• Home
  • About
  • The Good Strategy Blog
  • Strategy
    • Data Warehousing
    • Ask Martyn
  • MARTYN
    • MARTYN’S MUSIC
    • Must-Read Books from Martyn
    • PODCASTS
    • MARTYN.ES

GOOD STRATEGY

~ DATA, INFORMATION & KNOWLEDGE

GOOD STRATEGY

Tag Archives: Athletic

The Martyn Jones Solution: From Strategy to Jihad

21 Sun Feb 2016

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

2016, Athletic, AupaCordoba, bigdata, BigIdeas2016, BuggerOffBernice, ComeOnYouBaggies, Forbes, HalaMadrid, IT, Oeoeoeoe, Predictions, UpTheMightyVilla


This week, I expound a radical approach to curbing abuse of the term ‘strategy’. Why did I choose to pick a strategy this week? Simples, it is the most overabused term in the entire deck of bullshit bingo cards.

For me, strategy in a business context only has one truly appropriate meaning. Strategy is a cohesive and coherent response to a significant challenge. Nothing more and nothing less.

Continue reading →

Big Data Forever – Turning the Crap Into the Credible

21 Sun Feb 2016

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

2016, Athletic, AupaCordoba, bigdata, BigIdeas2016, BuggerOffBernice, ComeOnYouBaggies, Forbes, HalaMadrid, IT, Oeoeoeoe, Predictions, UpTheMightyVilla


Dans ce pays-ci, il est bon de tuer de temps en temps un amiral pour encourager les autres – Voltair

My gran used to tell me that honesty pays. Of course, she never really understood banking or IT, probably because she didn’t really want to know anything about them. She never lived to witness the amazing hype circuses, hear the spin-doctors’ mendacious spiel or partake in the focus-group dog-and-pony shows of the 21st century. Indeed, if honesty were guaranteed, my grandmother would have amassed more wealth than Warren Buffett.

Continue reading →

Taking Big Data to the next level: A call to action

21 Sun Feb 2016

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

2016, Athletic, AupaCordoba, bigdata, BigIdeas2016, BuggerOffBernice, ComeOnYouBaggies, Forbes, HalaMadrid, IT, Oeoeoeoe, Predictions, UpTheMightyVilla


Step up to the plate, get real with the bleeding-edge reality that we are facing, and seize the bull by the horns, as time is fast running out.

Yes, the moment of truth has arrived. It’s time to choose on which side of history we want to be on. Now is the time to make up our minds. The choices are clear. Big Data or the dark unknown? Continue reading →

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 640 other subscribers.

Top posts

  • Top Things You Can Learn From GOODSTRAT.COM
  • Glitter and Abyss: Martyn Bey's Camp Odyssey Through Postmodern Ruins - Book Review
  • The Enduring Bond Between Wales and Zionism – and Its Bitter Unravelling
  • Global Thuggery and the Erosion of Democracy Explained - Book Review
  • THE SUNDAY RANT - The Great Data Grift, LockedIn Lunatics and the Death of Sense - 2026/02/22
  • Revealing Wealth: A Data-Driven Crusade Against Tax Evasion - Book Review
  • Good vs Bad Leadership: Key Insights - Book Review
  • Top Things You Can Learn From GOODSTRAT.COM - Limited and buried by WordPress, LinkedIn and X
  • Laughing@Data.Com : A Data Heretic's Hilarious Heresy Against the Hype Machine
  • Sequins Against the Storm: Camp, Conscience and the Cracks in Postmodernity - Book Review

Recent Comments

Laster's avatarLaster on Aligning ICT with Business Str…
Martyn Jones's avatarMartyn Jones on The BBC in Crisis: Navigating…
Martyn Jones's avatarMartyn Jones on The BBC in Crisis: Navigating…
Martyn de Tours's avatarMartyn de Tours on The Perpetual Victim: How Prof…
Tiffany's avatarTiffany on Consider this: Data Made …
Follow GOOD STRATEGY on WordPress.com

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com

Names in the cloud

All Data Ask Martyn awareness Big Data Big Data 7s Big Data Analytics Business Intelligence business strategy Consider this dark data data architecture Data governance Data Lake data management data science Data Supply Framework Data Warehouse Data Warehousing Good Strat goodstrat Good Strategy Inform, educate and entertain. IT strategy Martyn Jones Martyn Richard Jones pig data Politics Strategy The Amazing Big Data Challenge The Big Data Contrarians

Recent articles

  • Laughing@Data.Com : A Data Heretic’s Hilarious Heresy Against the Hype Machine Mar 9, 2026
  • Top Things You Can Learn From GOODSTRAT.COM – Limited and buried by WordPress, LinkedIn and X Mar 9, 2026
  • Top Things You Can Learn From GOODSTRAT.COM Mar 8, 2026
  • Revealing Wealth: A Blueprint for Financial Transparency – Book Review Mar 8, 2026
  • Uncovering Tax Evasion: Insights from ‘Revealing Wealth’ – Book Review Mar 8, 2026
  • Revealing Wealth: A Data-Driven Crusade Against Tax Evasion – Book Review Mar 8, 2026
  • IT’S POLITICS: Echoes from the Past: Historical Voices on Trump, MAGA, and the Shadow Over the West Mar 8, 2026

Hours & Info

Spain
+34 692 376 698
martyn.jones@martyn.es
Lunch: 13:30pm - 14:30pm
Dinner: M-Th 20:00pm - 21:00pm, Fri-Sat:21:00pm - 22:00pm

The Stats

  • 120,193 hits

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com
Log in

Hours & Info

Martyn Richard Jones
Madrid, Spain
+34 692 376 698
martyn.jones@martyn.es
10:00 - 17:00
Follow GOOD STRATEGY on WordPress.com
  • Laughing@Data.Com : A Data Heretic’s Hilarious Heresy Against the Hype Machine
  • Top Things You Can Learn From GOODSTRAT.COM – Limited and buried by WordPress, LinkedIn and X
  • Top Things You Can Learn From GOODSTRAT.COM
  • Revealing Wealth: A Blueprint for Financial Transparency – Book Review
  • Uncovering Tax Evasion: Insights from ‘Revealing Wealth’ – Book Review

Top Good Strat Posts & Pages

  • Good Strategy: With Martyn Rhisiart Jones, Sir Afilonius Rex and Lila de Alba.
  • Top Things You Can Learn From GOODSTRAT.COM
  • Glitter and Abyss: Martyn Bey's Camp Odyssey Through Postmodern Ruins - Book Review
  • The Enduring Bond Between Wales and Zionism – and Its Bitter Unravelling
  • Global Thuggery and the Erosion of Democracy Explained - Book Review
  • THE SUNDAY RANT - The Great Data Grift, LockedIn Lunatics and the Death of Sense - 2026/02/22
  • Revealing Wealth: A Data-Driven Crusade Against Tax Evasion - Book Review
  • Good vs Bad Leadership: Key Insights - Book Review
  • Top Things You Can Learn From GOODSTRAT.COM - Limited and buried by WordPress, LinkedIn and X
  • Laughing@Data.Com : A Data Heretic's Hilarious Heresy Against the Hype Machine

Good strat tag cloud

AI amoral Analytics art Artificial Intelligence bad-leader Behavioural Economics Big Data blog books Business Business Enablement business intelligence Business Management business strategy chatgpt cloud coaching Consider this Creativity data data architecture data management data mesh Data Warehouse decency degenerate depraved digital-marketing Dogma enterprise data warehousing espanol fiction gaza good-leader goodstart good start Good Strat goodstrat Good Strategy history honesty honour hubris information information management Information Technology inspiration israel IT Strategy jesus knowledge leader leadership literature llm Management Marketing Martyn Jones Martyn Richard Jones mental-health News Organisational Autism palestine Philosophy Poetry Politics relationships Strategy technology travel trump vulgarity Wales writing

Categories

  • accountability
  • advertising
  • agile
  • agile way of working
  • agile@scale
  • AI
  • All Data
  • Analytics
  • anthropology
  • Architecture
  • Artificial Intelligence
  • Ask Martyn
  • Assets
  • awareness
  • bad strategy
  • Banking
  • behaviour
  • Best principles
  • Big Data
  • Big Data 7s
  • Big Data Analytics
  • blockchain
  • Books with influence
  • Brexit
  • BS
  • business
  • Business Intelligence
  • business strategy
  • Cambriano
  • Cambridge Analytica
  • China
  • Climate Change
  • Cloud
  • code of conduct
  • Commercial Analytics
  • community
  • Condiser this
  • Conservative Party
  • consider
  • Consider this
  • Consultation
  • Creativity
  • Culture
  • dark data
  • data
  • data architecture
  • Data governance
  • data hub
  • Data Lake
  • data management
  • Data Mart
  • data mesh
  • data science
  • Data Supply Framework
  • Data Warehouse
  • Data Warehousing
  • deceit
  • deep learning
  • Democracy
  • digital transformation
  • Diplomacy
  • disinformation
  • Dogma
  • Duties
  • DW 3.0
  • ECM
  • Economics
  • EDW
  • England
  • enterprise content management
  • ethics
  • EU
  • Europe
  • European Union
  • Excellence
  • Excerpt
  • Executive
  • Extract
  • Federalism
  • films
  • Financial Industry
  • fraud
  • Freedoms
  • Globalisation
  • good start
  • Good Strat
  • Good Strategy
  • Good Strategy Radio
  • goodstart
  • goodstartegy
  • goodstrat
  • goostart
  • governance
  • hadoop
  • hdfs
  • HR
  • humour
  • India
  • influencers
  • Inform, educate and entertain.
  • informatio Supply Framework
  • information
  • Information Management
  • Information Supply Frameowrk
  • Information Supply Framework
  • Infotrends
  • Inmon
  • instruments
  • IoT
  • IT Circus
  • IT fraud
  • IT strategy
  • IT World
  • iterations
  • java
  • Knowledge
  • knowledge management
  • Labour Party
  • leadership
  • Leadership 7s
  • life
  • listening
  • literature
  • Love
  • LSE
  • machine learning
  • Management
  • market forces
  • Marketing
  • Marty does
  • Martyn does
  • Martyn Jones
  • Martyn Richard Jones
  • Masterclass
  • media
  • Memory lane
  • Methodology
  • nationalism
  • nine competitive forces
  • no limits
  • Northern Ireland
  • obituary
  • Obligations
  • offshore
  • Offshoring
  • operational
  • Outsourcing
  • Oxford
  • pain
  • Parliament
  • Peeves
  • Personal Integrity Key
  • Philosophy
  • pig data
  • PIK
  • PIR
  • Plaid Cymru
  • Planning
  • poem
  • poems
  • Poetry
  • Polemic
  • political science
  • Politics
  • pomo
  • postmodern
  • POTUS
  • PPE
  • Process
  • Professional Networking
  • professionalism
  • project management
  • Project to Excel
  • prose
  • public
  • Public Integrity Record
  • Quiz
  • Rant
  • Referendum
  • Remain
  • RIghts
  • Risk
  • Rivalry
  • romance
  • Russia
  • Ruth Davidson
  • Sales
  • satire
  • Scotland
  • Scottish National Party
  • scrum
  • sentiment analysis
  • SMILES
  • Snippet
  • SNP
  • Social
  • Social Media
  • Sociology
  • Spain
  • spoof
  • statistics
  • Stories
  • Strategy
  • structured intellectual capital
  • supply chain management
  • tactics
  • Tax avoidance
  • Tax evasion
  • TEAM
  • technology
  • The Amazing Big Data Challenge
  • The Big Data Contrarians
  • The Greens
  • The Guardian
  • The hidden wealth of nations
  • Trade
  • UK
  • Uncategorized
  • United Kingdom
  • USA
  • Valentine
  • Value
  • Wales
  • wisdom

Blog at WordPress.com.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
  • Subscribe Subscribed
    • GOOD STRATEGY
    • Join 138 other subscribers.
    • Already have a WordPress.com account? Log in now.
    • GOOD STRATEGY
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...