Martyn Richard Jones
Dublin 9th May 2017 – revised 21st December 2025
Right, so, imagine this. You’re sitting there, right? Weighed down with data. Inundated with information. Overstrained with knowledge. Intimidated by wisdom. And you think, “I can’t take any more of this. I just want to go home and stare at a wall that doesn’t have any facts on it.”And then someone comes along and says, “Don’t worry. Relief is just around the corner in the shape of… the next revolutionary inflection point in IT.
”And you go, “Oh no, not another one. Not another bloody inflection point. I’ve got inflection points coming out of my ears. I’ve got inflection points in my fridge. I’ve got inflection points in my sock drawer.
”But no. This one’s different. This one’s special. This is the big one. This is… data-less apps.
Yes. Data-less apps.
And you think, “Data-less apps? What does that even mean?”
Well, let me explain it to you in the way that only a proper IT consultant can. Data-less apps are simple-to-complex, high-specialisation, quasi-generic-core applications that do not rely on the continued ingestion, form persistence, or same-type use of data or information to function and provide operational value. Instead, they are built on super-smart algorithms, next-generation statistical techniques, and super-nova equations.I know what you’re thinking. You’re thinking, “That sounds like absolute nonsense. That sounds like the most pretentious word salad ever assembled by a human being.”And you’d be right. But that’s the point. That’s the beauty of it.
Because data-less apps operate under a citizen-centric, zero-tolerance, data-governance paradigm – harnessed to the architectural principle of agile-angularity – to secure, decentralise and distribute surrogate data in a protected, unalterable and verifiable form that can be digitally challenged and subjected to proxified due diligence.
You see? It’s not gibberish. It’s enterprise gibberish. There’s a difference.
They’re also proximity-aware, transversal semiotic-object APIs and interconnected symbolic-connotation APIs, enabling a smooth, seamless transition from data-centric to data-less apps.
Now, you might ask, “But Stewart, who’s actually using these data-less apps?”
Well, I’ll tell you. The government. The military-industrial arm of business. Surveillance, data protection, top-prime stealth missions. All the good stuff. But they won’t tell you about it. Because if they did, they’d have to open up the kimono. And no one wants that, especially not in the military-industrial complex. They’ve got a strict no-kimono policy.
And because of that secrecy, details of data-less app successes are hard to come by. Which, if you’ve ever worked in Big Data, Machine Learning or AI, will not come as a surprise to you. You’ll just nod and go, “Yeah, sounds about right.”
Now, the benefits. Oh, the benefits. Let me read them out like a proper LinkedIn post.
Collaterised data objectification: No single point of failure. No high-jeopardy data-accident-errors. Just a plethora of points around the geopolitical paradigm, all capable of absorbing, replicating and containing the perils, and then manifesting them if so required. Hint: Data stops being data when it becomes a symbolic derivative. Beautiful.Multi-point elasticity: Scales across a wide domain. No specific or local tenancy agreements or legislation. You can take it to Russia. You can take it to North Korea. You can take it to the Moon. No problem.
Platform-agnostic cross-techno-silo synergy: Runs seamlessly across a whole gamut of technology platforms. It doesn’t care if you’re on AWS, Azure, or a Commodore 64.
Smart symbol contracts, disintermediation and trust-less exchange: Two parties can exchange digitally without a third party. No counterparty risk. Basically, it’s blockchain, but without the blockchain. Or the coins. Or the chain. Just the least.
And then the killer ones.
Knowledge workers will no longer spend 60% of each workday trying to find and manage data that doesn’t exist.
Senior executives who report that accessing the correct data is difficult will now have dramatically reduced access to data they don’t know how to navigate.
Data-less apps are holistic: They are everything and nothing. They project to unlimited levels of extrapolation and aggregation, extending to infinity. And they provide a blindingly fast search-and-select experience never before seen in the history of IT.
And my personal favourite: When it comes to data and breaches, there will be zero breaches with data-less apps.
Because there’s no data.
So no breaches.
It’s like saying, “If you don’t have a car, you can’t have a car accident.” Genius.
And the best bit? 80% of organisations struggle with multiple versions of the truth. Well, no version of the truth? No worries.
It’s perfect. It’s the IT equivalent of saying, “I’ve solved world hunger. I’ve removed food from the equation.”
So there you go. Data-less apps. The future. The revolution. The inflection point.
And if you’d like more information on data-less apps and the data-less architecture, please leave a message in the comments or connect with me on LinkedIn. I’ll send you a white paper that’s so dense it’ll make your eyes bleed.
Many thanks for reading.
And remember: be patient, be strong, and work at it.
Because the future is coming.
And it’s got no data in it.
As always, please share your questions, views and criticisms on this piece using the comment box below. I frequently write about strategy, organisational, leadership and information technology topics, trends and tendencies. You are more than welcome to keep up with my posts by clicking the ‘Follow’ link and perhaps even sending me a LinkedIn invite. Also, feel free to connect via Twitter and Facebook .
For more on this and other topics, check out my really old posts:
- Data Made Simple – Even ‘Big Data’
- Big Data is Dead!
- Why Destructive Eagerness? The Data Warehouse Example
- Big Data and the Vs
- Did Big Data Kill the Statistician?
- On not knowing Climate Change
- Big Data Robitussin – Big Data: Read all about it!
- Absolute certainty…
- Mugged in Data Hell
© 2017 Martyn Richard Jones