Data warehousing stands in the way of progress?

“Never discourage anyone who continually makes progress, no matter how slow.”

Plato

Narrator: Let us start with a softball question. The kind that even your granny could have knocked out of the park.

How does a business describe the value it gets from accessing and analysing fresh quality data to decide what is strategically, tactically and operationally preferable for the future of the industry?

It’s not a trick question, but a tricky one that is as hard to grasp and come to terms with as a mightily greasy piglet with a very questioning tail.

What do Pete and Dud think about that? Get ready kiddies. Let’s take a peek…