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Tag Archives: Rant

THE SUNDAY RANT – The Great Data Grift, LockedIn Lunatics and the Death of Sense – Summary

24 Tue Feb 2026

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

Politics, Poetry, Rant, fraud, movies, authoritarian, totalitarian, art, zionism, war-crimes, photography, grift, Charlatan, Liar, Cheat, Criminal


The Good Strat Board

Tuesday 24th February 2026

Right, so imagine this: it’s a Sunday in 2026, and somewhere in the digital equivalent of a greasy spoon café with flickering neon and a faint smell of burnt metadata, a group of data professionals has gathered round a table that’s less “round table discussion” and more “round table of the apocalypse”. They’ve had three coffees each, none of them decaf, and they’re absolutely livid about LinkedIn. Not the platform itself, you understand – though God knows it deserves it – but the absolute carnival of self-congratulatory lunacy that passes for “thought leadership” in the data world.

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THE SUNDAY RANT – The Great Data Grift, LockedIn Lunatics and the Death of Sense – 2026/02/22

22 Sun Feb 2026

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

Charlatan, Cheat, Criminal, fraud, grift, Liar, Rant


THE SUNDAYS RANTS – The Great Data Grift, LockedIn Lunatics and the Death of Sense – 20260222

THE EXECUTIVE OVERVIEW

In this no-holds-barred Sunday roast, our battle-weary host and a panel of sharp-tongued data veterans, Smart Alex, George Melly, Yours Stewly, Mark Marx, and the indomitable Sir Afi, lay waste to the performative circus of LockedIn thought leadership. From endless 14-slide carousels promising “self-healing dashboards” and “100% trust” via GenAI, to £997 masterclasses in buzzword alchemy, over-caffeinated gurus flooding feeds with five daily posts about AI-powered stewardship, governance zombies, and rainbow-vomiting BI masterpieces, these self-appointed prophets are dissected with ruthless wit and medieval flair. Expect rants on hallucinating AI stewards, rancid data lakes masquerading as oil, cultural transformation workshops that change nothing but bank balances, and a clarion call to mute the emoji hordes, demand real DAX proofs, and reclaim feeds for quiet virtue over vapourware. A cathartic, coffee-fuelled takedown of the grift keeping data professionals scrolling in despair, because sometimes the only way to restore sense is to rant it back into existence.

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Brand Aversion: Exhibit One

16 Sun Apr 2017

Posted by Martyn Jones in advertising, All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., Marketing, pig data, Sales, The Amazing Big Data Challenge, The Big Data Contrarians

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Tags

Business, Marketing, Martyn Richard Jones, Rant, Sales


Martyn Richard Jones

San Luis Obispo 16th April 2017

La-mode-sur-tous-les-tableauxTaking a Pop at Traditional Data Warehousing

Pitch: I recently read a report from a data visualisation company on the “Top Ten Big Data Trends for 2017”. This is what they told me “Hadoop is no longer just a batch-processing platform for data-science use cases. It has become a multi-purpose engine for ad hoc analysis. It’s even being used for operational reporting on day-to-day workloads—the kind traditionally handled by data warehouses.” Continue reading →

The banality of Big Data hype

05 Sat Dec 2015

Posted by Martyn Jones in Big Data, Good Strat, Good Strategy, Inform, educate and entertain., Martyn Jones, Martyn Richard Jones, Rant, Uncategorized

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Tags

Good Strategy, Martyn Jones, Martyn Jones Data, Rant


Nauseated by the non-stop crap, railroading and bullying tactics from a reduced group of snotty little techno bastards? Disgusted by the crass propaganda, crude instrumentalisation and fetid boloney from the likes of Bernie, Vinnie, Spats and an attendant entourage of snake-oil merchants and  brain-dead sycophants? Sick and tired of the amazing, incredible and fabulous velocities, varieties and volumes of  Big Data bullshit washing the decks of the SS LinkedIn? Well, be sick and tired no longer. Here is the antidote!

Some interesting Big Data facts to think about this weekend.

I. More Big Data bullshit has been created in the last couple of years, than in the entire history of humankind.
II. Big Data bullshit will grow faster than ever before, in spite of what Gartner say to the contrary.
III. By 2021, if the mega-trending nonsense does not go unabated, there will be 40 megabytes of Big Data bullshit created for every living woman, man and child, every sixty seconds.
IV. Also, in 2021 the accumulated digital universe of Big Data bullshit will grow from 8 spartabytes to 22 marrsabytes.
V. Every second people are thinking about creating new Big Data bullshit. For example, 20 million search queries alone (per minute) are generated with the sole intent of creating even more Big Data bullshit. This is set to grow to over 100 thousand brazilian bulslhit queries per year by 2020.
VI. Every minute an estimated 280 hours of Big Data oriented porn is uploaded to the ‘next greatest thing since sliced bread and butter pudding‘ network.
VII. By 2017 over 1 trillion Big Data bullshitters will be connected via Facebook.
VIII. Facebook usage by Big Data bullshitters will make the current social media scene look like a walk in the bullring.
IX. In 2015, an astounding 1 million trolleyloads of photos were uploaded to the web every single hour of the day. By 2017, nearly 80% of photos taken will include a cameo by one or more smartass Big Data bullshit artist.
X. This year, over 4 billion smartass Big Data bullshitters will be shipped – all packed with communication devices capable of collecting and communicating all kinds of Big Data bullshit, not to mention the Big Data bullshit the amazing Big Data babblers create themselves.
XI. By 2020, we will have over 8 billion Big Data idiot savants (overtaking sentient and rational human beings).
XII. Within five years there will be over 5 billion Big Data smartasses connected in the world, all developed to collect, analyze and share Big Data bullshit.
XIII. By 2020, at least a third of all Big Data bullshit will pass through the bullshit cloud (a network of Big Data bullshit servers connected over the Big Data bullshit Internet).
XIV. Distributed Big Data bullshitting (performing Big Data bullshitting tasks using a network of computers in the cloud) is very real. Google uses it every day to involve about 10 Big Data bullshitters in answering a single search query, which takes no more that 0.2 weeks to complete.
XV. The Hadoop Bullshit Ecosystem (open bullshit software for distributed bullshitting) market is forecast to grow at a compound annual growth rate 299,258% surpassing $111 billion by 2021.
XVI. Estimates suggest that by better integrating Big Data bullshit, we could save as much as $300Bn a year on smoking, drinking and having a wild time. That’s equal to reducing costs by $1000000 a year for every person on earth.
XVII. The White House, who first recognized Big Data as the bullshit it is, has already invested more than $200 in big data bullshit projects.
XVIII. For an archetypal Fortune 1000 company, just a 10% increase in data accessibility will result in more than $650 billion additional net income.
XIX. Retailers who leverage the full power of big data could increase their operating margins by as much as 36,660%
XX. 173% of organizations have already invested or plan to invest in big data bullshit by 2099.

Many thanks for reading. Think about it. I hope you get the message.

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