• Home
  • About
  • The Good Strategy Blog
  • Strategy
    • Data Warehousing
    • Ask Martyn
  • MARTYN
    • MARTYN’S MUSIC
    • Must-Read Books from Martyn
    • PODCASTS
    • MARTYN.ES

GOOD STRATEGY

~ DATA, INFORMATION & KNOWLEDGE

GOOD STRATEGY

Category Archives: Good Strat

Getting Agile Right

17 Mon Apr 2017

Posted by Martyn Jones in agile, Ask Martyn, business strategy, Good Strat, Good Strategy, goodstrat, Inform, educate and entertain., IT strategy, Marty does, Martyn does, Martyn Jones, Martyn Richard Jones, Strategy

≈ Leave a comment


Image10Martyn Richard Jones

Madrid, 16th April 2017

I think Agile has its place, especially in the world of software application development, especially in building the kind of software that businesses frequently use in the peripheral aspects of their day-to-day operations.

Done right, Agile can make the difference between a great success and a painful failure. Done badly, and you might suffer a worse fate than a badly applied Software Development Life Cycle such as Waterfall. Done well, and Agile will oil the wheels of the machine that gets things done.

Continue reading →

Hadoop’s Revolutionary Data Warehouse

15 Sat Apr 2017

Posted by Martyn Jones in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, goodstrat, Inform, educate and entertain., IT strategy, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

≈ Leave a comment


Martyn Richard Jones

Baile Átha Cliath

OLYMPUS DIGITAL CAMERA

2017 Martyn Richard Jones

It’s Easter in Baile Átha Cliath, and thoughts naturally turn to purple-shrouded, sombre-shadowed and mystical aspects of bereavement, resurrection and bunnies.

Which may go some way to explain why people come up to me in the street, and apropos of nothing, ask me about what is the biggest reason why Data Warehousing projects fail.

Try as I might, I cannot convince people that the reasons I give have any validity. It’s as if the mundaneness of the stupidity involved in these failures is just too frivolous, banal and immature as to be believable or even worth listening to.

Continue reading →

Post-truth, Fake-news and Big Data

02 Thu Feb 2017

Posted by Martyn Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, goodstrat, Inform, educate and entertain., IT strategy, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

≈ 1 Comment


Martyn Richard Jones

Lora del Rio, 2nd February 2017

image10

post-truth – ADJECTIVE – Relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.

fake news – a type of hoax or deliberate spread of misinformation in social media or traditional news media with the intent to mislead in order to gain financially or politically.

Big data – a term for data sets that are so large or complex that traditional data processing applications are inadequate to deal with them.

If we believe the presses, and who wouldn’t, we are living in an age of post-truth, fake-news and Big Data.

Actually, none of this is new, not even the amazing volumes, varieties and velocities of boloney that surrounds the Big Data bandwagon. In fact, the big porky technique (a.k.a. the big lie) was invented when Anglo-Saxon cynicism was in its infancy.

Continue reading →

Why I Really Like LinkedIn

19 Thu Jan 2017

Posted by Martyn Jones in Ask Martyn, business strategy, Good Strat, Good Strategy, goodstrat, Inform, educate and entertain., IT strategy, Martyn does, Martyn Jones, Martyn Richard Jones, Strategy

≈ Leave a comment


It’s not something I have thought about a lot. But, apropos of nothing, a question came to mind. That question, as if you couldn’t guess by now, was “why do I like LinkedIn?”

Well, here is my first attempt at addressing this question.

I really like LinkedIn because:

OLYMPUS DIGITAL CAMERA

Sunny Guadalajara

Continue reading →

BREXIT: Where’s Theresa May’s Plan B?

10 Sat Sep 2016

Posted by Martyn Jones in accountability, Ask Martyn, Brexit, community, European Union, Good Strat, Good Strategy, Inform, educate and entertain., Marty does, Martyn does, Martyn Jones, Martyn Richard Jones, Planning, Politics, Strategy, United Kingdom

≈ 1 Comment


Image1

image12Martyn Richard Jones

Dublin, 10th September 2016

Theresa May, as Prime Minister of Her Majesty’s Government, has overall responsibility for organising the United Kingdom’s retreat from the European Union.

But, Theresa May has a problem, she doesn’t appear to have a detailed plan for Brexit, at all.

Continue reading →

UK POLITICS: The Jeremy and Owen Show

09 Fri Sep 2016

Posted by Martyn Jones in business strategy, European Union, Good Strat, Good Strategy, goodstrat, Inform, educate and entertain., IT strategy, Labour Party, Politics, Rivalry, Strategy, United Kingdom

≈ 1 Comment


image10Martyn Richard Jones

Mountain View, Friday 9th September 2016

Although I am not a Labour voter, I, like many people across the UK, have been following the Labour Party leadership debates, which have seen the incumbent Labour leader Jeremy Corbyn and Labour MP Owen Smith battling it out in public. And although it’s not up there with Itchy and Scratchy, it still provides some surprisingly irritating entertainment interspersed with facts, fiction, Pontypandy bitchiness and Islington exasperation.

Continue reading →

BREXIT: Theresa May’s Catch-22

08 Thu Sep 2016

Posted by Martyn Jones in Ask Martyn, Brexit, business strategy, Economics, European Union, Good Strat, Good Strategy, goodstrat, Inform, educate and entertain., IT strategy, Marty does, Martyn does, Martyn Jones, Martyn Richard Jones, Philosophy, Politics, Strategy

≈ 3 Comments


image7Martyn Richard Jones

Bamberg, 8th September 2016

Months have passed since the United Kingdom held its European Union membership referendum which resulted in a ‘win’ for the pro-leave Brexiteers. Yet the strongest signal coming out of London is that the government is stalling; playing for time. Clearly, as yet, the government hasn’t worked out in any real, concrete or detailed terms what it should be doing or where the country should be going or what it can even say to the array of stakeholders and interested parties. Which, given that Brexit is by far the biggest constitutional challenge in my lifetime, is quite problematic.

Continue reading →

Amazing Uses of Big Data at ISIS

02 Fri Sep 2016

Posted by Martyn Jones in Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, BS, business strategy, Good Strat, Good Strategy, goodstrat, Inform, educate and entertain., IT strategy, Marty does, Martyn does, Martyn Jones, Martyn Richard Jones, satire, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

≈ Leave a comment


Image3
Image1
OLYMPUS DIGITAL CAMERA
OLYMPUS DIGITAL CAMERA

Martyn Richard Jones

Langley, 2nd September 2016

Few outside of the big intelligence agencies of the USA, Russia and Andorra know this, but a big part of the success of Operational Excellence at ISIS can be put down to their judicious use of Big Data and Data Science. Or, so say the experts[i].

This will probably come as no surprise to big-gun Big Data gurus such as Bernard Marr, Rab C. Nesbitt or Alan Latchley, or indeed will it appear unusual to the more peripheral and intellectual areas of Big Data ‘guruship’ and Data Scientology, where we may find the likes of Shapiro, Kobielus and Podge and Rodge O’Leprosy.

Continue reading →

Seven Magnificent Big Data Success Stories

31 Wed Aug 2016

Posted by Martyn Jones in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, Cambriano, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, good start, Good Strat, Good Strategy, goodstart, goodstartegy, goodstrat, Inform, educate and entertain., Martyn does, Martyn Jones, Martyn Richard Jones, pig data, The Amazing Big Data Challenge, The Big Data Contrarians

≈ Leave a comment


Mount_Everest_as_seen_from_Drukair2_PLW_editMartyn Richard Jones

Lora del Rio, 31st August 2016

Big data has arrived. Big Data is here for keeps. Big Data is the future.

Despite some of the malicious, mendacious and malodorous words of naysayers, sceptics and contrarians, the world of big data and big data analytics is replete with totally amazing and fabulous success stories.

Big Data gurus are often accused of not delivering coherent, cohesive and verifiable accounts of Big Data successes. Which is understandable but at the same time a pity. So here, to illustrate this miraculous and remarkable turnaround, I give you not three but seven of the many Big Data success stories that I could have casually grabbed out of the ether.

First, we take a trip to Glasgow to discover the leveraging of Big Data in alternative investments. Then we pass over to Boston to explore the magic of Big Data at Universal Legal. We venture through Switzerland and innovative marketing. Explore the heights of Dongalong Creek. Have a word with the good folks at Heisenberg Labs. Then round it off with a quick in-depth summary of Big Data at Choppers. So, here we go…

Continue reading →

Big Data on the Roof of the World

29 Mon Aug 2016

Posted by Martyn Jones in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business, Business Intelligence, business strategy, dark data, data architecture, Data governance, Data Lake, data management, good start, Good Strat, Good Strategy, goodstart, goodstartegy, goodstrat, Inform, educate and entertain., Martyn does, Martyn Jones, Martyn Richard Jones

≈ Leave a comment


Mount_Everest_as_seen_from_Drukair2_PLW_editOnce upon a time, there was a mountain known as Peak 15. Very little was known about it. Then in 1852, surveyors found it was the highest in the world, and they named it Everest.

As with other significant challenges that we can identify in life, many people have been driven by a passionate desire to conquer peaks all around the world. This is just one illustration of those of us who can identify their significant challenges and rise to them. This sharp focus, determination and courage turns ordinary citizens into people who are invariably on a mission. People who know what they want. Continue reading →

← Older posts
Newer posts →

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 640 other subscribers.

Top posts

  • X Is Dying In Europe: Here's Why - Revisited - 2026/02/16
  • Understanding the Data Warehouse Dilemma - 2026/02/07
  • X Is Dying In Europe: Here's Why
  • Top Countries Known for Arrogance and Ignorance
  • Mobile Device Revolution: Five Trends for 2026
  • Brexit is Bullshit
  • Fixing the Data Warehouse - 2026/02/10
  • A Brief History of Data Warehousing - 2026/01/07
  • Leadership 7s: Management Talking Points #1
  • Top Influencer Mode - Masterclass Content

Recent Comments

Martyn Jones's avatarMartyn Jones on The BBC in Crisis: Navigating…
Martyn Jones's avatarMartyn Jones on The BBC in Crisis: Navigating…
Martyn de Tours's avatarMartyn de Tours on The Perpetual Victim: How Prof…
Tiffany's avatarTiffany on Consider this: Data Made …
Unknown's avatarThe Case for a Globa… on REVEALING WEALTH: USING BIG DA…
Follow GOOD STRATEGY on WordPress.com

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com

Names in the cloud

All Data Ask Martyn awareness Big Data Big Data 7s Big Data Analytics Business Intelligence business strategy Consider this dark data data architecture Data governance Data Lake data management data science Data Supply Framework Data Warehouse Data Warehousing Good Strat goodstrat Good Strategy Inform, educate and entertain. IT strategy Martyn Jones Martyn Richard Jones pig data Politics Strategy The Amazing Big Data Challenge The Big Data Contrarians

Recent articles

  • X Is Dying In Europe: Here’s Why – Revisited – 2026/02/16 Feb 16, 2026
  • The Promised Banality of Evil – Revisited Feb 16, 2026
  • Grok, What Do You Make of Martyn Rhisiart Jones’ Take on Big Data? Feb 15, 2026
  • Consider This: In Praise of Shadow-Apps – 2026/02/16 Feb 15, 2026
  • Building the Data Logistics Hub: Pieces and Parts – 2026/02/15 – Part 3 Feb 14, 2026
  • Building the Data Logistics Hub: The Strategy – 2026/02/14 – Part 2 Feb 14, 2026
  • Celtic Mysticism Meets Valentine’s Day Feb 13, 2026

Hours & Info

Spain
+34 692 376 698
martyn.jones@martyn.es
Lunch: 13:30pm - 14:30pm
Dinner: M-Th 20:00pm - 21:00pm, Fri-Sat:21:00pm - 22:00pm

The Stats

  • 118,864 hits

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com
Log in

Hours & Info

Martyn Richard Jones
Madrid, Spain
+34 692 376 698
martyn.jones@martyn.es
10:00 - 17:00
Follow GOOD STRATEGY on WordPress.com
  • X Is Dying In Europe: Here’s Why – Revisited – 2026/02/16
  • The Promised Banality of Evil – Revisited
  • Grok, What Do You Make of Martyn Rhisiart Jones’ Take on Big Data?
  • Consider This: In Praise of Shadow-Apps – 2026/02/16
  • Building the Data Logistics Hub: Pieces and Parts – 2026/02/15 – Part 3

Top Good Strat Posts & Pages

  • X Is Dying In Europe: Here's Why - Revisited - 2026/02/16
  • Understanding the Data Warehouse Dilemma - 2026/02/07
  • Good Strategy: With Martyn Rhisiart Jones, Sir Afilonius Rex and Lila de Alba.
  • X Is Dying In Europe: Here's Why
  • Top Countries Known for Arrogance and Ignorance
  • Mobile Device Revolution: Five Trends for 2026
  • Brexit is Bullshit
  • Fixing the Data Warehouse - 2026/02/10
  • A Brief History of Data Warehousing - 2026/01/07
  • Leadership 7s: Management Talking Points #1

Good strat tag cloud

AI All Data Analytics Artificial Intelligence Behavioural Economics BI Big Data bigdata blog books bullshit Business business analysis Business Enablement business intelligence Business Management business strategy chatgpt cloud Consider this data data integration data management data science Data Warehouse Data Warehousing Demagogism digital-marketing Dogma Donald Trump enterprise data warehousing espanol EU fe fiction gaza goodstart good start Good Strat goodstrat Good Strategy hamas history ia information Information and Technology information management Information Technology israel IT Strategy jesus knowledge leadership llm machine learning Marketing Martyn Jones Martyn Richard Jones News Offshoring Organisational Autism palestine Philosophy poesia Poetry Politics Russia Spain statistics Strategy technology trump USA Wales writing

Categories

  • accountability
  • advertising
  • agile
  • agile way of working
  • agile@scale
  • AI
  • All Data
  • Analytics
  • anthropology
  • Architecture
  • Artificial Intelligence
  • Ask Martyn
  • Assets
  • awareness
  • bad strategy
  • Banking
  • behaviour
  • Best principles
  • Big Data
  • Big Data 7s
  • Big Data Analytics
  • blockchain
  • Books with influence
  • Brexit
  • BS
  • business
  • Business Intelligence
  • business strategy
  • Cambriano
  • Cambridge Analytica
  • China
  • Climate Change
  • Cloud
  • code of conduct
  • Commercial Analytics
  • community
  • Condiser this
  • Conservative Party
  • consider
  • Consider this
  • Consultation
  • Creativity
  • Culture
  • dark data
  • data
  • data architecture
  • Data governance
  • data hub
  • Data Lake
  • data management
  • Data Mart
  • data mesh
  • data science
  • Data Supply Framework
  • Data Warehouse
  • Data Warehousing
  • deceit
  • deep learning
  • Democracy
  • digital transformation
  • Diplomacy
  • disinformation
  • Dogma
  • Duties
  • DW 3.0
  • ECM
  • Economics
  • EDW
  • England
  • enterprise content management
  • ethics
  • EU
  • Europe
  • European Union
  • Excellence
  • Excerpt
  • Executive
  • Extract
  • Federalism
  • films
  • Financial Industry
  • fraud
  • Freedoms
  • Globalisation
  • good start
  • Good Strat
  • Good Strategy
  • Good Strategy Radio
  • goodstart
  • goodstartegy
  • goodstrat
  • goostart
  • governance
  • hadoop
  • hdfs
  • HR
  • humour
  • India
  • influencers
  • Inform, educate and entertain.
  • informatio Supply Framework
  • information
  • Information Management
  • Information Supply Frameowrk
  • Information Supply Framework
  • Infotrends
  • Inmon
  • instruments
  • IoT
  • IT Circus
  • IT fraud
  • IT strategy
  • IT World
  • iterations
  • java
  • Knowledge
  • knowledge management
  • Labour Party
  • leadership
  • Leadership 7s
  • life
  • listening
  • literature
  • Love
  • LSE
  • machine learning
  • Management
  • market forces
  • Marketing
  • Marty does
  • Martyn does
  • Martyn Jones
  • Martyn Richard Jones
  • Masterclass
  • media
  • Memory lane
  • Methodology
  • nationalism
  • nine competitive forces
  • no limits
  • Northern Ireland
  • obituary
  • Obligations
  • offshore
  • Offshoring
  • operational
  • Outsourcing
  • Oxford
  • pain
  • Parliament
  • Peeves
  • Personal Integrity Key
  • Philosophy
  • pig data
  • PIK
  • PIR
  • Plaid Cymru
  • Planning
  • poem
  • poems
  • Poetry
  • Polemic
  • political science
  • Politics
  • pomo
  • postmodern
  • POTUS
  • PPE
  • Process
  • Professional Networking
  • professionalism
  • project management
  • Project to Excel
  • prose
  • public
  • Public Integrity Record
  • Quiz
  • Rant
  • Referendum
  • Remain
  • RIghts
  • Risk
  • Rivalry
  • romance
  • Russia
  • Ruth Davidson
  • Sales
  • satire
  • Scotland
  • Scottish National Party
  • scrum
  • sentiment analysis
  • SMILES
  • Snippet
  • SNP
  • Social
  • Social Media
  • Sociology
  • Spain
  • spoof
  • statistics
  • Stories
  • Strategy
  • structured intellectual capital
  • supply chain management
  • tactics
  • Tax avoidance
  • Tax evasion
  • TEAM
  • technology
  • The Amazing Big Data Challenge
  • The Big Data Contrarians
  • The Greens
  • The Guardian
  • The hidden wealth of nations
  • Trade
  • UK
  • Uncategorized
  • United Kingdom
  • USA
  • Valentine
  • Value
  • Wales
  • wisdom

Blog at WordPress.com.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
  • Subscribe Subscribed
    • GOOD STRATEGY
    • Join 138 other subscribers.
    • Already have a WordPress.com account? Log in now.
    • GOOD STRATEGY
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...