• Home
  • About
  • The Good Strategy Blog
  • Strategy
    • Data Warehousing
    • Ask Martyn
  • MARTYN
    • MARTYN’S MUSIC
    • Must-Read Books from Martyn
    • PODCASTS
    • MARTYN.ES

GOOD STRATEGY

~ DATA, INFORMATION & KNOWLEDGE

GOOD STRATEGY

Tag Archives: honesty

The Decline of Honour in Global Politics – Book Review

04 Wed Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

a, amoral, amorality, art, bad-leader, beauty, books, Business, child-killers, coaching, courage, decency, degeneracy, degenerate, depraved, depravity, depression, Good Strategy, good-leader, honesty, honour, hubris, inspiration, kiddy-fiddlers, leader, leadership, lifestyle, makeup, Management, mental-health, painting, pedophiles, pedophilia, personal development, personal-growth, Poetry, policy, political-whore, prostitution, relationships, technology, travel, valour, vulgarity, writing


A Plague On All of Their Houses

By Rebecca Kennedy, The Observer, Chelsea, Wednesday 4th March 2026

The End of Honour: From Absurdity to Global Thuggery By Martyn Jones (martyn.es, 2025)

In the grand sweep of history, as Paul Kennedy might observe, empires rise and fall not merely through the clash of arms or the ebb of economic tides, but through the erosion of moral sinews that bind societies and their leaders. Martyn Jones’s The End of Honour echoes this Kennedy-esque thesis, charting the precipitous decline of integrity in global politics from the unipolar illusions of the post-Cold War era to the brazen thuggery of contemporary strongmen. Written over a quarter-century, this sprawling polemic, part historical autopsy, part diplomatic jeremiad, dissects how the United States, once the self-anointed guardian of liberal order, has devolved into a “basket case” of strategic incoherence, abetted by neoliberal hubris and neoconservative adventurism. Jones, a data strategist turned contrarian commentator, draws on a lifetime of observation, from Welsh nationalism to Spanish socialism, to argue that honour’s demise has unleashed a world of “global thuggery,” where power is wielded not with restraint but as a blunt instrument of self-interest.

Continue reading →

CONSIDER THIS: Five Laws Everyone Should Know – 2026/01/24

24 Sat Jan 2026

Posted by Martyn Jones in Ask Martyn, humour, Inform, educate and entertain., IT Circus, Polemic, Stories, Strategy

≈ Leave a comment

Tags

Business, leadership, honesty, AI, writing, principles, values, llm, decency, laws, canon


Martyn Rhisiart Jones

Madrid, 24th January 2026

Introduction

These are five common goodstrat laws that everyone should be aware of.

“Martyn Rhisiart Jones… Writes dry, merciless takedowns of data/AI/strategy hype at goodstrat.com.

Believes most corporate decks deserve the bin and most buzzwords deserve worse.

Occasionally drops canon: the Martyn Rhisiart Jones Effect, GoodStrat Law, Celtic Domination Principle, Georgie Lovering Razor, Valley Commando Principle…

Mostly here to remind everyone that clarity still cuts deeper than PowerPoint.”

Continue reading →

Good Leader/Bad Leader: The difference and why it matters

09 Wed Apr 2025

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

bible, christianity, faith, god, honesty, honour, integrity, jesus, judaism, leadership, principles, talmud, values


BUY ME @ AMAZON

Good and Bad

In our real and imaginary worlds, there is good and bad. But what does it mean?

Although not as clear-cut in all circumstances as some people might like, their use is valid. They offer a philosophical and ethical view of things, society, culture, and ideas, as well as providing a starting point for discussions on values and principles.

Continue reading →

Being dishonest about honesty

01 Sun Mar 2015

Posted by Martyn Jones in Consider this

≈ Leave a comment

Tags

dishonesty, ethical leadership, honesty, hypocrisy, personal development, psychology


BEING DISHONEST ABOUT HONESTY

I never touched a gun in my life. That and that alone forever doomed me to middle management.

Vincent “Vinnie” Antonelli

From: My Blue Heaven

Okay. For the record, I never lie; just ask my cousins, Rocky 1, 2 and 3.

Ooops… yeah, as I was saying…

Now hold this thought: Have you ever told someone “you are the most beautiful person in the world”?

Put it this way, every so often, there are blog pieces, especially on LinkedIn, exhorting people to be honest, always honest and for their own good, and frankly, to me, this is the sordid and despicable height of dishonesty.

Let me state this up front, in my view, honesty is always the best policy, especially if you have a bad memory. Honesty in the workplace makes a lot of sense. So try to be honest in your chosen or imposed profession or work activity, and enthusiastically so.

Now should you also temper this view with the realities of working life in market oriented or capitalist societies, or indeed, you may be someone who has not had such good fortune, but the question still stands. Can you be pragmatic and still maintain a moral compass?

You work in a bank and notice what you believe to be irregularities in the accounting process; you denounce those irregularities, because you are honest, right?

Your best friend runs a satellite dish company and you suspect that they may be doing work off their books to avoid paying taxes; you report them to the URS, right? Because you are honest.

Your 89-year-old pot-smoking neighbour, a onetime best friend of your parents, is growing marihuana in her bathroom; you report her to the cops, right? Because you are honest.

The caretaker at the school who claimed to have been mortally wounded in the Great Klingon Wars; and you call them out on their lies. They may be sacked because of your honesty, but that’s okay. Right?

Here’s one close to my heart; really, truly, honestly… Oops, now how did that happen? This is not close to my heart, this is business. So, you are working for a company that is trying to get into the big time and the fast bucks with Big Data. Your peers claim they are the experts, when actually they are not, they claim that the software is new and without equal, even though you know it is based on really old technology in a fancy new package. Do you denounce them for their lies, deception and guile? You know, for the sake of honesty.

A salesperson guilds the lily in a presentation to a client. Even though the client isn’t phased by this, because they know the game, and they aren’t entirely candid themselves, you still report them for lying, right? Because you are honest, and they are very, very naughty people.

The corporation you are working for, that like many others, continually reinvents their history and their product and service line; they are altering the facts to suit the market. You denounce them as well right? Because you are honest, and they are so wrong.

Well, no.

When it comes to the truth, there are many sanctimonious, two-faced puritanical hypocrites out there.

I expect both people and businesses, especially businesses, to gild the lily, to stretch the point, to exaggerate, to invent histories, anecdotes, success stories or to spin failures as successes, to sex up, back fill, hype up and to offer flim flam as fact.

Which is why we have contracts, pertinent contract clauses, incentives, penalties and lawyers.

If someone tells me that captains of industry and great leaders never lied to anyone, or misrepresented something, or exaggerated or diminished something, some way, shape, or form. That leaders have never tricked someone, failed to be entirely candid with all of their management team or fooled an entire organisation, and a large list of etceteras, then I’ll show you someone who is being, to put it politely, naïve. Of course, it could also be that they are simply lying. More to the point, if I had a dollar for every time a management consultant told a porkie, I would be surrounded by mountains of Ben Franklins.

The people I will never trust are those who claim to be above the human condition, a superior form of being, all sacred and without profanity. These people cannot be trusted at all because they are permanently mendacious, and delusional, freakily so, and they do not actually know it or are willing to recognise it.

So remember this, honesty may be the best policy, but reality and pragmatism dictates that it’s not the only best policy, and that we live in an unfair, volatile and competitive world, where the biggest liars are those who pretend they couldn’t possibly lie.

Moreover, before I leave you, just remember this:

[Vincent “Vinnie” Antonelli is questioned about the stolen goods in the trunk of the car he stole]

Hannah Stubbs: The books…

Vinnie: You have something against books?

Hannah Stubbs: I have nothing about books! I am curious about the books in your trunk.

Vinnie: You see, I was thinking of writing my story, so I bought this one on how to do it.

Hannah Stubbs: Why do you need 25 copies of it?

Vinnie: In case I want to read it more than once…

Thank you for reading.

Addendum – Here’s something else to consider:

This is from the back cover of Dan Ariely’s latest book The Honest Truth About Dishonesty: How We Lie to Everyone–Especially Ourselves

The New York Times bestselling author of Predictably Irrational and The Upside of Irrationality returns with a thought-provoking work that challenges our preconceptions about dishonesty and urges us to take an honest look at ourselves.

Does the chance of getting caught affect how likely we are to cheat?
How do companies pave the way for dishonesty?
Does collaboration make us more or less honest?
Does religion improve our honesty?

Most of us think of ourselves as honest, but, in fact, we all cheat. From Washington to Wall Street, the classroom to the workplace, unethical behavior is everywhere. None of us is immune, whether it’s a white lie to head off trouble or padding our expense reports. In The (Honest) Truth About Dishonesty, award-winning, bestselling author Dan Ariely shows why some things are easier to lie about than others; how getting caught matters less than we think in whether we cheat; and how business practices pave the way for unethical behavior, both intentionally and unintentionally. Ariely explores how unethical behavior works in the personal, professional, and political worlds, and how it affects all of us, even as we think of ourselves as having high moral standards.

But all is not lost. Ariely also identifies what keeps us honest, pointing the way for achieving higher ethics in our everyday lives.

With compelling personal and academic findings, The (Honest) Truth About Dishonesty will change the way we see ourselves, our actions, and others.

Newer posts →

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 643 other subscribers.

Top posts

  • CONSIDER THIS: Top Countries Known for Arrogance and Ignorance
  • SOCIAL MEDIA: X Is Dying In Europe: Here's Why - Revisited - 2026/02/16
  • EN PRIMER PLANO: ¿Quién es Martyn Rhisiart Jones?
  • The Comeback of Ontology in AI: Why It Matters - 2026/01/21
  • Understanding Religious Arbitration in the USA
  • Mobile Device Revolution: Five Trends for 2026
  • SATURDAY SCENARIO: 2026/03/28
  • Data Mart in a Box: The Next Great Thing - Placeholder only
  • IT'S POLITICS: Understanding Hasbara: Israel's Narrative Control Tactics
  • Brexit is Bullshit

Recent Comments

Literbook's avatarLiterbook on GRIFTER’S CORNER: Is AI…
#writing's avatar#writing on GRIFTER’S CORNER: Is AI…
Literbook's avatarLiterbook on LE COIN DES ARNAQUEURS : L’imp…
#writing's avatar#writing on LE COIN DES ARNAQUEURS : L’imp…
#tech's avatar#tech on LE COIN DES ARNAQUEURS : L’imp…
Follow GOOD STRATEGY on WordPress.com

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com

Names in the cloud

All Data Ask Martyn awareness Big Data Big Data 7s Big Data Analytics Business Intelligence business strategy Consider this dark data data architecture Data governance Data Lake data management data science Data Supply Framework Data Warehouse Data Warehousing Good Strat goodstrat Good Strategy Inform, educate and entertain. IT strategy Martyn Jones Martyn Richard Jones pig data Politics Strategy The Amazing Big Data Challenge The Big Data Contrarians

Recent articles

  • PLEINS FEUX SUR : Qui est Martyn Rhisiart Jones ? Apr 4, 2026
  • IM VORNE: Wer ist Martyn Rhisiart Jones? Apr 3, 2026
  • EN PRIMER PLANO: ¿Quién es Martyn Rhisiart Jones? Apr 3, 2026
  • GRIFTER’S CORNER: Is AI Really the Solution to Fraud Detection? Apr 2, 2026
  • LE COIN DES ARNAQUEURS : L’impact de l’IA avec des agents dans Gammon Apr 1, 2026
  • EL RINCÓN DEL ESTAFADOR: El impacto de la IA con agentes en Gammon Apr 1, 2026
  • IN FOCUS: Who is Martyn Rhisiart Jones? Mar 30, 2026

Hours & Info

Spain
+34 692 376 698
martyn.jones@martyn.es
Lunch: 13:30pm - 14:30pm
Dinner: M-Th 20:00pm - 21:00pm, Fri-Sat:21:00pm - 22:00pm

The Stats

  • 121,638 hits

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com
Log in

Hours & Info

Martyn Richard Jones
Madrid, Spain
+34 692 376 698
martyn.jones@martyn.es
10:00 - 17:00
Follow GOOD STRATEGY on WordPress.com
  • PLEINS FEUX SUR : Qui est Martyn Rhisiart Jones ?
  • IM VORNE: Wer ist Martyn Rhisiart Jones?
  • EN PRIMER PLANO: ¿Quién es Martyn Rhisiart Jones?
  • GRIFTER’S CORNER: Is AI Really the Solution to Fraud Detection?
  • LE COIN DES ARNAQUEURS : L’impact de l’IA avec des agents dans Gammon

Top Good Strat Posts & Pages

  • Good Strategy: With Martyn Rhisiart Jones, Sir Afilonius Rex and Lila de Alba.
  • CONSIDER THIS: Top Countries Known for Arrogance and Ignorance
  • SOCIAL MEDIA: X Is Dying In Europe: Here's Why - Revisited - 2026/02/16
  • EN PRIMER PLANO: ¿Quién es Martyn Rhisiart Jones?
  • The Comeback of Ontology in AI: Why It Matters - 2026/01/21
  • Understanding Religious Arbitration in the USA
  • Mobile Device Revolution: Five Trends for 2026
  • SATURDAY SCENARIO: 2026/03/28
  • Data Mart in a Box: The Next Great Thing - Placeholder only
  • IT'S POLITICS: Understanding Hasbara: Israel's Narrative Control Tactics

Good strat tag cloud

AI Analytics art Artificial Intelligence bad-leader beauty Behavioural Economics Big Data blog book-review books Business Business Enablement business intelligence Business Management business strategy chatgpt cloud coaching Consider this Creativity data data architecture data management data mesh Data Warehouse decency digital-marketing Dogma enterprise data warehousing espanol fiction gaza good-leader goodstart good start Good Strat goodstrat Good Strategy history honesty honour information Information Technology inspiration israel IT Strategy jesus knowledge leader leadership lifestyle literature llm Management Marketing Martyn Jones Martyn Richard Jones mental-health News Organisational Autism palestine Philosophy photography poesia Poetry Politics relationships Strategy technology travel trump vulgarity Wales writing

Categories

  • accountability
  • advertising
  • agile
  • agile way of working
  • agile@scale
  • AI
  • All Data
  • Analytics
  • anthropology
  • Architecture
  • Artificial Intelligence
  • Ask Martyn
  • Assets
  • awareness
  • bad strategy
  • Banking
  • behaviour
  • Best principles
  • Big Data
  • Big Data 7s
  • Big Data Analytics
  • blockchain
  • Books with influence
  • Brexit
  • BS
  • business
  • Business Intelligence
  • business strategy
  • Cambriano
  • Cambridge Analytica
  • China
  • Climate Change
  • Cloud
  • code of conduct
  • Commercial Analytics
  • community
  • Condiser this
  • Conservative Party
  • consider
  • Consider this
  • Consultation
  • Creativity
  • Culture
  • dark data
  • data
  • data architecture
  • Data governance
  • data hub
  • Data Lake
  • data management
  • Data Mart
  • data mesh
  • data science
  • Data Supply Framework
  • Data Warehouse
  • Data Warehousing
  • deceit
  • deep learning
  • Democracy
  • digital transformation
  • Diplomacy
  • disinformation
  • Dogma
  • Duties
  • DW 3.0
  • ECM
  • Economics
  • EDW
  • England
  • enterprise content management
  • ethics
  • EU
  • Europe
  • European Union
  • Excellence
  • Excerpt
  • Executive
  • Extract
  • Federalism
  • films
  • Financial Industry
  • fraud
  • Freedoms
  • Globalisation
  • good start
  • Good Strat
  • Good Strategy
  • Good Strategy Radio
  • goodstart
  • goodstartegy
  • goodstrat
  • goostart
  • governance
  • hadoop
  • hdfs
  • HR
  • humour
  • India
  • influencers
  • Inform, educate and entertain.
  • informatio Supply Framework
  • information
  • Information Management
  • Information Supply Frameowrk
  • Information Supply Framework
  • Infotrends
  • Inmon
  • instruments
  • IoT
  • IT Circus
  • IT fraud
  • IT strategy
  • IT World
  • iterations
  • java
  • Knowledge
  • knowledge management
  • Labour Party
  • leadership
  • Leadership 7s
  • life
  • listening
  • literature
  • Love
  • LSE
  • machine learning
  • Management
  • market forces
  • Marketing
  • Marty does
  • Martyn does
  • Martyn Jones
  • Martyn Richard Jones
  • Masterclass
  • media
  • Memory lane
  • Methodology
  • nationalism
  • nine competitive forces
  • no limits
  • Northern Ireland
  • obituary
  • Obligations
  • offshore
  • Offshoring
  • operational
  • Outsourcing
  • Oxford
  • pain
  • Parliament
  • Peeves
  • Personal Integrity Key
  • Philosophy
  • pig data
  • PIK
  • PIR
  • Plaid Cymru
  • Planning
  • poem
  • poems
  • Poetry
  • Polemic
  • political science
  • Politics
  • pomo
  • postmodern
  • POTUS
  • PPE
  • Process
  • Professional Networking
  • professionalism
  • project management
  • Project to Excel
  • prose
  • public
  • Public Integrity Record
  • Quiz
  • Rant
  • Referendum
  • Remain
  • RIghts
  • Risk
  • Rivalry
  • romance
  • Russia
  • Ruth Davidson
  • Sales
  • satire
  • Scotland
  • Scottish National Party
  • scrum
  • sentiment analysis
  • SMILES
  • Snippet
  • SNP
  • Social
  • Social Media
  • Sociology
  • Spain
  • spoof
  • statistics
  • Stories
  • Strategy
  • structured intellectual capital
  • supply chain management
  • tactics
  • Tax avoidance
  • Tax evasion
  • TEAM
  • technology
  • The Amazing Big Data Challenge
  • The Big Data Contrarians
  • The Greens
  • The Guardian
  • The hidden wealth of nations
  • Trade
  • UK
  • Uncategorized
  • United Kingdom
  • USA
  • Valentine
  • Value
  • Wales
  • wisdom

Blog at WordPress.com.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
  • Subscribe Subscribed
    • GOOD STRATEGY
    • Join 141 other subscribers.
    • Already have a WordPress.com account? Log in now.
    • GOOD STRATEGY
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...