13 Sat Dec 2025
Posted in accountability, Ask Martyn, awareness, Best principles, governance, leadership, public, technology
My sister was part of a group that offered support to the striking miners of Wales, Scotland and England.
They organised a public fundraiser and invited the politician Tony Benn to speak.
Continue reading29 Tue Mar 2016
Posted in All Data, Big Data, Big Data 7s, Big Data Analytics, business strategy, Cambriano, Consider this, dark data, data architecture, Data governance, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strategy, Inform, educate and entertain., IT strategy, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians
Tags
Behavioural Economics, Big Data, Good Strategy, goodstrat, Information Technology, IT Strategy, Martyn Jones, Martyn Richard Jones, Strategy
Big Data is all pervasive, all seeing and all knowing.
Everyone is doing Big Data, and if they aren’t then they will. It’s inevitable.
Big Data will revolutionise the worlds of data, decision making and business.
Am I right, or am I right?
22 Fri May 2015
Posted in business strategy, Consider this, Good Strat, goodstrat, IT strategy, Strategy
I used to work for an affable person from Chicago. His two favourite phrases were “Let’s talk strat” and “Brought your cheque book with you?”
There are many misconceptions about strategy. But, I particularly want to address two things:
So, without more ado, let’s get the baby off the ground.
Continue reading14 Tue Oct 2014
Posted in Ask Martyn, Strategy
Martyn Richard Jones, son of Melbourne Jones and Mary Elizabeth Jones
A strategy is a long term plan of action designed to achieve a particular and significant goal.
As the text books state, the term strategy derives from the Greek word “στρατηγία” (translated into Latin as “strategĭa”), meaning “the art of directing military operations” or in business terms: “the set of actions planned in advance, and used to align the resources and potential of a company to achieve its goals and objectives”.
11 Sat Oct 2014
Posted in Management, PPE, project management
Tags
Behavioural Economics, Commercial IT, IT business, IT Strategy, Organisational Autism, project management, Risk Management
Martyn Richard Jones
Peter Drucker once stated that “There is nothing so useless as doing efficiently that which should not be done at all”.
That is one of the guiding principles in my professional role as strategist, leader and coach. (That’s why I like Oscar Puente, because he does the right things right).
I work in business and IT.
10 Fri Oct 2014
Posted in Ask Martyn, awareness, Best principles, Big Data, business, Business Intelligence, Data Warehouse
Tags
Big Data, business intelligence, Commercial IT, Corporate IT, Data Warehouse, IT business, IT Strategy, Pimps, Pundits
The IT business suffers a malaise, it also affects other businesses. In IT, like in other lines of business, much of what has been made is eventually sidelined and forgotten. If it was ever on the radar in the first place. Continue reading
07 Tue Oct 2014
Posted in Architecture, Best principles, Business Intelligence, Data Warehouse, Dogma, Knowledge, Offshoring, Outsourcing, Peeves, Risk, Strategy
Tags
Behavioural Economics, Business Enablement, business intelligence, Business Management, business strategy, Challenges, Data Warehouse, Demagogism, Dogma, Financial, IT Strategy, Offshoring, Organisational Autism, Outsourcing, Requirements management, Risk
Martyn Richard Jones
I wrote a piece titled “Mugged in Data Hell.”
It told the story of a CIO who was hoodwinked, cajoled, bullied, bribed and patronised into doing the wrong things, continuously.
As my mate Bill said, “It packs big punches, and doesn’t hold back with the shit-kicking truth”.
06 Mon Oct 2014
Posted in Architecture, Best principles, Creativity, Data Warehouse, Dogma, Excellence, Management, Offshoring, Outsourcing, Strategy
Tags
Behavioural Economics, business strategy, Creativity, IT Strategy, Organisational Autism, Strategy
Martyn Richard Jones
Remastered for 2026
Like many people around the world, I have certain expectations.
When I want some artwork done for a sales campaign, yes, I expect the people that I commission to show a lot of creativity.
When I want to read a novel, go to the theatre or simply chill out watching a movie, yes, I do expect some degree of creativity.
04 Sat Oct 2014
Posted in Business Intelligence, Dogma, Management, Peeves
Tags
Behavioural Economics, business intelligence, Demagogism, Dogma, enterprise data warehousing, IT Strategy
Written by Martyn Richard Jones
Remastered for 2026
USING MY OLYMPUS DIGITAL CAMERA
’m in a board room, addressing the assembled bunch of socially challenged IT management and hangers-on.
I explain, in simple language, how they can and should implement Enterprise Data Warehousing iteratively and agilely, and why they should do so rather than other approaches. I also explain how to do Business Intelligence, again, both iteratively and agilely.
They, the assembled suits, wring their hands and say, “We can’t do it any differently now, we have to deliver everything we promised by September, or we are screwed”.
04 Sat Oct 2014
Posted in Best principles, Excellence, Knowledge, Process
Tags
Behavioural Economics, Business Enablement, business intelligence, Business Management, business strategy, corporate assets, IT Strategy
Martyn Richard Jones
Remaster 2026 – Galicia, Spain
Data Warehousing and Business Intelligence professionals need to think about how their vision will align with and support the corporate vision. Still, they also need to consider how the Data Warehouse vision aligns with addressing the challenges to the vision of the organisation, as well as taking into account the challenges to the vision of the Data Warehousing team, and also, challenges with any conceptual and informational structuring of the corporate vision, forces/challenges and strategy.
GOOD STRATEGY 