Martyn Richard Jones, Galicia, 14th May 2025.

I’m feeling generous, so I would like to introduce you to my top eight list of foolish things that people say about data.

I think that data does have a role to play in some businesses. I also believe that some of the basic distributed file store and text search technologies used in data can be usefully employed, in non-traditional indexing, counting and correlation. However, there is an awful lot of nonsense said and written about data.

So, onwards and upwards.

Martyn Richard Jones – Madrid 16th January 2025

Choice modelling attempts to model the decision process of an individual or segment via revealed preferences or stated preferences made in a particular context or scenario. Typically, it attempts to use discrete choices (A over B; B over A, B & C) in order to infer positions of the items (A, B and C) on some relevant latent scale (typically “utility” in economics and various related fields). 

http://en.wikipedia.org/wiki/Choice_modelling