Tag Archives: reading

Laughing @ Data.Com: A Satirical Take on IT Industry Hype

10 Tue Mar 2026

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Penelope Parker, Madrid 10th March 2026

The tech industry has long been a parade of expensive suits, hollow acronyms, and “digital transformations” that possess all the structural integrity of a damp Digestive biscuit. Into this landscape of algorithmic overpromise and professionalised grifting comes Martyn Jones with Laughing @ Data.Com, a book that, by all rights, should be required reading for anyone currently being held hostage by a Jira ticket.

Jones, a man once heralded as a top-tier database expert back “when that kind of accolade still meant something,” has produced a work that is less a technical manual and more a weary, satirical travelogue through the “Kafkaesque scrum of buzzwords and bootlickers” that defines modern IT.

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Laughing@Data.Com: A Candid Review of Data’s Absurdities

10 Tue Mar 2026

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Rebecca Trentt

Book Review: Laughing@Data.Com by Martyn Jones
A survival manual for the data-industrial complex, delivered with a raised eyebrow and a sharpened knife

There are books about data. Then there are books written by people who have survived data.

Laughing@Data.Com sits firmly in the second category.

Martyn Jones’ latest contribution to the already groaning shelf of “data thought leadership” arrives like a heckler in a TED Talk. Where most books on artificial intelligence, analytics, and “digital transformation” read like a PowerPoint deck translated into prose, Jones offers something rarer: a long, irreverent laugh at the entire enterprise.

Not a joyful laugh, mind you. More the hollow, existential chuckle of someone who has spent thirty years watching corporations spend millions trying to discover that spreadsheets still work.

And that, in many ways, is the point.

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F*CK DATA MESH: A Critical Look at Data Trends – Book Review

05 Thu Mar 2026

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The Bonfire of the Clowns

F*CK DATA MESH: A polemic against fashionable nonsense in the data economy

Alicia Altmann, The Middle Digital Review, Chicago, 5th March 2026.

In the technology industry, few phrases age faster than the latest architectural revolution. “Serverless”, “big data”, “blockchain”, each arrives with evangelical certainty before quietly settling into the background noise of enterprise IT. Into this cycle of hype steps Martyn Jones’s gleefully abrasive book, F*CK DATA MESH: The Far Side of Data, Information, and Knowledge*. Its title alone signals that this is less a manual than a polemic: a sharply written protest against what the author sees as the fashionable amnesia of modern data discourse.

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F*ck Data Mesh: Martyn Jones’s Hilarious Haymaker at Tech’s Data Delusions – Book Review

05 Thu Mar 2026

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The Bonfire of the Imbeciles

F*ck Data Mesh: Martyn Jones’s Hilarious Haymaker at Tech’s Data Delusions

Review by Bella Carmela, WiredWiredWired, Silicon Valley, Thursday 5th March 2026

In the hyper-connected, AI-obsessed circus of modern enterprise tech, where every startup pitches a “revolutionary” data paradigm like it’s the next iPhone, Martyn Jones drops a bomb: Fck Data Mesh*. Subtitled The Far Side of Data, Information, and Knowledge, this 2025 manifesto isn’t your typical dry treatise on ETL pipelines or cloud migrations. It’s a rollicking, profane takedown of the industry’s sacred cows… Data Mesh, Lakehouses, and the endless hype cycle that turns solid data strategies into vaporware. Written with the acerbic wit of a Welsh data veteran who’s seen it all (from mainframes to metadata meltdowns), Jones channels the spirit of Hunter S. Thompson meets Dilbert, urging businesses to wake up before their next “transformative” initiative sinks another billion into the swamp.

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Make data silos to avoid data silos – Data Dialogues

24 Tue Sep 2024

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The best way to avoid creating data silos is to develop a plethora of data silos?

Narrator: Data Warehousing is an excellent integrator; it is the cohesive melting pot of data and the best-known way of providing multiple valid versions of the truth depending on who is looking at the data, when they are doing so, and from what perspective.

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