• Home
  • About
  • The Good Strategy Blog
  • Strategy
    • Data Warehousing
    • Ask Martyn
  • MARTYN
    • MARTYN’S MUSIC
    • Must-Read Books from Martyn
    • PODCASTS
    • MARTYN.ES

GOOD STRATEGY

~ DATA, INFORMATION & KNOWLEDGE

GOOD STRATEGY

Monthly Archives: January 2026

Mario Benedetti, 1920 to 2009 – 2026/01/17

16 Friday Jan 2026

Posted by Martyn Jones in literature, obituary, Poetry, prose

≈ Leave a comment

Tags

benedetti, books, literature, poems, Poetry, south-america, writing


Mario Benedetti, 1920 to 2009

Martyn Rhisiart Jones

First edition: The Jewish Chronicle – 19th May 2009

Revised edition: Friday 16th January 2026

Benedetti died at his home in Montevideo on Sunday, 17th May 2009, at the age of eighty-eight. With his passing, Latin America loses one of its most prolific and affectionately regarded literary voices of the postwar era. He was a figure whose work spanned more than eighty volumes across poetry, fiction, essays, drama, and journalism. His work captured the quotidian rhythms of urban life, the ache of exile, and the stubborn commitments of the left. He wrote with an unpretentious directness that endeared him to generations of readers.

Continue reading →

The Rise of Agentic AI in 2026 – 2026/01/15

15 Thursday Jan 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

agentic-ai, agents, AI, Artificial Intelligence, bullshit, chatgpt, goodstrat, llm, martyn, technology


Is Agent Orange Agentic AI?

Sir Afilonius Rex and Martyn Rhisiart Jones

Read my absolutely fabulous books: http://www.goodstrat.com/books

Paris, Thursday 15th January 2026

Strap in, you beautiful, trusting little optimist. We’re about to crank the dial so far past irony that it transforms into existential despair. It comes with a side of eye-roll. Here’s your precious 2026 AI agent prophecy. It is now properly marinated in contempt. It is served with a garnish of pure, seething mockery.

Continue reading →

Big Data: The Art of Bullshit – 2026

15 Thursday Jan 2026

Posted by Martyn Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, disinformation, governance, Inform, educate and entertain., information, Information Management, Information Supply Frameowrk, Information Supply Framework, pig data, The Amazing Big Data Challenge, The Big Data Contrarians

≈ Leave a comment

Tags

AI, Artificial Intelligence, Big Data, chancers, charlatans, chatgpt, flim-flam-sauce, grifters, grok, technology, writing


Bertxin Galestara and Sir Afilonius Rex,  based on an  opinion piece written by Marty Rhisiart Jones

Mountain View, 19th January 2017 – Bandoxa Thursday 15th January, 2026

“I’ve been accused of vulgarity. I say that’s bullshit.” – Mel Brooks

If you enjoy this piece or find it useful, then please consider joining The Big Data Contrarians on LinkedIn. Continue reading →

How The Welsh Made America – 2026/01/16

14 Wednesday Jan 2026

Posted by Martyn Jones in Inform, educate and entertain., PPE

≈ Leave a comment

Tags

americans, books, celts, domination, hardy, history, music, travel, USA, Wales, welsh, writing


Yes, We Did!

Martyn Rhisiart Jones

Madrid, Friday 16th January 2026

Ah, Americans of Welsh origin. They were the quiet revolutionaries and the sneaky Founding Fathers. These are the guys and gals who basically built half the USA. Then, they vanished into the wallpaper like they owed money!

Continue reading →

The Protocols of the Elders of Zion – 2026

14 Wednesday Jan 2026

Posted by Martyn Jones in Inform, educate and entertain., PPE

≈ Leave a comment

Tags

antisemitism, art, authoritarianism, books, Europe, evil, humour, ignorance, israel, kennedy, netanyahu, Politics, protocols, racism, stupidy, totalitarianism, trump, vance, zion


Get Your Authoritarian and Totalitarian Dogs off My Yard!

Martyn Rhisiart Jones

Bandoxa, Wednesday 14 January 2026

Our service provider OpenAI could not process my prompt due to a moderation system. Please try to rephrase it changing potentially problematic words and try again. What a pile of dreck!

The Protocols of the Elders of Zion,  oh boy, what a title! The minutes resemble the most boring bar mitzvah planning committee meeting in known history. Instead of arguing over chopped liver versus sushi and bara brith, they’re plotting to control the entire planet. And the punchline? It’s fake. A total forgery. A hoax so clumsy it makes a three-euro bill look like the genuine article. Yet this thing refuses to die. It’s like an unfortunate relative who keeps showing up at Thanksgiving with the same tired stories.

Continue reading →

Bridging Morality Across Political Divides – 2026

14 Wednesday Jan 2026

Posted by Martyn Jones in Inform, educate and entertain., PPE

≈ Leave a comment

Tags

books, ethics, Philosophy, Politics, writing


Love Our World!

Martyn Rhisiart Jones

Madrid, Wednesday 14th January 2026

The Universal Compass: Why Morality Transcends the Partisan Divide (With a Touch of Martyn Jones’s Slow-Burn Scepticism and a Proper Welsh Understated Grin)

Look, I’m not saying I’ve cracked the code to world peace or anything daft like that. However, morality, ethics, values, and principles don’t belong just to one side of the political spectrum. They’re not strictly red or blue. They’re like that jumper your mam keeps in the drawer ”just in case.” It’s full of holes and a bit faded. It smells faintly of mothballs. But it still does the job whoever’s wearing it. And if it doesn’t quite fit, well, there’s always room to stretch it a bit.

Continue reading →

Top AI Red Flags to Watch – 2026

13 Tuesday Jan 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

AI, Artificial Intelligence, chatgpt, corporate-welfare, cybersecurity, fraud, liars-bluff, read-between-the-lines, red-flags, technology


AI’s Red Flags – His Master’s Voice

Martyn Rhisiart Jones

Bandoxa, Tuesday 13th January 2026

Read my absolutely fabulous books: http://www.goodstrat.com/books

As we settle into 2026, artificial intelligence is no longer a futuristic promise. It is embedded infrastructure. It powers everything from enterprise workflows and personal assistants to autonomous agents that act on our behalf. Yet with greater capability comes greater exposure. The biggest red flags this year are not hypothetical doomsday scenarios. They are already materialising in boardrooms. They are visible in cybersecurity dashboards, consumer wallets, and regulatory filings. Here are the most pressing warning signs to watch in 2026. These are drawn from industry reports. They originate from expert predictions. Emerging incident patterns also highlight them.

Continue reading →

Navigating Data Warehousing’s Professional Crisis – 2026

13 Tuesday Jan 2026

Posted by Martyn Jones in Snippet

≈ Leave a comment

Tags

AI, Behavioural Economics, Business, Business Management, data, Data Warehousing, ethics-in-work, Information and Technology, Information Technology, Organisational Autism, organisational-culture, professionalism, Strategy, technology, work-ethic


Martyn Rhisiart Jones

Read my absolutely fabulous books: http://www.goodstrat.com/books
 
A quiet disquiet has settled over the once-confident corridors of enterprise data. What was, not so long ago, regarded as a rigorous and rather specialised craft, data warehousing and business intelligence, now frequently presents itself in a more casual, even improvisational guise. A growing number of senior executives, technology directors and indeed practitioners themselves confess to a mounting discomfort with the quality, and at times the sheer quantity, of self-proclaimed experts who populate the field.
 

Continue reading →

The GigaOm Data Lake Report

12 Monday Jan 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

AI, Artificial Intelligence, cloud, llm, technology


Nonsense on parade

Martyn Rhisiart Jones

Madrid, Tuesday 13th January 2026

This GigaOm report is a classic vendor-sponsored benchmark. Fivetran picked the competitors and shaped the test scope. GigaOm (as explicitly disclosed) executed it “as-is” with “compatible configurations subject to judgment.” It’s marketing material presented as independent research. It has several structural weaknesses. These weaknesses make the 77–95% cost savings claim highly misleading for most real organisations.

1. It only measures ingestion compute, not true TCO.

The report repeatedly calls itself a “TCO report,” but it explicitly excludes:

Continue reading →

Information Technology Mirror Balls! – 2026/01/12

12 Monday Jan 2026

Posted by Martyn Jones in AI, All Data, Artificial Intelligence, blockchain, Cloud, data hub, Data Lake, IoT, machine learning

≈ Leave a comment


Coffee and cakes for breakfast
On the Way of Saint James

Martyn Rhisiart Jones

Brussels, 10th July 2019

Bandoxa, 12th January 2026

Imagine stepping onto a dimly lit stage, spotlight sharp, audience hushed. You lean into the mic and drop this line: “The key to success is sincerity.” Pause. Smile. “And if you can fake that… you’ve got it made.”

That’s George Burns, vaudeville legend, and cigar-chomping centenarian. He nails a truth that’s as old as show business. It is as fresh as today’s latest tech pitch deck.

Welcome to the strange, glittering world of information technology, where sincerity isn’t just optional—it’s optional and highly monetisable.

Continue reading →
← Older posts
Newer posts →

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 637 other subscribers

Top posts

  • New business area requirement - building the data warehouse in data mart iterations - 2026/01/25
  • Mobile Device Revolution: Five Trends for 2026
  • Unseen Data Messages: The Knitting Code of War
  • Top Influencer Mode - Masterclass Content
  • Top AI Red Flags to Watch - 2026
  • According to AI: The Purpose of University - 2026/01/23
  • Five Laws Everyone Should Know - 2026/01/24
  • X Is Dying In Europe: Here's Why
  • Bullshit Your Way in AI: The Joys of Grifting the Algorithmic Age
  • What Every CEO Needs to Know About Big Data

Recent Comments

Martyn Jones's avatarMartyn Jones on The BBC in Crisis: Navigating…
Martyn Jones's avatarMartyn Jones on The BBC in Crisis: Navigating…
Martyn de Tours's avatarMartyn de Tours on The Perpetual Victim: How Prof…
Tiffany's avatarTiffany on Consider this: Data Made …
Unknown's avatarThe Case for a Globa… on REVEALING WEALTH: USING BIG DA…
Follow GOOD STRATEGY on WordPress.com

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com

Names in the cloud

All Data Ask Martyn awareness Big Data Big Data 7s Big Data Analytics Business Intelligence business strategy Consider this dark data data architecture Data governance Data Lake data management data science Data Supply Framework Data Warehouse Data Warehousing Good Strat goodstrat Good Strategy Inform, educate and entertain. IT strategy Martyn Jones Martyn Richard Jones pig data Politics Strategy The Amazing Big Data Challenge The Big Data Contrarians

Recent articles

  • New business area requirement – building the data warehouse in data mart iterations – 2026/01/25 January 30, 2026
  • Top Influencer Mode – Masterclass Content January 30, 2026
  • Five Laws Everyone Should Know – 2026/01/24 January 24, 2026
  • According to AI: The Purpose of University – 2026/01/23 January 23, 2026
  • The Truth Behind AI Hype in 2026 – 2026/01/22 January 21, 2026
  • The Return of AI Bolloxology: Why It Means Jack January 21, 2026
  • The Comeback of Ontology in AI: Why It Matters – 2026/01/21 January 20, 2026

Hours & Info

Spain
+34 692 376 698
martyn.jones@martyn.es
Lunch: 13:30pm - 14:30pm
Dinner: M-Th 20:00pm - 21:00pm, Fri-Sat:21:00pm - 22:00pm

The Good Strat Archives

  • January 2026
  • December 2025
  • November 2025
  • October 2025
  • August 2025
  • July 2025
  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • March 2023
  • January 2022
  • December 2021
  • November 2021
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • July 2019
  • June 2019
  • May 2019
  • December 2018
  • January 2018
  • December 2017
  • October 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • September 2016
  • August 2016
  • May 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014

The Stats

  • 114,211 hits

Recent Comments

Martyn Jones's avatarMartyn Jones on The BBC in Crisis: Navigating…
Martyn Jones's avatarMartyn Jones on The BBC in Crisis: Navigating…
Martyn de Tours's avatarMartyn de Tours on The Perpetual Victim: How Prof…
Tiffany's avatarTiffany on Consider this: Data Made …
Unknown's avatarThe Case for a Globa… on REVEALING WEALTH: USING BIG DA…

Archives

Categories

  • accountability
  • advertising
  • agile
  • agile way of working
  • agile@scale
  • AI
  • All Data
  • Analytics
  • anthropology
  • Architecture
  • Artificial Intelligence
  • Ask Martyn
  • Assets
  • awareness
  • bad strategy
  • Banking
  • behaviour
  • Best principles
  • Big Data
  • Big Data 7s
  • Big Data Analytics
  • blockchain
  • Books with influence
  • Brexit
  • BS
  • business
  • Business Intelligence
  • business strategy
  • Cambriano
  • Cambridge Analytica
  • China
  • Climate Change
  • Cloud
  • code of conduct
  • Commercial Analytics
  • community
  • Condiser this
  • Conservative Party
  • consider
  • Consider this
  • Consultation
  • Creativity
  • Culture
  • dark data
  • data
  • data architecture
  • Data governance
  • data hub
  • Data Lake
  • data management
  • Data Mart
  • data mesh
  • data science
  • Data Supply Framework
  • Data Warehouse
  • Data Warehousing
  • deceit
  • deep learning
  • Democracy
  • digital transformation
  • Diplomacy
  • disinformation
  • Dogma
  • Duties
  • DW 3.0
  • ECM
  • Economics
  • EDW
  • England
  • enterprise content management
  • ethics
  • EU
  • Europe
  • European Union
  • Excellence
  • Excerpt
  • Executive
  • Extract
  • Federalism
  • films
  • Financial Industry
  • fraud
  • Freedoms
  • Globalisation
  • good start
  • Good Strat
  • Good Strategy
  • Good Strategy Radio
  • goodstart
  • goodstartegy
  • goodstrat
  • goostart
  • governance
  • hadoop
  • hdfs
  • HR
  • humour
  • India
  • influencers
  • Inform, educate and entertain.
  • informatio Supply Framework
  • information
  • Information Management
  • Information Supply Frameowrk
  • Information Supply Framework
  • Infotrends
  • Inmon
  • instruments
  • IoT
  • IT Circus
  • IT fraud
  • IT strategy
  • IT World
  • iterations
  • java
  • Knowledge
  • knowledge management
  • Labour Party
  • leadership
  • Leadership 7s
  • life
  • listening
  • literature
  • LSE
  • machine learning
  • Management
  • market forces
  • Marketing
  • Marty does
  • Martyn does
  • Martyn Jones
  • Martyn Richard Jones
  • Masterclass
  • media
  • Memory lane
  • Methodology
  • nationalism
  • nine competitive forces
  • no limits
  • Northern Ireland
  • obituary
  • Obligations
  • offshore
  • Offshoring
  • operational
  • Outsourcing
  • Oxford
  • pain
  • Parliament
  • Peeves
  • Personal Integrity Key
  • Philosophy
  • pig data
  • PIK
  • PIR
  • Plaid Cymru
  • Planning
  • poem
  • poems
  • Poetry
  • Polemic
  • political science
  • Politics
  • pomo
  • postmodern
  • POTUS
  • PPE
  • Process
  • Professional Networking
  • professionalism
  • project management
  • Project to Excel
  • prose
  • public
  • Public Integrity Record
  • Quiz
  • Rant
  • Referendum
  • Remain
  • RIghts
  • Risk
  • Rivalry
  • Russia
  • Ruth Davidson
  • Sales
  • satire
  • Scotland
  • Scottish National Party
  • scrum
  • sentiment analysis
  • SMILES
  • Snippet
  • SNP
  • Social
  • Social Media
  • Sociology
  • Spain
  • spoof
  • statistics
  • Stories
  • Strategy
  • structured intellectual capital
  • supply chain management
  • tactics
  • Tax avoidance
  • Tax evasion
  • TEAM
  • technology
  • The Amazing Big Data Challenge
  • The Big Data Contrarians
  • The Greens
  • The Guardian
  • The hidden wealth of nations
  • Trade
  • UK
  • Uncategorized
  • United Kingdom
  • USA
  • Value
  • Wales
  • wisdom

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com
Log in

Hours & Info

Martyn Richard Jones
Madrid, Spain
+34 692 376 698
martyn.jones@martyn.es
10:00 - 17:00
Follow GOOD STRATEGY on WordPress.com
  • New business area requirement – building the data warehouse in data mart iterations – 2026/01/25
  • Top Influencer Mode – Masterclass Content
  • Five Laws Everyone Should Know – 2026/01/24
  • According to AI: The Purpose of University – 2026/01/23
  • The Truth Behind AI Hype in 2026 – 2026/01/22

Top Good Strat Posts & Pages

  • Good Strategy: With Martyn Rhisiart Jones
  • New business area requirement - building the data warehouse in data mart iterations - 2026/01/25
  • Innovative Strategies for Modern Governance - Detail
  • About
  • MARTYN'S MUSIC
  • Mobile Device Revolution: Five Trends for 2026
  • Unseen Data Messages: The Knitting Code of War
  • Top Influencer Mode - Masterclass Content
  • Must-Read Books from Martyn's Collection
  • Masterclass Mode - Requirements Gathering

Good strat tag cloud

AI All Data Analytics Artificial Intelligence Behavioural Economics BI Big Data bigdata blog books bullshit Business business analysis Business Enablement business intelligence Business Management business strategy chatgpt cloud Consider this data data integration data management data science Data Warehouse Demagogism digital-marketing Dogma Donald Trump enterprise data warehousing espanol EU fe fiction gaza goodstart good start Good Strat goodstrat Good Strategy hamas history ia information Information and Technology information management Information Technology israel IT Strategy jesus knowledge leadership life llm machine learning Marketing Martyn Jones Martyn Richard Jones News Offshoring Organisational Autism palestine Philosophy poesia Poetry Politics Russia Spain statistics Strategy technology trump USA Wales writing

Categories

  • accountability
  • advertising
  • agile
  • agile way of working
  • agile@scale
  • AI
  • All Data
  • Analytics
  • anthropology
  • Architecture
  • Artificial Intelligence
  • Ask Martyn
  • Assets
  • awareness
  • bad strategy
  • Banking
  • behaviour
  • Best principles
  • Big Data
  • Big Data 7s
  • Big Data Analytics
  • blockchain
  • Books with influence
  • Brexit
  • BS
  • business
  • Business Intelligence
  • business strategy
  • Cambriano
  • Cambridge Analytica
  • China
  • Climate Change
  • Cloud
  • code of conduct
  • Commercial Analytics
  • community
  • Condiser this
  • Conservative Party
  • consider
  • Consider this
  • Consultation
  • Creativity
  • Culture
  • dark data
  • data
  • data architecture
  • Data governance
  • data hub
  • Data Lake
  • data management
  • Data Mart
  • data mesh
  • data science
  • Data Supply Framework
  • Data Warehouse
  • Data Warehousing
  • deceit
  • deep learning
  • Democracy
  • digital transformation
  • Diplomacy
  • disinformation
  • Dogma
  • Duties
  • DW 3.0
  • ECM
  • Economics
  • EDW
  • England
  • enterprise content management
  • ethics
  • EU
  • Europe
  • European Union
  • Excellence
  • Excerpt
  • Executive
  • Extract
  • Federalism
  • films
  • Financial Industry
  • fraud
  • Freedoms
  • Globalisation
  • good start
  • Good Strat
  • Good Strategy
  • Good Strategy Radio
  • goodstart
  • goodstartegy
  • goodstrat
  • goostart
  • governance
  • hadoop
  • hdfs
  • HR
  • humour
  • India
  • influencers
  • Inform, educate and entertain.
  • informatio Supply Framework
  • information
  • Information Management
  • Information Supply Frameowrk
  • Information Supply Framework
  • Infotrends
  • Inmon
  • instruments
  • IoT
  • IT Circus
  • IT fraud
  • IT strategy
  • IT World
  • iterations
  • java
  • Knowledge
  • knowledge management
  • Labour Party
  • leadership
  • Leadership 7s
  • life
  • listening
  • literature
  • LSE
  • machine learning
  • Management
  • market forces
  • Marketing
  • Marty does
  • Martyn does
  • Martyn Jones
  • Martyn Richard Jones
  • Masterclass
  • media
  • Memory lane
  • Methodology
  • nationalism
  • nine competitive forces
  • no limits
  • Northern Ireland
  • obituary
  • Obligations
  • offshore
  • Offshoring
  • operational
  • Outsourcing
  • Oxford
  • pain
  • Parliament
  • Peeves
  • Personal Integrity Key
  • Philosophy
  • pig data
  • PIK
  • PIR
  • Plaid Cymru
  • Planning
  • poem
  • poems
  • Poetry
  • Polemic
  • political science
  • Politics
  • pomo
  • postmodern
  • POTUS
  • PPE
  • Process
  • Professional Networking
  • professionalism
  • project management
  • Project to Excel
  • prose
  • public
  • Public Integrity Record
  • Quiz
  • Rant
  • Referendum
  • Remain
  • RIghts
  • Risk
  • Rivalry
  • Russia
  • Ruth Davidson
  • Sales
  • satire
  • Scotland
  • Scottish National Party
  • scrum
  • sentiment analysis
  • SMILES
  • Snippet
  • SNP
  • Social
  • Social Media
  • Sociology
  • Spain
  • spoof
  • statistics
  • Stories
  • Strategy
  • structured intellectual capital
  • supply chain management
  • tactics
  • Tax avoidance
  • Tax evasion
  • TEAM
  • technology
  • The Amazing Big Data Challenge
  • The Big Data Contrarians
  • The Greens
  • The Guardian
  • The hidden wealth of nations
  • Trade
  • UK
  • Uncategorized
  • United Kingdom
  • USA
  • Value
  • Wales
  • wisdom

Blog at WordPress.com.

  • Subscribe Subscribed
    • GOOD STRATEGY
    • Join 135 other subscribers
    • Already have a WordPress.com account? Log in now.
    • GOOD STRATEGY
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...
 

    Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
    To find out more, including how to control cookies, see here: Cookie Policy