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Category Archives: Data Supply Framework

Building the Data Logistics Hub: Pieces and Parts – 2026/02/15 – Part 3

14 Sat Feb 2026

Posted by Martyn Jones in data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., information, Information Supply Framework, Knowledge, knowledge management, Martyn Jones, Masterclass

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agility, AI, Artificial Intelligence, Business, chatgpt, cloud, data architecture, Data governance, data hub, data management, Data Warehouse, data-logictics-hub, data-logistics-hub, data-marketing, data-on-demand, data-sharing, devops, digital-marketing, dlh, dw, protection, security, technology


OLYMPUS DIGITAL CAMERA

This is the brave new world of data!

Martyn Rhisiart Jones

Bandoxa, 15th February 2026

Building the Data Logistics Hub: Pieces and Parts – 2026/02/15 – Part 3

Guide

This episode provides a comprehensive framework for the third installment in the series on the Data Logistics Hub (DLH). Martyn Jones conceptualised it as a technology-agnostic, centralised platform. Its purpose is efficiently moving, governing, and distributing data across organisations. This part expands on Part 1 (Challenges and Opportunities) and Part 2 (The Strategy). It focuses on the tangible “pieces and parts” of the DLH architecture. It outlines mandatory and optional elements. The episode also explores potential technologies. It examines key processes such as data pulling or pushing, translation from source to target, mapping, and data catalogues.

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Building the Data Logistics Hub: The Strategy – 2026/02/14 – Part 2

14 Sat Feb 2026

Posted by Martyn Jones in data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., information, Information Supply Framework, Knowledge, knowledge management, Martyn Jones, Masterclass

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agility, AI, Artificial Intelligence, Business, chatgpt, data architecture, Data governance, data hub, data management, Data Warehouse, data-logictics-hub, data-logistics-hub, data-marketing, data-on-demand, data-sharing, digital-marketing, dlh, dw, protection, security, technology


OLYMPUS DIGITAL CAMERA

This is the brave new world of data!

Martyn Rhisiart Jones

Bandoxa, 14th February 2026


Building the Data Logistics Hub: The Strategy – 2026/02/14 – Part 2Before I begin, remember this: “All data roads lead to the Data Logistics Hub.” They also lead from it. It is the Rome of the age of data, information, knowledge, and wisdom. Be prepared!

Okay, we will now examine the Data Logistics Hub in terms of strategy, execution plans, and roadmaps.

A high-level blueprint for a successful Data Logistics Hub outlines several requirements. These include principles, guiding objectives, an imagined “better world” and organisational alignment. Key trade-offs must also be considered, such as centralised versus federated and batch versus streaming, among others.

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Building the Data Logistics Hub: The Challenges and Opportunities – 2026/02/13 – Part 1

13 Fri Feb 2026

Posted by Martyn Jones in data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., information, Information Supply Framework, Knowledge, knowledge management, Martyn Jones, Masterclass

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agility, AI, Artificial Intelligence, Business, data hub, Data Warehouse, data-logictics-hub, data-logistics-hub, data-on-demand, data-sharing, digital-marketing, dlh, dw, protection, security, technology


OLYMPUS DIGITAL CAMERA

This is the brave new world of data!

Martyn Rhisiart Jones

Bandoxa, 13th February 2026

In this episode, we begin by honestly examining the pain points that make data logistics so difficult today. The challenges are siloed data and systems. There are also many data interchange point solutions. Quality is inconsistent, and there are security and compliance barriers. Additionally, data volumes are exploding. We then explore the transformative opportunities. These include faster time-to-insight and seamless collaboration across teams and organisations. The opportunities also feature monetisable data products and AI-ready flows.

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Building the Data Logistics Hub: Easy Introduction – 2026/02/12 – Part 0

12 Thu Feb 2026

Posted by Martyn Jones in Data Warehouse, Knowledge, information, Data Warehousing, data science, Martyn Jones, Inform, educate and entertain., Data Supply Framework, Information Supply Framework, knowledge management, data mesh, Masterclass

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agility, AI, Artificial Intelligence, Business, data hub, data-logictics-hub, data-on-demand, data-sharing, digital-marketing, dlh, protection, security, technology


  1. Home
  2. Data Supply Framework

This Is Going To Be Absolutely Fabulous!

Martyn Rhisiart Jones

Bandoxa, 12th February 2026

Hold up there for a moment. Have I got something for you!

I may not be the father of Information Centres. I’m certainly not going to claim any of Bill Inmon’s achievements as my own. However, I have spent a professional lifetime wading in the data and information garlic. So, I do claim a rightful share of the credit.

And I am rightfully credited with founding the Data Logistics Hub design movement.

In an era where data is the lifeblood of organisations, it fuels decisions and powers AI. It enables innovation. It drives competitive advantage. The ability to move, integrate, share, and utilise that data efficiently has become a strategic imperative. Yet many enterprises still struggle with fragmented pipelines and siloed sources. They face compliance headaches and latency issues. There is also the sheer complexity of connecting data across clouds, on-premises systems, partners, and ecosystems.

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Big Data With Bigger Smiles – The Chef’s Choice – 2026/01/28

08 Sun Feb 2026

Posted by Martyn Jones in Big Data, Big Data Analytics, Business Intelligence, Cambriano, Data Supply Framework, Martyn Jones, Martyn Richard Jones, Methodology, Process, SMILES, Strategy, Uncategorized

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AI, Artificial Intelligence, Big Data, big-smiles, Business, data, Marketing, technology


Martyn Rhisiart Jones, Madrid 28th January 2026

I would like to introduce you to a pragmatic approach to Big Data and Big Data Analytics. It is real-world focused and business-centric. This is the best approach to Big Data you are ever likely to find. Yet, I am still significantly understating the magnificent utility. It is also timely and has all the pertinent facets of the approach.

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What Every CEO Needs to Know About Big Data – Revisited – 2026/01/26

07 Sat Feb 2026

Posted by Martyn Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, business, Business Intelligence, business strategy, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., pig data, The Amazing Big Data Challenge, The Big Data Contrarians

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AI, Artificial Intelligence, Big Data, bullshit, Business, c-suite, CEO, chatgpt, technology


Martyn Richard Jones

New York City, 18th January 2017

OLYMPUS DIGITAL CAMERA
Blue sky for professional data architecture and management

Scope

I’ll make this short, sweetish and to the point.

These are the arguments that CEOs need to know about Big Data.

It was written for CEOs and those who provide independent advice to CEOs.

If you are someone who wants to be prepared for CEOs who are armed with the realities of Big Data, then maybe this is for you too.

Point One: Big Data is bullshit

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Masterclass: What Are Surrogate Keys? – 2026/02/04

04 Wed Feb 2026

Posted by Martyn Jones in data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., information, Information Supply Framework, Knowledge, knowledge management, Martyn Jones, Masterclass

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AI, Behavioural Economics, Martyn Jones, modelling


Martyn Rhisiart Jones, Madrid, 4th February 2026.

Introduction

In data modelling and database design, keys play a fundamental role in uniquely identifying records and defining relationships between tables. One of the most widely used types of keys, especially in analytical systems and data warehouses, is the surrogate key.

A surrogate key is an artificial, system-generated identifier assigned to a record in a table. It is typically used as the primary key. It has no business meaning or semantic relationship to the real-world entity it represents. Common implementations include auto-incrementing integers or globally unique identifiers (GUIDs).

Surrogate keys exist purely to serve the needs of the database system: performance, stability, and simplicity.

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The Future of Data: Embracing Cognitive Liquidity- 2026/02/03

03 Tue Feb 2026

Posted by Martyn Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data, data architecture, Data governance, data hub, Data Lake, data management, Data Mart, data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., The Amazing Big Data Challenge

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AI, Artificial Intelligence, books, dailyprompt, data, information, knowledge


The End of the Fortress: Why the Future of Data is “Liquid”

By Martyn Rhisiart Jones | Madrid, 3rd February 2026

In a landmark session at the Welsh Academy, Sir Afilonius Rex sat down with Martyn Rhisiart Jones. They aimed to dismantle our outdated obsession with “data management.” The verdict? The era of the digital fortress is dead. In its place, a new paradigm of Cognitive Liquidity and Data Autonomy is emerging, redefining how we integrate global knowledge.

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Masterclass: Ask the Data, Information and Knowledge Expert

03 Tue Feb 2026

Posted by Martyn Jones in data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., information, Information Supply Framework, Knowledge, knowledge management, Martyn Jones, Masterclass

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AI, Artificial Intelligence, fiction, technology, writing


Masterclass: Here’s Martyn!

Martyn Rhisiart Jones and the Goodstrat editorial team, Madrid, 3rd February 2026

Introduction

The following is the redacted transcript of a conversation between the distinguished Sir Afilonius Rex of Cambriano Energy and the cordial Martyn Rhisiart Jones of goodstrat.com.

The informal session took place before an invited audience at the Welsh Academy’s alternative summer conference of July 2023 and featured a lively question-and-answer session with audience input.

According to our reliable sources, “The BBC, RTE and RTVE broadcast the session.”

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Requirements – Building the Data Warehouse – Part II

01 Sun Feb 2026

Posted by Martyn Jones in Data Mart, Data Supply Framework, Data Warehouse, Data Warehousing, DW 3.0, EDW, Inform, educate and entertain., Masterclass

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Masterclass


The Good Strat Masterclasses

Masterclass Mode Engaged

Martyn Rhisiart Jones

Madrid, Sunday 1st February 2026

PART I

PART II

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  • X Is Dying In Europe: Here’s Why – Revisited – 2026/02/16
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