03 Tue Feb 2026
Posted in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data, data architecture, Data governance, data hub, Data Lake, data management, Data Mart, data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., The Amazing Big Data Challenge
By Martyn Rhisiart Jones | Madrid, 3rd February 2026
In a landmark session at the Welsh Academy, Sir Afilonius Rex sat down with Martyn Rhisiart Jones. They aimed to dismantle our outdated obsession with “data management.” The verdict? The era of the digital fortress is dead. In its place, a new paradigm of Cognitive Liquidity and Data Autonomy is emerging, redefining how we integrate global knowledge.
Continue reading12 Mon Jan 2026
Posted in AI, All Data, Artificial Intelligence, blockchain, Cloud, data hub, Data Lake, IoT, machine learning
Martyn Rhisiart Jones
Brussels, 10th July 2019
Bandoxa, 12th January 2026
Imagine stepping onto a dimly lit stage, spotlight sharp, audience hushed. You lean into the mic and drop this line: “The key to success is sincerity.” Pause. Smile. “And if you can fake that… you’ve got it made.”
That’s George Burns, vaudeville legend, and cigar-chomping centenarian. He nails a truth that’s as old as show business. It is as fresh as today’s latest tech pitch deck.
Welcome to the strange, glittering world of information technology, where sincerity isn’t just optional—it’s optional and highly monetisable.
Continue reading10 Fri Dec 2021
Martyn Jones
10th December 2021
Martyn Jones is Chief Scientist and Information Architect at Cambriano Energy. For better or worse, he is known as the Big Data Contrarian. He is the author of the widely acclaimed eBook Laughing @ Big Data, available at amazon.com.
Tea with The Data Contrarian is a series of interviews around data and analytics.
Today, Martyn talks with the great Afilonius Rex on contemporary trends, fads, and fancies in data, analytics and more.
Continue reading05 Sun Dec 2021
A few days ago, I published a blog piece that contained the following paragraphs:
I am quite a fan of many aspects that sit under the Data Mesh umbrella. However, when it comes to a proper fact-based understanding and analysis of the history, place and architecture (business, data and technical) of Data Warehousing the leading exponents of data mesh have it woefully wrong.
Therefore, the purpose of this blog article is to set the record straight.
However, it seems to be that denial and specious arguments, are the preferred weapons of choice, over simply and honestly engaging in a professional discourse about these concerns.
16 Sat May 2020
I wrote an article that took to task purveyors of the data lakehouse nonsense. It got plenty of positive reactions and quite a few negative opinions. But what surprised me the most were the number of people who had already swallowed their pitch. Hook, line and sinker.
So why did I bother to express my opinions on the subject?
Continue reading15 Fri May 2020
Here are the ten golden rules of belief for surefire big data success:
Continue reading14 Thu May 2020
Posted in All Data, Big Data, Big Data Analytics, dark data, data architecture, Data governance, data hub, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Europe, European Union, Inform, educate and entertain., Tax avoidance, Tax evasion, The Big Data Contrarians, The hidden wealth of nations
REVEALING WEALTH: USING BIG DATA TO FIGHT TAX EVASION – MARTYN JONES
If anything, taxes for the lower and middle class and maybe even the upper-middle class should even probably be cut further. But I think that people at the high end – people like myself – should be paying a lot more in taxes. We have it better than we’ve ever had it.
Warren Buffett
Continue reading12 Fri Jul 2019
Posted in AI, All Data, Artificial Intelligence, blockchain, Cloud, data hub, Data Lake, IoT, machine learning
Martyn Richard Jones
Brussels, 10th July 2019
As George Burns put it “the key to success is sincerity” and “if you can fake that you’ve got it made.”
He was right, and you don’t need to go any further than the bizarre world of information technology, with its plethora of professional bulllshit artists, to work this one out.
Think of these folk as IT bullshit whisperers.
Continue reading
GOOD STRATEGY 