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Category Archives: Creativity

Creativity

Agile at Scale is Bullshit by Design – Remastered and Revisited – 2026/01/27

07 Sat Feb 2026

Posted by Martyn Jones in agile, agile@scale, All Data, Architecture, Assets, awareness, behaviour, business strategy, Creativity, Dogma, IT strategy, Strategy, structured intellectual capital, Value

≈ Leave a comment

Tags

agile, AI, Artificial Intelligence, bullshit, Business, safe, scrum, technology


Martyn Rhisiart Jones

Bruxelles, 28th May 2019

To begin at the beginning

To paraphrase the great Bob Hoffman. Just when you feared that Agile evangelists might produce even more nonsense, they surprise you. What do they do? Exceed expectations.

And how did they do that? Ladies and gentlemen, let me introduce you to Agile at Scale. It comes with all the miscellaneous, spiced-up, and vainglorious crap-on-the-side that accompanies it.

Continue reading →

Agile at Scale is Bullshit by Design

28 Tue May 2019

Posted by Martyn Jones in agile, agile@scale, All Data, Architecture, Assets, awareness, behaviour, business strategy, Creativity, Dogma, IT strategy, Strategy, structured intellectual capital, Value

≈ 1 Comment


cropped-p4010326.jpgMartyn Richard Jones

Bruxelles 28th May 2019

To begin at the beginning

To paraphrase the great Bob Hoffman. Just when you thought that if evangelists for Agile were to generate one more ounce of bullshit the entire fucking solar system would explode, what do they do? Exceed expectations.

And how did they do that? Ladies and gentlemen, let me introduce you to Agile at Scale with all the miscellaneous, spiced-up and vainglorious crap-on-the-side that accompanies it.

Continue reading →

Books with influence: Dialectic of Enlightenment

25 Thu Dec 2014

Posted by Martyn Jones in Books with influence, Creativity

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Dialectic of Enlightenment is undoubtedly the most influential publication of the Frankfurt School of Critical Theory. Written during the Second World War and circulated privately, it appeared in a printed edition in Amsterdam in 1947. “What we had set out to do,” the authors write in the Preface, “was nothing less than to explain why humanity, instead of entering a truly human state, is sinking into a new kind of barbarism.”

From the 2007 Edition.

Continue reading →

Silly Season! Data Warehousing is Hadoop is Big Data? – Unplugged for 2026

12 Sun Oct 2014

Posted by Martyn Jones in Architecture, Ask Martyn, Banking, Best principles, Big Data, Business Intelligence, Creativity, Data Warehouse, Dogma, Knowledge, Peeves

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Tags

Banking, Behavioural Economics, Big Data, Bill Inmon, business intelligence, data integration, Data Marts, Demagogism, Dogma, enterprise data warehousing, hadoop, Information and Technology, information management


Martyn Richard Jones

2026 Remaster

Let’s get this baby off the ground

This weekend I read a piece on the Information Management website by Steve Miller with the title of Big Data vs. the Data Warehouse. It’s an old piece, from March 2014.

It was in response to a piece by Bill Inmon titled “Big Data or Data Warehouse?” Turbocharge Your Porsche – Buy an Elephant, in which he singled out for criticism the ad campaign of a big-data and Hadoop promoter.

Continue reading →

Nothing achievable is impossible: Challenges, Self-worth and Strategies – 2026 Replay

09 Thu Oct 2014

Posted by Martyn Jones in Ask Martyn, Best principles, Creativity, Excellence, Methodology

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Tags

Behavioural Economics, Business Enablement, Business Management, Information Technology, Strategy


Martyn Richard Jones

Remastered for 2026

I came into IT at the tail end of the seventies, joining one of the original computing pioneers.

It was a conservative company led by veterans, engineers, accountants, and sales professionals, with many ties to the US administration, the Department of Defence, and intelligence agencies.

My interests at the time were in philosophy, politics and economics. I liked meeting people and talking, and I also enjoyed helping people solve real-life business problems, so I was always engaged with corporate staff and executive management rather than with the real hard-core technicians and engineers.

The thing is, I had no idea what constrained IT, so I never had that baggage when thinking about solutions.

Continue reading →

Big Data and the 7 Habits of a Highly Successful Catalan Sheepdog – Remastering for 2026

06 Mon Oct 2014

Posted by Martyn Jones in Best principles, Big Data, Creativity, Executive, Knowledge, Management

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Tags

Analytics, Behavioural Economics, Big Data, Dogma, Economics, Financial, Goal Setting, Marketing, Strategy


Martyn Richard Jones

Remaster 2026

Hi, I’m Ricky Jonesy-Innit, boss of Becci Boo Investments.

Last week, we said goodbye to our best commodity trader.

He’d been with us for years.

Continue reading →

Creativity and Corporate IT: Plumbers not Artists – Remaster 2026

06 Mon Oct 2014

Posted by Martyn Jones in Architecture, Best principles, Creativity, Data Warehouse, Dogma, Excellence, Management, Offshoring, Outsourcing, Strategy

≈ 2 Comments

Tags

Behavioural Economics, business strategy, Creativity, IT Strategy, Organisational Autism, Strategy


Martyn Richard Jones

Remastered for 2026

Like many people around the world, I have certain expectations.

When I want some artwork done for a sales campaign, yes, I expect the people that I commission to show a lot of creativity.

When I want to read a novel, go to the theatre or simply chill out watching a movie, yes, I do expect some degree of creativity.

Continue reading →

Creativity – Three Stories – Remastered for 2026

05 Sun Oct 2014

Posted by Martyn Jones in Best principles, Creativity, Dogma, Knowledge, Management

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Tags

Behavioural Economics, Business, Business Enablement, Creativity, Dogma, Strategy


Martyn Richard Jones

Remastered for 2026

Here are three stories that illustrate the connection between creativity and what we do in business. Jack’s Retail Story talks about the expansion of retail business; Jill’s Colour Book Story highlights a hugely pervasive tendency, even in these times; and Martyn’s Summer Story argues that there is a strategic time and place for some things.

Continue reading →

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  • X Is Dying In Europe: Here’s Why – Revisited – 2026/02/16
  • The Promised Banality of Evil – Revisited
  • Grok, What Do You Make of Martyn Rhisiart Jones’ Take on Big Data?
  • Consider This: In Praise of Shadow-Apps – 2026/02/16
  • Building the Data Logistics Hub: Pieces and Parts – 2026/02/15 – Part 3

Top Good Strat Posts & Pages

  • X Is Dying In Europe: Here's Why - Revisited - 2026/02/16
  • Understanding the Data Warehouse Dilemma - 2026/02/07
  • Good Strategy: With Martyn Rhisiart Jones, Sir Afilonius Rex and Lila de Alba.
  • X Is Dying In Europe: Here's Why
  • Mobile Device Revolution: Five Trends for 2026
  • Brexit is Bullshit
  • Top Countries Known for Arrogance and Ignorance
  • Top Influencer Mode - Masterclass Content
  • Hadoop is sinking because big data is bullshit
  • Fixing the Data Warehouse - 2026/02/10

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