Category Archives: Consider this

Friends! Romans! Countrymen! Big Data is not Data Warehousing – 2026/01/29

11 Wed Feb 2026

Posted by in Big Data, Consider this, Data Warehousing, Good Strat, hadoop, hdfs, Martyn Jones

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Martyn Rhisiart Jones

29th January 2026

Hold this thought: To paraphrase the great Bob Hoffman, just when you think that if the Big Data babblers were to generate one more ounce of bull**** the entire f****** solar system would explode, what do they do? Exceed expectations.

I am a mild mannered person. However, one thing that irks me is hearing variations on certain themes. These themes include phrases like “Data Warehousing is Big Data.” Another is “Big data is in many ways an evolution of data warehousing.” Lastly, some say “with Big Data you no longer need a Data Warehouse.”

Big Data is not Data Warehousing. It is not the evolution of Data Warehousing. It is also not a sensible and coherent alternative to Data Warehousing. No matter what certain vendors will put in their marketing brochures or stick up their noses.

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The Complexities of Brexit

02 Wed Aug 2017

Posted by in Brexit, Conservative Party, Consider this, Europe, European Union, Federalism, Globalisation, Inform, educate and entertain., Labour Party, Plaid Cymru, Politics, Remain, SNP, Trade

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Image1Martyn Richard Jones

Düsseldorf, Germany – 2nd August 2017

Last year I was asked if I would contemplate taking on the management of Brexit. It was a hypothetical question. No one is actually going to offer me the job. I had no qualms in stating that, given the complexity, uncertainties, risks and costs, I would hope that I would have the good sense to turn down such an offer. With the recommendation to the client that they should not to undertake such a reckless, costly and strategically stupid project.

So, that’s my going-in position. As other strategists will have picked up on. Continue reading →

Big Data: And it’s all gone quiet over there!

29 Tue Mar 2016

Posted by in All Data, Big Data, Big Data 7s, Big Data Analytics, business strategy, Cambriano, Consider this, dark data, data architecture, Data governance, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strategy, Inform, educate and entertain., IT strategy, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

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Big Data is all pervasive, all seeing and all knowing.

Everyone is doing Big Data, and if they aren’t then they will.  It’s inevitable.

Big Data will revolutionise the worlds of data, decision making and business.

Am I right, or am I right?

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A data superhero is something to be

02 Wed Mar 2016

Posted by in Consider this, Data Supply Framework, Data Warehouse, Data Warehousing, DW 3.0, EDW, Excellence, Good Strat, Good Strategy, Inform, educate and entertain., Information Management, Information Supply Frameowrk, Knowledge, leadership, Methodology, Professional Networking, The Big Data Contrarians

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SuperHeroA data warehousing superhero is something to be

Not all that glitters is Big Data, and Big Data has a long way to go before it can deliver anything like the same satisfying results, tangible benefits and organisational agility that a properly implemented Inmon Enterprise Data Warehouse can provide.

Therefore, I have a question for you.

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12 Amazing Big Data Success Stories for 2016

22 Tue Dec 2015

Posted by in Big Data, Big Data 7s, Big Data Analytics, Consider this, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, Inform, educate and entertain., IT strategy, Martyn Jones, Martyn Richard Jones, The Big Data Contrarians, Uncategorized

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If this piece tickles your fancy, then please consider joining The Big Data Contrarians on LinkedIn:

https://www.linkedin.com/groups/8338976

Every year I ask myself the same question. Will there be any tangible, coherent and verifiable Big Data success stories in the coming year? Every year I come up with nothing. Nothing at all. “Sorry, no rooms at the Big Data Success Inn, as we are closed for vacations.”

However, this year things are different. More positive, more alive and more fantastic. Continue reading →

10 amazing reasons to join The Big Data Contrarians

11 Wed Nov 2015

Posted by in All Data, Big Data, Consider this, Inform, educate and entertain., Martyn Jones, Martyn Richard Jones

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You love data. You eat, breathe and sleep data! You source it, clean it, integrate and then analyse it until it confesses. You represent, invent and present results. Data is your life and Big Data is your prophet. The Big Data Big Top is the place to be, and (passively) that is where you are headed. For you, Big Data drives everything we do! Is that the case?

Yes?

No worries, in spite of all of that, you too can also be a useful member of The Big Data Contrarians.

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Who’s afraid of the Big Data Contrarians? Here’s 500 reasons not to be

11 Wed Nov 2015

Posted by in All Data, Big Data, Business Intelligence, Cambriano, Consider this, Good Strategy, Inform, educate and entertain., Strategy

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If you enjoy this piece or find it useful then please consider joining The Big Data Contrarians:

Join The Big Data Contrarians here: https://www.linkedin.com/grp/home?gid=8338976

Many thanks.

When I first started The Big Data Contrarians group on LinkedIn I was thinking that maybe we would get 100 members within three or four months. Well, I was mistaken. Since the 1st of July, the membership ranks of The Big Data Contrarians has risen to over 500 members. However, it’s not about the quantity it’s about the quality, and The Big Data Contrarians is ‘the nicest Big Data community that you are ever likely to encoun Continue reading →

The Million-Dollar Big Data Briefing

11 Wed Nov 2015

Posted by in agile, Big Data, Consider this, Data Lake, Inform, educate and entertain., Martyn Jones, Martyn Richard Jones

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If you enjoy this piece or find it useful then please consider joining The Big Data Contrarians: https://www.linkedin.com/grp/home?gid=8338976

Many thanks, Martyn.

Big Data, together with Cloud computing, the Internet of Things and Machine Learning, are topics that are very much to the fore in contemporary trends in Information Management. But is Big Data really the revolution that people have been waiting for or is it simply about the next steps in the evolution of business data architecture and management?  Continue reading →

Top 20 Big Data Bafflers

11 Wed Nov 2015

Posted by in Big Data, Consider this, Quiz

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If you enjoy this piece or find it useful (or something) then please consider joining The Big Data Contrarians: https://www.linkedin.com/grp/home?gid=8338976

Many thanks, Martyn.

For your amusement, delectable enjoyment and delight, I bring you the first in a series of Big Data Quizzes from The Big Data Contrarians – the nicest, most civilised and congenial Big Data community on the entire World Wide Web. Continue reading →