Tag Archives: digital-marketing

Goodstrat.com: Your Digital War Room for Strategy

10 Wednesday Dec 2025

Posted by in Inform, educate and entertain.

≈ Leave a comment

Tags

, , , , , , , , , , , ,


The Oracle of Delphi and Editorial Team

Spain, 10th December 2025

Defining Goodstrat.com: A Strategist’s Digital War Room

In the sprawling digital bazaar of 2025 and the impending and interesting 2026, where every second-domain site peddles AI hype, data fakehouse, data mess or crypto snake oil, goodstrat.com stands out as a refreshingly unapologetic intellectual fortress.

It’s not a glossy corporate brochure. It is not a paywalled newsletter farm. It’s the online HQ of Martyn Richard Jones. He is a grizzled data, information and knowledge architect and self-styled “Data Shouterer-in-Chief.” He’s been dissecting the guts of information systems since the dial-up era.

Continue reading →

Unlocking Data Insights with Martyn Jones

13 Monday Oct 2025

Posted by in Inform, educate and entertain.

≈ Leave a comment

Tags

, , , ,


Martyn Richard Jones is primarily known as a strategist. He is also a consultant and author. His expertise lies in the fields of data and information architecture. Additionally, he is involved in business strategy and Artificial Intelligence (AI).

Here is a summary of the public perception and professional profile:

Continue reading →

Conjoint Analysis

17 Friday Jan 2025

Posted by in Inform, educate and entertain.

≈ Leave a comment

Tags

, , , ,


Martyn Richard Jones, Madrid 17th January 2025

Conjoint analysis is a survey-based statistical technique used in market research that helps determine how people value different attributes (such as features, functions, and benefits) that make up an individual product or service.

https://en.wikipedia.org/wiki/Conjoint_analysis

Continue reading →

A/B testing

06 Monday Jan 2025

Posted by in Inform, educate and entertain.

≈ Leave a comment

Tags

, , , ,


FROM MY BEST SELLER: Make Analytics Great Again


A/B testing is a way of comparing two versions of the same variable, usually by testing a subject’s response to variable A against variable B and determining which of the two variables is more effective.
http://en.wikipedia.org/wiki/A/B_testing


Consider this: A company wants to increase the number of users who subscribe to their homepage newsletter. It’s a simple exercise in hypothesis (in this case, speculating) and testing. In this case, the company offers 50% of its users the old subscription page, and they provide the other 50% what they think will attract more subscriptions. They run the test, compare the statistics for the old page to the new page, and make their decisions based on that. A is the old page, and B is the proposed page. It’s that simple.

Continue reading →