themselves into.

That’s all folks

Hedge Funds are subject to a dire circle of misleading, banal and frequently reactionary published and public opinion. Which is unfortunate, because it ignores that almost all of the Hedge Funds reflect a culture and style of their managers and administrators, and that in the business there is a a lot of plurality and diversity.

Some Hedge Funds have been the epitome of sharp investment practice, hubris and good old fashioned albeit legal duplicity.

There are macho funds, and non-macho funds, high risk funds and risk-averse funds, highly leveraged funds and funds that use little or no leverage.

Some funds are discrete, some are ugly, some are charming, and some are boisterous and incredibly aggressive. Some are socially responsible, and others might ask “is social responsibility part of the NAV calculation?”

Some funds delight in planning raids on markets, mounting shark attacks on political systems and find ‘justifiable’ enchantment in destabilizing economies and currencies. Other Hedge Funds – in my opinion the vast majority – would never dream of doing such things.

Furthermore, some funds actively encourage responsible investment in developing countries and in other ethical investment strategies. Moreover, there are plenty of examples of funds that sit somewhere between the extremes, so there is no one size fits all when it comes to characterizing funds.

But whatever the style of the Hedge Fund, at the heart of each individual Hedge Fund culture is the culture of the team leaders and team players.

So, are Hedge Funds intrinsically evil?

No, I don’t think so. But that sort of headline grabs a lot of people’s attention, and frequently for all the wrong reasons.

Thank you so much for reading.

[i] Loomis, Caroll J. The Jones that nobody keeps up with. Fortune, April 1966


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