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Category Archives: Good Strat

Too Much Information

16 Wednesday Mar 2016

Posted by Martyn Jones in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, goodstrat, Inform, educate and entertain., IT strategy, Marty does, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

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Big Data, Business Enablement, business intelligence, Business Management, Data Warehouse, Good Strat, Information Technology, Martyn Jones, Martyn Richard Jones, Organisational Autism, Strategy


Martyn Richard Jones

I have questions about data.

Most of us who have more than a cursory knowledge of the English language have heard of the phrase ‘too much information’. We know what it means, even if we don’t always know when to apply it.

For those who don’t know, or are unsure, the Urban Dictionary describes ‘too much information’ as “An expression of exasperation and disgust when a person is divulging personal details of his sex life, toilet habits, or anything the listener finds disgusting, uninteresting, and unwelcome.”[1]

Sum, sum. Just because we know it, doesn’t mean we should share it or even try and remember it, never mind go about analysing the hell out of it.

This is where Big Data comes in. Continue reading →

Can You Read? Be Honest, Now

15 Tuesday Mar 2016

Posted by Martyn Jones in Ask Martyn, business strategy, Good Strat, Good Strategy, goodstrat, Inform, educate and entertain., Marty does, Martyn does, Martyn Jones, Martyn Richard Jones, Strategy

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Analytics, Behavioural Economics, Business Enablement, business strategy, Consider this, Martyn Jones, Martyn Richard Jones, Organisational Autism, Strategy


Martyn Richard Jones

When you have read this, if indeed you read it all, will I have failed to convey the essence of what I am trying to get at? Will a confusion of entropy win the battle? Will the wheel of fortune turn in my favour, or will I fail to connect and communicate effectively?

Let’s give it a spin and see what happens. Continue reading →

Free Business Analytics Content –Thanks to Wikipedia – Part 4

09 Wednesday Mar 2016

Posted by Martyn Jones in All Data, Analytics, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, goodstrat, Inform, educate and entertain., IT strategy, Marty does, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, statistics, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

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Image1

Why buy when you can get it for free?

Back at you! Here is the fourth fantastic delivery of an amazing, fabulous selection of free, widely available business analytics learning content, prepared… just for you. Continue reading →

Testing the Data Warehouse

05 Saturday Mar 2016

Posted by Martyn Jones in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, goodstrat, Inform, educate and entertain., IT strategy, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

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Big Data, Data Warehousing, Martyn Jones, Martyn Richard Jones


Image1Martyn Richard Jones

Dusseldorf, August 2006

Data Warehousing provides possibly one of the best opportunities for IT organizations to deliver a valuable business solution in order to address a set of business needs; requirements that go well beyond the area of day to day operational support, and traditional applications (web enabled or not), and when Data Warehousing is done the right way, and for the right reasons, its payback to all of its stakeholders can be positively significant. Continue reading →

A data superhero is something to be

02 Wednesday Mar 2016

Posted by Martyn Jones in Consider this, Data Supply Framework, Data Warehouse, Data Warehousing, DW 3.0, EDW, Excellence, Good Strat, Good Strategy, Inform, educate and entertain., Information Management, Information Supply Frameowrk, Knowledge, leadership, Methodology, Professional Networking, The Big Data Contrarians

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SuperHeroA data warehousing superhero is something to be

Not all that glitters is Big Data, and Big Data has a long way to go before it can deliver anything like the same satisfying results, tangible benefits and organisational agility that a properly implemented Inmon Enterprise Data Warehouse can provide.

Therefore, I have a question for you.

Continue reading →

Stories From the Data Warehousing Front-Line

21 Sunday Feb 2016

Posted by Martyn Jones in Big Data, Big Data 7s, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, goodstart, goodstrat, Inform, educate and entertain., Information Management, Information Supply Frameowrk, Information Supply Framework, Inmon, Martyn Jones, Martyn Richard Jones, Strategy, The Big Data Contrarians

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NB THIS IS FICTION

All characters appearing in this work are fictitious. Any resemblance to real persons, living or dead, is purely coincidental.

Data warehousing, what is it like?

Although the answers are probably obvious, and to be honest, compared to the Big Data hype-circus, this is a walk in the park, I have often wondered why Data Warehousing attracts such a surfeit of lazy, socially inept and shallow-thinking chancers. Continue reading →

12 Amazing Big Data Success Stories for 2016

22 Tuesday Dec 2015

Posted by Martyn Jones in Big Data, Big Data 7s, Big Data Analytics, Consider this, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, Inform, educate and entertain., IT strategy, Martyn Jones, Martyn Richard Jones, The Big Data Contrarians, Uncategorized

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Big Data, Data Warehousing, goodstrat, Martyn Jones, Martyn Richard Jones


If this piece tickles your fancy, then please consider joining The Big Data Contrarians on LinkedIn:

https://www.linkedin.com/groups/8338976

Every year I ask myself the same question. Will there be any tangible, coherent and verifiable Big Data success stories in the coming year? Every year I come up with nothing. Nothing at all. “Sorry, no rooms at the Big Data Success Inn, as we are closed for vacations.”

However, this year things are different. More positive, more alive and more fantastic. Continue reading →

Big Data: And the Hype Played On

10 Thursday Dec 2015

Posted by Martyn Jones in Ask Martyn, Big Data, Big Data Analytics, business strategy, Good Strat, Good Strategy, goodstrat, Inform, educate and entertain., IT strategy, Marty does, Martyn does, Martyn Jones, Martyn Richard Jones, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians, Uncategorized

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MARTYN RICHARD JONES

Despite the best efforts of Hadoop evangelists, consulting houses, and IT infrastructure and service vendors, Big Data – hailed as the greatest thing since the dawn of greatest things – is failing, and dramatically so, to produce the necessarily corresponding quantity and quality of tangible, detailed and verifiable success stories.
Continue reading →

Big Data Predictions for 2015: What happened next?

07 Monday Dec 2015

Posted by Martyn Jones in Big Data, Big Data Analytics, business strategy, Good Strat, Good Strategy, goodstrat, IT strategy, Martyn Jones, Martyn Richard Jones, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians, Uncategorized

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2015, Big Data, Martyn Jones, Predictions


Towards the end of 2014 I gazed into the amazingly incredible crystal ball called Good Strategy, well known and admired by the readers of the Good Strat Blog, and made some predictions about Big Data for the year to come. The year of the goat. As I write now we are reaching the end of the wonderful year of 2015 – an anno quite-allrightus. So, equipped with good cheer, emboldened by the thoughts of passing the vacations with loved ones, friends and family, and heartened by my impending (albeit temporary) demobilization, I have decided to look back at my predictions of a year ago, to see how accurate or mistaken they ‘have become’, and to share those reflections with you. Continue reading →

The banality of Big Data hype

05 Saturday Dec 2015

Posted by Martyn Jones in Big Data, Good Strat, Good Strategy, Inform, educate and entertain., Martyn Jones, Martyn Richard Jones, Rant, Uncategorized

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Good Strategy, Martyn Jones, Martyn Jones Data, Rant


Nauseated by the non-stop crap, railroading and bullying tactics from a reduced group of snotty little techno bastards? Disgusted by the crass propaganda, crude instrumentalisation and fetid boloney from the likes of Bernie, Vinnie, Spats and an attendant entourage of snake-oil merchants and  brain-dead sycophants? Sick and tired of the amazing, incredible and fabulous velocities, varieties and volumes of  Big Data bullshit washing the decks of the SS LinkedIn? Well, be sick and tired no longer. Here is the antidote!

Some interesting Big Data facts to think about this weekend.

I. More Big Data bullshit has been created in the last couple of years, than in the entire history of humankind.
II. Big Data bullshit will grow faster than ever before, in spite of what Gartner say to the contrary.
III. By 2021, if the mega-trending nonsense does not go unabated, there will be 40 megabytes of Big Data bullshit created for every living woman, man and child, every sixty seconds.
IV. Also, in 2021 the accumulated digital universe of Big Data bullshit will grow from 8 spartabytes to 22 marrsabytes.
V. Every second people are thinking about creating new Big Data bullshit. For example, 20 million search queries alone (per minute) are generated with the sole intent of creating even more Big Data bullshit. This is set to grow to over 100 thousand brazilian bulslhit queries per year by 2020.
VI. Every minute an estimated 280 hours of Big Data oriented porn is uploaded to the ‘next greatest thing since sliced bread and butter pudding‘ network.
VII. By 2017 over 1 trillion Big Data bullshitters will be connected via Facebook.
VIII. Facebook usage by Big Data bullshitters will make the current social media scene look like a walk in the bullring.
IX. In 2015, an astounding 1 million trolleyloads of photos were uploaded to the web every single hour of the day. By 2017, nearly 80% of photos taken will include a cameo by one or more smartass Big Data bullshit artist.
X. This year, over 4 billion smartass Big Data bullshitters will be shipped – all packed with communication devices capable of collecting and communicating all kinds of Big Data bullshit, not to mention the Big Data bullshit the amazing Big Data babblers create themselves.
XI. By 2020, we will have over 8 billion Big Data idiot savants (overtaking sentient and rational human beings).
XII. Within five years there will be over 5 billion Big Data smartasses connected in the world, all developed to collect, analyze and share Big Data bullshit.
XIII. By 2020, at least a third of all Big Data bullshit will pass through the bullshit cloud (a network of Big Data bullshit servers connected over the Big Data bullshit Internet).
XIV. Distributed Big Data bullshitting (performing Big Data bullshitting tasks using a network of computers in the cloud) is very real. Google uses it every day to involve about 10 Big Data bullshitters in answering a single search query, which takes no more that 0.2 weeks to complete.
XV. The Hadoop Bullshit Ecosystem (open bullshit software for distributed bullshitting) market is forecast to grow at a compound annual growth rate 299,258% surpassing $111 billion by 2021.
XVI. Estimates suggest that by better integrating Big Data bullshit, we could save as much as $300Bn a year on smoking, drinking and having a wild time. That’s equal to reducing costs by $1000000 a year for every person on earth.
XVII. The White House, who first recognized Big Data as the bullshit it is, has already invested more than $200 in big data bullshit projects.
XVIII. For an archetypal Fortune 1000 company, just a 10% increase in data accessibility will result in more than $650 billion additional net income.
XIX. Retailers who leverage the full power of big data could increase their operating margins by as much as 36,660%
XX. 173% of organizations have already invested or plan to invest in big data bullshit by 2099.

Many thanks for reading. Think about it. I hope you get the message.

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