• Home
  • About
  • The Good Strategy Blog
  • Strategy
    • Data Warehousing
    • Ask Martyn
  • MARTYN
    • MARTYN’S MUSIC
    • Must-Read Books from Martyn
    • PODCASTS
    • MARTYN.ES

GOOD STRATEGY

~ DATA, INFORMATION & KNOWLEDGE

GOOD STRATEGY

Tag Archives: Data Warehouse

Understanding Exhaust Data in Data Warehousing

02 Wed Oct 2024

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

data, data science, Data Warehouse, data-engineering, technology


The data warehouse is the place to copy exhaust data to

Martyn Jones, Bilbao, 2nd October 2024

Narrator: Not all data we have is related to strictly business domains such as products, organisation structure and corporate real estate. A lot of data we collect is simply about monitoring all aspects of IT, applications, networking, security and governance. To name just a few.

Dud: What’s all this data in my exhaust? Is my data back-end going well, or do I have a mechanical data governance issue? All this OLTP exhaust data is so tedious and tiring.

Continue reading →

Orientation! Domain or Subject?

26 Thu Sep 2024

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

AI, Artificial Intelligence, Data Warehouse, data-engineering, technology


Domain orientation or subject orientation?

Martyn Jones, New Jersey

Narrator: Here, in this piece, we wander down Differential Avenue to look at what people consider domain and subject orientation. This story is about the good, the embarrassingly lousy hyperbole and then the ugliest provocative nonsense.

Continue reading →

Consider this: Big Data Inertia

22 Tue Mar 2016

Posted by Martyn Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., pig data, The Amazing Big Data Challenge, The Big Data Contrarians

≈ Leave a comment

Tags

Big Data, business strategy, Consider this, data, Data Warehouse, Information Technology, Martyn Jones, Martyn Richard Jones


“Half the time she did things not simply, not for themselves; but to make people think this or that; perfect idiocy she knew for no one was ever for a second taken in.”  Virginia Woolf, Mrs. Dalloway

It’s all very well for the blithering Big Data bullshitter savants to now claim, after a massive exercise in u-turning, that Big Data isn’t after all about data volumes, velocities and varieties, but about some minor variation on the theme of data architecture, management and processing.

But, look at the mess! Continue reading →

Too Much Information

16 Wed Mar 2016

Posted by Martyn Jones in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, goodstrat, Inform, educate and entertain., IT strategy, Marty does, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

≈ Leave a comment

Tags

Big Data, Business Enablement, business intelligence, Business Management, Data Warehouse, Good Strat, Information Technology, Martyn Jones, Martyn Richard Jones, Organisational Autism, Strategy


Martyn Richard Jones

I have questions about data.

Most of us who have more than a cursory knowledge of the English language have heard of the phrase ‘too much information’. We know what it means, even if we don’t always know when to apply it.

For those who don’t know, or are unsure, the Urban Dictionary describes ‘too much information’ as “An expression of exasperation and disgust when a person is divulging personal details of his sex life, toilet habits, or anything the listener finds disgusting, uninteresting, and unwelcome.”[1]

Sum, sum. Just because we know it, doesn’t mean we should share it or even try and remember it, never mind go about analysing the hell out of it.

This is where Big Data comes in. Continue reading →

Big Data 7s: Talking Points #1

09 Fri Jan 2015

Posted by Martyn Jones in Big Data, Big Data 7s, Consider this, Data Warehouse

≈ Leave a comment

Tags

Big Data, business intelligence, data analytics, Data Warehouse


Martyn Richard JonesJPR-Williams_181887k

To begin at the beginning

This is the first in a series of collections of talking points on the processing of extensive data sets by non-relational or pseudo-relational means, speculative data analytics with these large data sets which is typically non-operational data and social media data obtained from internet sources, and how usable outcomes, if any, are derived, can be integrated into strategic, tactical and operational decision support. Continue reading →

Big Data is Dead!

20 Sat Dec 2014

Posted by Martyn Jones in Big Data, Data governance, Data Warehousing

≈ 6 Comments

Tags

Analytics, Big Data, Data Warehouse


BDID6

Martyn Richard Jones

Alas, poor Yorick! I knew him, Horatio; a fellow of infinite jest, of most excellent fancy; he hath borne me on his back a thousand times; and now, how abhorred in my imagination it is!

From the play Hamlet by William Shakespeare

Big Data is dead! Long live Information Management. Continue reading →

The Sources of Truth: Rarely Pure, Never Simple – 2026 Mix

19 Fri Dec 2014

Posted by Martyn Jones in Data Warehouse, Data Warehousing, EDW

≈ Leave a comment

Tags

Data Warehouse, single source of truth


Martyn Richard Jones

Remastered for 2026

Here We Go With the Truth

1.       To begin at the beginning

“A thing is not necessarily true because a man dies for it.”

Oscar Wilde

For well over two decades one of the most talked about benefits of Enterprise Data Warehousing (EDW) has been that it gives us a single source of business truth. Continue reading →

Consider this: Did Big Data Kill The Statistician? 2026

03 Wed Dec 2014

Posted by Martyn Jones in consider, Consider this, data science, Polemic, statistics

≈ 20 Comments

Tags

Big Data, BS, Consider this, data analysts, data science, Data Warehouse, enterprise data warehousing, statisticians, statistics


OLYMPUS DIGITAL CAMERA
Blue sky data

Martyn Rhisiart Jones

Hold this thought: ‘There are big lies, damn big lies and big data science’.

Statistics is a science. Some argue that it is the oldest of sciences. It can be traced back in history to the days of Augustus Caesar, and before.

In 1998, Lynn Billard wrote a paper that laid out the role of the Statistician and Statistics. She stated that “no science began until man mastered the concepts and arts of counting, measuring, and weighting”.[1]

Continue reading →

Consider this: Data Warehousing Without Tears – 2026 Mix

30 Sun Nov 2014

Posted by Martyn Jones in Consider this, Data Warehouse, Data Warehousing

≈ Leave a comment

Tags

Data Warehouse, enterprise data warehousing, success factors


 Old advice is still good advice, if it is truly good advice.

Martyn Richard Jones

It’s an older piece (from the nineties), but a lot of it is still relevant and pertinent.

So, here is a brief run-down on how to avoid crashing and burning Data Warehousing.

Understand that a Data Warehouse should only contain subject oriented, integrated, non-volatile and time-variant information to support strategic and tactical requirements of management – Keeping the purpose of the Data Warehouse highly focused will eliminate the dilution of a Data Warehouse solutions effectiveness. If what Bill Inmon said in this respect almost invariably results in successful DW projects – and that’s not speculation but proven fact – then I don’t see any rational reason at the moment to change our views on this. Continue reading →

Consider this: Ten thoughts on Data Warehousing – 2026 Mix

30 Sun Nov 2014

Posted by Martyn Jones in Ask Martyn, Consider this, Data Warehouse, Data Warehousing

≈ Leave a comment

Tags

Consider this, Data Warehouse


©1997 Adobe Systems Incorporated
Dreamers

Martyn Richard Jones

More than 80% of advertising is ignored. More than 50% of Data Warehouse projects fail in one way or another. The information explosion has been accompanied by a massive increase in the ranks of the willfully stupid. Continue reading →

← Older posts
Newer posts →

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 642 other subscribers.

Top posts

  • TECH HOUR: Snowflake's Cortex Code: The Agentic Reckoning
  • CONSIDER THIS: Top Countries Known for Arrogance and Ignorance
  • EL RINCÓN DEL ESTAFADOR: El impacto de la IA con agentes en Gammon
  • LE COIN DES ARNAQUEURS : L’impact de l’IA avec des agents dans Gammon
  • F*CK DATA MESH: The Contrarian's Take on Data Tech - Book Review
  • SOCIAL MEDIA: X Is Dying In Europe: Here's Why - Revisited - 2026/02/16
  • The Risks of Using Databricks for Data Warehousing
  • Mobile Device Revolution: Five Trends for 2026
  • Mario Benedetti, 1920 to 2009
  • The Rise of Agentic AI in 2026 - 2026/01/15

Recent Comments

Martyn Jones's avatarMartyn Jones on MASTER CLASS: Mastering Data W…
Laster's avatarLaster on Aligning ICT with Business Str…
Martyn Jones's avatarMartyn Jones on The BBC in Crisis: Navigating…
Martyn Jones's avatarMartyn Jones on The BBC in Crisis: Navigating…
Martyn de Tours's avatarMartyn de Tours on The Perpetual Victim: How Prof…
Follow GOOD STRATEGY on WordPress.com

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com

Names in the cloud

All Data Ask Martyn awareness Big Data Big Data 7s Big Data Analytics Business Intelligence business strategy Consider this dark data data architecture Data governance Data Lake data management data science Data Supply Framework Data Warehouse Data Warehousing Good Strat goodstrat Good Strategy Inform, educate and entertain. IT strategy Martyn Jones Martyn Richard Jones pig data Politics Strategy The Amazing Big Data Challenge The Big Data Contrarians

Recent articles

  • LE COIN DES ARNAQUEURS : L’impact de l’IA avec des agents dans Gammon Apr 1, 2026
  • EL RINCÓN DEL ESTAFADOR: El impacto de la IA con agentes en Gammon Apr 1, 2026
  • IN FOCUS: Who is Martyn Rhisiart Jones? Mar 30, 2026
  • Redes Sociales: ¿Democracia o Control? Mar 30, 2026
  • SUNDAY SERENITY: 2026/03/29 – Martyn Writes Mar 29, 2026
  • IT’S POLITICS: Social Media: The Illusion of Free Speech Mar 29, 2026
  • SATURDAY SCENARIO: 2026/03/28 Mar 28, 2026

Hours & Info

Spain
+34 692 376 698
martyn.jones@martyn.es
Lunch: 13:30pm - 14:30pm
Dinner: M-Th 20:00pm - 21:00pm, Fri-Sat:21:00pm - 22:00pm

The Stats

  • 121,559 hits

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com
Log in

Hours & Info

Martyn Richard Jones
Madrid, Spain
+34 692 376 698
martyn.jones@martyn.es
10:00 - 17:00
Follow GOOD STRATEGY on WordPress.com
  • LE COIN DES ARNAQUEURS : L’impact de l’IA avec des agents dans Gammon
  • EL RINCÓN DEL ESTAFADOR: El impacto de la IA con agentes en Gammon
  • IN FOCUS: Who is Martyn Rhisiart Jones?
  • Redes Sociales: ¿Democracia o Control?
  • SUNDAY SERENITY: 2026/03/29 – Martyn Writes

Top Good Strat Posts & Pages

  • TECH HOUR: Snowflake's Cortex Code: The Agentic Reckoning
  • Good Strategy: With Martyn Rhisiart Jones, Sir Afilonius Rex and Lila de Alba.
  • CONSIDER THIS: Top Countries Known for Arrogance and Ignorance
  • EL RINCÓN DEL ESTAFADOR: El impacto de la IA con agentes en Gammon
  • LE COIN DES ARNAQUEURS : L’impact de l’IA avec des agents dans Gammon
  • F*CK DATA MESH: The Contrarian's Take on Data Tech - Book Review
  • SOCIAL MEDIA: X Is Dying In Europe: Here's Why - Revisited - 2026/02/16
  • The Risks of Using Databricks for Data Warehousing
  • Mobile Device Revolution: Five Trends for 2026
  • Mario Benedetti, 1920 to 2009

Good strat tag cloud

AI amoral Analytics art Artificial Intelligence bad-leader beauty Behavioural Economics Big Data blog book-review books Business Business Enablement business intelligence Business Management business strategy chatgpt cloud coaching Consider this Creativity data data architecture data management data mesh Data Warehouse decency digital-marketing Dogma enterprise data warehousing espanol fiction gaza good-leader goodstart good start Good Strat goodstrat Good Strategy history honesty honour information Information Technology inspiration israel IT Strategy jesus knowledge leader leadership lifestyle literature llm Management Marketing Martyn Jones Martyn Richard Jones mental-health News Organisational Autism palestine Philosophy photography Poetry Politics relationships Strategy technology travel trump vulgarity Wales writing

Categories

  • accountability
  • advertising
  • agile
  • agile way of working
  • agile@scale
  • AI
  • All Data
  • Analytics
  • anthropology
  • Architecture
  • Artificial Intelligence
  • Ask Martyn
  • Assets
  • awareness
  • bad strategy
  • Banking
  • behaviour
  • Best principles
  • Big Data
  • Big Data 7s
  • Big Data Analytics
  • blockchain
  • Books with influence
  • Brexit
  • BS
  • business
  • Business Intelligence
  • business strategy
  • Cambriano
  • Cambridge Analytica
  • China
  • Climate Change
  • Cloud
  • code of conduct
  • Commercial Analytics
  • community
  • Condiser this
  • Conservative Party
  • consider
  • Consider this
  • Consultation
  • Creativity
  • Culture
  • dark data
  • data
  • data architecture
  • Data governance
  • data hub
  • Data Lake
  • data management
  • Data Mart
  • data mesh
  • data science
  • Data Supply Framework
  • Data Warehouse
  • Data Warehousing
  • deceit
  • deep learning
  • Democracy
  • digital transformation
  • Diplomacy
  • disinformation
  • Dogma
  • Duties
  • DW 3.0
  • ECM
  • Economics
  • EDW
  • England
  • enterprise content management
  • ethics
  • EU
  • Europe
  • European Union
  • Excellence
  • Excerpt
  • Executive
  • Extract
  • Federalism
  • films
  • Financial Industry
  • fraud
  • Freedoms
  • Globalisation
  • good start
  • Good Strat
  • Good Strategy
  • Good Strategy Radio
  • goodstart
  • goodstartegy
  • goodstrat
  • goostart
  • governance
  • hadoop
  • hdfs
  • HR
  • humour
  • India
  • influencers
  • Inform, educate and entertain.
  • informatio Supply Framework
  • information
  • Information Management
  • Information Supply Frameowrk
  • Information Supply Framework
  • Infotrends
  • Inmon
  • instruments
  • IoT
  • IT Circus
  • IT fraud
  • IT strategy
  • IT World
  • iterations
  • java
  • Knowledge
  • knowledge management
  • Labour Party
  • leadership
  • Leadership 7s
  • life
  • listening
  • literature
  • Love
  • LSE
  • machine learning
  • Management
  • market forces
  • Marketing
  • Marty does
  • Martyn does
  • Martyn Jones
  • Martyn Richard Jones
  • Masterclass
  • media
  • Memory lane
  • Methodology
  • nationalism
  • nine competitive forces
  • no limits
  • Northern Ireland
  • obituary
  • Obligations
  • offshore
  • Offshoring
  • operational
  • Outsourcing
  • Oxford
  • pain
  • Parliament
  • Peeves
  • Personal Integrity Key
  • Philosophy
  • pig data
  • PIK
  • PIR
  • Plaid Cymru
  • Planning
  • poem
  • poems
  • Poetry
  • Polemic
  • political science
  • Politics
  • pomo
  • postmodern
  • POTUS
  • PPE
  • Process
  • Professional Networking
  • professionalism
  • project management
  • Project to Excel
  • prose
  • public
  • Public Integrity Record
  • Quiz
  • Rant
  • Referendum
  • Remain
  • RIghts
  • Risk
  • Rivalry
  • romance
  • Russia
  • Ruth Davidson
  • Sales
  • satire
  • Scotland
  • Scottish National Party
  • scrum
  • sentiment analysis
  • SMILES
  • Snippet
  • SNP
  • Social
  • Social Media
  • Sociology
  • Spain
  • spoof
  • statistics
  • Stories
  • Strategy
  • structured intellectual capital
  • supply chain management
  • tactics
  • Tax avoidance
  • Tax evasion
  • TEAM
  • technology
  • The Amazing Big Data Challenge
  • The Big Data Contrarians
  • The Greens
  • The Guardian
  • The hidden wealth of nations
  • Trade
  • UK
  • Uncategorized
  • United Kingdom
  • USA
  • Valentine
  • Value
  • Wales
  • wisdom

Blog at WordPress.com.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
  • Subscribe Subscribed
    • GOOD STRATEGY
    • Join 140 other subscribers.
    • Already have a WordPress.com account? Log in now.
    • GOOD STRATEGY
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...