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Category Archives: Inform, educate and entertain.

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Choice Modelling

16 Thu Jan 2025

Posted by Martyn Jones in Inform, educate and entertain.

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AI, Artificial Intelligence, data science, machine learning, technology


Martyn Richard Jones – Madrid 16th January 2025

Choice modelling attempts to model the decision process of an individual or segment via revealed preferences or stated preferences made in a particular context or scenario. Typically, it attempts to use discrete choices (A over B; B over A, B & C) in order to infer positions of the items (A, B and C) on some relevant latent scale (typically “utility” in economics and various related fields). 

http://en.wikipedia.org/wiki/Choice_modelling

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Causal Analysis

15 Wed Jan 2025

Posted by Martyn Jones in Inform, educate and entertain.

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Artificial Intelligence, data science, machine learning, Philosophy, science


Martyn Richard Jones

Causal analysis is the field of experimental design and statistics pertaining to establishing cause and effect. Typically, it involves establishing four elements: correlation, sequence in time (that is, causes must occur before their proposed effect), a plausible physical or information-theoretical mechanism for an observed effect to follow from a possible cause, and eliminating the possibility of common and alternative (“special”) causes. Such analysis usually involves one or more artificial or natural experiments.

https://en.wikipedia.org/wiki/Causal_analysis

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Brand Analytics

14 Tue Jan 2025

Posted by Martyn Jones in Inform, educate and entertain.

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AI, content-marketing, digital-marketing, Marketing, social media


Brand Analytics – Martyn Jones

Brand strength analysis describes efforts to determine the strength a brand has compared with its competitors.
https://en.wikipedia.org/wiki/Brand_strength_analysis

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Bayesian Statistics

13 Mon Jan 2025

Posted by Martyn Jones in Inform, educate and entertain.

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Artificial Intelligence, bayes-theorem, bayesian, machine learning, statistics


Martyn Rhisiart Jones

Bayes’ theorem (alternatively Bayes’ law or Bayes’ rule, after Thomas Bayes) provides a mathematical rule. It is used for inverting conditional probabilities. This enables us to find the probability of a cause given its effect.[1] For example, we know the risk of developing health problems increases with age. Bayes’ theorem allows us to assess the risk to an individual of a known age more accurately. It achieves this by conditioning the risk relative to their age. This approach is better than assuming the individual is typical of the population as a whole. Based on Bayes law, you need to consider the prevalence of a disease in a population. Also, account for the error rate of an infectious disease test. This helps evaluate the meaning of a positive test result correctly and avoid the base-rate fallacy.

One of the many applications of Bayes’ theorem is Bayesian inference, a particular approach to statistical inference, where it is used to invert the probability of observations given a model configuration (i.e., the likelihood function) to obtain the probability of the model configuration given the observations (i.e., the posterior probability)

http://en.wikipedia.org/wiki/Bayes%27_theorem

Bayesian statistics (/ˈbeɪziən/ BAY-zee-ən or /ˈbeɪʒən/ BAY-zhən)[1] is a theory in the field of statistics based on the Bayesian interpretation of probability, where probability expresses a degree of belief in an event. The degree of belief may be based on prior knowledge about the event, such as the results of previous experiments, or on personal beliefs about the event. This differs from a number of other interpretations of probability, such as the frequentist interpretation, which views probability as the limit of the relative frequency of an event after many trials.[2] More concretely, analysis in Bayesian methods codifies prior knowledge in the form of a prior distribution.

http://en.wikipedia.org/wiki/Bayesian_statistics

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Balanced Scorecard – BSC

12 Sun Jan 2025

Posted by Martyn Jones in Inform, educate and entertain.

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Business, innovation, leadership, Management, Strategy


Martyn Jones

A balanced scorecard is a strategy performance management tool – a well-structured report used to keep track of the execution of activities by staff and to monitor the consequences arising from these actions.
The term ‘balanced scorecard’ primarily refers to a performance management report used by a management team, and typically focused on managing the implementation of a strategy or operational activities. In a 2020 survey 88% of respondents reported using the balanced scorecard for strategy implementation management, and 63% for operational management. Although less common, the balanced scorecard is also used by individuals to track personal performance; only 17% of respondents in the survey reported using balanced scorecards in this way. However it is clear from the same survey that a larger proportion (about 30%) use corporate balanced scorecard elements to inform personal goal setting and incentive calculations.

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Dad, RIP, 12th January 2025.

12 Sun Jan 2025

Posted by Martyn Jones in Inform, educate and entertain.

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Dad, RIP, 12th January 2025.

My father died in Saint Clears, Wales, on Sunday, the 12th of January at 04:20.

How brief our lives become.

Automatic identification and data capture (AIDC)

11 Sat Jan 2025

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

AI, Artificial Intelligence, Business, News, technology


Automatic identification and data capture (AIDC) refers to the methods of automatically identifying objects, collecting data about them, and entering that data directly into computer systems (i.e. without human involvement). Technologies typically considered as part of AIDC include bar codes, Radio Frequency Identification (RFID), biometrics, magnetic stripes, Optical Character Recognition (OCR), smart cards, and voice recognition. AIDC is also commonly referred to as “Automatic Identification,” “Auto-ID,” and “Automatic Data Capture.”
http://en.wikipedia.org/wiki/Automatic_identification_and_data_capture

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Analysis of variance

08 Wed Jan 2025

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

data science, education, machine learning, python, statistics


Analysis of variance (ANOVA) is a collection of statistical models and their associated estimation procedures (such as the “variation” among and between groups) used to analyze the differences among means. ANOVA was developed by the statistician Ronald Fisher. ANOVA is based on the law of total variance, where the observed variance in a particular variable is partitioned into components attributable to different sources of variation. In its simplest form, ANOVA provides a statistical test of whether two or more population means are equal, and therefore generalizes the t-test beyond two means. In other words, the ANOVA is used to test the difference between two or more means.

http://en.wikipedia.org/wiki/Analysis_of_variance

Consider this: Analysis of variance (ANOVA) is a statistical method used to compare the means of three or more groups and determine whether there are statistically significant differences between them. It assesses whether the variability among group means exceeds what would be expected due to random variation alone.

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Adaptive Reasoning

07 Tue Jan 2025

Posted by Martyn Jones in Inform, educate and entertain.

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adaptability, Business, innovation, personal development, resilience


Adaptive reasoning refers to a problem solving strategy that adapts thinking to address a problem as it changes and evolves.

http://en.wikipedia.org/wiki/Adaptive_reasoning 

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Adaptive Control

06 Mon Jan 2025

Posted by Martyn Jones in Inform, educate and entertain.

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AI, Artificial Intelligence, Business, Marketing, technology


Adaptive Control

Adaptive control is the control method used by a controller which must adapt to a controlled system with parameters which vary, or are initially uncertain. For example, as an aircraft flies, its mass will slowly decrease as a result of fuel consumption; a control law is needed that adapts itself to such changing conditions. 

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