• Home
  • About
  • The Good Strategy Blog
  • Strategy
    • Data Warehousing
    • Ask Martyn
  • Must-Read Books from Martyn
  • MARTYN’S MUSIC
  • PODCASTS

GOOD STRATEGY

~ for every significant challenge

GOOD STRATEGY

Tag Archives: Analytics

Martyn Jones – Author

08 Tuesday Apr 2025

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

AI, Analytics, biden, books, bush, Business, clinton, data, data architecture, empire, grand-strategy, hegemony, honor, honour, information, Martyn Jones, obama, pnac, Politics, reagan, real estate, technology, trump, war, writing


Hold up, folks! You’re going to love these! They are amazing, beautiful, classy, dazzling and eminently readable. And that’s an absolute understatement of Mel Brook’s proportions.

As a writer, I have several works to my name. This post highlights some of these works. It also offers a quick link to the Amazon platform, where you can get your editions.

Continue reading →

Is Data Warehousing Really Outdated?

29 Sunday Sep 2024

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

AI, Analytics, data, Data Warehousing, warehousing


Data warehousing is out of date?

Martyn Jones, Manhattan, 29th September 2024

Narrator: According to some data-mesh folk, data warehousing is “a data management construct that dates back to the eighties,” I have a problem with that. It’s as if that was somehow a bad thing. Is it? For me, that’s quite a weak argument that, in a way, treats people as if they were idiots.

It is like someone asking Newton, “So, Sir Isaac, you don’t still believe in that old gravity nonsense, do you?”

Continue reading →

Data Warehousing means monolithic databases?

27 Friday Sep 2024

Posted by Martyn Jones in Inform, educate and entertain.

≈ 1 Comment

Tags

Analytics, cloud, comedy, data, data science, databases, enterprise data warehousing, fiction, humor, information, knowledge, Organisational Autism, short-story, statistics


Data Warehousing means monolithic databases?

Martyn Jones, Brooklyn, 27th September 2024

Narrator: Another false meme doing the rounds is that Data Warehousing necessarily means monolithic databases. This is not what data warehouses have been for many businesses.

Continue reading →

Laugh at Big Data – download my ebook for free on 17th May.

16 Saturday May 2020

Posted by Martyn Jones in Inform, educate and entertain.

≈ 1 Comment

Tags

AI, Analytics, bigdata, dataintegration, datalakehouse, datawarehouse, datawarehousing


To celebrate the United Nations World Telecommunication and Information Society Day and International Day against Homophobia, Transphobia and Biphobia, my new eBook laughing@bigdata will be free to download from all Amazon sites on Sunday 17th May 2020.

Continue reading →

Laughing at Big Data – eBook – Great new insight into realities of IT

08 Friday May 2020

Posted by Martyn Jones in Inform, educate and entertain.

≈ 4 Comments

Tags

Analytics, bigdata, dataintegration, datalakehouse, datawarehouse, datawarehousing


Laughing@BigData – New data eBook available at Amazon

Why laugh at Big Data? Informative, educating and entertaining, Laughing@BigData gives you real insider views on big data, agile, AI, data, deep learning, data warehousing, data lakes, IT strategy, leadership and management and much more. If you have the theory this gives you insight into the practice.

Get it from Amazon. It’s super-easy.

Continue reading →

Getting business value from data? Commercial analytics is where it’s at

29 Tuesday Mar 2016

Posted by Martyn Jones in All Data, Analytics, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, Commercial Analytics, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., Martyn does, Martyn Jones, Martyn Richard Jones, pig data, sentiment analysis, The Amazing Big Data Challenge, The Big Data Contrarians

≈ Leave a comment

Tags

Analytics, Big Data, Commercial Analytics, Martyn Jones, Strategy


Martyn Richard Jones

Overview

I first became involved in commercial analytics in the eighties. First, through my involvement in customer segmentation and data visualisation, principally in banking but also in energy, manufacturing and the chemical industry. It also emerged later, in conjunction with my activities at the Sperry European Centre for AI, and was centred on pricing and yield management applications developed using a combination of statistical techniques, expert system technology and data centre architectures all tightly integrated within a 4GL development and delivery environment. This provided a comprehensive and seamless scenario building, hypothesis testing and reporting capability. Continue reading →

Free Business Analytics Content –Thanks to Wikipedia – Part 5

17 Thursday Mar 2016

Posted by Martyn Jones in Analytics, Ask Martyn, Big Data Analytics, data science, Inform, educate and entertain., Martyn does, Martyn Jones, Martyn Richard Jones, statistics

≈ Leave a comment

Tags

Analytics, data analytics, data science, Good Strategy, Martyn Jones


Why buy when you can get it for free?

Back at you! Here is the fifth fantastic delivery of an amazing and fabulous selection of free and widely available business analytics learning content, which has been prepared… just for you. Continue reading →

Can You Read? Be Honest, Now

15 Tuesday Mar 2016

Posted by Martyn Jones in Ask Martyn, business strategy, Good Strat, Good Strategy, goodstrat, Inform, educate and entertain., Marty does, Martyn does, Martyn Jones, Martyn Richard Jones, Strategy

≈ 2 Comments

Tags

Analytics, Behavioural Economics, Business Enablement, business strategy, Consider this, Martyn Jones, Martyn Richard Jones, Organisational Autism, Strategy


Martyn Richard Jones

When you have read this, if indeed you read it all, will I have failed to convey the essence of what I am trying to get at? Will a confusion of entropy win the battle? Will the wheel of fortune turn in my favour, or will I fail to connect and communicate effectively?

Let’s give it a spin and see what happens. Continue reading →

Big Data, analytics and 4th generation data warehousing by Martyn Jones at Big Data Spain 2015

13 Friday Nov 2015

Posted by Martyn Jones in All Data, Analytics, Big Data, Data Supply Framework, Good Strat, Inform, educate and entertain., informatio Supply Framework, Martyn Jones

≈ Leave a comment

Tags

4th generation data warehousing, Analytics, Big Data


The Big Data Contrarians: The Agora for Big Data dialogue

11 Wednesday Nov 2015

Posted by Martyn Jones in All Data, Analytics, Big Data, Inform, educate and entertain., statistics, The Big Data Contrarians

≈ Leave a comment

Tags

All Data, Analytics, Big Data, Martyn Jones


“In fact men will fight for a superstition quite as quickly as for a living truth – often more so, since a superstition is so intangible you cannot get at it to refute it, but truth is a point of view, and so is changeable.”

Hypatia

On the 1st of July, I decided to set up a professional group on LinkedIn in order to create a hype free Agora for Big Data dialogue. I called the group The Big Data Contrarians and although it is a closed group, all those with interest in an open, informed and honest exchange of ideas on data, from whatever angle they are coming from, are very welcome to join in. (URL:  http://www.linkedin.com/grp/home?gid=8338976)

So, why is the group called The Big Data Contrarians and not something more generic, such as The Data Contrarians?

Continue reading →
← Older posts

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 140 other subscribers

Top posts

  • An Open Letter to Mansoor Hussain Laghari
  • 编织与抗争:女性的无声革命
  • Unseen Data Messages: The Knitting Code of War
  • 7 Claves del Liderazgo para el Éxito
  • Сила переговоров: путь к миру
  • Mobile Device Revolution: Five Trends for 2026
  • In This Vile New World: A Cry for Moral Awakening
  • التفاوض من أجل السلام في عالم عنيف
  • Stricken als geheime Sprache der Frauen
  • 12 Data Wishes for a Smarter 2026

Latest additions

  • The Rise of Agentic AI: Silicon Valley’s Latest Obsession
  • 7 Claves del Liderazgo para el Éxito
  • A Costura da Resistencia: Mensaxes Ocultas na Guerra
  • Stricken als geheime Sprache der Frauen
  • Le Tricot comme Langage des Femmes en Temps de Guerre
  • Understanding Hasbara: Israel’s Narrative Control Tactics

Recent Comments

Martyn Jones's avatarMartyn Jones on The BBC in Crisis: Navigating…
Martyn Jones's avatarMartyn Jones on The BBC in Crisis: Navigating…
Martyn de Tours's avatarMartyn de Tours on The Perpetual Victim: How Prof…
Tiffany's avatarTiffany on Consider this: Data Made …
Unknown's avatarThe Case for a Globa… on REVEALING WEALTH: USING BIG DA…
Follow GOOD STRATEGY on WordPress.com

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com

Names in the cloud

All Data Ask Martyn awareness Big Data Big Data 7s Big Data Analytics Business Intelligence business strategy Consider this dark data data architecture Data governance Data Lake data management data science Data Supply Framework Data Warehouse Data Warehousing Good Strat goodstrat Good Strategy Inform, educate and entertain. IT strategy Martyn Jones Martyn Richard Jones pig data Politics Strategy The Amazing Big Data Challenge The Big Data Contrarians

Hours & Info

UK
+33 767 120 160
Lunch: 11am - 2pm
Dinner: M-Th 5pm - 11pm, Fri-Sat:5pm - 1am

The Good Strat Archives

  • December 2025
  • November 2025
  • October 2025
  • August 2025
  • July 2025
  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • March 2023
  • January 2022
  • December 2021
  • November 2021
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • July 2019
  • June 2019
  • May 2019
  • December 2018
  • January 2018
  • December 2017
  • October 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • September 2016
  • August 2016
  • May 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014

The Stats

  • 111,429 hits

Recent posts

  • The Rise of Agentic AI: Silicon Valley’s Latest Obsession December 19, 2025
  • 7 Claves del Liderazgo para el Éxito December 18, 2025
  • A Costura da Resistencia: Mensaxes Ocultas na Guerra December 18, 2025
  • Stricken als geheime Sprache der Frauen December 18, 2025
  • Le Tricot comme Langage des Femmes en Temps de Guerre December 18, 2025
  • Understanding Hasbara: Israel’s Narrative Control Tactics December 18, 2025
  • التفاوض من أجل السلام في عالم عنيف December 18, 2025
  • 12 Influencers Tecnológicos Críticos en 2025/2026 December 18, 2025
  • बुनाई का जादू: युद्ध के दौरान संचार का माध्यम December 18, 2025
  • Сила переговоров: путь к миру December 18, 2025

Latest additions

  • The Rise of Agentic AI: Silicon Valley’s Latest Obsession
  • 7 Claves del Liderazgo para el Éxito
  • A Costura da Resistencia: Mensaxes Ocultas na Guerra
  • Stricken als geheime Sprache der Frauen
  • Le Tricot comme Langage des Femmes en Temps de Guerre
  • Understanding Hasbara: Israel’s Narrative Control Tactics

Recent Comments

Martyn Jones's avatarMartyn Jones on The BBC in Crisis: Navigating…
Martyn Jones's avatarMartyn Jones on The BBC in Crisis: Navigating…
Martyn de Tours's avatarMartyn de Tours on The Perpetual Victim: How Prof…
Tiffany's avatarTiffany on Consider this: Data Made …
Unknown's avatarThe Case for a Globa… on REVEALING WEALTH: USING BIG DA…

Archives

  • December 2025
  • November 2025
  • October 2025
  • August 2025
  • July 2025
  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • March 2023
  • January 2022
  • December 2021
  • November 2021
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • July 2019
  • June 2019
  • May 2019
  • December 2018
  • January 2018
  • December 2017
  • October 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • September 2016
  • August 2016
  • May 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014

Categories

  • accountability
  • advertising
  • agile
  • agile way of working
  • agile@scale
  • AI
  • All Data
  • Analytics
  • anthropology
  • Architecture
  • Artificial Intelligence
  • Ask Martyn
  • Assets
  • awareness
  • bad strategy
  • Banking
  • behaviour
  • Best principles
  • Big Data
  • Big Data 7s
  • Big Data Analytics
  • blockchain
  • Books with influence
  • Brexit
  • BS
  • business
  • Business Intelligence
  • business strategy
  • Cambriano
  • Cambridge Analytica
  • China
  • Climate Change
  • Cloud
  • code of conduct
  • Commercial Analytics
  • community
  • Condiser this
  • Conservative Party
  • consider
  • Consider this
  • Consultation
  • Creativity
  • Culture
  • dark data
  • data
  • data architecture
  • Data governance
  • data hub
  • Data Lake
  • data management
  • Data Mart
  • data mesh
  • data science
  • Data Supply Framework
  • Data Warehouse
  • Data Warehousing
  • deceit
  • deep learning
  • Democracy
  • digital transformation
  • Diplomacy
  • disinformation
  • Dogma
  • Duties
  • DW 3.0
  • ECM
  • Economics
  • EDW
  • England
  • enterprise content management
  • ethics
  • EU
  • Europe
  • European Union
  • Excellence
  • Excerpt
  • Executive
  • Extract
  • Federalism
  • films
  • Financial Industry
  • fraud
  • Freedoms
  • Globalisation
  • good start
  • Good Strat
  • Good Strategy
  • Good Strategy Radio
  • goodstart
  • goodstartegy
  • goodstrat
  • goostart
  • governance
  • hadoop
  • hdfs
  • HR
  • humour
  • India
  • influencers
  • Inform, educate and entertain.
  • informatio Supply Framework
  • information
  • Information Management
  • Information Supply Frameowrk
  • Information Supply Framework
  • Infotrends
  • Inmon
  • instruments
  • IoT
  • IT Circus
  • IT fraud
  • IT strategy
  • IT World
  • iterations
  • java
  • Knowledge
  • knowledge management
  • Labour Party
  • leadership
  • Leadership 7s
  • life
  • listening
  • literature
  • LSE
  • machine learning
  • Management
  • market forces
  • Marketing
  • Marty does
  • Martyn does
  • Martyn Jones
  • Martyn Richard Jones
  • media
  • Memory lane
  • Methodology
  • nationalism
  • nine competitive forces
  • no limits
  • Northern Ireland
  • obituary
  • Obligations
  • offshore
  • Offshoring
  • operational
  • Outsourcing
  • Oxford
  • pain
  • Parliament
  • Peeves
  • Personal Integrity Key
  • Philosophy
  • pig data
  • PIK
  • PIR
  • Plaid Cymru
  • Planning
  • poem
  • poems
  • Poetry
  • Polemic
  • political science
  • Politics
  • pomo
  • postmodern
  • POTUS
  • Process
  • Professional Networking
  • professionalism
  • project management
  • Project to Excel
  • prose
  • public
  • Public Integrity Record
  • Quiz
  • Rant
  • Referendum
  • Remain
  • RIghts
  • Risk
  • Rivalry
  • Russia
  • Ruth Davidson
  • Sales
  • satire
  • Scotland
  • Scottish National Party
  • scrum
  • sentiment analysis
  • SMILES
  • Snippet
  • SNP
  • Social
  • Social Media
  • Sociology
  • Spain
  • spoof
  • statistics
  • Stories
  • Strategy
  • structured intellectual capital
  • supply chain management
  • tactics
  • Tax avoidance
  • Tax evasion
  • TEAM
  • technology
  • The Amazing Big Data Challenge
  • The Big Data Contrarians
  • The Greens
  • The Guardian
  • The hidden wealth of nations
  • Trade
  • UK
  • Uncategorized
  • United Kingdom
  • USA
  • Value
  • Wales
  • wisdom

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com

Hours & Info

Martyn Richard Jones
Madrid, Spain
+34 692 376 698
martyn.jones@martyn.es
10:00 - 17:00
Follow GOOD STRATEGY on WordPress.com

Top Good Strat Posts & Pages

  • An Open Letter to Mansoor Hussain Laghari
  • Innovative Strategies for Modern Governance
  • 编织与抗争:女性的无声革命
  • Unseen Data Messages: The Knitting Code of War
  • 7 Claves del Liderazgo para el Éxito
  • Сила переговоров: путь к миру
  • Mobile Device Revolution: Five Trends for 2026
  • In This Vile New World: A Cry for Moral Awakening
  • التفاوض من أجل السلام في عالم عنيف
  • Stricken als geheime Sprache der Frauen

Good strat tag cloud

1 2 3 4 5 6 7 AI All Data Analytics Artificial Intelligence Behavioural Economics BI Big Data bigdata blog books Business business analysis Business Enablement business intelligence Business Management business strategy chatgpt Consider this data data integration data management data science Data Warehouse Demagogism digital-marketing Dogma Donald Trump enterprise data warehousing espanol EU fe gaza goodstart good start Good Strat goodstrat Good Strategy hamas history information Information and Technology information management Information Technology israel IT Strategy jesus knowledge leadership life llm machine learning Marketing Martyn Jones Martyn Richard Jones News Offshoring Organisational Autism palestine Philosophy poesia Politics Russia Spain statistics Strategy technology trump writing

Categories

  • accountability
  • advertising
  • agile
  • agile way of working
  • agile@scale
  • AI
  • All Data
  • Analytics
  • anthropology
  • Architecture
  • Artificial Intelligence
  • Ask Martyn
  • Assets
  • awareness
  • bad strategy
  • Banking
  • behaviour
  • Best principles
  • Big Data
  • Big Data 7s
  • Big Data Analytics
  • blockchain
  • Books with influence
  • Brexit
  • BS
  • business
  • Business Intelligence
  • business strategy
  • Cambriano
  • Cambridge Analytica
  • China
  • Climate Change
  • Cloud
  • code of conduct
  • Commercial Analytics
  • community
  • Condiser this
  • Conservative Party
  • consider
  • Consider this
  • Consultation
  • Creativity
  • Culture
  • dark data
  • data
  • data architecture
  • Data governance
  • data hub
  • Data Lake
  • data management
  • Data Mart
  • data mesh
  • data science
  • Data Supply Framework
  • Data Warehouse
  • Data Warehousing
  • deceit
  • deep learning
  • Democracy
  • digital transformation
  • Diplomacy
  • disinformation
  • Dogma
  • Duties
  • DW 3.0
  • ECM
  • Economics
  • EDW
  • England
  • enterprise content management
  • ethics
  • EU
  • Europe
  • European Union
  • Excellence
  • Excerpt
  • Executive
  • Extract
  • Federalism
  • films
  • Financial Industry
  • fraud
  • Freedoms
  • Globalisation
  • good start
  • Good Strat
  • Good Strategy
  • Good Strategy Radio
  • goodstart
  • goodstartegy
  • goodstrat
  • goostart
  • governance
  • hadoop
  • hdfs
  • HR
  • humour
  • India
  • influencers
  • Inform, educate and entertain.
  • informatio Supply Framework
  • information
  • Information Management
  • Information Supply Frameowrk
  • Information Supply Framework
  • Infotrends
  • Inmon
  • instruments
  • IoT
  • IT Circus
  • IT fraud
  • IT strategy
  • IT World
  • iterations
  • java
  • Knowledge
  • knowledge management
  • Labour Party
  • leadership
  • Leadership 7s
  • life
  • listening
  • literature
  • LSE
  • machine learning
  • Management
  • market forces
  • Marketing
  • Marty does
  • Martyn does
  • Martyn Jones
  • Martyn Richard Jones
  • media
  • Memory lane
  • Methodology
  • nationalism
  • nine competitive forces
  • no limits
  • Northern Ireland
  • obituary
  • Obligations
  • offshore
  • Offshoring
  • operational
  • Outsourcing
  • Oxford
  • pain
  • Parliament
  • Peeves
  • Personal Integrity Key
  • Philosophy
  • pig data
  • PIK
  • PIR
  • Plaid Cymru
  • Planning
  • poem
  • poems
  • Poetry
  • Polemic
  • political science
  • Politics
  • pomo
  • postmodern
  • POTUS
  • Process
  • Professional Networking
  • professionalism
  • project management
  • Project to Excel
  • prose
  • public
  • Public Integrity Record
  • Quiz
  • Rant
  • Referendum
  • Remain
  • RIghts
  • Risk
  • Rivalry
  • Russia
  • Ruth Davidson
  • Sales
  • satire
  • Scotland
  • Scottish National Party
  • scrum
  • sentiment analysis
  • SMILES
  • Snippet
  • SNP
  • Social
  • Social Media
  • Sociology
  • Spain
  • spoof
  • statistics
  • Stories
  • Strategy
  • structured intellectual capital
  • supply chain management
  • tactics
  • Tax avoidance
  • Tax evasion
  • TEAM
  • technology
  • The Amazing Big Data Challenge
  • The Big Data Contrarians
  • The Greens
  • The Guardian
  • The hidden wealth of nations
  • Trade
  • UK
  • Uncategorized
  • United Kingdom
  • USA
  • Value
  • Wales
  • wisdom

Blog at WordPress.com.

  • Subscribe Subscribed
    • GOOD STRATEGY
    • Join 135 other subscribers
    • Already have a WordPress.com account? Log in now.
    • GOOD STRATEGY
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...
 

    Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
    To find out more, including how to control cookies, see here: Cookie Policy