Consider this: Social Media Big Data killed Ad-land

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Hold this thought: Big Data is the future of online business and interactive advertising is its profit.

Much is being made of Big Data and its role in social media and online interactive advertising. The advertising industry itself has a “big crush” on Big Data, and it fuels the elevated revenues, profits and share prices of a number of online companies.

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Consider this: Big Data and the Analytics Data Store

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To begin at the beginning

Hold this thought: If Data Warehousing was Tesco then Big Data would be the “try something different”.

Since the publication of the article Aligning Big Data, which basically laid out a draft view of DW 3.0 Information Supply Framework and placed Big Data within a larger framework, I have been asked on a number of occasions recently to go into a little more detail with regards to the Analytics Data Store (ADS) component. This is an initial response to those requests. Continue reading

Consider this: Aligning Big Data

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Martyn Richard Jones

Remastered for 2026

Intro

I aim to bring some semblance of simplicity to the Big Data debate. I also strive for coherence and integrity. Hence, I am sharing an evolving model for pervasive information architecture and management.

This is an overview of the realignment and placement of Big Data within a more generalised architectural framework, one that integrates data warehousing (DW 2.0), business intelligence, and statistical analysis.

The model is now referred to as the DW 3.0 Information Supply Framework, or DW 3.0 for short.

A recap

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Big Data? Dopey Quotes?

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Martyn Richard Jones
Remastered for 2026
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I came across a blog post titled “The Best Big Data Quotes Of All Time”.

At first, I ignored it. I really like the author, but I’m generally not a fan of this type of ‘content’; of top 10 lists or cute collections or amazing pussy cat videos on YouTube, although I respect other people’s tastes.

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Big Data 7s: Talking Points #1

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Martyn Richard JonesJPR-Williams_181887k

To begin at the beginning

This is the first in a series of collections of talking points on the processing of extensive data sets by non-relational or pseudo-relational means, speculative data analytics with these large data sets which is typically non-operational data and social media data obtained from internet sources, and how usable outcomes, if any, are derived, can be integrated into strategic, tactical and operational decision support. Continue reading

Leadership 7s: Management Talking Points #2 – 2026

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Martyn Richard Jones

2

To begin at the beginning

This is the second in a series of management talking points. As I mentioned in the first of the series (available on LinkedIn and on my own Good Strat Blog) the name Leadership 7s was chosen based on certain influences in my formative years; rugby union and the heroes of the legendary Welsh rugby team of the ‘golden age’ (1969-1979).

Here are the second seven talking points in this series, which address aspects of leadership, coaching, and management. Continue reading

Leadership 7s: Management Talking Points #1

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Martyn Richard Jones

To begin at the beginning

This is the first in a series of management talking points. The name Leadership 7s has been influenced by rugby, which is quite possibly the emblematic game of my youth and of the home country of my Mom and Dad, Wales. In fact, much of what I learned about leadership in my formative years came from influences such as rugby union.

Here are the first seven talking points that deal with aspects of leadership, coaching and management.

Leadership point #1 – Always have a Plan B Continue reading