Author Archives: Martyn Jones

An Open Letter to Doctor Azi Dagan

09 Fri Jan 2026

Posted by in Inform, educate and entertain., Polemic, political science, Politics, pomo, postmodern

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How easily people lose their moral compass

Martyn Rhisiart Jones

San Martiño de Bandoxa, Friday 9th January 2026

On Friday, the 9th of January 2026, Captain (Israeli Navy, Reserves) Doctor Azi Dagan posted a short video on the LinkedIn group IOSI: Counter-Terrorism and Geopolitical Security, accompanied by the text: The Iranian regime is slaughtering the protesters. To which I replied: It’s truly terrible, a foul crime. But what did you have to say about the slaughter of more than 20,000 innocent children? The reply to that was: We would say that it’s Hamas propaganda!

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A Question of Taste: The Epic Dilema of Writing Styles – 2026/01/02

09 Fri Jan 2026

Posted by in Inform, educate and entertain.

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A Question of Taste: The Epic Dilemma of Writing Styles – 2026 Edition (Now with Extra Sass!)

Martyn Rhisiart Jones

Bandoxa, Friday 2nd January 2026

Picture this: Back in 2020 (feels like ancient history now), I unleashed Laughing @ Big Data upon the world. It was a gloriously unhinged, freight-train-of-a-book. The book steamrolled through the Big Data hype machine. Polemic? Check. Combative? Double check. Irreverent sarcasm dripping from every page? Oh yes. I called out the acolytes. I also highlighted the snake-oil salesmen. And I criticised the dimwitted data disciples who thought throwing more terabytes at problems would magically solve them. It was me, in full warrior mode, swinging a verbal battle-axe.

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Weaving the Dragon’s Data: A Welsh-Inspired Tale for Enterprise Architects in the New Year – 2026/01/01

08 Thu Jan 2026

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Martyn Muses – 2026/01/01

Martyn Rhisiart Jones

Location, 22nd December 2025

Weaving the Dragon’s Data: A Welsh-Inspired Tale for Enterprise Architects in the New Year – 2026/01/01

The calendar turns to a fresh page in this crisp January of 2026. We, enterprise data and information architects, stand at a new threshold. Another year welcomes us, brimming with digital transformations. Data lakes swell like the River Taff after a storm. Information architectures evolve like the ancient mountain tops of Snowdonia. But amidst the algorithms and schemas, let’s pause for a moment of whimsy. What if we drew inspiration from the misty realms of Welsh myths and legends? Wales, that land of dragons and bards, offers a tapestry of stories. These stories mirror our quests: taming chaotic data into structured wisdom. They are about preserving cultural legacies in vast repositories. They ignite innovation from the sparks of history. In this Happy New Year ode, we’ll begin a narrative journey through Welsh lore. It is infused with the spirits of its iconic figures. Dylan Thomas, Dannie Abse, Richard Burton, Shirley Bassey, Paul Robeson, and Gwynfor Evans are part of this infusion. These spirits illuminate the art of data stewardship.

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IT’S POLITICS: Debunking the Myth: Zionism vs Judaism Explained

21 Sun Dec 2025

Posted by in Inform, educate and entertain., Polemic

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Sir Afilonius Rex and Lila de Alba

Toledo, 21st December 2025

David Jacobs wrote the following comment on X:

“Many on this platform still believe that they can tease Zionism away from Judaism. That’s not possible. It’s time for me to repost my previous explanation. And yes, if you use ‘Zionist’ as a slur, or rage against Zionists, you are indeed a Jew hater.”

This is a considered and measured response to that tweet and associated tweets.

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Future Data Trends: Insights for 2026 Leadership

21 Sun Dec 2025

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Martyn Rhisiart Jones

Segovia, 20th December 2025

Top 5 Trends Shaping the Future of Data, Analytics, and AI Leadership in 2026

I’ve had the privilege of leading a groundbreaking global study in partnership with a strategic client. During this study, I spoke with many key Chief Data Officers (CDOs). I also engaged with Chief Data & Analytics Officers (CDAOs) and AI executives across industries and geographies. The insights reveal how organisations are changing their data and AI strategies. They aim to drive real business value in an increasingly complex world.

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Understanding Data-Less Apps: The Future of IT

21 Sun Dec 2025

Posted by in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., IT strategy, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

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Image1Martyn Rhisiart Jones

Dublin 9th May 2017 –  revised 21st December 2025

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L’évolution des entrepôts de données en 2025/2026

21 Sun Dec 2025

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Martyn Rhisiart Jones

Segovia 20th December 2025

L’entrepôt de données est mort. Vive l’entrepôt de données !

En 1992, Bill Inmon a inventé le terme « entrepôt de données » et a défini quatre règles d’or : orienté sujet, intégré, non volatil et temporel. C’était le modèle d’une forteresse de vérité, coûteuse, sur site, fonctionnant par lots et absolument indispensable. Trente ans plus tard, cette forteresse a laissé place à une plateforme cloud hyperscale. Cette plateforme peut exécuter simultanément vos modèles d’IA et le tableau de bord de votre PDG. Bienvenue dans l’entreposage de données de 2025.

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Evoluzione del Data Warehouse: Da Inmon al Cloud 2025/2026

21 Sun Dec 2025

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Martyn Rhisiart Jones

Segovia 20th December 2025

Il Data Warehouse è morto. Lunga vita al Data Warehouse.

Nel 1992, Bill Inmon coniò il termine “data warehouse”. Definì quattro regole sacre: orientato al soggetto, integrato, non volatile, e variabile nel tempo. Era il modello per una fortezza della verità, costosa, on-premise, elaborata in batch e assolutamente indispensabile. Facciamo un salto in avanti di tre decenni. La fortezza è stata sostituita da qualcosa che assomiglia a una piattaforma cloud iperscalabile. Questa piattaforma può gestire contemporaneamente i tuoi modelli di intelligenza artificiale e la dashboard del tuo CEO. Benvenuti al data warehouse nel 2025.

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El Nuevo Almacén de Datos: Evolución y Revolución

21 Sun Dec 2025

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Martyn Rhisiart Jones

Segovia 20th December 2025

El almacén de datos ha muerto. ¡Viva el almacén de datos!

En 1992, Bill Inmon acuñó el término “almacén de datos” y estableció cuatro reglas sagradas: orientado al sujeto, integrado, no volátil y variable en el tiempo. Era el modelo para una fortaleza de la verdad, costosa, local, con procesamiento por lotes y absolutamente indispensable. Tres décadas después, la fortaleza ha sido reemplazada por algo similar a una plataforma en la nube a hiperescala. Esta plataforma puede ejecutar simultáneamente tus modelos de IA y el panel de control de tu director ejecutivo. Bienvenido al almacenamiento de datos en 2025.

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