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Tag Archives: fiction

Celtic Domination: A Literary Journey of Identity and Vision – Book Review

07 Sat Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

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Celtic, European and Worldly

Heidi Katushka, Times Literary Supplement, Oxford, Saturday, 7th March 2026

In Celtic Domination: The Most Significant Influencers, Martyn de Tours (a pseudonym of the prolific, contrarian strategist Martyn Jones) has produced a work that is at once a novel, a manifesto, a pilgrimage memoir, and a speculative blueprint for pan-Celtic resurgence. Published in 2025 and running to some 428 pages in its paperback edition, the book arrives like a fever dream dispatched from the Camino de Santiago, where the author has evidently spent considerable time walking, talking, and ruminating. The result is a text that defies easy categorization, part sibling reunion laced with intrigue, part philosophical treatise on identity and power, part utopian pamphlet for a “Celtic Union”, and yet it coheres, after a fashion, through sheer audacity and the insistent pulse of its Celtic romanticism.

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F*CK DATA MESH: The Contrarian’s Take on Data Tech – Book Review

06 Fri Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

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The Bonfire of the Vacuous

Review: The Great Data Schism – Why the ‘Schmesh’ is a Schmess

Paula Prada Price, New College Tech Review, Notting Hill, Friday, 6th March 2026

Martyn Jones’s F*CK DATA MESH is a bracing, profane, and essential Broadside against the Silicon Valley hype machine.*

In the glittering circus of modern data tech, where vendors hawk “revolutionary” architectures like snake oil at a Silicon Valley swap meet, Martyn Jones has lobbed what can only be described as a literary Molotov cocktail titled F*CK DATA MESH: The Far Side of Data, Information, and Knowledge. It’s less a book than a gleefully profane haymaker aimed squarely at the jaw of the industry’s latest sacred cow. And reader, it connects.

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Why Data Mesh is Not the Future of Data Management – Book Review

06 Fri Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

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amoral, amorality, art, bad-leader, beauty, book-review, books, Business, child-killers, coaching, courage, Creativity, data architecture, Data governance, data management, data mesh, data-directions, data-mess, data-police, decency, degeneracy, degenerate, depraved, depravity, depression, drawing, european-values, fiction, food, Good Strategy, good-leader, governance, head-of-state, history, honesty, honour, hubris, idiots, illustration, inspiration, kiddy-fiddlers, leader, leadership, Liberal, lifestyle, LinkedIn, literature, makeup, Management, mental-health, painting, Poetry, policy, Politics, relationships, statesperson, stupidity, technology, travel, vulgarity, writing, x


The Bonfire of the Vacuous

Review: The Great Data Schism – Why the ‘Mesh’ is a Mess

Lady Amanda Percival, The Wired Wire, Kensington, Friday, 6th March 2026

Martyn Jones’s F*CK DATA MESH is a bracing, profane, and essential Broadside against the Silicon Valley hype machine.*

In the hushed boardrooms of the Fortune 500, “Data Mesh” has become the latest secular religion. It promises a decentralized utopia where data is treated as a product and domain owners are liberated from the “monolithic” tyranny of the central data warehouse. But according to Martyn Jones, a man whose career has seen the rise and fall of more tech fads than a McKinsey slide deck, this new paradigm is less of a revolution and more of a “fraudulent flim-flam sauce” served up by consultants looking for their next utilization spike.

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F*CK DATA MESH: A Critical Look at Data Trends – Book Review

05 Thu Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

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a, amoral, amorality, art, bad-leader, beauty, book-review, books, Business, child-killers, coaching, courage, Creativity, data architecture, Data governance, data management, data mesh, data-directions, data-mess, data-police, decency, degeneracy, degenerate, depraved, depravity, depression, drawing, european-values, fiction, food, Good Strategy, good-leader, governance, head-of-state, history, honesty, honour, hubris, idiots, inspiration, kiddy-fiddlers, leader, leadership, Liberal, lifestyle, LinkedIn, literature, makeup, Management, mental-health, moral-integrity, painting, pedophiles, pedophilia, personal development, personal-growth, Philosophy, photography, Poetry, policy, political-whore, Politics, prostitution, reading, relationships, statesperson, stupidity, technology, travel, truthhsocial, valour, vulgarity, writing, x


The Bonfire of the Clowns

F*CK DATA MESH: A polemic against fashionable nonsense in the data economy

Alicia Altmann, The Middle Digital Review, Chicago, 5th March 2026.

In the technology industry, few phrases age faster than the latest architectural revolution. “Serverless”, “big data”, “blockchain”, each arrives with evangelical certainty before quietly settling into the background noise of enterprise IT. Into this cycle of hype steps Martyn Jones’s gleefully abrasive book, F*CK DATA MESH: The Far Side of Data, Information, and Knowledge*. Its title alone signals that this is less a manual than a polemic: a sharply written protest against what the author sees as the fashionable amnesia of modern data discourse.

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F*ck Data Mesh: Martyn Jones’s Hilarious Haymaker at Tech’s Data Delusions – Book Review

05 Thu Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

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a, amoral, amorality, art, bad-leader, beauty, book-review, books, Business, child-killers, coaching, courage, Creativity, data mesh, data-mess, decency, degeneracy, degenerate, depraved, depravity, depression, drawing, european-values, fiction, Good Strategy, good-leader, governance, head-of-state, history, honesty, honour, hubris, inspiration, kiddy-fiddlers, leader, leadership, Liberal, lifestyle, literature, makeup, Management, mental-health, moral-integrity, painting, pedophiles, pedophilia, personal development, personal-growth, Philosophy, Poetry, policy, political-whore, Politics, prostitution, reading, relationships, statesperson, stupidity, technology, travel, valour, vulgarity, writing


The Bonfire of the Imbeciles

F*ck Data Mesh: Martyn Jones’s Hilarious Haymaker at Tech’s Data Delusions

Review by Bella Carmela, WiredWiredWired, Silicon Valley, Thursday 5th March 2026

In the hyper-connected, AI-obsessed circus of modern enterprise tech, where every startup pitches a “revolutionary” data paradigm like it’s the next iPhone, Martyn Jones drops a bomb: Fck Data Mesh*. Subtitled The Far Side of Data, Information, and Knowledge, this 2025 manifesto isn’t your typical dry treatise on ETL pipelines or cloud migrations. It’s a rollicking, profane takedown of the industry’s sacred cows… Data Mesh, Lakehouses, and the endless hype cycle that turns solid data strategies into vaporware. Written with the acerbic wit of a Welsh data veteran who’s seen it all (from mainframes to metadata meltdowns), Jones channels the spirit of Hunter S. Thompson meets Dilbert, urging businesses to wake up before their next “transformative” initiative sinks another billion into the swamp.

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Masterclass: Ask the Data, Information and Knowledge Expert

03 Tue Feb 2026

Posted by Martyn Jones in data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., information, Information Supply Framework, Knowledge, knowledge management, Martyn Jones, Masterclass

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AI, Artificial Intelligence, fiction, technology, writing


Masterclass: Here’s Martyn!

Martyn Rhisiart Jones and the Goodstrat editorial team, Madrid, 3rd February 2026

Introduction

The following is the redacted transcript of a conversation between the distinguished Sir Afilonius Rex of Cambriano Energy and the cordial Martyn Rhisiart Jones of goodstrat.com.

The informal session took place before an invited audience at the Welsh Academy’s alternative summer conference of July 2023 and featured a lively question-and-answer session with audience input.

According to our reliable sources, “The BBC, RTE and RTVE broadcast the session.”

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The Glorious Books of Martyn

11 Sun Jan 2026

Posted by Martyn Jones in Inform, educate and entertain.

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erotica, facts, fiction, irreverence, literature, magical-realism, Martyn Jones, martyn-bey, martyn-de-tours, Poetry, the-best, writing


Martyn Rhisiart Jones, with the capable assistance of Amy Grok McGrockicle

Madrid, Sunday 11 January 2026

Introduction to the Collected Reviews of Martyn Jones

In an age awash with earnest manifestos, sanctimonious tech tomes, and the relentless hum of corporate orthodoxy, Martyn Jones arrives. He comes like a gleeful heretic at the cathedral door. He is armed with profanity and philosophical bite. He also has an irrepressible instinct for the absurd.

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The Welsh Nine – 2026/01/09

10 Sat Jan 2026

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

fantasy, fiction, Philosophy, spirituality, writing


Nine… Three Times Three

Martyn Rhisiart Jones

Madrid, Friday 9th January 2026

Nine isn’t “lucky” in Welsh Celtic thought; it’s structural. It’s the number that describes how reality is layered, crossed, ripened, and completed.

Let’s unpack it.

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The Magical Celtic Welshness of the Number Ten – 2026/01/10

10 Sat Jan 2026

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

books, celtic, europeans, fantasy, fiction, short-story, Wales, welsh, world-citizens, writing


Ten out of Ten!

Martyn Rhisiart Jones

Madrid, Saturday 10th January 2026

What do Richard Burton and Anthony Hopkins have to tell us about the magical Celtic number ten?

To capture the essence of these two titans, we must look at the number ten through two different lenses. One lens is the thunderous, poetic gravity of Richard Burton. The other is the quiet, rhythmic precision of Sir Anthony Hopkins.

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AI Agents: Rise of the Silicon Overlords

17 Mon Nov 2025

Posted by Martyn Jones in AI, Architecture, awareness, Inform, educate and entertain., professionalism, Strategy, structured intellectual capital

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Tags

AI, books, fiction, Good Strat, human, life, Martyn Jones, writing


Martyn Rhisiart Jones

Córdoba, Spain, 17th November 2025

(The Ruthless, No-Bullshit, Slightly Evil Edition)

Chapter 1: Congratulations, You’re Already Obsolete

  • Your boss, clients, or investors heard “agent” on a podcast. Now, they demand an AI agent before lunch on Friday.
  • Accept your role as meat-based middle management for silicon overlords.
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