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Tag Archives: travel

F*CK DATA MESH: A Critical Look at Data Trends – Book Review

05 Thu Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

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The Bonfire of the Clowns

F*CK DATA MESH: A polemic against fashionable nonsense in the data economy

Alicia Altmann, The Middle Digital Review, Chicago, 5th March 2026.

In the technology industry, few phrases age faster than the latest architectural revolution. “Serverless”, “big data”, “blockchain”, each arrives with evangelical certainty before quietly settling into the background noise of enterprise IT. Into this cycle of hype steps Martyn Jones’s gleefully abrasive book, F*CK DATA MESH: The Far Side of Data, Information, and Knowledge*. Its title alone signals that this is less a manual than a polemic: a sharply written protest against what the author sees as the fashionable amnesia of modern data discourse.

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F*ck Data Mesh: Martyn Jones’s Hilarious Haymaker at Tech’s Data Delusions – Book Review

05 Thu Mar 2026

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The Bonfire of the Imbeciles

F*ck Data Mesh: Martyn Jones’s Hilarious Haymaker at Tech’s Data Delusions

Review by Bella Carmela, WiredWiredWired, Silicon Valley, Thursday 5th March 2026

In the hyper-connected, AI-obsessed circus of modern enterprise tech, where every startup pitches a “revolutionary” data paradigm like it’s the next iPhone, Martyn Jones drops a bomb: Fck Data Mesh*. Subtitled The Far Side of Data, Information, and Knowledge, this 2025 manifesto isn’t your typical dry treatise on ETL pipelines or cloud migrations. It’s a rollicking, profane takedown of the industry’s sacred cows… Data Mesh, Lakehouses, and the endless hype cycle that turns solid data strategies into vaporware. Written with the acerbic wit of a Welsh data veteran who’s seen it all (from mainframes to metadata meltdowns), Jones channels the spirit of Hunter S. Thompson meets Dilbert, urging businesses to wake up before their next “transformative” initiative sinks another billion into the swamp.

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Martyn Jones on Geopolitical Thuggery – Book Review

04 Wed Mar 2026

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A Plague On All of Their Houses

THE END OF HONOUR: FROM ABSURDITY TO GLOBAL THUGGERY

By Vanessa Bell, Madrid, 4th March 2026

In Martyn Jones’s The End of Honour: From Absurdity to Global Thuggery, a sprawling and impassioned jeremiad against the moral rot at the heart of contemporary geopolitics, the author diagnoses a profound crisis in the Western liberal order. Published in 2025, the book posits honour not as a quaint Victorian relic but as an indispensable strategic asset, the ethical scaffolding that once underpinned alliances, restrained imperial overreach, and lent credibility to diplomatic endeavours. Its erosion, Jones argues, has precipitated a descent into what he terms “global thuggery”: a world where power is exercised through naked coercion, transactional extortion, and the commodification of international relations into protection rackets. Drawing on an eclectic pantheon of thinkers, from Kant and Lao Tzu to Martin van Creveld and Paul Kennedy, Jones traces this decline from the triumphalism of the post-Cold War era, through the neoconservative adventurism of the Bush administration, to the brazen populism of Trump and his unlikely bedfellows, such as Elon Musk, whom Jones caricatures as a “Bond villain with broadband” fusing Silicon Valley libertarianism with demagogic excess.

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The Crisis of Honour in Global Governance – Book Review

04 Wed Mar 2026

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A Plague On All of Their Houses

THE END OF HONOUR: FROM ABSURDITY TO GLOBAL THUGGERY

By Virginia Stephens, Madrid, 4th March 2026

History, as Paul Kennedy observed in the pages that mapped the rise and fall of the great powers, does not announce its turning points with fanfare. It discloses them, reluctantly, through the accumulated weight of institutional decay, strategic overreach, and, most damningly, the erosion of the codes of conduct that once constrained even the most ruthless of statecraft. Martyn Jones, in this sprawling, ferocious, and occasionally magnificent polemic, has written something that Kennedy’s tradition demands we take seriously: a diagnosis of civilisational decline rooted not in balance-of-payments deficits or military overextension alone, but in the collapse of honour as an operational principle of governance.

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The Decline of Honour in Global Politics – Book Review

04 Wed Mar 2026

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A Plague On All of Their Houses

By Rebecca Kennedy, The Observer, Chelsea, Wednesday 4th March 2026

The End of Honour: From Absurdity to Global Thuggery By Martyn Jones (martyn.es, 2025)

In the grand sweep of history, as Paul Kennedy might observe, empires rise and fall not merely through the clash of arms or the ebb of economic tides, but through the erosion of moral sinews that bind societies and their leaders. Martyn Jones’s The End of Honour echoes this Kennedy-esque thesis, charting the precipitous decline of integrity in global politics from the unipolar illusions of the post-Cold War era to the brazen thuggery of contemporary strongmen. Written over a quarter-century, this sprawling polemic, part historical autopsy, part diplomatic jeremiad, dissects how the United States, once the self-anointed guardian of liberal order, has devolved into a “basket case” of strategic incoherence, abetted by neoliberal hubris and neoconservative adventurism. Jones, a data strategist turned contrarian commentator, draws on a lifetime of observation, from Welsh nationalism to Spanish socialism, to argue that honour’s demise has unleashed a world of “global thuggery,” where power is wielded not with restraint but as a blunt instrument of self-interest.

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Global Thuggery and the Erosion of Democracy Explained – Book Review

04 Wed Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

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A Plague On All of Their Houses

By Rebecca Kennedy, The Charmed World Literary Supplement, Madrid, Wednesday 4th March 2026

In his latest work, The End of Honour: From Absurdity to Global Thuggery, Martyn Jones presents a searing, non-linear “collage of collapse” that chronicles the steady erosion of political integrity and the rise of a “surrealist theatre” in global governance. Drawing on a quarter-century of observation, Jones argues that the democratic institutions we once revered as “pillars of integrity” have been hollowed out, replaced by a “theology of managerialism” and a “moronic embrace of the void”.

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Good vs Bad Leadership: Key Insights – Book Review

03 Tue Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

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Good Leader / Bad Leader – Martyn Jones

By Stephanie Charming, Madrid, Tuesday 3rd March 2026

Leadership

In the annals of leadership literature, few works pierce the fog of modern managerial sophistry with the precision of a well-aimed bayonet charge. Martyn Jones’s Good Leader/Bad Leader: The Difference and Why It Matters stands as a clarion call to arms, a treatise that dissects the anatomy of command with the surgical acuity of Sun Tzu and the unflinching moral rigour of Marcus Aurelius. As a veteran strategist in the digital trenches, once hailed as one of the world’s top database minds, Jones draws not from ivory-tower abstractions but from the bloodied fields of corporate and public service battles. His book is no mere manual; it is a manifesto for the embattled leader, a compass for navigating the treacherous terrains of human ambition and institutional decay.

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The Enduring Bond Between Wales and Zionism – and Its Bitter Unravelling

24 Tue Feb 2026

Posted by Martyn Jones in Inform, educate and entertain.

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The Enduring Bond Between Wales and Zionism – and Its Bitter Unravelling

Sir Afilonius Rex in Tel Aviv. Monday 24th February 2026.

In the misty valleys of Wales, where chapel bells once echoed with the thunder of Old Testament prophets, a profound affinity for Judaism and Zionism took root. This connection, woven from scripture, sympathy, and the shared fire of small nations, has long pulsed through Welsh history. It speaks in lyrical cadences, alliterative and incantatory, evoking green hills and golden psalms By that rolled like the sea in miners’ lungs. Here, the Bible burned brighter than coal seams; children learned of Jerusalem before their own rivers, with Jordan flowing through hymns and Zion a living heartbeat.

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The Promised Banality of Evil – Revisited

16 Mon Feb 2026

Posted by Martyn Jones in Inform, educate and entertain.

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banality, banality-of-evil, books, christianity, evil, history, islam, israel, jesus, judaism, palestine, paradise-lost, paradise-scorned, travel, Wales


Sir Afilonius Rex

Tel Aviv, 16th February 2026

The relations between Wales, Judaism, and Zionism weave a tale as old as the hills. It is as tangled as the roots beneath them. These are threads of scripture, sympathy, small nations’ stubborn fire, and biblical thunder from the valleys. This comes to us in the voices of the past; lyrical, rhythmic, overflowing with vivid, swirling imagery. Alliteration and a bardic, almost incantatory prose describe the green and golden hills of Wales. The chapels rang with the thunder of prophets. The psalms rolled like the sea in the lungs of the miners. There, the Old Testament burned brighter than the coal seams! On those Nonconformist mornings, the children learned about Jerusalem. They learned their names even before their own rivers. Jordan flowed through the hymns. Zion was no distant dream but a living pulse in the blood.

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Grok, What Do You Make of Martyn Rhisiart Jones’ Take on Big Data?

15 Sun Feb 2026

Posted by Martyn Jones in Inform, educate and entertain.

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Big Data, Data Warehouse, hype, data lake, blog, featured, travel, grifters, Data Mart, data hub, inspiration, frauds


Sir Afilonius Rex,

London, 15th February 2026

Me: What do you make of Martyn Jones of goodstrat.com’s views on big data, are they correct, close or not true?

[Grok thought for a while]

Grok: Martyn Jones (of goodstrat.com) is one of the sharpest, most entertaining data contrarians out there. He’s been calling “Big Data” mostly bullshit since around 2014–2015, long before it became fashionable to say so. His Core Views (in his own blunt style): The whole 2010s Big Data circus (Hadoop, the 3Vs turned into 12 Vs including Vagueness, Vendibility, Vulgarity, etc.) was 80–90% vendor hype, consultant grift, and marketing snake oil.
Most companies didn’t (and still don’t) have Google/Facebook-scale problems. Chasing petabytes of unstructured social media noise often distracted companies. They were diverted from cleaning and using the high-value operational data they already had.

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