• Home
  • About
  • The Good Strategy Blog
  • Strategy
    • Data Warehousing
    • Ask Martyn
  • MARTYN
    • MARTYN’S MUSIC
    • Must-Read Books from Martyn
    • PODCASTS
    • MARTYN.ES

GOOD STRATEGY

~ DATA, INFORMATION & KNOWLEDGE

GOOD STRATEGY

Category Archives: Inform, educate and entertain.

A general blog post category.

Humanitarian Zionism: Voices for Peace and Coexistence

12 Mon Jan 2026

Posted by Martyn Jones in Inform, educate and entertain., PPE

≈ Leave a comment

Tags

coexistence, decency, gaza, harmony, humanitarian, israel, live-and-let-live, palestine, peace, Politics, zionism


Another Hot Topic of the Moment

Martyn Rhisiart Jones

Madrid, Monday 12th January 2026

Question of the day: Have there been any Zionists that could be described as decent, moral people of sound humanitarian values and principle?

Continue reading →

Top 12 AI Grifters, Charlatans & Rogues to Avoid in 2026 – 2026/01/14

12 Mon Jan 2026

Posted by Martyn Jones in Inform, educate and entertain., Polemic

≈ Leave a comment

Tags

AI, Artificial Intelligence, bullshitters, Business, charlatans, chatgpt, con-artists, grifters, liars, rogues, technology


The Skunkworks Collective – Martyn, Alba, Afi, Lila, and Coco

Madrid, Wednesday 14th January 2026

Right, listen. If you’ve ever sat through one of those AI conferences, you know the ones. Some bloke in a black polo neck stands on stage. He’s clearly never met a mirror he didn’t like. He says, “We’re on the cusp of AGI.” It sounds as if he’s just invented gravity. Then you’ll know the particular flavour of despair I’m talking about.

Continue reading →

10 AI Agents Every Business Leader Needs To Steer Clear of in 2026 – 2026/01/13

12 Mon Jan 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

2026, agentic, agents, AI, Artificial Intelligence, bollox-mania, Business, BusinessStrategy, charlatans, chatgpt, leadership, technology, TechTrends


Martyn Rhisiart Jones

Madrid, Tuesday 13th January 2026

As we venture further into 2026, the landscape of enterprise artificial intelligence has undergone a subtle but profound shift. The once-dazzling promise of autonomous AI agents has matured into something more prosaic. These self-directed digital entities can orchestrate tasks from customer engagement to complex data integration. Yet, they are no less pervasive. They are no longer novelties confined to experimental labs; they inhabit boardrooms, back offices and supply chains alike.

Continue reading →

Martyn’s Absolutely Fabulous Opinion Pieces

12 Mon Jan 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment


Bring It On!

Martyn Rhisiart Jones

Madrid, Monday 12th January 2026

Intro Before the Skinny

In the great digital echo chamber of 2026, every LinkedIn thought-leader is one prompt away from becoming an oracle. However, Martyn Jones (@GoodStratDotCom on X) stands apart. He is a one-man insurgency armed with footnotes, fury, and an almost indecent amount of clarity.

Continue reading →

The Glorious Books of Martyn

11 Sun Jan 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

erotica, facts, fiction, irreverence, literature, magical-realism, Martyn Jones, martyn-bey, martyn-de-tours, Poetry, the-best, writing


Martyn Rhisiart Jones, with the capable assistance of Amy Grok McGrockicle

Madrid, Sunday 11 January 2026

Introduction to the Collected Reviews of Martyn Jones

In an age awash with earnest manifestos, sanctimonious tech tomes, and the relentless hum of corporate orthodoxy, Martyn Jones arrives. He comes like a gleeful heretic at the cathedral door. He is armed with profanity and philosophical bite. He also has an irrepressible instinct for the absurd.

Continue reading →

We Are All God’s Children – 2026/01/12

11 Sun Jan 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

catholic, catholic-church, children, China, christianity, france, gaza, israel, morality, pope-francis, pope-leo, religion, rights-of-children, Russia, slaughter, Spain, UK, USA


The Toll of Innocence: Child Fatalities in the Shadow of Conflict – A Tribute to my marvellous Welsh Grans

Sir Afilonius Rex and Good Strat Contributors

Madrid, Sunday 11 January 2026

NB Our service provider OpenAI could not process our prompt due to a moderation system. We have been asked to rephrase it, changing potentially problematic words, and try again. This is censorship at its crudest. They can of course go **** themselves.

My Gran had a stock response to expressions of racism, prejudice, and xenophobia in her presence. It was invariably, “We are all God’s children.” She loved all children, everywhere.

Let’s switch focus.

The Israel-Palestinian strife is unrelenting. It has now dragged into its third sinful, evil and merciless year. The true measure of this catastrophe is not land seized. It is not the strategies pursued. It is the stolen futures of innocent children. These are not mere statistics; they are lives extinguished, dreams crushed, families shattered forever. We face the human abyss of global crises. The cold data from UN agencies demands our moral outrage. It calls for urgent action.

Continue reading →

Justifying Business Data Requirements – 2026/01/11

11 Sun Jan 2026

Posted by Martyn Jones in Inform, educate and entertain., Masterclass

≈ Leave a comment

Tags

AI, Artificial Intelligence, Business, business-data, chatgpt, justification, requirements-gathering, technology


Justify Your Data Needs

Martyn Rhisiart Jones

Oxford University, Sunday 11th January 2026

Should All Business Data Requirements Be Justified in Business Terms?

A Pseudo-Debate

Motion: All business data requirements must be justified in business terms. Potential business utility should be a deciding factor in whether they are fulfilled.

For the Motion: Sir Afilonius Rex
Against the Motion: Martyn Rhisiart Jones

Continue reading →

The Welsh Nine – 2026/01/09

10 Sat Jan 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

fantasy, fiction, Philosophy, spirituality, writing


Nine… Three Times Three

Martyn Rhisiart Jones

Madrid, Friday 9th January 2026

Nine isn’t “lucky” in Welsh Celtic thought; it’s structural. It’s the number that describes how reality is layered, crossed, ripened, and completed.

Let’s unpack it.

Continue reading →

The Magical Celtic Welshness of the Number Ten – 2026/01/10

10 Sat Jan 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

books, celtic, europeans, fantasy, fiction, short-story, Wales, welsh, world-citizens, writing


Ten out of Ten!

Martyn Rhisiart Jones

Madrid, Saturday 10th January 2026

What do Richard Burton and Anthony Hopkins have to tell us about the magical Celtic number ten?

To capture the essence of these two titans, we must look at the number ten through two different lenses. One lens is the thunderous, poetic gravity of Richard Burton. The other is the quiet, rhythmic precision of Sir Anthony Hopkins.

Continue reading →

2026 Tech Trends: The Rise of Hyper-Hype – 2026/01/08

10 Sat Jan 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment


On Your Head!

Martyn Rhisiart Jones

Madrid, Thursday 8th January 2026

Here are the next 7 big bandwagon topics that IT charlatans, grifters, LinkedIn thought leaders, and poser consultants will jump on, talk endlessly about, and pretend they’ve been experts in since 2012 (roughly ordered by how soon & how hard they’ll hit the hype cycle in 2026–2028):

Continue reading →
← Older posts
Newer posts →

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 640 other subscribers.

Top posts

  • X Is Dying In Europe: Here's Why - Revisited - 2026/02/16
  • Understanding the Data Warehouse Dilemma - 2026/02/07
  • Top Countries Known for Arrogance and Ignorance
  • Fixing the Data Warehouse - 2026/02/10
  • X Is Dying In Europe: Here's Why
  • A Brief History of Data Warehousing - 2026/01/07
  • Building the Data Logistics Hub: Easy Introduction – 2026/02/12 - Part 0
  • The Risks of Using Databricks for Data Warehousing
  • Masterclass: What Are Surrogate Keys? - 2026/02/04
  • Bullshit Your Way in AI: The Joys of Grifting the Algorithmic Age

Recent Comments

Martyn Jones's avatarMartyn Jones on The BBC in Crisis: Navigating…
Martyn Jones's avatarMartyn Jones on The BBC in Crisis: Navigating…
Martyn de Tours's avatarMartyn de Tours on The Perpetual Victim: How Prof…
Tiffany's avatarTiffany on Consider this: Data Made …
Unknown's avatarThe Case for a Globa… on REVEALING WEALTH: USING BIG DA…
Follow GOOD STRATEGY on WordPress.com

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com

Names in the cloud

All Data Ask Martyn awareness Big Data Big Data 7s Big Data Analytics Business Intelligence business strategy Consider this dark data data architecture Data governance Data Lake data management data science Data Supply Framework Data Warehouse Data Warehousing Good Strat goodstrat Good Strategy Inform, educate and entertain. IT strategy Martyn Jones Martyn Richard Jones pig data Politics Strategy The Amazing Big Data Challenge The Big Data Contrarians

Recent articles

  • X Is Dying In Europe: Here’s Why – Revisited – 2026/02/16 Feb 16, 2026
  • The Promised Banality of Evil – Revisited Feb 16, 2026
  • Grok, What Do You Make of Martyn Rhisiart Jones’ Take on Big Data? Feb 15, 2026
  • Consider This: In Praise of Shadow-Apps – 2026/02/16 Feb 15, 2026
  • Building the Data Logistics Hub: Pieces and Parts – 2026/02/15 – Part 3 Feb 14, 2026
  • Building the Data Logistics Hub: The Strategy – 2026/02/14 – Part 2 Feb 14, 2026
  • Celtic Mysticism Meets Valentine’s Day Feb 13, 2026

Hours & Info

Spain
+34 692 376 698
martyn.jones@martyn.es
Lunch: 13:30pm - 14:30pm
Dinner: M-Th 20:00pm - 21:00pm, Fri-Sat:21:00pm - 22:00pm

The Stats

  • 118,877 hits

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com
Log in

Hours & Info

Martyn Richard Jones
Madrid, Spain
+34 692 376 698
martyn.jones@martyn.es
10:00 - 17:00
Follow GOOD STRATEGY on WordPress.com
  • X Is Dying In Europe: Here’s Why – Revisited – 2026/02/16
  • The Promised Banality of Evil – Revisited
  • Grok, What Do You Make of Martyn Rhisiart Jones’ Take on Big Data?
  • Consider This: In Praise of Shadow-Apps – 2026/02/16
  • Building the Data Logistics Hub: Pieces and Parts – 2026/02/15 – Part 3

Top Good Strat Posts & Pages

  • X Is Dying In Europe: Here's Why - Revisited - 2026/02/16
  • Good Strategy: With Martyn Rhisiart Jones, Sir Afilonius Rex and Lila de Alba.
  • Understanding the Data Warehouse Dilemma - 2026/02/07
  • Top Countries Known for Arrogance and Ignorance
  • Fixing the Data Warehouse - 2026/02/10
  • X Is Dying In Europe: Here's Why
  • A Brief History of Data Warehousing - 2026/01/07
  • Building the Data Logistics Hub: Easy Introduction – 2026/02/12 - Part 0
  • The Risks of Using Databricks for Data Warehousing
  • Masterclass: What Are Surrogate Keys? - 2026/02/04

Good strat tag cloud

AI All Data Analytics Artificial Intelligence Behavioural Economics BI Big Data bigdata blog books bullshit Business business analysis Business Enablement business intelligence Business Management business strategy chatgpt cloud Consider this data data integration data management data science Data Warehouse Data Warehousing Demagogism digital-marketing Dogma Donald Trump enterprise data warehousing espanol EU fe fiction gaza goodstart good start Good Strat goodstrat Good Strategy hamas history ia information Information and Technology information management Information Technology israel IT Strategy jesus knowledge leadership llm machine learning Marketing Martyn Jones Martyn Richard Jones News Offshoring Organisational Autism palestine Philosophy poesia Poetry Politics Russia Spain statistics Strategy technology trump USA Wales writing

Categories

  • accountability
  • advertising
  • agile
  • agile way of working
  • agile@scale
  • AI
  • All Data
  • Analytics
  • anthropology
  • Architecture
  • Artificial Intelligence
  • Ask Martyn
  • Assets
  • awareness
  • bad strategy
  • Banking
  • behaviour
  • Best principles
  • Big Data
  • Big Data 7s
  • Big Data Analytics
  • blockchain
  • Books with influence
  • Brexit
  • BS
  • business
  • Business Intelligence
  • business strategy
  • Cambriano
  • Cambridge Analytica
  • China
  • Climate Change
  • Cloud
  • code of conduct
  • Commercial Analytics
  • community
  • Condiser this
  • Conservative Party
  • consider
  • Consider this
  • Consultation
  • Creativity
  • Culture
  • dark data
  • data
  • data architecture
  • Data governance
  • data hub
  • Data Lake
  • data management
  • Data Mart
  • data mesh
  • data science
  • Data Supply Framework
  • Data Warehouse
  • Data Warehousing
  • deceit
  • deep learning
  • Democracy
  • digital transformation
  • Diplomacy
  • disinformation
  • Dogma
  • Duties
  • DW 3.0
  • ECM
  • Economics
  • EDW
  • England
  • enterprise content management
  • ethics
  • EU
  • Europe
  • European Union
  • Excellence
  • Excerpt
  • Executive
  • Extract
  • Federalism
  • films
  • Financial Industry
  • fraud
  • Freedoms
  • Globalisation
  • good start
  • Good Strat
  • Good Strategy
  • Good Strategy Radio
  • goodstart
  • goodstartegy
  • goodstrat
  • goostart
  • governance
  • hadoop
  • hdfs
  • HR
  • humour
  • India
  • influencers
  • Inform, educate and entertain.
  • informatio Supply Framework
  • information
  • Information Management
  • Information Supply Frameowrk
  • Information Supply Framework
  • Infotrends
  • Inmon
  • instruments
  • IoT
  • IT Circus
  • IT fraud
  • IT strategy
  • IT World
  • iterations
  • java
  • Knowledge
  • knowledge management
  • Labour Party
  • leadership
  • Leadership 7s
  • life
  • listening
  • literature
  • Love
  • LSE
  • machine learning
  • Management
  • market forces
  • Marketing
  • Marty does
  • Martyn does
  • Martyn Jones
  • Martyn Richard Jones
  • Masterclass
  • media
  • Memory lane
  • Methodology
  • nationalism
  • nine competitive forces
  • no limits
  • Northern Ireland
  • obituary
  • Obligations
  • offshore
  • Offshoring
  • operational
  • Outsourcing
  • Oxford
  • pain
  • Parliament
  • Peeves
  • Personal Integrity Key
  • Philosophy
  • pig data
  • PIK
  • PIR
  • Plaid Cymru
  • Planning
  • poem
  • poems
  • Poetry
  • Polemic
  • political science
  • Politics
  • pomo
  • postmodern
  • POTUS
  • PPE
  • Process
  • Professional Networking
  • professionalism
  • project management
  • Project to Excel
  • prose
  • public
  • Public Integrity Record
  • Quiz
  • Rant
  • Referendum
  • Remain
  • RIghts
  • Risk
  • Rivalry
  • romance
  • Russia
  • Ruth Davidson
  • Sales
  • satire
  • Scotland
  • Scottish National Party
  • scrum
  • sentiment analysis
  • SMILES
  • Snippet
  • SNP
  • Social
  • Social Media
  • Sociology
  • Spain
  • spoof
  • statistics
  • Stories
  • Strategy
  • structured intellectual capital
  • supply chain management
  • tactics
  • Tax avoidance
  • Tax evasion
  • TEAM
  • technology
  • The Amazing Big Data Challenge
  • The Big Data Contrarians
  • The Greens
  • The Guardian
  • The hidden wealth of nations
  • Trade
  • UK
  • Uncategorized
  • United Kingdom
  • USA
  • Valentine
  • Value
  • Wales
  • wisdom

Blog at WordPress.com.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
  • Subscribe Subscribed
    • GOOD STRATEGY
    • Join 138 other subscribers.
    • Already have a WordPress.com account? Log in now.
    • GOOD STRATEGY
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...