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Category Archives: Good Strategy Radio

Understanding Data-Less Apps: The Future of IT

21 Sun Dec 2025

Posted by Martyn Jones in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., IT strategy, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

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AI, Artificial Intelligence, Business, chatgpt, technology


Image1Martyn Rhisiart Jones

Dublin 9th May 2017 –  revised 21st December 2025

Continue reading →

Energising the Agile Way of Working brand and mindset

10 Mon Jun 2019

Posted by Martyn Jones in agile, agile way of working, agile@scale, business strategy, Good Strategy, Good Strategy Radio, IT strategy, Strategy

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On my way to Léon

Martyn Richard Jones

Brussels 10th June 2019

Today I want to talk with you about energising the Agile Way of Working brand.

Sadly, the Agile Way of Working movement seems to be temporarily on the wane. The adoption rate of AWOW has not risen in line with expectations. It’s stuck in the doldrums between Scylla and Charybdis. Which makes for frowns all around.

But, me being me, I didn’t leave it at that. That’s a challenge, right there! Let’s go for it! Let’s turn those frowns upside-down

As result, I searched for a way to help the Agile@Scale crowd out, and I eventually came up with ten amazing pieces of incredible advice on how to easily make ‘Agile Way of Working’ truly something worth having around.

So, here we have it:

  1. First, change its name from the
    Agile Way of Working to the Agile Way of Whacking Off (Agile WOWO), you know, a
    touchy-feely way to “sex up” requirements. Bush and Blair style.
  2. Epics will be referred to as
    Dodgy Dossiers, User Stories will become Curated Jokes and Sprints will become Streaks.
  3. People working on Streaks will
    be known as Streakers, chapter members will be known as Schleppers and guild
    members will be known as Schmucks, everyone else will be referred to as Bernie
    or Helen.
  4. Every morning Dodgy Dossier Owners
    must repeat the term “Agile Operating Model” until they puke their
    guts out.
  5. All Scrum and Kanban boards are
    be replaced with life-sized wack-a-mole models.
  6. Only those kitted out as My Little
    Pony or Princess Line can use coloured post-it notes.
  7. Anyone caught using the names
    Google, Spotify, Netflix or Zappos.com will be denied the oxygen of publicity.
  8. Anyone evidenced repeating the terms
    “by design”, “learning journey” and “minimum viable
    product” will be denied the oxygen of oxygen.
  9. Anyone caught using comic images
    of rockets, astronauts or planets (including the sun) anywhere in their
    “content” will be forever referred to as a feckin space-cadet.
  10. If you can’t defecate rainbows on
    demand then you have no right being involved in Agile at Scale or the Agile Way
    of Whacking Off.

There you have it. Ten jolly and sensible policies for a happy world of Agile at Scale and Agile WOWO.

Many thanks for reading,

This is Martyn Jones of goodstrat.com – THE GOOD STRATEGY COMPANY

Until next time.

Contact me at martyn dot jones at goodstrat dot com

Three really stupid things you can do with a Data Lake

28 Thu Dec 2017

Posted by Martyn Jones in All Data, Ask Martyn, Big Data, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., Martyn does, Martyn Jones, Martyn Richard Jones

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Martyn Jones


OLYMPUS DIGITAL CAMERAMartyn Richard Jones

Gif sur Yvette, 27th December 2017

To begin at the beginning

First, a thought.

Just because it’s there, it doesn’t mean it has to be done. Just because you can, it doesn’t mean that you should. Just because you believe you are right, doesn’t mean that you are not wrong.

Continue reading →

Postmodern Digital Stories: We’ve never seen anything like this before

23 Wed Aug 2017

Posted by Martyn Jones in business, Business Intelligence, business strategy, digital transformation, Good Strat, Good Strategy, Good Strategy Radio, Inform, educate and entertain., IT strategy, pomo, postmodern, Social Media, Strategy

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data revolution, goodstrat, Martyn Richard Jones, postmodern


Picture2Martyn Richard Jones

Dunny on the Wold, 23rd August 2017

The prevailing conventional wisdom is that innovative technologies and their novel use are having an effect on many peoples’ lives. Indeed, the fascination with the possibilities offered by social media, the internet and the age of data is becoming all pervasive. Of course, not all is goodness and light. Some aspects, such as Denial of Service attacks, phishing without a permit and creatively-ambiguous chimping, mark the down side of this story. Continue reading →

Brexit: MPs must act, now!

14 Mon Aug 2017

Posted by Martyn Jones in Brexit, business strategy, Europe, European Union, Good Strategy, Good Strategy Radio, Inform, educate and entertain., Polemic, Politics, Strategy, Trade

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Picture2Martyn Richard Jones

Bonn 14th August 2017

To paraphrase a famous quote, ‘Now is the time for all good MPs to come to the aid of the United Kingdom.’

Brexit is the enemy at the gate, the wolf at the door and the most significant threat to our collective future. This is our darkest hour of greatest need and Brexit must be stopped.

Of course Brexit must be stopped.

And, we have the power to do it. Continue reading →

Brexit is Bullshit

26 Wed Jul 2017

Posted by Martyn Jones in Brexit, Economics, European Union, Good Strategy, Good Strategy Radio, Inform, educate and entertain., Philosophy, Politics, Strategy

≈ 9 Comments


Peppa-Pig-eOneMartyn Jones

Carmarthen, Wales 20th July 2017

Let’s face it.

Brexit is bullshit.

Maybe it’s worse than bullshit.

Either way, one thing is for sure. Brexit is the most revealing, significant and catastrophic episode of irrational, self-harming and bloody-minded lunacy in the entire history of the British Isles.

But, why did it turn out that way?

What drove so many people to vote for far greater risk, uncertainty about the future and the rejection of the stability, presence and influence that we have within the EU?

Continue reading →

Consider this: The ten key dimensions of Applied Business Knowledge and AI

22 Thu Jun 2017

Posted by Martyn Jones in Artificial Intelligence, Ask Martyn, good start, Good Strat, Good Strategy, Good Strategy Radio, Inform, educate and entertain., knowledge management, Marty does, Martyn does, Martyn Jones, Martyn Richard Jones

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10 dimensions B

AI, KNOWLEDGE, INFORMATION AND DATA

“Knowledge is the capacity to give correct answers to questions.”

“There is no well trodden path that takes a straight line from symbols, through data to knowledge and wisdom. This is just some nonsense invented by the IT industry.” – Martyn Jones

We may define data as being the symbolic representation of value or conversely of something which has no attached value. Data may represent, among other things, time, money, resources or worldly objects.

Continue reading →

How to turn internal user data into a massive liability – Zéro pièce

18 Thu May 2017

Posted by Martyn Jones in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., IT strategy, Marty does, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

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5

Martyn Richard Jones

Laugharne 18th May 2017

“Our discreditable secret is that we don’t know anything at all, and our horrid inner secret is that we don’t care that we don’t.”

― Dylan Thomas

Let me explain

I read a poster the other, it read “How To Turn Internal User Data Into Revenue”. It was one of those Facebook or LinkedIn hooks, you know, the ones used to get people to spend precious time on useless pursuits.

It reminded me of a book that my mother-in-law bought for my partner, many, many moons ago. “How to make a mint whilst you snooze”, or some such wacky title.

Continue reading →

Data-Less Apps: Revolutionary IT

09 Tue May 2017

Posted by Martyn Jones in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., IT strategy, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

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Image1Martyn Richard Jones

Dublin 9th May 2017

Weighed down with data?

Inundated with information?

Overstrained with knowledge?

Intimidated by wisdom?

Don’t despair!

Relief from all of this is just be around the corner, in the shape of the next revolutionary inflection point in IT. Yes, as you might have guessed it by now. I am talking about data-less apps. Continue reading →

BIG DATA GURUS: Trifling Little Fibbers?

08 Mon May 2017

Posted by Martyn Jones in business strategy, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., IT strategy, Strategy

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Rantasaurus ‘Ricky’ Wrecks

Moscow 1st May 2017

In this week’s episode of ‘Putin the Bootin…’ Big Data Gurus…! Yep! Hold this thought…

There are no Big Data gurus.

THERE ARE NO BIG DATA GURUS!

T H E R E . . . A R E . . . N O . . . B I G . . . D A T A . . . G U R U S !

Call these unscrupulous wide-boys what you like, but, in any reasonable sense, when it comes to the Big Data enchilada, the unhelpful clowns who flog fake news, vulgar hype and vain-glorious exaggeration, are not gurus, of any way, shape or form.   Continue reading →

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  • X Is Dying In Europe: Here’s Why – Revisited – 2026/02/16
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