Category Archives: Big Data

About big data, in some way of another.

Friends! Romans! Countrymen! Big Data is not Data Warehousing – 2026/01/29

11 Wed Feb 2026

Posted by in Big Data, Consider this, Data Warehousing, Good Strat, hadoop, hdfs, Martyn Jones

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Martyn Rhisiart Jones

29th January 2026

Hold this thought: To paraphrase the great Bob Hoffman, just when you think that if the Big Data babblers were to generate one more ounce of bull**** the entire f****** solar system would explode, what do they do? Exceed expectations.

I am a mild mannered person. However, one thing that irks me is hearing variations on certain themes. These themes include phrases like “Data Warehousing is Big Data.” Another is “Big data is in many ways an evolution of data warehousing.” Lastly, some say “with Big Data you no longer need a Data Warehouse.”

Big Data is not Data Warehousing. It is not the evolution of Data Warehousing. It is also not a sensible and coherent alternative to Data Warehousing. No matter what certain vendors will put in their marketing brochures or stick up their noses.

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Big Data With Bigger Smiles – The Chef’s Choice – 2026/01/28

08 Sun Feb 2026

Posted by in Big Data, Big Data Analytics, Business Intelligence, Cambriano, Data Supply Framework, Martyn Jones, Martyn Richard Jones, Methodology, Process, SMILES, Strategy, Uncategorized

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Martyn Rhisiart Jones, Madrid 28th January 2026

I would like to introduce you to a pragmatic approach to Big Data and Big Data Analytics. It is real-world focused and business-centric. This is the best approach to Big Data you are ever likely to find. Yet, I am still significantly understating the magnificent utility. It is also timely and has all the pertinent facets of the approach.

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What Every CEO Needs to Know About Big Data – Revisited – 2026/01/26

07 Sat Feb 2026

Posted by in All Data, Big Data, Big Data 7s, Big Data Analytics, business, Business Intelligence, business strategy, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., pig data, The Amazing Big Data Challenge, The Big Data Contrarians

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Martyn Richard Jones

New York City, 18th January 2017

OLYMPUS DIGITAL CAMERA
Blue sky for professional data architecture and management

Scope

I’ll make this short, sweetish and to the point.

These are the arguments that CEOs need to know about Big Data.

It was written for CEOs and those who provide independent advice to CEOs.

If you are someone who wants to be prepared for CEOs who are armed with the realities of Big Data, then maybe this is for you too.

Point One: Big Data is bullshit

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Big data’s unvirtuous circus and twelve v-words – Refresh – 2026/02/05

04 Wed Feb 2026

Posted by in agile, Big Data, Big Data 7s, Big Data Analytics, Inform, educate and entertain., The Amazing Big Data Challenge, The Big Data Contrarians

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Martyn Rhisiart Jones

Bonn, Germany, 2014

Many people come up to me in the street and ask me what big-data is all about. I have experienced this numerous times before. I am sure it might just happen to you as well. I know sort of thing, I read the big-data tea leaves. Nothing gets past me.

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The Future of Data: Embracing Cognitive Liquidity- 2026/02/03

03 Tue Feb 2026

Posted by in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data, data architecture, Data governance, data hub, Data Lake, data management, Data Mart, data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., The Amazing Big Data Challenge

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The End of the Fortress: Why the Future of Data is “Liquid”

By Martyn Rhisiart Jones | Madrid, 3rd February 2026

In a landmark session at the Welsh Academy, Sir Afilonius Rex sat down with Martyn Rhisiart Jones. They aimed to dismantle our outdated obsession with “data management.” The verdict? The era of the digital fortress is dead. In its place, a new paradigm of Cognitive Liquidity and Data Autonomy is emerging, redefining how we integrate global knowledge.

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Big Data: The Art of Bullshit – 2026

15 Thu Jan 2026

Posted by in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, disinformation, governance, Inform, educate and entertain., information, Information Management, Information Supply Frameowrk, Information Supply Framework, pig data, The Amazing Big Data Challenge, The Big Data Contrarians

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Bertxin Galestara and Sir Afilonius Rex,  based on an  opinion piece written by Marty Rhisiart Jones

Mountain View, 19th January 2017 – Bandoxa Thursday 15th January, 2026

“I’ve been accused of vulgarity. I say that’s bullshit.” – Mel Brooks

If you enjoy this piece or find it useful, then please consider joining The Big Data Contrarians on LinkedIn. Continue reading →

Understanding Data-Less Apps: The Future of IT

21 Sun Dec 2025

Posted by in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., IT strategy, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

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Image1Martyn Rhisiart Jones

Dublin 9th May 2017 –  revised 21st December 2025

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Tea with The Data Contrarian: Afilonius Rex

10 Fri Dec 2021

Posted by in agile, All Data, Big Data, Big Data Analytics, Data governance, data hub, data management, Data Warehousing, Inform, educate and entertain., The Big Data Contrarians

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Martyn Jones

10th December 2021

OLYMPUS DIGITAL CAMERA – DÉNIA

Martyn Jones is Chief Scientist and Information Architect at Cambriano Energy. For better or worse, he is known as the Big Data Contrarian. He is the author of the widely acclaimed eBook Laughing @ Big Data, available at amazon.com.

Tea with The Data Contrarian is a series of interviews around data and analytics.

Today, Martyn talks with the great Afilonius Rex on contemporary trends, fads, and fancies in data, analytics and more.

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Reality Check: Data Mesh and Data Warehousing  

05 Sun Dec 2021

Posted by in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, data hub, Data Lake, data management, Data Mart, data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., The Big Data Contrarians

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To begin at the beginning

A few days ago, I published a blog piece that contained the following paragraphs:

I am quite a fan of many aspects that sit under the Data Mesh umbrella. However, when it comes to a proper fact-based understanding and analysis of the history, place and architecture (business, data and technical) of Data Warehousing the leading exponents of data mesh have it woefully wrong.

Therefore, the purpose of this blog article is to set the record straight.

However, it seems to be that denial and specious arguments, are the preferred weapons of choice, over simply and honestly engaging in a professional discourse about these concerns.

Fast-forward to the future

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DATA! STRATEGY, INNOVATION AND VALUE BULLSHIT

09 Tue Jun 2020

Posted by in All Data, Big Data, Big Data Analytics, Data Mart, Data Warehousing

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Martyn Richard Jones

Oza dos Rios 9th June 2020

REMEMBER! BUY MY BOOK! LAUGHING@BIGDATA

The purpose of language is to communicate—usually the conveyance of meaning from one entity to another. The value of communication is based on the availability of timely, appropriate and adequate information. In this way, it is positive. But communication can also be used to manipulate, deceive and confuse.

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