• Home
  • About
  • The Good Strategy Blog
  • Strategy
    • Data Warehousing
    • Ask Martyn
  • MARTYN
    • MARTYN’S MUSIC
    • Must-Read Books from Martyn
    • PODCASTS
    • MARTYN.ES

GOOD STRATEGY

~ DATA, INFORMATION & KNOWLEDGE

GOOD STRATEGY

Author Archives: Martyn Jones

STRAIGHT TALK: Bullshit at the Data Lakehouse

15 Wed Apr 2020

Posted by Martyn Jones in Inform, educate and entertain.

≈ 7 Comments


Martyn Richard Jones

San Martiño de Bandoxa

15th April 2020


ADVERT:

LAUGHING@BIGDATA – THE GREATEST DATA STORY EVER TOLD!

laughing@bigdata

A new ebook about Agile, AI, data, deep learning, IT, machine learning and more.

It’s highly polemic, contrarian and insightful. It informs, educates and entertains. And there’s a lot of it. You won’t be left indifferent.

Here’s an update on developments.

For greater convenience my Brand new ebook Laughing@BigData (Kindle Edition) is now available at the following Amazon locations:

USA (around 9.98 USD): https://www.amazon.co.uk/dp/B086HS6VWX

United Kingdom (around 7.99 GBP): https://www.amazon.co.uk/dp/B086HS6VWX

Germany (around 8.99 EUR): https://www.amazon.de/dp/B086HS6VWX

France (around 8.99 EUR): https://www.amazon.fr/dp/B086HS6VWX

Spain (around 8.99 EUR): https://www.amazon.fr/dp/B086HS6VWX

Italy (around 8.99 EUR): https://www.amazon.it/dp/B086HS6VWX

Netherlands (around 8.99 EUR): https://www.amazon.nl/dp/B086HS6VWX

Japan (around 1,099 YEN): https://www.amazon.co.jp/dp/B086HS6VWX

Brazil (around 24.99 BRL): https://www.amazon.com.br/dp/B086HS6VWX

Canada(around 9.99 CAD): https://www.Amazon.ca/dp/B086HS6VWX

Mexico (around 149.99 MXN): https://www.amazon.com.mx/dp/B086HS6VWX

Australia (around 10.99 AUD): https://www.amazon.com.au/dp/B086HS6VWX

India (around 449 INR): https://www.amazon.in/dp/B086HS6VWX

Please consider sharing these links and a recommendation with friends, connections, groups, colleagues, partners, peers, family and bosses.

Oiling the wheels-of-industry during COVID-19.

Thanks a million! Stay safe and keep well!

Martyn


Move over big data hubris and data lake stupidity there’s a newer, thicker and far bigger arsehole on the block. And it goes by the unbelievably idiotic name of data lakehouse. It is being hailed as a new paradigm but is, in reality, a naive, dishonest and disruptive fraud. So what’s occurring?

The gutter-snipes, hustlers and useless pundits who failed to make big data and data lakes the success of the 2010s have set their vulture-eyed sights on data warehousing. It’s not smart, it is not funny, and it does no one any service.

Continue reading →

Historical big data will save the future

03 Tue Mar 2020

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment


Martyn Richard Jones

Prediction is very difficult, especially if it’s about the future.

Nils Bohr

Can we predict the future of humankind in the same way that we forecast the weather?

In an article published in The Guardian, the journalist Laura Spinney discusses how historical data could be used, not only to predict the future of humankind but to save it as well. The piece titled “History as a giant data set: how analysing the past could help save the future” discussed how a small group of academics had come up with the notion that the analysis of historical big-data could be used in useful ways for the common good. At least that was my initial takeaway.

The estate

Continue reading →

Fixing racism in Labour and in England

12 Fri Jul 2019

Posted by Martyn Jones in anthropology, bad strategy, Economics, Philosophy, political science, Politics, Strategy

≈ Leave a comment


Racism (and anti-Semitism) in the UK

Martyn Richard Jones

Brussels, 12th July 2019

To begin at the beginning

Britain’s Labour Party has been besieged by a continuous barrage of accusations alleging that the party is anti-Semitic; that it is institutionally racist and that its leader is somehow turning a blind eye to it.

This is a very serious and weighty allegation, with potentially devastating implications.

So, what does this deluge of accusations of anti-Semitism in the Labour Party tell us about racism in Britain and in British politics?

Continue reading →

Information Technology Mirror Balls!

12 Fri Jul 2019

Posted by Martyn Jones in AI, All Data, Artificial Intelligence, blockchain, Cloud, data hub, Data Lake, IoT, machine learning

≈ 1 Comment


Coffee and cakes for breakfast
On the Way of Saint James

Martyn Richard Jones

Brussels, 10th July 2019

As George Burns put it “the key to success is sincerity” and “if you can fake that you’ve got it made.”

He was right, and you don’t need to go any further than the bizarre world of information technology, with its plethora of professional bulllshit artists, to work this one out.

Think of these folk as IT bullshit whisperers.

Continue reading →

A Brave New World?

12 Fri Jul 2019

Posted by Martyn Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, Inform, educate and entertain.

≈ 1 Comment


Martyn Richard Jones

Brussels, 10th July 2019

The other day, I heard the aimless, timeless and fatuous claim that data is like an onion, and as you peel away the data-layers of the data-onion the data-onion-detail will become clearer.

Is it me, or is this someone who has never ever chopped up an onion in their life?

Continue reading →

Data must adapt or die!

03 Wed Jul 2019

Posted by Martyn Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., pig data, The Amazing Big Data Challenge, The Big Data Contrarians

≈ Leave a comment


Martyn Richard Jones

Our bloke in Brussels, 3rd July 2019

It’s a simple, timeless, human truth; data must adapt or die.

Read between the lines, the writing on the wall, the fat lady singing and the barking dogs at the gate.

Continue reading →

Mario Benedetti, 1920 to 2009

29 Sat Jun 2019

Posted by Martyn Jones in literature, obituary, Poetry, prose

≈ Leave a comment


Mario Benedetti, 1920 to 2009

Martyn Richard Jones

The Jewish Chronicle website – 19th May 2009

The Uruguayan writer Mario Orlando Hamlet Hardy Brenno Benedetti Farugia, better known as Mario Benedetti, is no longer with us. Born in the small town of Paso de los Toros in the department of Tacuarembó, on the 14th of September 1920, he died in his home in the city of Montevideo, this last Sunday (17/5/2009), at the age of 88.

Continue reading →

Financial crisis and subprime – 2nd March 2009

29 Sat Jun 2019

Posted by Martyn Jones in Banking, Financial Industry, instruments, UK

≈ Leave a comment


Also at the Jewish Chronicle: https://www.thejc.com/blogs/financial-crisis-and-subprime-1.38100?highlight=martynineurope


Oh dear, whatever happened here? After years of over-borrowing and under-saving, the plentiful supply of cheap and easy money, the enthusiastic recklessness of a number of financial managers, and the complaisance of governments, the inevitable happened, and panic ensued.

Continue reading →

IT’S POLITCS: Brexit bullshit! Labour must lead!

24 Mon Jun 2019

Posted by Martyn Jones in Brexit, Economics, EU, Europe, European Union, life, Politics

≈ Leave a comment


Martyn Richard Jones

Brussels 24th June 2019

In 2016 the UK held what was called the United Kingdom European Union membership referendum the objective of which was to gauge public sentiment about the UK leaving or remaining in the EU.

It was a non-binding consultation, which means that regardless of outcome, it can be legitimately ignored by MPs.

The generally accepted nonsense about the referendum being legally or constitutionally binding was just that, nonsense.

Continue reading →

IT’S POLITICS: “Will of the people” bullshit

22 Sat Jun 2019

Posted by Martyn Jones in Brexit, Consultation, Democracy, Duties, EU, Europe, European Union, Freedoms, Obligations, Parliament, Politics, Referendum, RIghts, UK

≈ Leave a comment


Martyn Richard Jones

Brussels Saturday 22nd June 2019

In 2016 the UK held what was offically known as the United Kingdom European Union membership referendum, a non-binding consultation with the people of the UK on the question of the UK leaving or remaining in the EU.

51.9% of those who voted supported the UK’s exit from the European Union.

Continue reading →
← Older posts
Newer posts →

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 643 other subscribers.

Top posts

  • CONSIDER THIS: Top Countries Known for Arrogance and Ignorance
  • CONSIDER THIS: The Industrial Revolution for People Who Wear Turtlenecks
  • EM FOCO: Quem é Martyn Rhisiart Jones?
  • The Comeback of Ontology in AI: Why It Matters - 2026/01/21
  • SOCIAL MEDIA: X Is Dying In Europe: Here's Why - Revisited - 2026/02/16
  • X Is Dying In Europe: Here's Why
  • Mobile Device Revolution: Five Trends for 2026
  • Causal Analysis
  • IT'S POLITICS: Understanding Hasbara: Israel's Narrative Control Tactics
  • Understanding Religious Arbitration in the USA

Recent Comments

Literbook's avatarLiterbook on GRIFTER’S CORNER: Is AI…
#writing's avatar#writing on GRIFTER’S CORNER: Is AI…
Literbook's avatarLiterbook on LE COIN DES ARNAQUEURS : L’imp…
#writing's avatar#writing on LE COIN DES ARNAQUEURS : L’imp…
#tech's avatar#tech on LE COIN DES ARNAQUEURS : L’imp…
Follow GOOD STRATEGY on WordPress.com

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com

Names in the cloud

All Data Ask Martyn awareness Big Data Big Data 7s Big Data Analytics Business Intelligence business strategy Consider this dark data data architecture Data governance Data Lake data management data science Data Supply Framework Data Warehouse Data Warehousing Good Strat goodstrat Good Strategy Inform, educate and entertain. IT strategy Martyn Jones Martyn Richard Jones pig data Politics Strategy The Amazing Big Data Challenge The Big Data Contrarians

Recent articles

  • CONSIDER THIS: The Industrial Revolution for People Who Wear Turtlenecks Apr 6, 2026
  • DATA WORLD: Data Architecture Lessons from Easter Apr 5, 2026
  • EM FOCO: Quem é Martyn Rhisiart Jones? Apr 5, 2026
  • OFF THE MEDIA HOWLING WALL: Danny Dannon’s Hasbara Bollox Parade – Sunday 2026/03/05 Apr 4, 2026
  • PLEINS FEUX SUR : Qui est Martyn Rhisiart Jones ? Apr 4, 2026
  • IM VORNE: Wer ist Martyn Rhisiart Jones? Apr 3, 2026
  • EN PRIMER PLANO: ¿Quién es Martyn Rhisiart Jones? Apr 3, 2026

Hours & Info

Spain
+34 692 376 698
martyn.jones@martyn.es
Lunch: 13:30pm - 14:30pm
Dinner: M-Th 20:00pm - 21:00pm, Fri-Sat:21:00pm - 22:00pm

The Stats

  • 121,767 hits

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com
Log in

Hours & Info

Martyn Richard Jones
Madrid, Spain
+34 692 376 698
martyn.jones@martyn.es
10:00 - 17:00
Follow GOOD STRATEGY on WordPress.com
  • CONSIDER THIS: The Industrial Revolution for People Who Wear Turtlenecks
  • DATA WORLD: Data Architecture Lessons from Easter
  • EM FOCO: Quem é Martyn Rhisiart Jones?
  • OFF THE MEDIA HOWLING WALL: Danny Dannon’s Hasbara Bollox Parade – Sunday 2026/03/05
  • PLEINS FEUX SUR : Qui est Martyn Rhisiart Jones ?

Top Good Strat Posts & Pages

  • CONSIDER THIS: Top Countries Known for Arrogance and Ignorance
  • CONSIDER THIS: The Industrial Revolution for People Who Wear Turtlenecks
  • EM FOCO: Quem é Martyn Rhisiart Jones?
  • The Comeback of Ontology in AI: Why It Matters - 2026/01/21
  • SOCIAL MEDIA: X Is Dying In Europe: Here's Why - Revisited - 2026/02/16
  • X Is Dying In Europe: Here's Why
  • Mobile Device Revolution: Five Trends for 2026
  • Causal Analysis
  • IT'S POLITICS: Understanding Hasbara: Israel's Narrative Control Tactics
  • Understanding Religious Arbitration in the USA

Good strat tag cloud

AI Analytics art Artificial Intelligence bad-leader beauty Behavioural Economics Big Data blog book-review books Business Business Enablement business intelligence Business Management business strategy chatgpt cloud coaching Consider this Creativity data data architecture data management data mesh Data Warehouse decency digital-marketing Dogma enterprise data warehousing espanol fiction gaza good-leader goodstart good start Good Strat goodstrat Good Strategy history honesty honour information Information Technology inspiration israel IT Strategy jesus knowledge leader leadership lifestyle literature llm Management Marketing Martyn Jones Martyn Richard Jones mental-health News Organisational Autism palestine Philosophy photography poesia Poetry Politics relationships Strategy technology travel trump vulgarity Wales writing

Categories

  • accountability
  • advertising
  • agile
  • agile way of working
  • agile@scale
  • AI
  • All Data
  • Analytics
  • anthropology
  • Architecture
  • Artificial Intelligence
  • Ask Martyn
  • Assets
  • awareness
  • bad strategy
  • Banking
  • behaviour
  • Best principles
  • Big Data
  • Big Data 7s
  • Big Data Analytics
  • blockchain
  • Books with influence
  • Brexit
  • BS
  • business
  • Business Intelligence
  • business strategy
  • Cambriano
  • Cambridge Analytica
  • China
  • Climate Change
  • Cloud
  • code of conduct
  • Commercial Analytics
  • community
  • Condiser this
  • Conservative Party
  • consider
  • Consider this
  • Consultation
  • Creativity
  • Culture
  • dark data
  • data
  • data architecture
  • Data governance
  • data hub
  • Data Lake
  • data management
  • Data Mart
  • data mesh
  • data science
  • Data Supply Framework
  • Data Warehouse
  • Data Warehousing
  • deceit
  • deep learning
  • Democracy
  • digital transformation
  • Diplomacy
  • disinformation
  • Dogma
  • Duties
  • DW 3.0
  • ECM
  • Economics
  • EDW
  • England
  • enterprise content management
  • ethics
  • EU
  • Europe
  • European Union
  • Excellence
  • Excerpt
  • Executive
  • Extract
  • Federalism
  • films
  • Financial Industry
  • fraud
  • Freedoms
  • Globalisation
  • good start
  • Good Strat
  • Good Strategy
  • Good Strategy Radio
  • goodstart
  • goodstartegy
  • goodstrat
  • goostart
  • governance
  • hadoop
  • hdfs
  • HR
  • humour
  • India
  • influencers
  • Inform, educate and entertain.
  • informatio Supply Framework
  • information
  • Information Management
  • Information Supply Frameowrk
  • Information Supply Framework
  • Infotrends
  • Inmon
  • instruments
  • IoT
  • IT Circus
  • IT fraud
  • IT strategy
  • IT World
  • iterations
  • java
  • Knowledge
  • knowledge management
  • Labour Party
  • leadership
  • Leadership 7s
  • life
  • listening
  • literature
  • Love
  • LSE
  • machine learning
  • Management
  • market forces
  • Marketing
  • Marty does
  • Martyn does
  • Martyn Jones
  • Martyn Richard Jones
  • Masterclass
  • media
  • Memory lane
  • Methodology
  • nationalism
  • nine competitive forces
  • no limits
  • Northern Ireland
  • obituary
  • Obligations
  • offshore
  • Offshoring
  • operational
  • Outsourcing
  • Oxford
  • pain
  • Parliament
  • Peeves
  • Personal Integrity Key
  • Philosophy
  • pig data
  • PIK
  • PIR
  • Plaid Cymru
  • Planning
  • poem
  • poems
  • Poetry
  • Polemic
  • political science
  • Politics
  • pomo
  • postmodern
  • POTUS
  • PPE
  • Process
  • Professional Networking
  • professionalism
  • project management
  • Project to Excel
  • prose
  • public
  • Public Integrity Record
  • Quiz
  • Rant
  • Referendum
  • Remain
  • RIghts
  • Risk
  • Rivalry
  • romance
  • Russia
  • Ruth Davidson
  • Sales
  • satire
  • Scotland
  • Scottish National Party
  • scrum
  • sentiment analysis
  • SMILES
  • Snippet
  • SNP
  • Social
  • Social Media
  • Sociology
  • Spain
  • spoof
  • statistics
  • Stories
  • Strategy
  • structured intellectual capital
  • supply chain management
  • tactics
  • Tax avoidance
  • Tax evasion
  • TEAM
  • technology
  • The Amazing Big Data Challenge
  • The Big Data Contrarians
  • The Greens
  • The Guardian
  • The hidden wealth of nations
  • Trade
  • UK
  • Uncategorized
  • United Kingdom
  • USA
  • Valentine
  • Value
  • Wales
  • wisdom

Blog at WordPress.com.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
  • Subscribe Subscribed
    • GOOD STRATEGY
    • Join 141 other subscribers.
    • Already have a WordPress.com account? Log in now.
    • GOOD STRATEGY
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...