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Category Archives: Big Data

About big data, in some way of another.

Big data’s unvirtuous circus and twelve v-words

17 Sun May 2020

Posted by Martyn Jones in Big Data, Big Data 7s, Big Data Analytics, Inform, educate and entertain., The Amazing Big Data Challenge, The Big Data Contrarians

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Martyn Richard Jones

Bonn; Germany

LINK: Laugh at Big Data – download my ebook for free on 17th May.

Many people come up to me in the street and ask me what big-data is all about. It has happened to me so many times in the past that I am convinced that it might just happen to you as well. I know sort of thing, I read the big-data tea leaves. Nothing gets past me.

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Why I called bullshit on the data lakehouse nonsense

16 Sat May 2020

Posted by Martyn Jones in All Data, Big Data, Big Data Analytics, dark data, data architecture, Data governance, data hub, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., The Big Data Contrarians

≈ 3 Comments

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agile, bigdata, data, dataintegration, datalake, datascience, datawarehousing


Why I called bullshit on the data lakehouse nonsense

I wrote an article that took to task purveyors of the data lakehouse nonsense. It got plenty of positive reactions and quite a few negative opinions. But what surprised me the most were the number of people who had already swallowed their pitch. Hook, line and sinker.

So why did I bother to express my opinions on the subject?

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THE TEN BIG DATA COMMANDMENTS

15 Fri May 2020

Posted by Martyn Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, data hub, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., The Big Data Contrarians

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HOW TO SUCCEED WITH BIG DATA

Here are the ten golden rules of belief for surefire big data success:

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REVEALING WEALTH: USING BIG DATA TO FIGHT TAX EVASION – MARTYN JONES

14 Thu May 2020

Posted by Martyn Jones in All Data, Big Data, Big Data Analytics, dark data, data architecture, Data governance, data hub, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Europe, European Union, Inform, educate and entertain., Tax avoidance, Tax evasion, The Big Data Contrarians, The hidden wealth of nations

≈ 2 Comments


REVEALING WEALTH: USING BIG DATA TO FIGHT TAX EVASION – MARTYN JONES

If anything, taxes for the lower and middle class and maybe even the upper-middle class should even probably be cut further. But I think that people at the high end – people like myself – should be paying a lot more in taxes. We have it better than we’ve ever had it.

Warren Buffett

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A Brave New World?

12 Fri Jul 2019

Posted by Martyn Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, Inform, educate and entertain.

≈ 1 Comment


Martyn Richard Jones

Brussels, 10th July 2019

The other day, I heard the aimless, timeless and fatuous claim that data is like an onion, and as you peel away the data-layers of the data-onion the data-onion-detail will become clearer.

Is it me, or is this someone who has never ever chopped up an onion in their life?

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Data must adapt or die!

03 Wed Jul 2019

Posted by Martyn Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., pig data, The Amazing Big Data Challenge, The Big Data Contrarians

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Martyn Richard Jones

Our bloke in Brussels, 3rd July 2019

It’s a simple, timeless, human truth; data must adapt or die.

Read between the lines, the writing on the wall, the fat lady singing and the barking dogs at the gate.

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Saving Private Hadoop

07 Fri Jun 2019

Posted by Martyn Jones in Big Data, Big Data 7s, Big Data Analytics, hadoop, The Amazing Big Data Challenge, The Big Data Contrarians

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Brussels 7th June 2019

Martyn Richard Jones

By all accounts Hadoop is heading down the pan and bits of big data are not that far behind.

But should we rejoice?

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Faking It – Data, media and manipulation

12 Sun May 2019

Posted by Martyn Jones in Big Data, Big Data 7s, Big Data Analytics, Cambridge Analytica, Inform, educate and entertain., media, Social Media, The Big Data Contrarians

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Martyn Richard Jones

Brussels, 12th May 2019

It has recently been revealed that political campaigns are taking the unprecedented step of hiring the services of consulting companies that will assist them in reaching, convincing and influencing voters.

This is a scandalous abuse of power, privilege and technology.

Big Data and data science are being used on a massive scale to manipulate political elections, control voter behaviour and to undermine constitutional democracy and the rule of law.  There is no doubt about this; I read it on the internet. Continue reading →

Deep learning and shallow understanding

11 Sat May 2019

Posted by Martyn Jones in AI, All Data, Big Data, deep learning, Inform, educate and entertain.

≈ 3 Comments


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Martyn Richard Jones

Bruxelles, 29th April 2019

To begin at the beginning

In spite of or perhaps because of the many years I worked in artificial intelligence I believe that the current long-distance love affair with AI and what is also euphemistically termed ‘deep learning’ to be somewhat irrational in its exuberance.

In the eighties I was experimenting with automatic feature extraction, pattern recognition and parallel distributed processing (see Rumelhart and McClelland), which led me to adaptive neural networks.

As a result, my research and development in this field showed me that automatically mining nuggets of gold or automatically gaining real insight from data is not easy, far from stable and frequently not achievable.  Interesting experiments, but frequently impractical in a business setting. Continue reading →

Three really stupid things you can do with a Data Lake

28 Thu Dec 2017

Posted by Martyn Jones in All Data, Ask Martyn, Big Data, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., Martyn does, Martyn Jones, Martyn Richard Jones

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Martyn Jones


OLYMPUS DIGITAL CAMERAMartyn Richard Jones

Gif sur Yvette, 27th December 2017

To begin at the beginning

First, a thought.

Just because it’s there, it doesn’t mean it has to be done. Just because you can, it doesn’t mean that you should. Just because you believe you are right, doesn’t mean that you are not wrong.

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  • X Is Dying In Europe: Here’s Why – Revisited – 2026/02/16
  • The Promised Banality of Evil – Revisited
  • Grok, What Do You Make of Martyn Rhisiart Jones’ Take on Big Data?
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  • The Risks of Using Databricks for Data Warehousing
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