15 Thursday Jan 2026
Posted in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, disinformation, governance, Inform, educate and entertain., information, Information Management, Information Supply Frameowrk, Information Supply Framework, pig data, The Amazing Big Data Challenge, The Big Data Contrarians
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AI, Artificial Intelligence, Big Data, chancers, charlatans, chatgpt, flim-flam-sauce, grifters, grok, technology, writing
Bertxin Galestara and Sir Afilonius Rex, based on an opinion piece written by Marty Rhisiart Jones
Mountain View, 19th January 2017 – Bandoxa Thursday 15th January, 2026
“I’ve been accused of vulgarity. I say that’s bullshit.” – Mel Brooks
If you enjoy this piece or find it useful, then please consider joining The Big Data Contrarians on LinkedIn. Continue reading
04 Thursday Dec 2025
Posted in Inform, educate and entertain.
Martyn Rhisiart Jones
Oza-Cesuras, 4/12/2025
CEOs are panicking. Again. They’re not worried about a recession. It’s not a hostile takeover. It’s not even the GDPR lurking in their inbox like a passive-aggressive ghost. They’re panicking because of AI. Yes, apparently there’s a talent gap. A yawning, gaping chasm of human inadequacy between what exists and what robots can do. Only the CEOs are brave. Some may even be desperate. They are the only ones who stare into it without blinking or vomiting on the nearest whiteboard.
Continue reading17 Thursday Apr 2025
Posted in Inform, educate and entertain.
Without a grounding in statistics, a Data Scientist is a Data Lab Assistant.
Martyn Jones
Hold this thought: There are big lies, damn big lies and data science with an AI chaser.
Statistics is a science, and some would argue that it is one of the oldest sciences.
Statistics can be traced back to the days of Augustus Caesar. He was a statesman, military leader, and the first emperor of the Roman Empire. Some set its provenance even earlier.
Indeed, suppose we accept that censuses are a part of statistics. In that case, we can trace history back to the Chinese Han Dynasty (2 AD). We can also consider the Egyptians (2,500 BC) and the Babylonians (4,000 BC).
Continue reading29 Tuesday Mar 2016
Posted in All Data, Analytics, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, Commercial Analytics, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., Martyn does, Martyn Jones, Martyn Richard Jones, pig data, sentiment analysis, The Amazing Big Data Challenge, The Big Data Contrarians
Martyn Richard Jones
I first became involved in commercial analytics in the eighties. First, through my involvement in customer segmentation and data visualisation, principally in banking but also in energy, manufacturing and the chemical industry. It also emerged later, in conjunction with my activities at the Sperry European Centre for AI, and was centred on pricing and yield management applications developed using a combination of statistical techniques, expert system technology and data centre architectures all tightly integrated within a 4GL development and delivery environment. This provided a comprehensive and seamless scenario building, hypothesis testing and reporting capability. Continue reading
29 Tuesday Mar 2016
Posted in All Data, Big Data, Big Data 7s, Big Data Analytics, business strategy, Cambriano, Consider this, dark data, data architecture, Data governance, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strategy, Inform, educate and entertain., IT strategy, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians
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Behavioural Economics, Big Data, Good Strategy, goodstrat, Information Technology, IT Strategy, Martyn Jones, Martyn Richard Jones, Strategy
Big Data is all pervasive, all seeing and all knowing.
Everyone is doing Big Data, and if they aren’t then they will. It’s inevitable.
Big Data will revolutionise the worlds of data, decision making and business.
Am I right, or am I right?
22 Tuesday Mar 2016
Posted in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., pig data, The Amazing Big Data Challenge, The Big Data Contrarians
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Big Data, business strategy, Consider this, data, Data Warehouse, Information Technology, Martyn Jones, Martyn Richard Jones
“Half the time she did things not simply, not for themselves; but to make people think this or that; perfect idiocy she knew for no one was ever for a second taken in.” Virginia Woolf, Mrs. Dalloway
It’s all very well for the blithering Big Data bullshitter savants to now claim, after a massive exercise in u-turning, that Big Data isn’t after all about data volumes, velocities and varieties, but about some minor variation on the theme of data architecture, management and processing.
But, look at the mess! Continue reading
16 Wednesday Mar 2016
Posted in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, goodstrat, Inform, educate and entertain., IT strategy, Marty does, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians
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Big Data, Business Enablement, business intelligence, Business Management, Data Warehouse, Good Strat, Information Technology, Martyn Jones, Martyn Richard Jones, Organisational Autism, Strategy
Martyn Richard Jones
I have questions about data.
Most of us who have more than a cursory knowledge of the English language have heard of the phrase ‘too much information’. We know what it means, even if we don’t always know when to apply it.
For those who don’t know, or are unsure, the Urban Dictionary describes ‘too much information’ as “An expression of exasperation and disgust when a person is divulging personal details of his sex life, toilet habits, or anything the listener finds disgusting, uninteresting, and unwelcome.”[1]
Sum, sum. Just because we know it, doesn’t mean we should share it or even try and remember it, never mind go about analysing the hell out of it.
This is where Big Data comes in. Continue reading
05 Saturday Mar 2016
Posted in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, goodstrat, Inform, educate and entertain., IT strategy, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians
Martyn Richard Jones
Dusseldorf, August 2006
Data Warehousing provides possibly one of the best opportunities for IT organizations to deliver a valuable business solution in order to address a set of business needs; requirements that go well beyond the area of day to day operational support, and traditional applications (web enabled or not), and when Data Warehousing is done the right way, and for the right reasons, its payback to all of its stakeholders can be positively significant. Continue reading
22 Tuesday Dec 2015
If this piece tickles your fancy, then please consider joining The Big Data Contrarians on LinkedIn:
https://www.linkedin.com/groups/8338976
Every year I ask myself the same question. Will there be any tangible, coherent and verifiable Big Data success stories in the coming year? Every year I come up with nothing. Nothing at all. “Sorry, no rooms at the Big Data Success Inn, as we are closed for vacations.”
However, this year things are different. More positive, more alive and more fantastic. Continue reading
07 Monday Dec 2015
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First things first. The Big Data Contrarians (“a hype free Agora for Big Data dialogue”) is now a community of over one thousand professionals. Continue reading
GOOD STRATEGY 