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Consider this: Many people come up to me in the street, and, apropos of nothing, they ask me how they can make money from Big Data.
Normally I would send such people to see a specialist – no, not a guru, but a sort of health specialist, but because this has happened to me so many times now, I eventually decided to put pen to paper, push the envelope, open up the kimono, and to record my advice for posterity and the great grandchildren.
So, here are my top seven tips for cashing in quick on the new big thing on the block.
1 – A business opportunity for faith
Like every new religion, trend or fad, Big Data has its own founding myths, theology and liturgy, and there is money to be made in it; loadsa lovely jubbly money. By predicating and evangelising Big Data you will be welcomed with open arms into the Big Data faith, and will receive all the attendant benefits that will miraculously and mysteriously fall upon you and your devout friends. Go on, I dare you. Be a Big Data guru, a shepherd to a flock of sheep, and enjoy the wealth, health and happiness that most surely will come your way. You too can look cool in red Prada slippers, a flattering and flowing gown and matching accessories.
2 – Acquire it, multiply it, weigh it, mark it up and sell it on
Simply stated, this is about acquiring other people’s data, by sacred means or profane, marking it up and then selling it on. The value you add is that you act as a trusted conduit, a conduit for good. You may care to enrich the data, swop the order of data, replicate and embellish data, make stuff up, etc. which all serves to ‘add value’ to the data. You may even consider adding nuggets of value to the data, just for kicks and giggles. My best friend’s favourite is injecting the good old ‘diaper and beer’ and ‘friends and family’ clichés into every Big Data collection, as it never fails to thrill, please and delight.
3 – Anything can be anything
The good thing about making money from Big Data is that it doesn’t need to be anything to do with Big Data. Make a 20GB Enterprise Data Warehouse? Call it a Big Data success. Sell 20 boxes of dodgy doughnuts down the alternative market? Proclaim a Big Data triumph. Sell your digital porn stash to your best mate? Point to the incredible invisible hand of the Big Data market at work. See what I’m doing there. Anything can be anything, and you too can cash in on that opportunity, big time.
4 – Big Data Patronage
Tense, nervous headaches? Do you like making up stories about Big Data, or for that matter anything else? Are you a natural born fibber but are strapped for cash? Then worry no longer. If you get a Big Data patron you will be sorted for ‘life’; get two and you’ll be sorted for the afterlife as well. With a Big Data patron you can get the most tenuous, crappiest and superficial of pieces published, promoted and vaunted – globally. Can’t make it up yourself, then outsource and offshore it, after all, just get the keywords right for SEO ranking and the gullible will flock to you in droves. The down side of this profession is that you will be targeted for writing half-truths, quarter-truths and downright lies, and you will be pilloried as a purveyor of rank hyperbole. But don’t worry, take heart and never lose the faith, you will be in good company. As one Big Data guru was want to say ” If you repeat a lie often enough, people will believe it, and you will even come to believe it yourself.” Amen! brother.
5 – Big Data Certification
By 2016 there will be global demand for 30 billion Big Data professionals. Are you prepared to cash in on that inevitability? No? Then consider this.
One of my best friends makes his living as a completely phony Big Data Scientist. For two hundred bucks he can make you a Data Scientist or a Big Data guru. Some guys give you an education but this guy gives you immediate access to high paying jobs, sex and a life in the city. Moreover, for an extra 250 bucks you can also become a certified Big Data Trainer, which will allow you to do unto others what has been done unto you.
6 – Creative Technology Reuse
Big Data has heralded in the biggest innovations known in the history of computing, and arguably in the entire history of humankind. One of those new inventions has been the now widely acclaimed and revolutionary ‘flat file data base’ (FFDB), and this has been accompanied with developments in low level operating system primitives that allow for the processing of these collections and hierarchies of FFDBs. So, if one has a mind to do so, one can get some real business leverage off of these new tendencies by borrowing 21st century technology found in old operating system hacks from the sixties and seventies and eighties and nineties and… Well, the point is that in order to get serious funding it is no longer good enough to have a half page business plan, it is also necessary to eke out ‘stuff’ that works within the new paradigms of Big Data and Big Data Analytics. For my next venture I will be looking for serious funding for my ‘Arbitrary Dawdle Down Data Street’ (AD3S) Big Data Analytics platform, a platform designed to support virtual 1k bit processing and the massively parallel provision of global regular expression search and match (S&M), concatenation and listing, and cooperative data-driven and streamed data extraction and reporting. I’m hoping to attract the attention of governments, the EU, the Manic Street Preachers, the UN, China, Vladimir Putin, the DOD, HP, Oracle, Gartner, Lana Del Rey, Deloitte and IBM. So, this is going to be absolutely massive. Word!
7 – Big Data Brokerage
According to leading management consultants and industry watchers Gartner, McKinsey and Deloitte, data needs to be managed and accounted like any other asset, such as money. To get into a similar view-point requires a massive leap of faith, but it is a conversion that might drive dividends. One avenue to be explored in eking out value from the apparently massively valuable Big Data lakes, silos and pools is through the operation of a Big Data Brokerage. A Big Data Brokerage is a business whose main responsibility is to be an intermediary that puts Big Data buyers and Big Data sellers together in order to facilitate a transaction. Big Data Brokerage companies are compensated via commission after the Big Data transaction has been successfully completed. They may also charge introductory fees. Just imagine the wealth of business opportunities in that. You could become the Goldman Sachs of data.
That’s it folks!
I hope you enjoyed this piece and would be pleased to hear your views on this and other subjects.
Whilst I understand the attraction and even the need of creating a new and significant growth industry, I would also advise a degree of restraint, and whilst I see that “Big Data” (the consideration of the potential value of All Data) has its allure, I also think that some good sense and informed caution should also prevail.
Thank you so much for reading.
Martyn Richard Jones
Spain, 2015
“Half the time she did things not simply, not for themselves; but to make people think this or that; perfect idiocy she knew for no one was ever for a second taken in.” Virginia Woolf, Mrs. Dalloway
Martyn Richard Jones
Martyn Richard Jones
Many people come up to me in the street and beg me to write about the truths, myths and unwise things said about Big Data. I am offered gifts of goats, partners and riches beyond the dreams of avarice just to pronounce on such things. I am not in the habit of bowing to such street-pressure, but I have finally come round to doing something, if only to placate the river of rose-petal bearing infants’ tears flowing past my abode.
GOOD STRATEGY 