Category Archives: Good Strat

Hadoop’s Revolutionary Data Warehouse

15 Saturday Apr 2017

Posted by in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, goodstrat, Inform, educate and entertain., IT strategy, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

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Martyn Richard Jones

Baile Átha Cliath

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2017 Martyn Richard Jones

It’s Easter in Baile Átha Cliath, and thoughts naturally turn to purple-shrouded, sombre-shadowed and mystical aspects of bereavement, resurrection and bunnies.

Which may go some way to explain why people come up to me in the street, and apropos of nothing, ask me about what is the biggest reason why Data Warehousing projects fail.

Try as I might, I cannot convince people that the reasons I give have any validity. It’s as if the mundaneness of the stupidity involved in these failures is just too frivolous, banal and immature as to be believable or even worth listening to.

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Post-truth, Fake-news and Big Data

02 Thursday Feb 2017

Posted by in All Data, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, goodstrat, Inform, educate and entertain., IT strategy, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

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Martyn Richard Jones

Lora del Rio, 2nd February 2017

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post-truth – ADJECTIVE – Relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.

fake news – a type of hoax or deliberate spread of misinformation in social media or traditional news media with the intent to mislead in order to gain financially or politically.

Big data – a term for data sets that are so large or complex that traditional data processing applications are inadequate to deal with them.

If we believe the presses, and who wouldn’t, we are living in an age of post-truth, fake-news and Big Data.

Actually, none of this is new, not even the amazing volumes, varieties and velocities of boloney that surrounds the Big Data bandwagon. In fact, the big porky technique (a.k.a. the big lie) was invented when Anglo-Saxon cynicism was in its infancy.

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Why I Really Like LinkedIn

19 Thursday Jan 2017

Posted by in Ask Martyn, business strategy, Good Strat, Good Strategy, goodstrat, Inform, educate and entertain., IT strategy, Martyn does, Martyn Jones, Martyn Richard Jones, Strategy

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It’s not something I have thought about a lot. But, apropos of nothing, a question came to mind. That question, as if you couldn’t guess by now, was “why do I like LinkedIn?”

Well, here is my first attempt at addressing this question.

I really like LinkedIn because:

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Sunny Guadalajara

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BREXIT: Where’s Theresa May’s Plan B?

10 Saturday Sep 2016

Posted by in accountability, Ask Martyn, Brexit, community, European Union, Good Strat, Good Strategy, Inform, educate and entertain., Marty does, Martyn does, Martyn Jones, Martyn Richard Jones, Planning, Politics, Strategy, United Kingdom

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image12Martyn Richard Jones

Dublin, 10th September 2016

Theresa May, as Prime Minister of Her Majesty’s Government, has overall responsibility for organising the United Kingdom’s retreat from the European Union.

But, Theresa May has a problem, she doesn’t appear to have a detailed plan for Brexit, at all.

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UK POLITICS: The Jeremy and Owen Show

09 Friday Sep 2016

Posted by in business strategy, European Union, Good Strat, Good Strategy, goodstrat, Inform, educate and entertain., IT strategy, Labour Party, Politics, Rivalry, Strategy, United Kingdom

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image10Martyn Richard Jones

Mountain View, Friday 9th September 2016

Although I am not a Labour voter, I, like many people across the UK, have been following the Labour Party leadership debates, which have seen the incumbent Labour leader Jeremy Corbyn and Labour MP Owen Smith battling it out in public. And although it’s not up there with Itchy and Scratchy, it still provides some surprisingly irritating entertainment interspersed with facts, fiction, Pontypandy bitchiness and Islington exasperation.

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BREXIT: Theresa May’s Catch-22

08 Thursday Sep 2016

Posted by in Ask Martyn, Brexit, business strategy, Economics, European Union, Good Strat, Good Strategy, goodstrat, Inform, educate and entertain., IT strategy, Marty does, Martyn does, Martyn Jones, Martyn Richard Jones, Philosophy, Politics, Strategy

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image7Martyn Richard Jones

Bamberg, 8th September 2016

Months have passed since the United Kingdom held its European Union membership referendum which resulted in a ‘win’ for the pro-leave Brexiteers. Yet the strongest signal coming out of London is that the government is stalling; playing for time. Clearly, as yet, the government hasn’t worked out in any real, concrete or detailed terms what it should be doing or where the country should be going or what it can even say to the array of stakeholders and interested parties. Which, given that Brexit is by far the biggest constitutional challenge in my lifetime, is quite problematic.

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Amazing Uses of Big Data at ISIS

02 Friday Sep 2016

Posted by in Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, BS, business strategy, Good Strat, Good Strategy, goodstrat, Inform, educate and entertain., IT strategy, Marty does, Martyn does, Martyn Jones, Martyn Richard Jones, satire, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

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Martyn Richard Jones

Langley, 2nd September 2016

Few outside of the big intelligence agencies of the USA, Russia and Andorra know this, but a big part of the success of Operational Excellence at ISIS can be put down to their judicious use of Big Data and Data Science. Or, so say the experts[i].

This will probably come as no surprise to big-gun Big Data gurus such as Bernard Marr, Rab C. Nesbitt or Alan Latchley, or indeed will it appear unusual to the more peripheral and intellectual areas of Big Data ‘guruship’ and Data Scientology, where we may find the likes of Shapiro, Kobielus and Podge and Rodge O’Leprosy.

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Seven Magnificent Big Data Success Stories

31 Wednesday Aug 2016

Posted by in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, Cambriano, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, good start, Good Strat, Good Strategy, goodstart, goodstartegy, goodstrat, Inform, educate and entertain., Martyn does, Martyn Jones, Martyn Richard Jones, pig data, The Amazing Big Data Challenge, The Big Data Contrarians

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Mount_Everest_as_seen_from_Drukair2_PLW_editMartyn Richard Jones

Lora del Rio, 31st August 2016

Big data has arrived. Big Data is here for keeps. Big Data is the future.

Despite some of the malicious, mendacious and malodorous words of naysayers, sceptics and contrarians, the world of big data and big data analytics is replete with totally amazing and fabulous success stories.

Big Data gurus are often accused of not delivering coherent, cohesive and verifiable accounts of Big Data successes. Which is understandable but at the same time a pity. So here, to illustrate this miraculous and remarkable turnaround, I give you not three but seven of the many Big Data success stories that I could have casually grabbed out of the ether.

First, we take a trip to Glasgow to discover the leveraging of Big Data in alternative investments. Then we pass over to Boston to explore the magic of Big Data at Universal Legal. We venture through Switzerland and innovative marketing. Explore the heights of Dongalong Creek. Have a word with the good folks at Heisenberg Labs. Then round it off with a quick in-depth summary of Big Data at Choppers. So, here we go…

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Big Data on the Roof of the World

29 Monday Aug 2016

Posted by in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business, Business Intelligence, business strategy, dark data, data architecture, Data governance, Data Lake, data management, good start, Good Strat, Good Strategy, goodstart, goodstartegy, goodstrat, Inform, educate and entertain., Martyn does, Martyn Jones, Martyn Richard Jones

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Mount_Everest_as_seen_from_Drukair2_PLW_editOnce upon a time, there was a mountain known as Peak 15. Very little was known about it. Then in 1852, surveyors found it was the highest in the world, and they named it Everest.

As with other significant challenges that we can identify in life, many people have been driven by a passionate desire to conquer peaks all around the world. This is just one illustration of those of us who can identify their significant challenges and rise to them. This sharp focus, determination and courage turns ordinary citizens into people who are invariably on a mission. People who know what they want. Continue reading →

Yo! Professional networkers! BlankedOut Sucked

17 Thursday Mar 2016

Posted by in Ask Martyn, business strategy, Good Strat, Good Strategy, goodstrat, Inform, educate and entertain., IT strategy, Marty does, Martyn does, Martyn Jones, Martyn Richard Jones, Strategy

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Martyn Richard Jones

Hello, readers.

Before my Aunt Dolly went to a better place she received a handwritten letter from her dear friend and long-time admirer Sir Arthur Streeb-Greebling, which was to be passed on to the CEO of, what he called, an interweb professional dating site. My Aunt Dolly didn’t actually give me a precise indication of the intended recipient, this is why I now find myself at a loss. If there’s anyone out there who recognises the person or persons this letter might have been written to, then please let me know. Many thanks in advance.

What follows is Sir Arthur’s text, as relayed to me by my sainted Aunt Dolly. Continue reading →