Author Archives: Martyn Jones

The Protocols of the Elders of Zion – 2026

14 Wed Jan 2026

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Get Your Authoritarian and Totalitarian Dogs off My Yard!

Martyn Rhisiart Jones

Bandoxa, Wednesday 14 January 2026

Our service provider OpenAI could not process my prompt due to a moderation system. Please try to rephrase it changing potentially problematic words and try again. What a pile of dreck!

The Protocols of the Elders of Zion,  oh boy, what a title! The minutes resemble the most boring bar mitzvah planning committee meeting in known history. Instead of arguing over chopped liver versus sushi and bara brith, they’re plotting to control the entire planet. And the punchline? It’s fake. A total forgery. A hoax so clumsy it makes a three-euro bill look like the genuine article. Yet this thing refuses to die. It’s like an unfortunate relative who keeps showing up at Thanksgiving with the same tired stories.

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Bridging Morality Across Political Divides – 2026

14 Wed Jan 2026

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Love Our World!

Martyn Rhisiart Jones

Madrid, Wednesday 14th January 2026

The Universal Compass: Why Morality Transcends the Partisan Divide (With a Touch of Martyn Jones’s Slow-Burn Scepticism and a Proper Welsh Understated Grin)

Look, I’m not saying I’ve cracked the code to world peace or anything daft like that. However, morality, ethics, values, and principles don’t belong just to one side of the political spectrum. They’re not strictly red or blue. They’re like that jumper your mam keeps in the drawer ”just in case.” It’s full of holes and a bit faded. It smells faintly of mothballs. But it still does the job whoever’s wearing it. And if it doesn’t quite fit, well, there’s always room to stretch it a bit.

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Top AI Red Flags to Watch – 2026

13 Tue Jan 2026

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AI’s Red Flags – His Master’s Voice

Martyn Rhisiart Jones

Bandoxa, Tuesday 13th January 2026

Read my absolutely fabulous books: http://www.goodstrat.com/books

As we settle into 2026, artificial intelligence is no longer a futuristic promise. It is embedded infrastructure. It powers everything from enterprise workflows and personal assistants to autonomous agents that act on our behalf. Yet with greater capability comes greater exposure. The biggest red flags this year are not hypothetical doomsday scenarios. They are already materialising in boardrooms. They are visible in cybersecurity dashboards, consumer wallets, and regulatory filings. Here are the most pressing warning signs to watch in 2026. These are drawn from industry reports. They originate from expert predictions. Emerging incident patterns also highlight them.

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Navigating Data Warehousing’s Professional Crisis – 2026

13 Tue Jan 2026

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Martyn Rhisiart Jones

Read my absolutely fabulous books: http://www.goodstrat.com/books
 
A quiet disquiet has settled over the once-confident corridors of enterprise data. What was, not so long ago, regarded as a rigorous and rather specialised craft, data warehousing and business intelligence, now frequently presents itself in a more casual, even improvisational guise. A growing number of senior executives, technology directors and indeed practitioners themselves confess to a mounting discomfort with the quality, and at times the sheer quantity, of self-proclaimed experts who populate the field.
 

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The GigaOm Data Lake Report

12 Mon Jan 2026

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Nonsense on parade

Martyn Rhisiart Jones

Madrid, Tuesday 13th January 2026

This GigaOm report is a classic vendor-sponsored benchmark. Fivetran picked the competitors and shaped the test scope. GigaOm (as explicitly disclosed) executed it “as-is” with “compatible configurations subject to judgment.” It’s marketing material presented as independent research. It has several structural weaknesses. These weaknesses make the 77–95% cost savings claim highly misleading for most real organisations.

1. It only measures ingestion compute, not true TCO.

The report repeatedly calls itself a “TCO report,” but it explicitly excludes:

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Information Technology Mirror Balls! – 2026/01/12

12 Mon Jan 2026

Posted by in AI, All Data, Artificial Intelligence, blockchain, Cloud, data hub, Data Lake, IoT, machine learning

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Coffee and cakes for breakfast
On the Way of Saint James

Martyn Rhisiart Jones

Brussels, 10th July 2019

Bandoxa, 12th January 2026

Imagine stepping onto a dimly lit stage, spotlight sharp, audience hushed. You lean into the mic and drop this line: “The key to success is sincerity.” Pause. Smile. “And if you can fake that… you’ve got it made.”

That’s George Burns, vaudeville legend, and cigar-chomping centenarian. He nails a truth that’s as old as show business. It is as fresh as today’s latest tech pitch deck.

Welcome to the strange, glittering world of information technology, where sincerity isn’t just optional—it’s optional and highly monetisable.

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Humanitarian Zionism: Voices for Peace and Coexistence

12 Mon Jan 2026

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Another Hot Topic of the Moment

Martyn Rhisiart Jones

Madrid, Monday 12th January 2026

Question of the day: Have there been any Zionists that could be described as decent, moral people of sound humanitarian values and principle?

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Top 12 AI Grifters, Charlatans & Rogues to Avoid in 2026 – 2026/01/14

12 Mon Jan 2026

Posted by in Inform, educate and entertain., Polemic

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The Skunkworks Collective – Martyn, Alba, Afi, Lila, and Coco

Madrid, Wednesday 14th January 2026

Right, listen. If you’ve ever sat through one of those AI conferences, you know the ones. Some bloke in a black polo neck stands on stage. He’s clearly never met a mirror he didn’t like. He says, “We’re on the cusp of AGI.” It sounds as if he’s just invented gravity. Then you’ll know the particular flavour of despair I’m talking about.

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10 AI Agents Every Business Leader Needs To Steer Clear of in 2026 – 2026/01/13

12 Mon Jan 2026

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Martyn Rhisiart Jones

Madrid, Tuesday 13th January 2026

As we venture further into 2026, the landscape of enterprise artificial intelligence has undergone a subtle but profound shift. The once-dazzling promise of autonomous AI agents has matured into something more prosaic. These self-directed digital entities can orchestrate tasks from customer engagement to complex data integration. Yet, they are no less pervasive. They are no longer novelties confined to experimental labs; they inhabit boardrooms, back offices and supply chains alike.

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Martyn’s Absolutely Fabulous Opinion Pieces

12 Mon Jan 2026

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Bring It On!

Martyn Rhisiart Jones

Madrid, Monday 12th January 2026

Intro Before the Skinny

In the great digital echo chamber of 2026, every LinkedIn thought-leader is one prompt away from becoming an oracle. However, Martyn Jones (@GoodStratDotCom on X) stands apart. He is a one-man insurgency armed with footnotes, fury, and an almost indecent amount of clarity.

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